Continental is the only tyre company that manufacturers bicycle tyres in Germany. The long-time Tour de France associate has always believed in serving cyclists with the best technology features they expect and deserve

How passionate Continental is about the bicycle tyre business can be judged by the company’s history and innovations in the segment. One of the leading innovative tyre makers that caters to all tyre segments, Continental will be celebrating its 150th anniversary of the bicycle tyre production next year.

“Mobility concepts are a core of Continental. We are looking back on a strong heritage and carefully built up expertise over the many years since we are operating. Therefore we find ourselves in the very encouraging position of contributing to mobility developments of today and serving solutions,” Oliver Anhuth, Global, Head of Marketing, Two Wheel Tires Bicycle at Continental Tires,told Tyre Trends.

Continental is the only tyre company that manufacturers bicycle tyres in Germany.

Though bicycles are no more preferred mode to commute on the road as it used to be, love for the bicycle has not faded. According to Anhuth, Continental has a robust international community with many interested people and cyclists who are keen to explore the options they have to tune their bikes easily. “Speaking of our community there are many many passionate fans who actively share information and tips and also help each other with recommendations when it comes to model selection, sizing or tyre pressure questions,” he said.

Over the years, Continental has believed in serving cyclists with the best technology features they expect and deserve. “We find ourselves both seen as an industry leader, yes, and by doing so, with a strong eye on the reliability aspect of our tyres, to really support for the best ride possible,” Anhuth said.

Continental sees the growing demand for more individual solutions and setups in the bicycle tyre business. “By perceiving this, the brand is not only the platform for a company’s overall appearance but also a strong promise we are lucky enough to make to the cyclists. By choosing Continental, cyclists can rely on the fact that the products have proven their performance multiple times before we present it and provide a high level of quality on different price points. We also strongly believe in the handmade aspect we are performing since 1871,” he explained.

In developing markets, such as China and India, which are also the largest bicycle markets and where bicycles are still used as a commuting tool, and there is another market like Europe where bicycles are used from commuting and exercising to for sadventure sports. Being a global company, Continental focuses on understanding different markets to cater to different demands. “We cater to different customers globally, this with various solutions; from specialist tyres to allrounders, from special interest products to generalists, at different price points. We always valued having the chance to gain insights from different perspectives. We learn from this and take this as inspiration to synergize,” said Anhuth.

Like other segments, significant trends are being seen in the bicycle tyre segment as well. Being serving the cyclists for over a century, Continental has a keen eye on emerging trends. “By today we have talked a lot about wider tyres in the classic Road tyre segment in the industry. We had stepped our way early in this field since we saw that increasing the comfort on the bikes was a real topic in the cycling community.”

If the passion and trends are evolving, so are technologies in the bicycle tyre segment. The company introduced the revolution to the tubeless market with the Grand Prix 5000 TL launch back in 2018. With the solution, ambitioned road cyclists finally had the chance to step their way into tubeless, without the discomfort of the early inventions of this technology. 

“Overall we definitely see the ongoing diversification of the formerly classified segments, Road, MTB, Urban/Tour, but in the same instance also the need for simplicity. This may appear as a contradiction but in fact, only shows how big the demand for a proper bike setup is. The goal we are working for is to provide cyclists with easy access to what they like most: riding their bike, without having to care too much for their tyre setup,” said Anhuth.

When it comes to technologies, Continental shares the same passion for bicycle tyres as it does for car tyres. For an instant, its Black Chili compound provides high grip not only in Continental bicycle tyres but in the company’s high-performance car tyres as well.

In its technology and development centre in Korbach, Continental is continuously developing new revolutionary technologies such as the unbeatable Black Chili compound and the ultimate Vectran breaker anti-puncture technology, both used at the top end of race sport.

These technologies demand sophisticated processes to ensure its legendary end-product quality, and these innovations, as well as the ProTection and RaceSport technology for MTB tyres, can only be manufactured in Continental’s factory in Germany.  

Continental has been associated with Tour De France, the iconic cross country bicycle race. “With the Tour de France as the queen of the tours, it is clear that we talk about the strong heritage we have in common.”

Over the decades Continental and Tour De France are working together with the professional teams, and Continental tyres always have been the preferred go-to-brand for many of the decorated winners of the last years.

“The activation of the Tour de France is a shared project we are happy to realize together with our colleagues from the PLT tyre segment. For us, this collaboration just underlines the important role that road cycling plays for many people,” said Anhuth.

“We love to enrich the strong connection with our community, be it merely online at the moment, due to the current situation, but hopefully soon in real life again, too. Learning from the cyclists, be it the ambitioned ones or the professionals, and transferring these gains into solutions, will stay a core driver for us,” he added.

ENDS

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MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.

Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.

In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”

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Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.

On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.

The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.

Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”

Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”

Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”

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Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.

The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.

Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.

GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.

For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.

The warranty applies exclusively to the original end-use purchaser.

“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.

“We build tires to perform in the most demanding conditions, and we stand behind them.”

Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.

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Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.

Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.

The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.

Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”

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