ZC Rubber is showcasing an extensive selection of industrial and off-the-road tyre solutions at the CONEXPO-CON/AGG 2026 trade show, being held from 3 to 7 March 2026 in Las Vegas. Attendees can visit the company at booth #N11041 in the North Hall to explore products from its key brands, including WESTLAKE, TIANLI, ARISUN and YONGGU. These offerings are specifically engineered to withstand the rigorous demands of sectors such as construction, agriculture, forestry and material handling.

The display features a comprehensive range of products, such as radial OTR tyres, agricultural tyres, forest tyres, material handling tyres and rubber tracks. Each product is designed to deliver durability, superior traction and operational efficiency in challenging work environments. The exhibition provides an important platform for ZC Rubber to engage with industry professionals, highlight its technological advancements and demonstrate its commitment to supporting global construction and industrial sectors with reliable, high-performance solutions.

Visitors can explore the lineup and speak with the team to learn how these tyre solutions can enhance productivity across a wide variety of applications.

Benjamin Lou, Global OTR Director, ZC Rubber, said, “CONEXPO brings together the people and machines that keep the world building, and it’s a great place for us to connect with customers face-to-face. With brands like WESTLAKE, TIANLI, ARISUN and YONGGU under one roof, we’re able to offer a true one-stop tyre solution across construction, agriculture, forestry and material handling. Our goal is simple – help customers find the right tyre for every job, all in one place.”

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CEAT Kelani Holdings emerged as a standout performer at the 2026 Best Management Practices Company Awards of the Institute of Chartered Professional Managers of Sri Lanka (CPM Sri Lanka), securing the overall Gold award for Best Management Practices. This top honour, which recognised the company as the nation’s best-managed enterprise, was complemented by four additional distinctions. Among these were the Sector Award as the winner in the Manufacturing category for Tyre and Rubber, a place among the 40 Outstanding Companies and a Best Management Practices Excellence Award, underscoring the breadth of the organisation’s operational excellence.

The company’s leadership also received significant acclaim, with Managing Director and Chief Executive Officer Ravi Dadlani being presented with the Leadership Excellence award. This particular recognition highlighted the effectiveness of the strategic direction at the helm of the organisation. The CPM awards themselves serve to evaluate public and private sector entities based on comprehensive management criteria, including leadership effectiveness, people management, resource utilisation and overall performance during the review period.

Central to CEAT Kelani’s achievements this year is its Quality-Based Management philosophy, which prioritises customer satisfaction by aligning quality controls and workforce efforts with strategic business goals. A notable initiative presented during the awards process was the overhaul of the customer claim settlement process, which now facilitates inspections within a single day. This improvement was driven by a structured Quality Improvement Project involving cross-functional teams from Technical Services, Supply Chain and Distribution, supported by digital integration and process enhancements.

The revamped claim settlement system has not only bolstered customer confidence and dealer trust but has also contributed to volume growth, particularly in the Truck and Light Truck segments. Dadlani emphasised that the QBM approach has been instrumental in steering the company towards greater customer centricity while maintaining strong financial results, with continuous improvement through digital transformation and employee engagement remaining central to the corporate strategy. This consistent recognition by CPM reflects the sustained depth and continuity of the company’s management practices over time.

Commenting on the awards, Dadlani said, “To be named the best-managed company in Sri Lanka is an extraordinary honour as well as a reward for years of hard work in times of challenge. This recognition reflects the company’s sustained focus on embedding best-in-class management practices across its operations with the involvement of employees at every level.”

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Zeon has confirmed its role as an official sponsor of RubberCon 2026, scheduled for 28 and 29 April in Paris. The conference is organised by AFICEP under the aegis of IRCO. The event will centre on the theme ‘Ecodesign and Rubber Innovation’, serving as a gathering for global experts spanning academia, research, manufacturing and technology sectors. This focus reflects the industry’s growing emphasis on sustainable material development and circular economy principles.

Through its sponsorship, the company underscores its commitment to sustainable solutions, innovation and international knowledge exchange. Zeon anticipates engaging with industry professionals to explore new approaches and contribute to meaningful sector progress.

“By sponsoring RubberCon 2026, we reaffirm our commitment to driving forward sustainable solutions, fostering innovation and supporting the international exchange of knowledge and best practices. We look forward to engaging with industry professionals, discovering new approaches and contributing to meaningful progress within our sector,” read the company statement.

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Maxxis Rubber India has been presented with an Appreciation Award from the Ahmedabad Rural Police in recognition of its support during VIP movements. The accolade was conferred by Superintendent of Police Om Prakash Jat, acknowledged for his role in fostering community safety and collaboration through his leadership.

Guided by its core principles of respect, care and appreciation, the company emphasises its commitment to quality, service and trust alongside cooperation with authorities. Expressing gratitude to the police department for acknowledging its efforts, Maxxis stated that the honour reinforces its dedication to integrity and public safety partnerships, motivating the organisation to continue contributing with the same unwavering commitment and a focus on building stronger, more resilient communities every single day forward together.

“At Maxxis, our core values – respect, care and appreciation – drive us beyond business. Whether ensuring 100 percent quality, service, trust in our products or standing alongside authorities for public safety, we believe strong partnerships build stronger communities. We sincerely thank the Police Department-Ahmedabad Rural Police for acknowledging our ‘unwavering support’ and ‘invaluable cooperation’. This honour motivates us to continue contributing with the same commitment and integrity,” the company acknowledged in a social media post.

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The organisers of the International Rubber Conference 2026 have opened exhibitor applications for the accompanying Rubber & Elastomer Technical Exhibition, with discounted early-bird rates available until 30 April 2026.

The conference will take place from 2 to 6 November at the Aichi International Exhibition Center (Aichi Sky Expo), bringing together global scientists, engineers and industry stakeholders working across rubber and elastomer technologies.

Exhibitors submitting applications by the April deadline will benefit from reduced participation fees. The final deadline for regular applications is 15 July 2026.

Held alongside the conference from 3 to 6 November, the exhibition is expected to attract more than 4,500 visitors and is regarded as one of the leading international platforms for showcasing advances in rubber science, materials engineering and industrial applications.

IRC 2026 marks the sixth edition hosted in Japan, following previous conferences in Tokyo, Kyoto, Kobe, Yokohama and Kitakyushu. Under the theme “Future Rubber Technology toward Sustainability”, the event aims to address evolving industry demands, particularly as Asia accounts for a growing share of global rubber production and consumption.

Organisers said the event will provide a platform not only for established players but also for emerging engineers and researchers to engage with international experts, fostering collaboration and technological advancement across the sector.

Applications and further details are available via the official conference website.

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