For Continental Tires India, the passenger vehicle market in India is entering a phase where scale and structure are finally aligning with its longstanding premium ambitions. Passenger vehicle sales reached a record 4.3 million units in 2024, expanding by 4–5 percent year on year, but it is the composition of that growth – rather than the headline volume – that is reshaping the company’s strategy. Utility vehicles now account for approximately 58 percent of total passenger vehicle sales, up sharply from about 51 percent the previous year, cementing SUVs and crossovers as the dominant force in the market.

This structural shift has direct consequences for tyre manufacturers operating at the upper end of the value spectrum. Larger vehicles bring higher kerb weights, bigger wheel diameters and greater expectations around refinement, safety and performance. For Continental, the change represents not merely an increase in addressable demand but a decisive move towards tyre categories where technology differentiation and pricing discipline can coexist.

Samir Gupta, Managing Director of Continental Tires India, calls this phase a turning point, not a temporary high. He says the surge in utility vehicles – driven by electrification and more premium cars – fundamentally changes the economics of the passenger tyre market in India.

“Let me clarify one thing first. The utility vehicle segment is no longer small. Last year, around 60 percent of passenger vehicles sold in India were utility vehicles, and including first-time buyers upgrading within this segment, the share goes beyond 65 percent,” Gupta says.

Industry data broadly supports this assessment. SUVs alone contributed close to three-fifths of all passenger vehicle sales in 2024, with compact utility vehicles accounting for a significant share of incremental volumes. The overall passenger vehicle market, at around 4.3 million units, has thus become structurally skewed towards larger formats – an inflection with long-term implications for tyre sizing, load ratings and product mix.

This shift shows in replacement demand. As vehicle footprints grow, rim diameters are increasing. “The market is clearly moving from smaller to bigger rim sizes. Demand for 17-inch and above tyres is rising sharply,” Gupta says. While these tyres are still a minority, their growth far outpaces the overall passenger tyre market.

Electrification is accelerating the shift. A substantial proportion of electric passenger vehicles sold in India today are SUVs, and Continental expects EVs to account for more than 50 percent of the passenger vehicle segment within five years. For tyre manufacturers, this creates new technical requirements – higher torque tolerance, lower rolling resistance and stringent noise control. “That creates a significant opportunity for us because our strengths lie in premium, high-performance tyres,” Gupta says.

Despite these favourable structural trends, premium tyres have historically struggled to gain traction in India. For much of the past decade, the market remained intensely price-sensitive, with tyres treated largely as commoditised replacement items. Continental’s response, Gupta explains, has been consistent rather than tactical pricing. “Right from the beginning, we have focused on fair pricing. The idea is simple – if we can clearly differentiate on performance and consistently deliver on those promises, price recovery will follow,” he explains.

The broader environment is now becoming more supportive. As vehicle prices rise and consumers migrate towards larger, more sophisticated vehicles, willingness to spend on tyres that enhance safety, comfort and driving confidence is increasing. This trend is also evident at the top end of the market. Premium and luxury passenger vehicle sales reached approximately 51,500 units in 2024, up around 6 percent year on year and crossing the 50,000-unit threshold for the first time – a symbolic marker of premium consumption in India.

Gupta sees premiumisation extending beyond luxury vehicles. “Earlier, India was extremely price-sensitive, but that is changing in higher segments. Consumers are upgrading vehicles and are more willing to invest in tyres that enhance safety, comfort and confidence,” he says.

The intensification of competition, with global premium tyre brands expanding or re-entering India, is viewed as a positive development. “Competition is always good,” Gupta says. “It gives you room to grow and improve.” More importantly, he believes it will help reframe the market. “More premium players will help move the market away from being purely cost-driven to being value-driven,” he adds.

Replacement market dynamics reinforce this view. Of the roughly 32–33 million passenger tyres replaced annually in India, tyres sized 17 inches and above account for about 12–13 percent. While the overall replacement market grows at 5–6 percent per year, this high-diameter segment is expanding at over 20 percent annually, closely tracking the shift in new vehicle sales.

This sharper focus on passenger tyres also explains Continental’s decision to exit the truck and bus radial segment in India. Gupta stresses that the decision was strategic rather than operational. Continental entered the TBR market in 2014, invested significantly and received strong feedback on product performance.

However, the economics proved limiting. Gupta says, “TBR in India is largely a B2B, fit-for-purpose market. Even if you have the best tyre, willingness to pay remains limited because fleet operators are under constant margin pressure.” Although commercial tyres offer higher absolute margins per unit, they consume substantially more raw material. “One commercial tyre uses six to eight times the raw material of a car tyre. Percentage margins are actually higher in passenger tyres,” Gupta explains.

After reviewing its portfolio, Continental chose focus over breadth. Exiting TBR allows the company to concentrate capital, technology and management attention on passenger and light truck tyres, where differentiation is more readily monetised. Gupta rejects the idea that a narrower portfolio weakens the company’s position. Commercial and passenger tyre customers, he argues, are fundamentally different – one driven by procurement economics, the other by consumer perception and emotion.

Indian consumers, Gupta believes, are becoming more tyre-aware. “Premiumisation is happening across the vehicle industry, not just in tyres. As consumers move to larger and more premium cars, their expectations also rise,” he says. Where tyres were once treated as an afterthought, buyers increasingly recognise their role in braking, grip, noise and overall driving confidence.

This change is evident at the retail level. Continental now operates more than 200 brand stores across India, and feedback from retail partners suggests customers are more informed and more demanding. Availability remains critical. “There is no point launching premium tyres if customers cannot find them,” Gupta says.

To support future demand, Continental is investing around INR 1 billion at its Modipuram plant, with the focus squarely on passenger and light truck tyres. The expansion will extend manufacturing capability from the current 20-inch limit to 22–23 inches, aligning local production with emerging vehicle trends.

Localisation, Gupta argues, is about adaptation rather than compromise. Indian road conditions, climate and driving habits require specific tuning without diluting global performance standards. Education and availability remain the principal challenges.

The recent launch of the CrossContact A/T² in India reflects this strategy. Introduced during Continental’s Track Day at Dot Goa 4x4, the product positions India among the early global markets for the tyre. “The first thing you notice is noise – or the lack of it,” Gupta says. “You hear the air-conditioning, not the tyre.” Ride comfort, grip and consistency across terrains define its appeal. As Gupta puts it, “Jahan tak soch jaati hai, wahan tak yeh tyre kaam karta hai.”

Looking ahead, Continental remains largely insulated from shifts in original equipment strategies, such as the gradual removal of spare tyres. Improved carcass design and stronger sidewalls are reducing puncture risk, but the company’s primary focus remains the replacement market.

For Gupta, the question is no longer whether India is ready for premium tyres, but how effectively manufacturers execute. “The market is finally ready for premium tyres,” he concludes. With passenger vehicle sales at record levels, SUVs firmly dominant and premium consumption expanding, Continental believes it is well positioned to grow alongside India’s evolving mobility landscape.

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India’s tyre recycling industry is entering a painful consolidation phase as weakening export demand, oversupply of waste tyres and worsening shipping disruptions erode profitability across the value chain. While domestic consumption continues to provide partial support, falling realisations and rising logistics costs are squeezing processors of crumb rubber, reclaimed rubber, pyrolysis oil and recovered carbon black.

India’s tyre recycling industry is entering a period of consolidation as weakening export demand, oversupply of waste tyres and mounting shipping disruptions compress margins, even as long-term demand for sustainable materials continues to strengthen.

While volumes remained broadly stable during the March quarter, profitability deteriorated sharply across much of the sector as realisations fell in both domestic and overseas markets and logistics-related costs climbed, said Tyre and Rubber Recyclers Association of India President Chetan Joshi.

“Volumes were largely stable for most of us, but margins definitely came under pressure,” Joshi said. “Realisations dropped, especially in domestic and export markets, while logistics costs and delays increased. Domestic sales supported to some extent, but overall, it was more of a margin squeeze quarter than a volume issue.”

The industry is also facing a supply-demand imbalance in waste tyres driven by slowing exports of recycled products and softer downstream demand caused partly by elevated prices of finished recycled materials.

“There is oversupply due to low demand because finished product prices are high and exports of finished recycled products have slowed down,” Joshi said. “That is putting pressure on waste tyre pricing and also on end-product prices.”

The pricing pressure is now cascading across the recycling chain, affecting processors of crumb rubber, reclaimed rubber, pyrolysis oil and recovered carbon black (rCB), which are widely used by tyre makers, rubber goods manufacturers and industrial consumers.

However, Joshi said not all segments are under equal stress. Better-quality feedstock and certified recycled materials continue to command stronger pricing and more resilient demand despite broader weakness in commodity-grade products.

“Good quality and properly segregated material are still holding value better,” he said.

India has emerged as one of the world’s largest recycling hubs for end-of-life tyres because of its large vehicle parc, abundant feedstock availability and relatively low-cost processing ecosystem.

Domestic demand for recycled rubber materials has also expanded steadily in recent years as sustainability targets gain traction among tyre makers and industrial manufacturers.

According to Joshi, domestic consumption has helped cushion the sector from the ongoing export slowdown, though it remains insufficient to fully compensate for weakening overseas demand.

“India has strong domestic consumption in crumb rubber, reclaim, pyrolysis oil and rCB, so it does give some cushion,” he said. “But honestly, domestic demand alone cannot fully replace export markets, at least in the short term. We still need healthy exports to balance the ecosystem.”

Exporters are simultaneously grappling with worsening shipping disruptions that have increased operational uncertainty across several key overseas markets.

“Shipping has become unpredictable,” Joshi said. “Transit times are longer, freight and insurance costs have increased and planning exports has become difficult.”

He added that Europe, UK, the Gulf Cooperation Council region and parts of Africa are among the most affected markets because of freight-related disruptions and sluggish demand conditions.

“Even when orders are there, execution becomes a challenge,” he said.

The impact has been particularly severe for lower-value recycled products where freight costs form a larger share of overall realisations. Higher-quality and certified materials, however, have remained comparatively stable.

“Lower-value products are affected more, while higher-quality and certified materials are relatively stable,” Joshi said.

Despite near-term pressures, the long-term demand trajectory for recycled tyre-derived materials remains positive as global tyre manufacturers accelerate sustainability initiatives and seek alternatives to increasingly expensive virgin raw materials.

“The long-term trend is very clear and recycled materials are gaining,” Joshi said. “With higher natural rubber prices and sustainability targets of tyre companies, demand for reclaimed rubber, micronised powder and rCB will increase.”

At the same time, he noted that buyers are becoming significantly more selective, shifting purchasing decisions beyond price considerations towards quality consistency, certification and compliance standards.

UNIT ECONOMICS

The tyre pyrolysis industry is witnessing a sharp improvement in margins and investment sentiment as geo-political tensions in the Middle East push up crude-linked fuel prices, creating stronger demand for tyre-derived pyrolysis oil, according to Apchemi Chief Executive Officer Suhas Dixit.

The recent conflict involving Iran has emerged as the single biggest factor influencing the sector’s performance, triggering steep price increases for tyre pyrolysis oil (TPO) and reviving expansion plans across the industry after years of compressed profitability.

Tyre pyrolysis oil prices in India have climbed dramatically in recent months, rising from about INR 35–40 per kilogramme to nearly INR 60 per kilogramme, according to Dixit, reflecting stronger demand and tighter energy market conditions linked to higher crude oil prices.

Dixit said the price increase has fuelled fresh enthusiasm among investors and operators looking to expand existing facilities or establish new projects.

The company, which positions itself as a global technology and engineering player rather than a purely domestic recycler, said overseas demand remains robust despite continuing disruptions in international shipping and trade routes.

While the conflict in the Middle East and shipping disruptions around key trade routes such as the Strait of Hormuz have raised concerns about freight costs and export uncertainty for many Indian recyclers, Dixit said Apchemi remains relatively insulated because of its global operating model.

The company is currently executing multiple large-scale international projects including three 150-tonne-per-day tyre pyrolysis facilities for clients in developed markets, according to Dixit.

Even so, Dixit acknowledged that the industry remains exposed to broader geo-political uncertainty, particularly because energy prices and shipping costs directly influence the economics of pyrolysis-derived fuels.

At the same time, he believes the current environment is creating a rare opportunity for operators to strengthen profitability after years of weak returns.

On the other hand, reclaim rubber manufacturers seem to be facing renewed uncertainty as rising raw material costs linked to geo-political tensions continue to pressure pricing and destabilise downstream demand.

“Market is a little scary right now,” said a Gujarat-based crumb rubber manufacturer. The spokesperson attributed the instability largely to the ongoing tensions in the Middle East, which have triggered higher costs across the raw material chain and pushed up prices for finished reclaim rubber products.

“Reclaim rubber manufacturers are particularly vulnerable to swings in raw material pricing because margins in the segment are often thin and highly sensitive to changes in energy, logistics and waste tyre procurement costs,” he noted.

Despite the ongoing volatility, he indicated that the broader market trajectory for the current fiscal year is unlikely to differ significantly from the previous year, suggesting that industry participants may continue to operate in a challenging but manageable environment.

PULLING THROUGH

Joshi said India continues to enjoy structural advantages because of its scale and feedstock availability but warned that the industry could lose competitiveness if it fails to improve quality consistency and formalisation.

He added that the next growth cycle in tyre recycling is likely to favour companies investing in compliance, process control, certification and value-added products rather than those competing purely on trading volumes and low-cost exports.

“The opportunity is huge, but discipline in the industry will decide who benefits,” Joshi said.

Looking ahead to FY27, Joshi expects margin recovery to remain uneven across the industry with larger and technologically stronger companies likely to outperform smaller operators focused on low-margin export trading.

For India’s recycling industry, the current downturn may ultimately accelerate a broader structural transition already underway from volume-led commodity processing towards a more formalised, quality-focused and sustainability-driven circular materials ecosystem.

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The Goodyear Tire & Rubber Company has announced the impending departure of Executive Vice President and Chief Financial Officer Christina Zamarro, effective 10 July. To ensure continuity, Scott Deakin has been appointed as interim CFO, assuming his duties on 1 July, just over a week prior to Zamarro’s exit.

Deakin brings over 25 years of financial and operational expertise to the role, having previously served as a public company CFO and operating executive across multiple industries. His most recent tenure was as CFO at Gypsum Management & Supply, a wholesale distributor of interior construction products, a position he held from 2019 until 2026. Concurrently, Goodyear has initiated a comprehensive external and internal search to secure a permanent successor for the top finance position.

Mark Stewart, Chief Executive Officer, said, “I want to thank Christina for her leadership and strong contributions to Goodyear during her 20 years of service, three of them as CFO. She has been a valued partner across the business, helping advance important initiatives and positioning the company for continued progress. We remain focused on executing Goodyear's operating strategy. As interim CFO, Scott is well positioned to provide continuity in the company's financial leadership and support execution of operational, transformation and capital allocation priorities.”

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From market leadership in single wire bead winding machines to advanced apexing technologies and integrated solutions, VIPO continues to shape the tyre manufacturing across India.

With a dominant presence across MCR, PCR, TBR and OTR segments, VIPO combines engineering precision, digital innovation and strong local support through VIPO INDIA PRIVATE LIMITED to deliver high-performance bead and apex solutions tailored to the evolving needs of the Indian tyre industry.

VIPO STRENGTHENS ITS TECHNOLOGICAL FOOTPRINT IN INDIA

India has emerged as one of the most dynamic tyre manufacturing hubs globally, demanding not only high production capacity but also consistent quality, process stability and long-term operational reliability. Rapid investments in manufacturing capabilities, combined with increasing performance expectations, are driving tyre producers to adapt more advanced and reliable technologies. In this environment, VIPO a.s. stands out as a trusted and forward-looking partner, recognised for its expertise in bead winding and bead apexing technologies.

Over the years, VIPO has built a dominant position in the Indian market, particularly in the segment of single wire bead winding machines, covering the full spectrum of tyre applications – from MCR and PCR to TBR and OTR. This strong market presence is not accidental; it is the result of long-term cooperation with leading tyre manufacturers and a deep understanding of their production challenges. The company’s success is rooted in its ability to deliver machines that ensure precise wire placement, optimised tension control and repeatable bead geometry, all essential factors influencing tyre safety, uniformity and overall performance.

VIPO’s bead winding machines are engineered with a focus on process stability and mechanical precision. Advanced control of wire feeding, tension regulation systems and optimised winding kinematics allow for consistent production even at high operating speeds. The machines are designed to minimise variation, reduce scrap rates and ensure long-term repeatability, which is critical in high-volume manufacturing environments. Flexibility is another key advantage, enabling manufacturers to adapt quickly to different bead sizes and tyre specifications without compromising efficiency.

Beyond bead winding, VIPO’s apexing solutions for TBR and OTR provide advanced process integration, enabling accurate and consistent application of apex profiles. By combining extrusion, material handling and application technologies into a unified system, VIPO ensures high process efficiency, strong bonding quality and reliable output, even in demanding production conditions. The precise control of apex geometry, temperature conditions and application pressure contributes to improved adhesion and structural integrity of the bead area, directly impacting tyre durability and performance under real operating conditions.

In addition, VIPO continuously enhances its apexing technologies by integrating auxiliary systems such as strip handling, profile guiding and application synchronisation. These elements ensure smooth process flow, eliminate inconsistencies and further reduce operator dependency. The result is a highly stable and repeatable process that meets the strict quality requirements of modern tyre production.

What truly differentiates VIPO is its ability to deliver complete, future-ready solutions. The company goes beyond machinery, offering integrated systems that include automation, digitalisation and intelligent process control. These solutions are designed to enhance productivity, reduce operator dependency and support data-driven manufacturing environments aligned with latest modern industrial principles. By implementing advanced control architectures and data acquisition systems, VIPO enables manufacturers to monitor key process parameters in real time, identify deviations early and optimise performance across the entire production line.

Digitalisation plays an increasingly important role in VIPO’s portfolio. The integration of diagnostics, condition monitoring and predictive maintenance tools allows customers to minimise unplanned downtime and improve overall equipment effectiveness (OEE). These capabilities are particularly valuable in large-scale production facilities where even small inefficiencies can lead to significant operational losses.

A crucial element of VIPO’s success in India is its strong local presence through VIPO INDIA PRIVATE LIMITED and local agency represented by POLYPLAS company. Close collaboration with customers enables continuous performance optimisation and long-term reliability of installed equipment. The local team provides end-to-end support, including service, diagnostics, installation, commissioning, operator training and ramp-up support. This hands-on approach ensures that customers achieve faster start-ups, higher efficiency and improved machine lifecycle performance.

The close proximity to customers also allows VIPO to respond quickly to operational needs, provide immediate technical assistance and adapt solutions to specific plant conditions. This level of responsiveness is highly valued in the Indian market, where production continuity and flexibility are key success factors. The cooperation extends beyond standard service activities and often evolves into long-term partnerships focused on continuous improvement and process optimisation.

VIPO’s commitment to the region is further demonstrated by its active engagement with the industry. As a lunch sponsor at the GTRC 2026 conference in Chennai, VIPO will also contribute to the technical programme, presenting its latest solutions in material stock preparation area, bead and apex manufacturing technologies. This reflects the company’s role not only as a supplier but as a partner to technological progress within the tyre manufacturing community. By sharing know-how and engaging with industry experts, VIPO actively supports the exchange of knowledge and the development of best practices across the sector.

Looking ahead, VIPO continues to invest heavily in research and development, focusing on the bead and apex solutions. The company’s R&D activities are driven by the need to respond to increasing complexity in tyre design, new material requirements and higher expectations for automation and digital integration. Key development areas include advanced automation architectures, digital process monitoring, predictive diagnostics and enhanced material processing technologies. Additional focus is placed on improving energy efficiency, reducing material waste and increasing overall process sustainability.

These innovations aim to deliver higher efficiency, improved transparency and greater operational intelligence for tyre manufacturers. By combining mechanical engineering expertise with modern digital tools, VIPO is creating solutions that are not only reliable but also adaptable to future industry requirements. The ability to integrate new functionalities and upgrade existing systems ensures long-term value for customers and protects their investment in technology.

With its combination of engineering excellence, market experience and customer-centric approach, VIPO is not only responding to the needs of the Indian tyre industry but actively shaping its future as a global BEAD and APEX equipment manufacturer. n

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Balkrishna Industries (BKT) has appointed Saroj Kumar Khuntia as chief financial officer with effect from June 18, following the retirement of Madhusudan Bajaj, who stepped down after attaining the age of superannuation.

The board approved Khuntia's appointment at its meeting on June 17, based on the recommendations of the nomination and remuneration committee and the audit committee.

Bajaj ceased to serve as chief financial officer and key managerial personnel at the close of business on June 17 in accordance with the company's retirement policy.

The company said his departure was not a resignation. Following his retirement, Bajaj will continue to assist the company as special adviser to the chairman and managing director.

The board recorded its appreciation for Bajaj's contribution and leadership during his tenure.

Khuntia assumes the role of chief financial officer and key managerial personnel from June 18. He will also serve as compliance officer.

A fellow chartered accountant, Khuntia has more than 24 years of experience in corporate finance, strategy, capital markets, treasury, taxation, governance and finance transformation.

He has previously worked with CG Power, the Mahindra & Mahindra Group, IBM and Hindustan Lever.

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