Zhongce Rubber Group (ZC Rubber) recently showcased its latest lineup of Westlake and Goodride tyres engineered specifically for European roads at Autopromotec 2025, Bologna.

The company shared that it has designed the tyres to meet Europe’s rigorous performance and safety standards. The products targeted for passenger vehicle, all-season, winter and commercial vehicle segments feature several A- and B-rated wet-grip models.

The passenger and all-season tyre range includes –

• Westlake ZuperFlex Z-137 (A-rated wet grip) ideal for Europe’s rainy summer conditions.
• Goodride RideMax G-147 (A-rated wet grip) for enhanced control and safety in wet driving conditions.
• Westlake Zuper 4S Z-411 (B-rated wet grip) all-season tyre built for year-round versatility and dependable traction.
• Goodride All Season Elite G-402 (B-rated wet grip) offers stable performance across changing seasons.
• Goodride ZuperSnow Z-508 is specifically engineered for harsh Central European and Northern German winters, offering superior grip and control on snow and ice.

For the commercial vehicle segment, the company introduced –

• Westlake Gen II Series (WSL2, WDL2, WSA2, WAM2 on display) commercial truck tyres built with PSCT (Pre-strain Contour Theory), BWT (Belt-Wrap Technology) and Ultra Hybrid Formula compound that provides durability, fuel efficiency, extended service life and safety for fleet operators.
• Goodride Flagship Commercial Range, which includes the premium new range for European commercial transport demands, focused on durability, performance and operational efficiency.

The Westlake Gen II Series is already sold in the European market, with other models scheduled for phased release across Europe in 2025 and early 2026.

Leo Liao, European Sales Director, ZC Rubber, said, “Every tyre we showcased at Autopromotec demonstrated our dedication to Europe’s regulatory standards and real-world driving needs. We’ve shown how Westlake and Goodride not only meet but anticipate the evolving demands of European consumers and professionals.”

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The global tyre recycling market is forecast to grow to USD 8.92 billion by 2029 from USD 7.44 billion in 2024, driven by mounting volumes of end-of-life tyres (ELTs), tighter environmental regulations and rising demand for sustainable materials, according to research firm MarketsandMarkets.

The market is projected to expand at a compound annual growth rate (CAGR) of 3.7 percent over the period, the report said.

According to the World Business Council for Sustainable Development, one passenger tyre per person is discarded annually in the developed world, contributing to about 1 billion ELTs globally each year. A 2022 study in ScienceDirect estimated some 4 billion ELTs are already stockpiled worldwide, a figure expected to reach 5 billion by 2030.

“The mass piling of 1 billion ELTs per year to be expected to reach 5 billion by 2030 calls for an ever-increasing process of recycling tyes in a more sustainable means of waste management,” the report noted.

MarketsandMarkets said demand is being spurred by both environmental concerns and industry adoption of new recycling technologies aimed at reducing landfill volumes while maximising material reuse.

Rubber is set to remain the most dominant recycled by-product, with applications in crumb rubber, rubberised asphalt, playground surfaces and sports fields. Mechanical shredding, described as the most cost-effective and scalable method, will continue to lead recycling processes due to its wide applicability in construction, energy and automotive sectors.

Construction is expected to be the largest end-use industry, as recycled materials such as crumb rubber are increasingly used in road building and green infrastructure projects.

Asia-Pacific is projected to remain the biggest consumer of recycled tye products during the forecast period.

Key players in the sector include Liberty Tye Recycling (US), GENAN HOLDING A/S (Denmark), ResourceCo (Australia), GRP Ltd (India), Lehigh Technologies (US), Entech Inc (US), Emanuel Tye (US), BDS Tye Recycling (US), Contec (Poland) and CRM (US).

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The global market for Tyre Pressure Monitoring Systems (TPMS) is projected to grow modestly over the next five years, with volumes rising from an estimated 68.9 million units in 2025 to 71.4 million units by 2030, according to a report published.

The “Sector Innovation Report: Tyres and Wheels Q2 2025”, released by Research and Markets, forecasts a compound annual growth rate (CAGR) of 0.7 percent for the TPMS market.

The study synthesises data from multiple sources and provides an overview of the tyres and wheels sector, highlighting recent developments, patent activity, job trends and regional growth prospects.

The report identifies opportunities for auto manufacturers and suppliers to refine sales and marketing strategies, noting growing demand for detailed, region-specific data.

Key sections include an analysis of patent filings by region and country, sector forecasts across five geographies – Asia-Pacific, Europe, the Middle East and Africa, North America and South America – as well as profiles of leading component suppliers.

The report also tracks job listings and advertising activity in the sector, broken down by geography, occupational category and level of seniority.

Companies covered in the report include Bridgestone, Continental, Goodyear, Michelin and Hankook.

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Truck driver Adam Medley of Omro, Wisconsin, has been named the winner of the 41st Goodyear Highway Hero Award. The professional driver for J.B. Hunt Transport, Inc. was recognised for a courageous act performed on 28 July 2024 while driving on County Rd A in Green Lake, WI.

While navigating a familiar route, Medley initially steered to avoid what he assumed was road debris. As he drew closer, he realised a person was lying directly in the roadway. Medley promptly and safely pulled over, rushed to assist the individual and moved them to safety before contacting the police.

Established in 1983, the Goodyear Highway Hero Award honours commercial drivers in the U.S. and Canada who perform extraordinary acts of courage. Winners are selected by an independent panel of industry judges from nominations submitted each year. As this year’s honouree, Medley will receive a cash prize and a commemorative ride on the Goodyear blimp.

Goodyear presents the award to acknowledge the vital role of the commercial trucking industry. The program’s stories of heroism inspire the company to continuously enhance its commercial tire products and support services, like its Fleet HQ network, to ensure drivers have reliable assistance on the road.

Nick Hobbs, Chief Operating Officer at J.B. Hunt, said, "In a moment where every second counted, Adam put the safety and well-being of others first. His actions exemplified integrity and selflessness, and we are excited that Goodyear has recognised him with this year's Highway Hero Award."

Joe Burke, Vice President, Goodyear North America Commercial, said, "Adam's story continues to remind us that professional truck drivers are the unsung heroes of our roads. His quick and professional response to this unexpected situation demonstrates the integrity, dedication and compassion that define what's the best of our industry."

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Yokohama Rubber has announced that a vehicle equipped with its GEOLANDAR M/T G003 mud-terrain tyres secured the overall championship at the 2025 Asia Cross Country Rally (AXCR). This victory in Asia's premier off-road rally, held in Thailand, marks the third win for the tyre model, following previous triumphs in 2022 and 2023. The tyres were praised for their durability and high performance under extreme conditions.

The winning #112 Mitsubishi Triton, driven by Chayapon Yotha and co-driver Peerapong Sombutwong for Team Mitsubishi Ralliart, claimed its first title in three years. After taking an early lead in the gruelling event, the team overcame vehicle issues and intense competition to maintain their position through the final leg. The rally’s challenging course, which spanned over 2,000 kilometres through varied terrain and adverse weather, tested both vehicle and tyre resilience.

Further demonstrating the tyre's capabilities, two other vehicles on GEOLANDAR M/T G003 tyres finished within the top five. The GEOLANDAR line is engineered for superior off-road traction and an extended lifespan, combining a robust, aggressive design with proven performance in demanding races worldwide.

Under its current medium-term management plan, Yokohama Rubber is focused on expanding its high-value-added tyre segments, including the GEOLANDAR brand for SUVs and pickup trucks. The company views motorsports as a vital platform for strengthening its brand identity and continues to participate in a diverse range of global racing events.

Hiroshi Masuoka, Director of Team Mitsubishi Ralliart, said, “Last year's AXCR was very frustrating for us because engine trouble forced us to retyre our vehicle that was in the lead for the overall championship in the latter half of the course. This year, however, we were able to win the overall championship thanks to the Triton’s enhanced durability and the accumulated collective strength of a team participating in its fourth AXCR. I thank everyone for their support. Again, this year, Team Mitsubishi Ralliart selected Yokohama Rubber’s GEOLANDAR M/T G003 tyres for our vehicles participating in the AXCR. The GEOLANDAR M/T G003 delivers the highly stable performance needed for fast and safe driving on the AXCR course’s diverse terrains, especially when running through deep mud and wet surfaces. Our three Team Mitsubishi Ralliart vehicles were challenged by rough and rocky terrain, especially in the first half, but all three were able to run the entire course without suffering punctures or other tyre problems. I think the GEOLANDAR M/T G003’s high performance and durability enabled us to win the overall championship and the Team Award.”

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