Continental: Passion for bicycles

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Continental is the only tyre company that manufacturers bicycle tyres in Germany. The long-time Tour de France associate has always believed in serving cyclists with the best technology features they expect and deserve

Oliver Anhuth

How passionate Continental is about the bicycle tyre business can be judged by the company’s history and innovations in the segment. One of the leading innovative tyre makers that caters to all tyre segments, Continental will be celebrating its 150th anniversary of the bicycle tyre production next year.

“Mobility concepts are a core of Continental. We are looking back on a strong heritage and carefully built up expertise over the many years since we are operating. Therefore we find ourselves in the very encouraging position of contributing to mobility developments of today and serving solutions,” Oliver Anhuth, Global, Head of Marketing, Two Wheel Tires Bicycle at Continental Tires,told Tyre Trends.

Continental is the only tyre company that manufacturers bicycle tyres in Germany.

Though bicycles are no more preferred mode to commute on the road as it used to be, love for the bicycle has not faded. According to Anhuth, Continental has a robust international community with many interested people and cyclists who are keen to explore the options they have to tune their bikes easily. “Speaking of our community there are many many passionate fans who actively share information and tips and also help each other with recommendations when it comes to model selection, sizing or tyre pressure questions,” he said.

Over the years, Continental has believed in serving cyclists with the best technology features they expect and deserve. “We find ourselves both seen as an industry leader, yes, and by doing so, with a strong eye on the reliability aspect of our tyres, to really support for the best ride possible,” Anhuth said.

Continental sees the growing demand for more individual solutions and setups in the bicycle tyre business. “By perceiving this, the brand is not only the platform for a company’s overall appearance but also a strong promise we are lucky enough to make to the cyclists. By choosing Continental, cyclists can rely on the fact that the products have proven their performance multiple times before we present it and provide a high level of quality on different price points. We also strongly believe in the handmade aspect we are performing since 1871,” he explained.

Continental plant

In developing markets, such as China and India, which are also the largest bicycle markets and where bicycles are still used as a commuting tool, and there is another market like Europe where bicycles are used from commuting and exercising to for sadventure sports. Being a global company, Continental focuses on understanding different markets to cater to different demands. “We cater to different customers globally, this with various solutions; from specialist tyres to allrounders, from special interest products to generalists, at different price points. We always valued having the chance to gain insights from different perspectives. We learn from this and take this as inspiration to synergize,” said Anhuth.

Like other segments, significant trends are being seen in the bicycle tyre segment as well. Being serving the cyclists for over a century, Continental has a keen eye on emerging trends. “By today we have talked a lot about wider tyres in the classic Road tyre segment in the industry. We had stepped our way early in this field since we saw that increasing the comfort on the bikes was a real topic in the cycling community.”

If the passion and trends are evolving, so are technologies in the bicycle tyre segment. The company introduced the revolution to the tubeless market with the Grand Prix 5000 TL launch back in 2018. With the solution, ambitioned road cyclists finally had the chance to step their way into tubeless, without the discomfort of the early inventions of this technology. 

“Overall we definitely see the ongoing diversification of the formerly classified segments, Road, MTB, Urban/Tour, but in the same instance also the need for simplicity. This may appear as a contradiction but in fact, only shows how big the demand for a proper bike setup is. The goal we are working for is to provide cyclists with easy access to what they like most: riding their bike, without having to care too much for their tyre setup,” said Anhuth.

When it comes to technologies, Continental shares the same passion for bicycle tyres as it does for car tyres. For an instant, its Black Chili compound provides high grip not only in Continental bicycle tyres but in the company’s high-performance car tyres as well.

In its technology and development centre in Korbach, Continental is continuously developing new revolutionary technologies such as the unbeatable Black Chili compound and the ultimate Vectran breaker anti-puncture technology, both used at the top end of race sport.

These technologies demand sophisticated processes to ensure its legendary end-product quality, and these innovations, as well as the ProTection and RaceSport technology for MTB tyres, can only be manufactured in Continental’s factory in Germany.  

Continental has been associated with Tour De France, the iconic cross country bicycle race. “With the Tour de France as the queen of the tours, it is clear that we talk about the strong heritage we have in common.”

Over the decades Continental and Tour De France are working together with the professional teams, and Continental tyres always have been the preferred go-to-brand for many of the decorated winners of the last years.

“The activation of the Tour de France is a shared project we are happy to realize together with our colleagues from the PLT tyre segment. For us, this collaboration just underlines the important role that road cycling plays for many people,” said Anhuth.

“We love to enrich the strong connection with our community, be it merely online at the moment, due to the current situation, but hopefully soon in real life again, too. Learning from the cyclists, be it the ambitioned ones or the professionals, and transferring these gains into solutions, will stay a core driver for us,” he added.

 

ENDS

 

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    LANXESS Successfully Lists EUR 500 Million Bond On Luxembourg Stock Exchange

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        Anshuman Singhania is new MD of JK Tyre

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        Anshuman Singhania, Dy. Managing Director of JK Tyre, has been appointed managing director of the company, effective October 21,2020.

        Anshuman Singhania joined the Company as an Executive and over the years has been deeply involved in various activities of the Company in different positions, said the company.

        Singhania is also Vice Chairman of ATMA

        He is a graduate from Oxford Brookes University, UK and an alumnus of London Business School. As a young leader, he started his career from the shop floor as an apprentice and has held several positions in Planning, Production, Product Development, Quality Control, Stores & Purchase, Finance as well as Sales & Marketing. Being a techno-savvy person, he has played a key role in implementing the latest technologies in the manufacturing process at JK Tyre.

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          Yokohama Off-Highway Tires Breaks Ground for its Andhra Pradesh, India Plant

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          Yamaishi San unveiled the Foundation Stone virtually in the presence of Atao Kishi San: Chairman - ATC Tires Pvt. Ltd. and Managing Officer - The Yokohama Rubber Co., Ltd., Nitin Mantri – CEO and Anil Gupta – COO and the leadership team at Yokohama Off-Highway Tires.

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