Bridgestone to make shoes from recycled tyres

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  • June 09, 2020
Bridgestone Americas Lunches Straddle Container Tyre

The world’s largest tyre maker, Bridgestone, will now make shoes from recycled tyres.

PT Bridgestone Tire Indonesia and Soles4Souls Asia, Ltd, a non-profit organisation, signed a 2- year partnership for the sustainable project to make new shoes out of recycled tyres.

Both organisations aim at converting 40,000 used tyres in to around 400,000 pairs of shoes by 2022 to distribute to people in need around the world and/or sold through various outlets.

The partnership will give these Bridgestone tires a new lease of life as soles for shoes, helping drive toward a circular economy that eliminates waste through the continual use of resources. Additionally, Bridgestone Indonesia is donating $60,000 to assist Soles4Souls Asia in their global relief efforts to expand the project.

To kickstart the partnership, Bridgestone Indonesia and Soles4Souls Asia will be working with Indosole, a sustainable shoe brand and certified B corporation, that will manufacture the shoes in their factories in Indonesia and sell them both online and in stores across the world. For every pair of shoes sold by Indosole, a portion will be donated back to Soles4Souls Asia to further the work of distributing new shoes to people in need across Asia.

“From the beginning of this partnership, Bridgestone Indonesia has been committed to both finding the most sustainable way to use their products and be able to do the most good with it,” said Buddy Teaster, President and CEO of Soles4Souls Asia. “It is our great pleasure to partner with Bridgestone Indonesia who shares our passion for helping the environment and other like-minded partners to manufacture and put shoes on the feet of people who need them most.”

“On this World Environment Day, we are delighted to announce our collaboration with Soles4Souls Asia, which was born out of a shared vision of advancing an environmentally sustainable society by supporting a truly circular economy – values underpinned by Bridgestone’s Global CSR commitment, ‘Our Way to Serve’. We hope this initiative can contribute towards reducing tire waste and our carbon footprint, while also supporting the needy in our communities,” said Mukiat Sutikno, Managing Director of PT Bridgestone Tire Indonesia.

Himadri Speciality Chemical’s Hooghly Plant Gets ISCC PLUS Certification

Himadri - ISCC Plus

Kolkata-based Himadri Speciality Chemical has announced that its flagship plant in Mahistikry, Haripal, Hooghly, has received ISCC PLUS (International Sustainability and Carbon Certification).

The company has been recognised for its ecological and social responsibility, along with compliance with stringent criteria on greenhouse gas emission reduction, ecosystem protection, social accountability and complete traceability of raw materials.

Anurag Choudhary, CMD & CEO, Himadri Speciality Chemical, said, “Achieving ISCC PLUS certification marks a defining step in Himadri’s sustainability journey. It validates our determination to integrate renewable, low- carbon, and circular solutions into every layer of our operations. As global industries shift towards sustainable value chains, Himadri is leading this transformation—delivering innovative and responsible solutions that create long-term value for society, the environment, and our stakeholders worldwide.”

With this recognition, the company joins a number of global players who are driving systemic change towards responsible sourcing and production.

George Varughese, Founder Of Midas Retreading Materials, Passes Away

George Varughese, Founder Of Midas Retreading Materials, Passes Away

George Varughese, founder of General Rubbers and the man behind the iconic Midas brand of tyre retreading materials, passed away on 28th August, 2025.

Varughese established General Rubbers in 1969, building Midas into India’s most recognised name in retreading materials. Under his leadership, the company has grown into a global player, supplying more than 24,000 tonnes of tread rubber, precured tread rubber and other products annually. Today, Midas serves customers across South America, Africa, Europe and Australia.

Known for his vision and emphasis on innovation, Varughese placed research and development at the heart of Midas’s success. His commitment to improving compound formulations with the latest technology ensured the brand’s reputation for durability and reliability.

With operations centred in Kottayam, Kerala, Midas continues to expand its dealer network, reflecting Varughese’s lifelong mission of accessibility and customer service.

Varughese leaves behind a lasting legacy in India’s tyre industry, remembered as a pioneer who transformed the retreading sector into a global business.

Vaculug Appoints Nick Hermitage As Operations Manager – OTR South

Vaculug Appoints Nick Hermitage As Operations Manager – OTR South

Vaculug has named Nick Hermitage as Operations Manager – OTR South, following a significant expansion in its OTR Division.

The company's new OTR Centre of Excellence in the South East will serve as Hermitage's headquarters. He is in charge of making sure the depot runs smoothly, which includes daily administration, logistics, foam filling and tyre pressing. Hermitage brings with him a depth of experience, knowledge and skill – accumulated over 22 years in the tyre industry.

Alan Robin, National Account Manager – OTR, Vaculug Technologies Ltd, said, "This is an incredibly exciting time at Vaculug, and we are fortunate to welcome Nick to the OTR team. His extensive experience and deep knowledge of both OTR and solid tyre operations will be instrumental as we build on our significant investments in the division. I am confident Nick will make a strong contribution to our growth and I wish him every success in his new role."

Hankook Tire Europe Appoints Richard Bezzant As Truck And Bus Marketing Director

Hankook Tire Europe Appoints Richard Bezzant As Truck And Bus Marketing Director

Hankook Tire Europe GmbH has appointed Richard Bezzant as the new Marketing Director Truck and Bus with effect from 1 August 2025.

The British-born marketing and sales expert started his career with Michelin in UK in 2003. He brings with him more than two decades of experience in the tyre business for buses and trucks. Following a five-year period in leadership roles in France, he most recently served as Marketing Director for UK and Ireland, where he was responsible for developing and managing the complete marketing strategy across all business divisions.

Bezzant said, “My goal is to support growth opportunities for Hankook in the European truck and bus sector and expand them further. I am confident that we will be able to build on what has been achieved so far and continue to expand the business with innovative products and services. I am glad to be working with a great team to pursue our goals.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “With Richard Bezzant, we have appointed an industry-leading expert for our truck and bus marketing activities. With his decades of experience, we will consistently expand our business in the commercial vehicle sector and strengthen our market position in Europe in the long term.”