TyreSafe and Good Egg Safety CIC have formed a major national partnership to tackle child seat misuse and vehicle safety together. The collaboration unites the UK’s leading child seat safety organisation with the country’s road safety charity, creating a pioneering programme designed to address both risks at scale. Following a planned pilot with Bradford City Council’s Road Safety Team, the initiative will roll out joint child seat and tyre safety check clinics across the UK using a data-led approach that reflects real-world road risks.

Good Egg Safety’s evidence, drawn from over 45,000 child seat checks, shows that more than 60 percent of child restraints are incorrectly fitted or incompatible, with many involving serious errors that could lead to life-changing or fatal injuries. Simultaneously, unroadworthy or illegal tyres remain a critical but often overlooked factor in many collisions. The partnership directly confronts both hazards by protecting children inside the vehicle while ensuring the vehicle itself is safe for emergency manoeuvres.

Good Egg Safety is known for its government-funded Advanced Child Seat Training Programme, which has accredited hundreds of professionals from police, fire and rescue, public health and local authorities. Unlike awareness-only campaigns, its evidence-based and behaviour-led approach has produced average knowledge increases of over 500 percent among professionals and up to 96 percent retention at six months. The new partnership extends this impact into real-world intervention and prevention.

Joint clinics will offer expert child seat checks, identification of high-risk installations, tyre safety inspections including tread depth and pressure and practical pre-journey advice. This whole-vehicle safety model aligns with the UK’s Safe System approach. The partnership will be showcased at the TyreSafe National Briefing in June 2026 and the Road Safety GB National Conference in November 2026, where early findings and national rollout plans will be presented. By combining training, community engagement and hands-on checks, the programme provides one of the most scalable and effective interventions available to protect children on UK roads.

Stuart Lovatt, Chair of Tyresafe, said, “This partnership with Good Egg Safety CIC represents a significant step forward in our shared ambition to reduce avoidable road casualties. By combining expertise in child seat safety with tyre safety checks, we are addressing two critical but often disconnected risk factors in a practical, evidence-led way. The planned pilot in Bradford, followed by national rollout, will allow us to better understand real-world vehicle safety issues and intervene directly with families at the point of need. Working together in this way strengthens the Safe System approach and has the potential to make a measurable difference in saving lives and reducing incidents on UK roads.”

Janis James MBE, CEO, Good Egg Safety CIC, said, “For too long, road safety messaging has treated risks in isolation. In reality, a correctly fitted child seat cannot compensate for a vehicle that cannot stop safely – and safe tyres cannot protect a child who is incorrectly restrained. This partnership is about bringing those two critical elements together in a way that is practical, evidence-led and capable of saving lives at scale.”

Alison Lowe OBE, Chair of the West Yorkshire Vision Zero Board, said, “The fact that two thirds of children are at risk travelling in unsafe seats is deeply troubling. Being a nana myself, I made sure to make use of the Good Egg Safety service and I am very glad that I did. We have worked with them for a number of years to run child car seat checking events. I am pleased to say that another 50 sessions will be taking place over the coming months in West Yorkshire as part of our work to reduce road deaths and serious injury to zero by 2040.”

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Discount Tire has released a new list of the longest-lasting light truck and SUV tyres, drawing on tyre life data from Treadwell, the company's tyre recommendation tool available to all consumers. Treadwell is powered by millions of real-world tyre mileage and tread depth readings along with independent testing at Treadwell Research Park.

The list identifies 10 tyre models for light truck and SUV drivers that exceed a 70,000-mile median lifespan under normal driving conditions. Every tyre carrying a listed limited treadwear warranty also surpasses its manufacturer warranty by more than 10,000 miles.

According to the U.S. Department of Transportation, American drivers average 13,400 miles per year. On top-performing tyres, a light truck or SUV owner could gain an extra year or more before needing a tyre change. Treadwell's aggregated lifespan figures reflect drivers who properly maintain their tyres, including regular rotations and wheel alignments, with median values collected to 2/32-inch tread – generally considered, and in some states legally mandated as, the minimum viable tread depth. Actual results may vary based on driving location and habits, such as regular highway or all-terrain use.

Discount Tire developed Treadwell using decades of data and independent testing to deliver a hassle-free tool offering personalised tyre recommendations based on where, what and how drivers drive. More than 20 million people used Treadwell online and in stores in the past year.

Dr John Baldwin, Chief Product and Technical Strategist, Discount Tire, said, "If you're driving a light truck or SUV and prioritise getting additional miles of safe driving out of your tyres, Treadwell can be a source of unbiased advice. Our goal is always to be there for our customers when and where they need tyres, which is why Treadwell is available online and used each day in our stores to empower drivers to find the best tyres for their vehicle."

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Plaza Tire Service, a prominent tyre and automotive service provider in the Midwest and member of the Sun Auto Network, has expanded its footprint with a new store in Mattoon, Illinois. The addition strengthens the company's presence in the state and offers drivers throughout Central Illinois improved access to trusted tyre and vehicle maintenance services.

The Mattoon location provides motorists with a convenient destination for tyres, preventive maintenance and automotive repair. Customers can choose from an extensive inventory of leading tyre brands while accessing a full range of services, including oil changes, brake service, batteries, alignments, steering and suspension repair and other routine maintenance.

Plaza Tire Service emphasises selection, convenience and value through its Price Match Guarantee and signature 4 Tires in 1 Hour Guarantee, with broad in-stock inventory available for same-day installation. Founded in Missouri in 1963, the company has become one of the Midwest's largest tyre and automotive service providers, operating across five states while combining regional heritage with the resources of the more than 600-location Sun Auto Network.

Rob Kingery, Regional Vice President, Sun Auto Tire & Service, said, "We're excited to bring Plaza Tire Service to Mattoon and introduce more drivers to the convenience, value and trusted service that have defined our brand for more than 60 years. This location allows us to serve the community with the tyre expertise, same-day service and comprehensive automotive care that customers have come to expect from Plaza Tire Service."

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Bridgestone has unveiled the BATTLAX ADVENTURE A42, an adventure motorcycle tyre slated for sequential release across global markets beginning 1 January 2027. Conceptualised as the answer to road-going adventurers, the tyre targets riders who predominantly stay on pavement, aiming to blend peace of mind, economy and comfort. Whether navigating city streets, expressways or winding roads, it seeks to harmonise wet performance and wear life while curbing ride noise to support comfortable long-distance touring.

Adventure motorcycles are prized for their versatility, spanning urban commuting to extended travel. In Europe, demand for tyres in this segment has climbed 45 percent over the past decade. Bridgestone originally addressed this growing category with the BATTLAX ADVENTURE A41 in December 2017, responding to rider priorities such as wet-weather grip during sudden downpours, wear resistance and long-haul comfort.

The new A42 builds on that foundation with measurable gains in three areas. Under straight-line acceleration, tyre slip ratio drops 14 percent versus the prior model, aiding stability in rain. Wear life extends by 18 percent at the front and 25 percent at the rear. A larger contact patch enhances stability and comfort, and internal testing showed a 15 percent reduction in tyre noise.

These improvements stem from new tread compounds, an adventure-inspired tread pattern and optimised construction that carries forward core BATTLAX lineage details with materials tailored to road-oriented adventure bikes. The front compound employs a flexible polymer for road grip, while the rear uses a polymer boosting wear resistance and mileage – both feature tuned silica and carbon content. The aggressive yet refined pattern, inheriting the latest BATTLAX design language, incorporates Pulse Groove water drainage technology and a revised groove layout that raises pattern stiffness, balancing wet performance, wear life and quietness.

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Apollo Tyres Ltd's premium Vredestein brand has reinforced its all-season reputation after the Quatrac Pro 2 and Quatrac delivered strong results across three German group tests by Auto Bild, Auto Bild Allrad and Auto Motor und Sport, with the Quatrac Pro 2 earning Exemplary ratings in both Auto Bild evaluations and the Quatrac securing a Very good rating and a Price Performance recommendation from Auto Motor und Sport.

Auto Bild placed the Quatrac Pro 2 joint second in size 225/45 R 17. Thirty tyres entered wet and dry braking qualification, with 15 advancing to full testing in a Volkswagen Golf and Golf GTI. The tyre produced the best snow performance, with the shortest snow braking distance at 25 metres from 50 kmph, the fastest snow handling at 55.6 kmph and the highest snow slalom lateral acceleration at 2.51 m/s². It recorded the second shortest wet braking distance at 42.8 metres from 100 kmph and the lowest pass-by noise at 69.6 dB(A).

In Auto Bild Allrad's SUV test, the Quatrac Pro 2 finished joint second among 12 products in size 225/55 R 18 on a MINI Countryman, recording the shortest wet braking distance at 51.8 metres from 100 kmph and strong aquaplaning results, sharing second in the snow slalom at 4.70 m/s², recording joint third snow braking at 25.9 metres from 50 kmph, ranking fourth in dry braking at 39.4 metres from 100 kmph and achieving the lowest pass-by noise at 68.2 dB. Launched this year, the Quatrac Pro 2 covers 17- to 24-inch rims, with widths up to 355mm, speed ratings up to 300 kmph and high-load options, while its longitudinal and directional groove tread supports an A wet grip rating.

Auto Motor und Sport tested the Quatrac in size 195/55 R 16 on a Hyundai i20, where it stopped in 30.4 metres from 80 kmph on wet roads, recorded the second fastest wet handling at 88.5 kmph and ranked third in the wet circle at 7.71 m/s². On dry roads the Quatrac recorded the second fastest handling at 115.9 kmph, with testers noting agile steering and stability in avoidance manoeuvres, while it showed balanced snow handling at 88 kmph. Vredestein has been recognised for all-season tyres since the 1990s and now offers one of the market's most comprehensive portfolios.

Yves Pouliquen, Vice President, Commercial EMEA at Apollo Tyres Ltd, said, “Drivers choosing all-season tyres want confidence that they can cope with changing conditions throughout the year. These independent test results demonstrate the strength of our all-season range, from the Quatrac for mid-sized family cars and SUVs, to the Quatrac Pro 2 optimised for high-performance vehicles of all types. These products are the result of enduring commitment to the all-season category, as well as our focus on designing and developing tyres in Europe to meet the needs of European drivers.”

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