TRAC Report Reveals Wide Gap Between Tyre Safety Awareness And Driver Habits
- By TT News
- May 06, 2026
The Tire and Rubber Association of Canada (TRAC) has released a new Probe Research survey showing that high gasoline prices are dramatically altering Canadian driving habits this summer. Two-thirds of motorists say fuel costs will force them to cancel or shorten road trips, yet 81 percent still plan at least one day trip or overnight stay. Seventy percent of respondents believe expensive fuel is the new normal rather than a temporary fluctuation.
Travel patterns are turning inward, with more Canadians opting to remain close to home. More than two-thirds have no plans for a United States road trip in 2026, while over half had already scrapped cross-border travel last year. Only one in ten drivers expects to head south of the border by car this year, marking a sharp retreat from international driving.
A significant disconnect exists between Canadian drivers’ tyre maintenance knowledge and their daily habits. Most understand that proper inflation boosts fuel efficiency, extends tyre life, prevents blowouts and improves handling. However, regular pressure checks remain uncommon. While 93 percent agree proper inflation is vital for safety and 85 percent know it saves fuel, only 35 percent of those with digital pressure displays check their tyres routinely. Among drivers without such displays, a mere 16 percent follow the monthly check recommendation.
Technical misunderstandings are widespread. Two-thirds of drivers do not know that pressure must be measured when tyres are cold. Nearly three in ten mistakenly use the sidewall stamp, which lists maximum load pressure rather than the recommended level, leading to uneven wear and reduced traction. Eleven percent rely on visual inspections or admit ignorance about proper inflation, even though a tyre can be underinflated by 20 percent or more and appear normal.
Using Statistics Canada data showing 43.8 billion litres of gasoline purchased in 2024, TRAC calculated substantial potential savings. United States Department of Energy studies indicate proper inflation improves fuel economy by 0.6 percent on average. Applied nationally, that would save 262.8 million litres of fuel annually, preventing over 600,000 metric tonnes of CO₂ emissions. At April 2026 fuel prices of 1.69 dollars per litre, those savings translate to approximately 444 million dollars. Tyre manufacturers are also developing low rolling resistance tyres with specialised tread patterns and lighter materials, which can improve fuel economy by two to four percent, saving hundreds of dollars over a tyre’s lifespan.
The online survey of 1,000 Canadian drivers was conducted between 6 and 14 April 2026, using a national panel. A probability sample of this size would yield a margin of error of plus or minus 3.1 percentage points, 19 times out of 20.
Carol Hochu, President and CEO, Tire and Rubber Association of Canada, said, “With gas prices continuing to impact travel plans, many Canadians are looking for practical ways to save at the pump. Proper tyre inflation is one of the simplest ways to improve fuel economy and vehicle safety. Regular tyre pressure checks, reducing idling, maintaining a steady speed, accelerating gently and coasting to decelerate all contribute to better fuel economy and meaningful savings at the pump.
“The good news is that the majority of vehicles on the roads today provide drivers with real-time tyre pressure information, giving those drivers the opportunity to maintain their tyre pressure more consistently. Drivers without this technology tend to be less consistent in checking tyre pressure, which leads to reduced fuel economy, shorter tyre life and ultimately higher operating costs. As tyre pressure monitoring systems become universal, drivers will be better equipped to maintain proper tyre pressure and improve fuel efficiency, safety and tyre life.”
- Sri Trang Group
- Sri Trang Agro-Industry
- Sri Trang Gloves
- Securities and Exchange Commission
- Employee Financial Literacy
Sri Trang Group Earns SEC Recognition For Employee Financial Literacy Push
- By TT News
- October 19, 2026
Sri Trang Group has been recognised by the Securities and Exchange Commission (SEC) for its efforts to promote financial and investment literacy among employees. Pacharin Anuwongwattanachai, Company Secretary of Sri Trang Agro-Industry Public Company Limited (STA), and Thanawan Sa-ngiamsak, Chief Financial Officer of Sri Trang Gloves (Thailand) Public Company Limited (STGT), accepted the ‘Organization Promoting Financial and Investment Literacy for Employees’ certificates on behalf of their respective companies. The ceremony, held under the SEC's Financial Well-being in Workplace project, took place at the Royal Thai Army Club on Vibhavadi Rangsit Road in Bangkok on 9 October 2026.
The SEC accolade underscores Sri Trang Group's dedication to sustainable business practices, especially the social pillar of sustainability that prioritises comprehensive care for employees' quality of life and well-being. STA advances financial, investment and savings literacy through structured and ongoing financial education programmes. All eight categories of the SEC's online financial and investment lessons have been integrated into the companies' self-learning platforms, allowing staff to build skills independently. Training sessions with SEC experts cover financial and investment planning for salaried employees as well as retirement planning for those aged 50 and above and investment planning tailored to individual needs.
Disciplined saving is further encouraged through income and expense tracking, financial health check-ups and discussion groups in which employees exchange insights on managing provident fund investments with expert guidance. These measures help staff strengthen financial security, ease financial worries and sustainably improve the quality of life for themselves and their families. The approach reflects the Group's care for its people alongside its commitment to good corporate governance, aligning with annual reporting disclosures and the corporate governance assessment criteria for Thai listed companies.
Pirelli's WorldSBK Farewell: 23 Seasons Of Racing And Road Technology
- By TT News
- October 19, 2026
Pirelli's 23-season run as sole official tyre supplier to the FIM Superbike World Championship ended at Jerez de la Frontera during the Pirelli Spanish Round. The Italian manufacturer helped shape the technical identity of the premier production-derived series through continuous product development and innovation while emphasising tyre safety and reliability and cooperating closely with organisers, the federation, manufacturers and teams.
The firm's connection to production-based motorcycle world championship racing dates back to 1989, when it debuted with the Rumi team's Honda RC30 ridden by reigning world champion Fred Merkel. The American narrowly missed the podium at Donington Park but took pole and won both Hungaroring rounds, putting him on course to defend his crown. After withdrawing from major motorcycle racing championships in the 1990s, Pirelli returned in 2004, when the WorldSBK promoter chose it as sole official tyre supplier under an arrangement that marked a turning point in international motorsport.
The company's strategy was straightforward: turning racing into a genuine development laboratory for motorcyclists. In a championship built on production-derived machines, that meant supplying tyres closely resembling products available to the public rather than solutions created exclusively for competition. Pirelli pursued innovation that progressively redefined racing tyre performance and then fed track knowledge back into its road products.
The DIABLO Superbike, launched in 2005, became a benchmark in the racing slick range, and the DIABLO Supercorsa followed in 2007 for support classes, leading in 2008 to the DIABLO Supercorsa SP road tyre. The SC0 compound arrived for the DIABLO Superbike in 2012 and reached the road range a year later. Rims changed from 16.5 to 17 inches in 2013, and 125/70 front and 200/65 rear sizes were introduced in 2018, followed by the SCX supersoft compound in 2019 and the SCQ extrasoft compound in 2022. From 2020, every class ran on slicks.
Across those 23 seasons, Pirelli's role grew into a proactive partnership supporting the championship's development, producing close relationships first with Infront and later with Dorna that extended to marketing and communication. Initiatives originally conceived for Pirelli's guests were gradually opened to the entire paddock, making the championship more attractive for supporters and a wider audience.
The 2026 season underlined that approach, with Pirelli offering riders 17 front and rear solutions combining standard range products with development specifications. The effort brought constant performance gains and fresh milestones, including 10 all-time lap records and 11 race lap records alongside significant race distance improvements. The journey spanned from James Toseland, the first world champion of the Pirelli era in 2004 aboard the Ducati 999 F04, to Nicolò Bulega, who dominated 2026 on the Ducati Panigale V4 R with wins in 36 races. As this chapter closes, the accumulated knowledge will continue to drive Pirelli's tyre development and its commitment to the highest racing levels.
Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “We have developed racing and road tyres for more than two decades. Although our journey in WorldSBK is coming to an end, we will continue to innovate our racing products to boost on-the-road technology and performance. For more than two decades, we turned WorldSBK into an innovation lab and helped organisers, the federation, manufacturers and teams in its evolution. By constantly creating and fine-tuning new compounds, structures and solutions, we have boosted performance and set new records year after year while also generating technology and expertise that went on to be transferred to road tyres. We pursued this quest right through the final season, and it does not end here: the experience gained in WorldSBK will continue to drive Pirelli's leading edge both in motorsport and on the road.
“Despite operating under a single-tyre supplier system and always providing competitive products, our goal has consistently been to improve our game, year after year, by offering state-of-the-art products while paying extremely close attention to market demands. This was especially true in the early years, when end users wanted and needed a pure racing product they could use on the track. We recognised that need, by continuing to develop increasingly better products, and, most of all, by introducing new race-to-road sizes, which became the new benchmark for the sports motorcycles on the market.”

Birla Carbon Charts Continued Progress With 14th Annual Sustainability Report
- By TT News
- October 19, 2026
Birla Carbon has released its 14th annual Sustainability Report, titled ‘Sustainable – Work in Progress’, highlighting ongoing advancements under its ‘Share the Future’ strategy and its ambition to lead the industry.
The company secured an EcoVadis Platinum rating, ranking within the top one percent of over 150,000 assessed firms globally, and achieved a B score in both Climate and Water from CDP – the highest possible for a privately disclosing company. Its Continua SCM reached industrial scale at facilities in Europe and Asia, expanding access to circular material solutions with consistent quality and a quantified carbon footprint reduction.
Additionally, Birla Carbon’s supplier due diligence now spans all 18,171 active vendors, with continuous screening via the NAVEX RiskRate platform and no labour incidents reported to date. The company continues prioritising innovation, operational efficiency, carbon footprint reduction and stakeholder collaboration.
John Loudermilk, President and Chief Executive Officer, Birla Carbon, said, “The transition to a more sustainable future will require our industry to continually rethink how we operate, innovate and collaborate across the value chain. At Birla Carbon, we have remained steadfast in our sustainability aspirations and in supporting our customers as they advance their own sustainability goals. Even amid a year of heightened supply chain disruption and global uncertainty, we continued to move forward with our vision to ‘be the clear leader in the industry’, particularly in sustainability. Sustainability is central to how we grow and create long-term value. This is a journey of continuous progress, and while we are encouraged by how far we have come, we remain equally focused on the work still ahead.”
Prinx Chengshan Reinforces Core Supplier Role At SHACMAN Worldwide Partnership Conference
- By TT News
- October 19, 2026
Prinx Chengshan took part in the SHACMAN Group Worldwide Partnership Conference in Xi'an on 15–16 October, where dealers, key accounts and industry partners from across the globe gathered. The company attended as a core strategic partner of SHACMAN and acted as exclusive tyre sponsor of the vehicle stunt show, joining domestic and international customers to examine fresh opportunities in the global commercial vehicle sector and help shape a new model of collaborative industry growth.
Cooperation between the two firms has deepened since 2024, centring on original equipment fitment for flagship high-end models including the Delong X5000 and X6000, with products offered domestically and overseas. Dependable product quality and supply chain assurance have enabled Prinx Chengshan to grow into a core tyre supplier to SHACMAN, consistently furnishing tyre solutions for its flagship ranges.

A dedicated stunt driving segment formed part of the conference, with Prinx Chengshan as sole tyre exhibitor backing the performance vehicles. Cars fitted with Chengshan XSTANCE PRO S10 and CDR621 tyres carried out sustained drifts, high-speed turns and other demanding manoeuvres, remaining stable even under extreme conditions such as tyre burnouts and showing strong wear resistance.

Li Wenli, a three-time national truck racing annual finals champion known as China's top heavy truck driver, rated the tyres highly for grip, durability and handling stability. Live demonstration in place of specification presentations made technical strengths tangible, letting partners observe stability under extreme friction and high-torque loads.

The conference allowed the company to strengthen mutual trust and communication with SHACMAN and to showcase its commercial vehicle tyre capabilities; at its 50th anniversary milestone, Prinx Chengshan reiterated its commitment to keep improving its global service network, advance alongside SHACMAN on a new globalisation journey and help build an industrial ecosystem defined by mutual benefit and collaborative development.



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