A new, comprehensive national campaign is underway to address the critical issue of tyre safety within UK fleets. Spearheaded by TyreSafe, the UK’s charity dedicated to raising tyre safety awareness, this six-week educational initiative is founded upon three specialised toolkits developed in collaboration with industry leaders Driving for Better Business (DfBB), FORS and Lancashire County Council. This represents the most extensive suite of business-focused tyre safety resources the organisation has ever released, aiming to help companies strengthen compliance, enhance driver safety and achieve significant operational cost savings.

The campaign seeks to reframe tyre maintenance from a purely technical concern to a core business priority with profound implications. Neglected tyres present a major safety hazard, contributing to a heightened risk of collisions. Alarmingly, government data reveals that in 2024, 29 percent of all road fatalities occurred in incidents involving someone driving for work. Beyond the human cost, poorly maintained tyres have a direct financial and environmental impact; they waste fuel, increase emissions and lead to premature wear. This is particularly concerning given that transport remains a primary source of UK greenhouse gas emissions. Research underscores the scale of the problem, indicating that a majority of tyres on UK roads are underinflated and a significant number of vehicles are operating with at least one dangerous tyre.

To provide practical solutions, the three new toolkits offer step-by-step guidance and editable resources for seamless implementation. Developed with DfBB, the Grey Fleet Toolkit assists employers in managing the safety of employee-owned vehicles used for business purposes. In partnership with FORS, the Fleet Tyre Management Toolkit helps companies embed industry best practices for tyre procurement, inspection and maintenance. Finally, the Fleet Service Manager Toolkit, created with Lancashire County Council, provides fleet leaders and workshop managers with the materials needed to integrate tyre safety into staff training and daily operational checks. This broader effort by TyreSafe encourages businesses to view proper tyre care through the interconnected lenses of legal compliance, financial cost and carbon footprint, demonstrating how correct maintenance simultaneously reduces risk, saves money and supports sustainability targets. All resources are now available on the TyreSafe website.

Stuart Lovatt, TyreSafe Chair, said, “Tyre safety is not just about maintenance – it’s about responsibility. Every underinflated or worn tyre adds to a business’s costs, carbon footprint and legal exposure. Through these new toolkits and our six-week education campaign, we want to help fleets of every size understand that tyre safety is a measurable way to protect lives, budgets and reputations. Lancashire County Council’s partnership shows how tyre safety can be woven into daily operations, not added as an afterthought. By embedding simple checks into training and supervision, fleet teams can prevent incidents before they happen. Tyres are often missed during daily checks but one of the biggest influences on safety. We urge business drivers and fleet managers to ACT to ensure sound tyre safety management is included in their fleet policies which can make every journey safer, more efficient and sustainable.”

Simon Turner, Engagement Manager, DfBB, said, “Grey fleet drivers represent a hidden risk for many employers. This toolkit helps organisations bring them into the same safety and compliance framework as company drivers – meeting legal obligations and protecting everyone on the road.”

Daniel Fisher, Fleet Services Manager, Lancashire County Council, said, “Partnering with TyreSafe has allowed us to leverage our fleet management experience to provide practical guidance for others. The Fleet Service Manager Toolkit shows how simple, consistent tyre checks can improve compliance, cut costs and keep drivers safer. It’s a model that any organisation – public or private – can adopt.”

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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