Vredestein Taps Fisichella as Brand Ambassador for Performance Tyres

Vredestein Taps Fisichella as Brand Ambassador for Performance Tyres

Apollo Tyres named three-time Formula 1 race winner Giancarlo Fisichella as brand ambassador for its Vredestein premium passenger car tyres.

The two-year deal involves Fisichella in testing and developing new high-performance Vredestein tyres, attending key events, and participating in online and offline brand communications.

Fisichella debuted in June, leading the Vredestein team at the iconic 1000 Miglia classic car rally in Italy. He drove a 1953 Simca Aronde S, marking his first official appearance for Vredestein.

Yves Pouliquen, VP Commercial at Apollo Tyres, said, “Giancarlo is highly respected among performance car enthusiasts, so he is the perfect fit for the Vredestein brand. In addition, his wealth of knowledge gained over many years in top-tier motorsport can help guide our R&D teams as they bring new products and technical innovations to market.” 

Since 2017, Vredestein has been the “official tyre partner” of the 1000 Miglia, with prominent branding throughout the race and associated marketing. A 2022 sponsorship expansion extended Vredestein’s presence to all events in the 1000 Miglia series, including the 1000 Miglia Green, Coppa delle Alpi, and 1000 Miglia Warm Up USA.

Fisichella, a veteran of 13 Formula 1 seasons, began his career with Minardi and raced for Jordan, Benetton, Sauber, Renault, Force India, and Ferrari, achieving three Grand Prix victories. After F1, he transitioned to sports car racing, including the prestigious 24 Hours of Le Mans, where he and his team secured first place in the GTE-Pro class in 2012 and 2014.

 

Bridgestone India Presents European Alignment Certificate To ARAI For Rolling Resistance Lab Achievement

Bridgestone India Presents European Alignment Certificate To ARAI For Rolling Resistance Lab Achievement

Bridgestone India has presented the European Alignment Certificate to the Automotive Research Association of India (ARAI), recognising the successful completion of their Rolling Resistance (RR) Lab Alignment. The certificate was presented to Dr Reji Mathai, Director of ARAI, by Rajarshi Moitra, Deputy Managing Director of Bridgestone India, during a ceremony attended by senior leaders from both organisations.

This milestone strengthens the partnership between Bridgestone and ARAI, India’s leading automotive R&D institution for testing and standardisation. Rolling resistance plays a crucial role in enhancing fuel efficiency, aligning with both organisations’ commitment to advancing tyre technology. The certification underscores their shared dedication to fostering innovation, improving testing capabilities and promoting sustainable mobility solutions in India.

Yokohama Rubber Achieves 21-Year Streak On FTSE4Good ESG Index

Yokohama Rubber has been recognised for its sustainability leadership with continued inclusion in three prestigious FTSE Russell ESG indexes. The company marks its 21st consecutive year on the FTSE4Good Index Series, a global benchmark for responsible investing. Additionally, it maintains its ninth straight year on the FTSE Blossom Japan Index and fourth year on the FTSE Blossom Japan Sector Relative Index – both key indicators of Japanese ESG excellence endorsed by Japan's Government Pension Investment Fund (GPIF).

These indexes, developed by London Stock Exchange Group's FTSE Russell, help investors identify companies with strong environmental, social and governance (ESG) performance. Yokohama Rubber's sustained inclusion reflects its long-term commitment to sustainable business practices.

Hankook Tire Supports 2025 Lamborghini Super Trofeo Asia Round 4

The fourth round of the 2025 Lamborghini Super Trofeo Asia Series, a racing competition hosted by Italian supercar brand Automobili Lamborghini S.p.A and powered by Hankook Tire, will take place from 18 to 20 July at INJE SPEEDIUM in Gangwon Province. As the exclusive tyre supplier, Hankook Tire continues to elevate Korean motorsports through its partnership with Lamborghini, showcasing its high-performance Ventus racing tyres on the Huracán Super Trofeo EVO2.

The 3.91-km INJE SPEEDIUM circuit, featuring 19 corners and a 40-metre elevation change, demands exceptional tyre performance under extreme conditions, including high-speed straights and scorching summer temperatures. Hankook’s Ventus tyres are engineered to deliver superior grip, durability and heat resistance, ensuring peak performance in challenging racing environments.

Beyond the races, Hankook will host the ‘Ventus Experience’, inviting European automotive influencers to test the Ventus Super Sports line and explore its advanced R&D facilities.

The 2025 Lamborghini Super Trofeo spans Asia, Europe and North America, with six rounds per series. Top contenders will advance to the Grand Final in Misano, Italy, this November, competing for the season championship.

Vaculug Offers Support To UK Net Zero Initiative

Vaculug Offers Support To UK Net Zero Initiative

Vaculug, Europe’s largest independent tyre retreader, has reached out to the Net Zero All-Party Parliamentary Group (APPG) to offer its expertise in supporting the UK’s transition to net zero. In a formal letter, the company expressed its commitment to advancing sustainable transport solutions through its circular economy approach to tyre retreading.

As a leader in emission reduction, Vaculug highlighted how its retreading process significantly cuts waste and lowers the carbon footprint of commercial fleets. The company believes its scalable, eco-friendly solutions can play a key role in helping the UK meet its climate targets.

Vaculug has invited collaboration with the APPG to demonstrate how retreading supports sustainable transport and contributes to a greener future. The company looks forward to further discussions on how it can assist in the nation’s net zero transition.