The European Parliament has approved the revision of tyre labelling regulations six years after it was introduced. ‘This now depends on extraordinary efforts from the institutions to develop the EPREL’s tyre application in a timely manner and industry to implement it effectively. We all want this regulation to succeed in improving the market uptake of those tyres performing at the highest safety and environmental standards,” Fazilet Cinaralp, Secretary General of the European Tyre and Rubber Manufacturers Association (ETRMA), tells Tyre Trends
European Tyre and Rubber Manufacturers Association
"The European tyre industry is fully committed to the Tyre Labelling Regulation and its success,” says Fazilet Cinaralp, Secretary General of the European Tyre and Rubber Manufacturers Association (ETRMA). The revision, which is currently being done, comes six years after the initial regulation and collaboration between industry and the European Institutions. It promotes industry innovation and benefits consumers by increasing consumer awareness of the label and strengthening market surveillance and enforcement in the EU Member States.
To ensure its success, ETRMA supports the timely development and sufficient lead-time of all pieces of the revision, particularly the European Product Database for Energy Labelling (EPREL). The publicly available database registering tyre performance is important in strengthening the information chain between tyre manufacturers and authorities and improving market surveillance. However, the EPREL’s tyre application still needs to be developed.
“The industry has concerns that there might not be enough time to ensure a smooth transition to this new system amidst an already challenging environment that deals with these new requirements,” Fazilet Cinaralp told Tyre Trends.
The revision foresees the database to be completed before the final adoption of the proposal to allow for a smooth and orderly implementation of the regulation by 1 May 2021. Industry will need to upload information into the database about the tyres to be placed on the market.
“This now depends on extraordinary efforts from the institutions to develop the EPREL’s tyre application in a timely manner and industry to implement it effectively. We all want this regulation to succeed in improving the market uptake of those tyres performing at the highest safety and environmental standards,” she added.
Committed to emerging from the public health crisis even stronger than before, the industry stands ready to cooperate with EU Institutions to make this possible and looks forward to consumers using this updated tool to inform their choices towards tyres with the best safety and environmental performance.
The industry remains fully committed to work towards the European Green Deal, seeks to prioritize in partnership with the authorities the initiatives to achieve climate neutrality and digital transition, and requests a supportive and reasonable timing to the overall changing regulatory framework.
Shared commitment
This collaboration builds on a shared commitment to the European Green Deal, without compromising the important role tyres play in road safety and mobility, nor the tyre industry’s ability to innovate and remain competitive.
To this end, ETRMA calls for speeding up the regulatory work on smart mobility to enable new digital transportation services and tyre data solutions as an opportunity for economic recovery and sustainable development. A lack of timely, comprehensive regulation may cause market failures with regard to technology adoption, platform interoperability and unjustified barriers to competition.
ETRMA has been supporting tyre industry investments in sustainable consumption and production by fostering market demand for products aligned with EU environmental objectives and targets. This includes incentives for private consumers and public authorities to choose tyres and services with the best safety and environmental performance as indicated by the new tyre label regulation, or contributing to circular economy ambitions, as the truck and bus retreaded tyres do.
The association has also been supporting remanufacturing models and the development of secondary raw materials through harmonised EU end-of-waste criteria to include products derived from end-of-life tyres and also strengthening market surveillance and enforcement of EU trade agreements with third countries while supporting the role of Europe as an exporter by setting an ambitious trade agenda and championing fair and free trade.
ETRMA and its members look forward to cooperating in a constructive spirit with the future Chief Trade Enforcement Officer; Increasing research and innovation funding to decarbonise the transport sector through a holistic approach to climate-neutral road transport within the Horizon Europe framework, which ETRMA and its members believe will be a key contribution to the success of the European Green Deal.
“Over the last few months, ETRMA’s member companies joined the fight against the virus, taking all measures to protect their employees and communities by following government recommendations to prevent infections and providing safe working conditions. The industry also supported the organizations and people on the frontlines by supplying free tyres and personal protective equipment, “ said Cinaralp.
The European tyre industry ready to work side-by-side with the European Institutions on a COVID-19 policy response that ensures public health, minimises economic impact, and maintains focus on the overarching objectives of the time, decarbonising and digitalising the economy. The current crisis has created societal and economic impacts and due to the pandemic containment measures throughout Europe, operational delays in the current work on the regulatory framework, in the public and private sectors.
“We continue to work closely with authorities to further stimulate and support a successful economic recovery. But this is the biggest challenge our industry has ever faced and a full recovery is still far away. While we saw a slight upward trend in sales at the end of the second quarter as European countries eased their lockdowns, the coming months will show us whether this trend holds. The situation remains fragile and unpredictable.”
“Being a global industry, the recovery of the tyre sector is not just dependent on Europe’s situation but how other parts of the world and global trade routes continue to be impacted by and address the pandemic. For the moment, we can only hope the market stabilizes in the second half of the year but our outlook for 2020 remains bleak,” Cinaralp said.
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Panu Ärölä Returns To Tana Oy In Territory Business Manager Role
- By TT News
- October 07, 2026
Tana Oy has appointed Panu Ärölä as its new Territory Business Manager, a role he will assume on 2 November. In this capacity, he will focus on strengthening customer and distributor relationships across designated markets while contributing to the company’s ongoing expansion within the waste management and recycling sector.
Ärölä returns to Tana after previously serving as Sales Manager, where he developed expertise in distributor network growth. His background includes extensive international experience in sales, marketing, business development and strategic leadership. Most recently, he held the position of Head of Sales and Marketing at Jet-Tekno Oy, overseeing customer relationship development and business growth initiatives.
Gerd Schreier, VP – Sales, Marketing & Channel Development, said, “We are delighted to welcome Panu back to Tana. His industry knowledge, customer focus and experience in international sales make him a valuable addition to our team. We look forward to working with him as we continue to develop our business and create value for our customers and partners.”
Schill+Seilacher Appoints Stephan Sielaff As Chief Executive
- By Sharad Matade
- October 07, 2026
Stephan Sielaff took over as chief executive of the Schill+Seilacher Group on 1st October , as the chemicals group seeks to strengthen links between its businesses and focus more closely on customer needs.
Sielaff brings about 30 years of experience in developing international businesses and organisations. His previous roles include positions at Unilever, Symrise, Archroma, Lenzing AG and SSI SCHÄFER Plastics.
His priorities at Schill+Seilacher include getting closer to customers, encouraging greater knowledge-sharing across the group and making better use of capabilities across its businesses and locations.
“A good product alone is no longer enough. What matters is the value we create for our customers,” says Stephan Sielaff.
The group said it would seek to share knowledge, pursue opportunities jointly and strengthen connections between its locations and business areas.
Sielaff's appointment is intended to support a more integrated approach across the group as it develops its businesses in the years ahead.
Toyo Tire Announces Leadership Changes At Americas, Nitto US Units
- By TT News
- October 06, 2026
Toyo Tire Corporation of Japan (Toyo Tire) has announced executive appointments at Toyo Tire Holdings of Americas Inc. (TTHA) and Nitto Tire U.S.A. Inc. (NTU), effective 1 October 2026. Keiko Brockel has become President and Chief Executive Officer at TTHA, while Angelo Naval has beeen promoted to President and Chief Executive Officer at NTU.
Brockel, the first woman and first American to hold the TTHA role, will oversee daily North American business operations. She joined NTU in 2008 and previously served as its President and Chief Executive Officer and President and Chief Operations Officer. Over 18 years at NTU, she has held various executive leadership positions, providing strategic oversight in sales, finance, supply chain and operations, contributing significantly to the company's growth and evolution.
Angelo Naval
Naval, formerly Vice President of Sales and Business Strategy at NTU, will now oversee its business operations. He joined NTU in 2000 and also served as Vice President of Product and Business Strategy. During his 24 years with the company, he has been instrumental in shaping the business, gaining deep understanding and a unique perspective on the Nitto brand, its customers and the markets it serves.
Takashi Shimizu, President & CEO, Toyo Tire Corporation, said, “On behalf of Toyo Tire, I would like to congratulate both Keiko Brockel and Angelo Naval on their well-earned new appointments and thank them for their invaluable contributions to the growth and success of Nitto Tire in the American market.”
ContiTech Appoints Amanda Lacerda As Head Of Communications
- By TT News
- October 06, 2026
ContiTech, the group sector of Continental, has named Amanda Lacerda as its new Head of Communications, with effect from 15 September 2026. In this capacity, she will report directly to Diana Hoppe, who serves as Head of Human Relations and Communications at ContiTech. The appointment places Lacerda at the helm of the organisation’s global communications operations.
In her new position, Lacerda will act as a strategic partner focused on advancing business performance, transformation and brand value. Her responsibilities encompass corporate, executive and brand communications, alongside media and public relations, public affairs, employee communications and reputation management. She is tasked with maintaining a consistent narrative that bolsters ContiTech’s global reputation and aligns with its business priorities and strategic ambitions. Lacerda takes over from Claudia Lademann-Fleger, who has chosen to depart the company for external opportunities.
Lacerda arrives with over two decades of experience in communications, marketing, and public affairs. Her global leadership background includes roles across Brazil, Middle East, Sweden and Germany. Over her career, she has engaged with diverse international markets and industries, assisting organisations in strengthening their brands, managing change and cultivating meaningful relationships with key stakeholders.
Diana Hoppe, Head of Human Relations and Communications, ContiTech, said, “Effective communication plays a key role as ContiTech continues its transformation and prepares for its future as a standalone company. Amanda brings extensive international experience, strategic insight and domain expertise in communications that will help strengthen our brand, enhance our reputation and deepen engagement with employees, customers, partners and communities around the world. As we continue to build a strong and distinctive brand, her leadership will be instrumental in advancing our strategic ambitions and long-term success. I also want to thank Claudia for her many years of dedicated leadership and service to ContiTech, and I wish her every success in the future.”
Lacerda said, “I am excited to join ContiTech at such an important moment in its journey. ContiTech has a strong heritage, talented people and a clear vision for the future. I look forward to working with colleagues around the world to tell our story, support the company’s transformation and help create value through clear, authentic and engaging communications.”
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