Apollo Tyres recently opened its first two-wheeler tyre manufacturing unit in India to cater to growing demand for the premium two-wheeler bikes. In an interview, Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres, spoke on the new plant and growth in the premium bike segment and the company’s readiness for the premium two-wheeler tyre market..

With the opening of its two-wheeler manufacturing facility, Apollo Tyres aims at having a “strong foothold” in the premium segment of two-wheeler tyres, which is the comparatively high-value and highly profitable segment, India.

With having a vision of to be a premier tyre company with a diversified and multinational presence, Apollo Tyres manufactures and supplies a wide range of tyres for trucks and buses, light trucks, passenger vehicles, off-highway vehicles and two-wheelers.

“We are known for offering technologically advanced products to our consumers in all the categories. Getting into the premium biking segment was a natural progression for us,” said Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres. 

With the new facility, Apollo Tyres now plans to have a strong foothold in premium motorcycle tyre market in India. Despite being a late entrant, Apollo Tyre has already grabbed a 7% market share in the replacement market in the two-wheeler tyre space due to a best-in-class and high-technology product portfolio.

The new two-wheeler tyre manufacturing unit is located within Apollo Tyres’ Limda plant in Vadodara, Gujarat, which has an initial capacity to produce 30,000 motorcycle radials and 60,000 cross-ply motorcycle tyres per month.  With a modular layout of the facility, the capacity can be replicated easily, as the demand increases.

“We now have a global portfolio of high-end bias and steel radial tyres for two-wheelers, which will be produced at our highly advanced and futuristic facility in Vadodara, Gujarat,” added Kanwar.

Apollo Tyres, in 2016, entered the two-wheeler tyre business by launching India’s first zero-degree steel radial tyres, a global gold standard for motorcycle tyres, and now commands a double-digit market share in this segment. “Being a late entrant into the two-wheeler tyre space, we wanted to create an impact in the market. In under four years, we have built an entire range for Indian and European market, grown at a CAGR of 35%, catered to market with a new last-mile distributor model and built a grounds-up connect with the biking community through our multiple brand initiatives,” said Kanwar.

Apollo Tyres is looking at selling our two-wheeler tyres from the Vadodara facility to all market segments, including exports. “In fact, we already have shipped the first consignment from this facility for the European market,” added Kanwar.

Premium bike segment

The premium bike segment, which constitutes nearly 20% of the motorcycle market in India, is the fastest growing one. According to a TechSci research report, the Indian premium motorcycles market is projected to reach $ 161 million by 2023, on account of rising Y Generation population and per capita income, and availability of a wide array of premium motorcycle models and easy financing options. The report also added that increasing number of CKD and SKD units, the launch of newer and advanced premium motorcycle brands and models, rising popularity of superbike clubs and communities, and increasing biking culture are among the key factors expected to drive the country’s premium motorcycles market in the coming years.

“India also is the largest market for two-wheelers, and it still has headroom for further growth. In the current pandemic era as well, there is the demand coming in as people are moving away from shared and public transport and gradually moving to own a personal vehicle, including a two-wheeler, further driving the demand for tyres in this category,” said Kanwar.

Though many tyre companies are betting high on the premium tyre segment, commuting bikes will continue to dominate the market. According to Kanwar, the economy segment bikes still drive volumes for Apollo Tyres’ two-wheeler tyre business. Instead of looking at this segment as a commodity business, the company caters to the segment with multiple product offerings according to various markets in India. “We have seen emerging trends in this segment like the rapid rise of delivery and courier services and have built specialised offerings for this space as well,” said Kanwar.

Along with having a leading position in India, Apollo Tyres is also expanding its business in the challenging and advanced automotive markets in Europe and the Americas. Apart from having five manufacturing plants- Chennai, Perambra, Limda, Kalamassery and most recently, Chittoor- in India, the company has established two manufacturing plants outside of India – The Netherlands and Hungary.

Having global R&D centres in India and Europe give distinctive advantages to Apollo Tyres to caters to all segments. Both R&D teams use their collaborative experience to come up with technologically advanced products for the premium bikes. “Entering the two-wheeler segment in 2016, we used the global knowhow, to come out with zero-degree steel-belted radials in 2018, a global gold standard for motorcycle tyres,” said Kanwar.

 Apollo Tyres has used the concept of ‘design to delivery’ while setting up this two-wheeler tyre facility in Vadodara, Gujarat. Most of the equipment used are special purpose machines, which have been conceptualised in-house and converted to reality.

However, the competition in the two-wheeler tyre segment in India is very high, and few companies have dominated the segment. The segment is expected to be more crowded with new entrants. Apollo Tyres has set its focus on the premium segment of two-wheelers, which is 20% of the entire two-wheelers while supplying to the mass market segment. “We are looking at servicing this segment with our zero-degree steel belted radials and high-end bias tyres. Our strategy is to build the brand and create a pull for our products across categories. We have been actively engaging with several biking communities and enthusiastic and passionate riders,” explained Kanwar.

In FY 2020, in the two-wheeler segment, the company launched 17 new SKUs for the higher premium bikes and scooters and extended its steel radial portfolio with the launch of two new SKUs – Alpha S1 140/60 R17 and 130/70 R17. For its two-wheeler business, the company executed the Alpha sustenance campaign earlier in 2020 to make it one of the most viewed brands by the end of the campaign.

Talking on the recent imposition in Chinese tyres, Kanwar said, “We are definitely better placed than before.”

LANXESS, a specialty chemicals company, has successfully placed a six-year-tenor euro benchmark bond with a coupon of 0.0 percent in the European capital market.
The company, with about 14,800 employees in 33 countries, will use the funds to finance the planned acquisition of IFF, a US-based chemical company involved in microbial control.

The new bond is listed on the Luxembourg Stock Exchange in denominations of EUR 1,000.

Michael Pontzen, CFO, LANXESS, said, “We have secured the first step of financing already quickly after the announcement of the acquisition of IFF Microbial Control and are happy about the very receptive reaction of the capital market to our offering.” (TT)

Goodyear has launched its new RT-3B bead-to-bead tread in US and Canada in sizes 20.5R25 and 23.5R25 for off-the-road (OTR) tyres.

The new retread provides all-around performance for loaders and graders. Joining the existing lineup of premium off-the-road Goodyear tyres, the retread provides up to 60 percent savings compared to a new tyre.

Used extensively in gruelling OTR applications, retreading helps extend the life of tyres while delivering high traction and minimal tread wear. Additionally, retreading promotes sustainability by reducing unnecessary waste.

The new Goodyear RT-3B is cured in a mould and press method to generate low heat through long hours of usage via its 115-level tread depth. Strongly cut-resistant in nature, the centerline lugs and open shoulder provides optimal traction.

Loic Ravasio, General Manager, Global and Americas OTR, Goodyear, said, “We are always focused on delivering high value and low cost of ownership to our OTR customers. The RT-3B is a substantial addition to our retread portfolio providing another great option for operators to help drive efficiency, reduce costs and protect the environment.” (TT)

Anshuman Singhania, Dy. Managing Director of JK Tyre, has been appointed managing director of the company, effective October 21,2020.

Anshuman Singhania joined the Company as an Executive and over the years has been deeply involved in various activities of the Company in different positions, said the company.

Singhania is also Vice Chairman of ATMA

He is a graduate from Oxford Brookes University, UK and an alumnus of London Business School. As a young leader, he started his career from the shop floor as an apprentice and has held several positions in Planning, Production, Product Development, Quality Control, Stores & Purchase, Finance as well as Sales & Marketing. Being a techno-savvy person, he has played a key role in implementing the latest technologies in the manufacturing process at JK Tyre.

Yokohama Off-Highway Tires recently held the groundbreaking and foundation stone unveiling ceremony of its new plant at Atchutapuram, Visakhapatnam - Andhra Pradesh, India.

In the online event, Masataka Yamaishi , President & Chairman of the Board, Yokohama Rubber Co., Ltd broke the ground to commence construction work.

Yamaishi San unveiled the Foundation Stone virtually in the presence of Atao Kishi San: Chairman - ATC Tires Pvt. Ltd. and Managing Officer - The Yokohama Rubber Co., Ltd., Nitin Mantri – CEO and Anil Gupta – COO and the leadership team at Yokohama Off-Highway Tires.

The new plant will have a daily production capacity of 55 tons (rubber weight), with planned capital investment totalling US$165 million. The plant, which will be the company’s third plant in India, will manufacture its three brands ALLIANCE, GALAXY and PRIMEX brand tyres.

 Yokohama Off-Highway Tires currently has two tyre plants in India—the Dahej Plant in Gujarat and the Tirunelveli Plant in Tamil Nadu.