ZC Rubber has announced the extension and expansion of its successful partnership with the Red Bull Driftbrothers. Through this collaboration, the Chinese tyre manufacturer, under its Westlake Performance Tyres brand, serves as the official tyre and equipment partner for the renowned German motorsport team. The partnership primarily focuses on equipping the team’s fleet of BMW vehicles used in competitions, show drifts and exhibitions. This fleet now features a newly constructed BMW M2 built for the 2026 season, alongside two 1,000-horsepower BMW M4 models and a classic BMW E30 used as a show car.

Beyond vehicle supply, the partnership is deeply rooted in joint technological development. Engineers, drivers and team members from both ZC Rubber and the Red Bull Driftbrothers work closely to enhance tyre performance. Their collaborative efforts have led to the latest innovation, the improved Westlake Sport RS2. This next-generation high-performance competition tyre offers precise handling, maximum stability and consistently high-level performance across all temperatures and throughout the entire tread depth. Enthusiasts and end customers can also look forward to this product, as it will be available through ZC Rubber’s retail partners.

The 2026 season promises an extensive programme for the Red Bull Driftbrothers, featuring selected rounds of the Drift Masters European Championship and a spectacular show as part of the supporting programme at the ADAC RAVENOL 24h Nürburgring in May. Further joint appearances are planned at major industry events, including The Tire Cologne in June and the Essen Motor Show in late November, where both partners will showcase their ongoing collaboration and innovations.

Jeffrey Zhang, General Manager – International Business Department, Zhongce Rubber Group, said, “We are excited to continue our partnership with the Red Bull Driftbrothers. The experience of Elias and the constructive exchange with his team are extremely valuable for technology and the performance of our products. This is demonstrated very clearly in the development of the Westlake Sport RS2. The demanding drift sport is also an excellent platform for illustrating the performance of our tyres. We look forward to the joint events, where we intend to activate our partnership for the European market.”

Elias Hountondji, driver and engineer of the Red Bull Driftbrothers, said, “Having a reliable and high-performance tyre partner is enormously important in our sport. With ZC Rubber, we have had such a partner at our side since last year and are very pleased to continue the cooperation. Together, we have further optimised the rubber compound of the Westlake Sport RS2. The result is a high-performance tyre that we can rely on one hundred percent, even under extreme loads, to ensure that the level of grip does not drop. The fact that the tyre will soon also be available to customers makes us even more delighted.”

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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