
Under its Laufenn Brand, Hankook introduced a new line of tyres for commercial use for the second tier of the UK market.
Laufenn will initially launch with nine different patterns, covering the main range of tyre sizes, for the transport of goods, people as well as tyres for construction traffic. The initial line-up has been developed to meet more than 85% of the total market needs, with most of the sizes offering 3PMSF labelling.
“Our new Laufenn truck and bus radial tyres will offer the UK market a valuable addition to Hankook’s overall product portfolio,” says Chang-Yool Han, Managing Director of Hankook Tyre UK. “It will help us to demonstrate to our customers that Hankook is a premium tyre maker, able to offer a full and comprehensive product range, and therefore strengthen our position as a tyre solution provider.” Paul Emery, Sales Director of the UK adds: “To us this is a unique opportunity – by launching an additional truck and bus tyre brand for commercial use, we also substantiate the development of Hankook’s TBR offer into a striving, full-service, premium brand with all its associated technological innovations.”
The Laufenn truck and bus tyre line-up will initially offer products for regional haul use, last-mile delivery, public transport and construction traffic. All patterns are regroovable and retreadable with a deep original tread to deliver a good mileage performance. With proven casing technology and the necessary tread compound know-how, nine different tread patterns will initially be available to cover most of the market needs, of which 80% carry the three-peak mountain snowflake (3PMSF) symbol.
The Laufenn range will include five tread designs for regional haul, three for construction and material handling traffic and one for urban and commuting bus services:
The regional haul treads cover Truck, Trailer and Bus needs. The two steer tyres, Laufenn LF21 for regional to longer driving distances, and LF22 for regional hauling, accommodate a wide range of vehicles, ensuring they will be well equipped and profiting from excellent durability, among other advantages. The Laufenn LZ22 serves as a drive axle tyre for regional haul application, offering a robust tread compound for long tyre life and even wear. Laufenn LF90 an LF91 both fit the purposes of regional haul trailer tyres in different sizes.
The On & Off road application range of Laufenn truck tyres covers the needs of customers who frequently serve construction sites with their fleet. Therefore, the all position Laufenn tyres LR01 and LR02 both offer the necessary heavy-duty endurance to withstand different levels of ground condition-induced stress. Laufenn LR53 teams up with the LR01 and LR02 as a reliable drive axle tyre with good chip and cut resistance and ability to withstand the demands for On & Off road application.
- Himadri Speciality Chemical
- HSCL
- Dalmia Bharat Refractories
- DBRL
- Birla Tyre
- Anurag Choudhary
- Dr Chandra Narain Maheswari
Birla Tyre Unveils New Brand Identity To Position Itself As A High-Performance Brand
- By MT Bureau
- June 18, 2025

Birla Tyre has launched a new brand identity featuring a redesigned logo and corporate website, marking a major step in its transformation journey under new ownership. The company, now backed by a consortium led by Dalmia Bharat Refractories (DBRL) as Resolution Applicant, and strategic partner Himadri Speciality Chemical (HSCL), aims to position itself as a premium, high-performance and future-ready brand.
The company plans to roll out a multi-platform marketing campaign and focus on re-entering key markets, expanding distribution and strengthening its product portfolio.
The refreshed identity reflects Birla Tyre’s renewed focus on speed, innovation and excellence. The new logo includes a custom wordmark symbolising forward motion and a tiger motif – called ‘Tyger’ – representing power, agility and leadership. The blue and orange colour scheme signifies trust and optimism.
Anurag Choudhary, Chairman and Managing Director & CEO, Himadri Speciality Chemical, said, “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.”
Dr Chandra Narain Maheswari, Whole Time Director & CEO, Dalmia Bharat Refractories, said, “Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”
- - Kumarswamy CE
That is good news…but what about public shares which were purchased before insolvency?? Will they be reallocated under new brand ?
Reply
Rally Poland Opens Under Cloud of Tragedy Following Driver's Death
- By TT News
- June 13, 2025

The 2025 Rally of Poland commenced amid an atmosphere of mourning following the tragic death of Italian motorsport driver Matteo Doretto in a racing accident.
The 81st edition of Europe's second-oldest rally competition, taking place across the challenging gravel roads of the Masurian Lakes region from June 13-15, has been overshadowed by the loss of the rising Italian talent.
"His loss is a tragedy that deeply saddens us," said Terenzio Testoni, Pirelli Rally Activity Manager. "On behalf of Pirelli, I would like to extend our most heartfelt and sincere condolences to his family and friends."
Despite the sombre mood, 63 crews took to the start line for what remains one of the European Rally Championship's most demanding events. Notable competitors include Jon Armstrong driving a Pirelli-equipped Ford Fiesta, alongside Jos Verstappen and Andrea Mabellini, both piloting Skoda Fabias fitted with Pirelli tyres.
The rally features 14 special stages covering 190.40 timed kilometres across terrain known for its technical difficulty. The Masurian Lakes route presents drivers with uneven, often sandy roads where grip proves elusive even for experienced competitors.
"It's a very difficult and high speed rally, where attention to detail is very important," commented Testoni. "With every car passage the terrain gets rougher, forming deep ruts that can challenge even the most experienced drivers."
Weather conditions are forecast to remain dry, though organisers caution that conditions can change rapidly on such challenging terrain.
The rally serves as the third round of this season's ERC Fiesta Rally3 trophy, for which Pirelli provides exclusive tyre supply. Competing crews have access to three variants from Pirelli's Scorpion gravel range: the K4A hard compound, the K6A soft compound designated as the prime choice for this event, and the K8B supersoft option.
Regulations permit each crew to utilise 16 tyres total, including those selected for qualifying sessions. Trophy category vehicles will run on Scorpion 175/70-15 specifications in both K4 hard and K6 soft compounds.
Rally Poland's reputation for difficulty stems from its unique surface characteristics, where the sandy base becomes increasingly rutted as more vehicles traverse each stage. The deteriorating conditions throughout the weekend create an additional strategic element as crews must balance speed with mechanical preservation.
The event's location in the Masurian Lakes region, known for its natural beauty, provides a stark contrast to the intense competition unfolding on its roads. The rally has maintained its position as a crucial championship round despite the technical challenges it presents to both drivers and machinery.
TyreSafe Welcomes Self-Driving Innovations, But Maintains Caution On Effectiveness And Safety
- By TT News
- June 13, 2025

UK-based tyre safety watchdog TyreSafe has welcomed the Society of Motor Manufacturers and Traders (SMMT)’s announcement highlighting Britain’s fast lane position for self-driving vehicles.
While the safety watchdog has acknowledged the potential the technology holds for enhancing road safety and reducing collisions, it maintains a caution towards the effectiveness and safety benefits of Advanced Driver Assistance Systems (ADAS) – and by extension, fully autonomous vehicles. This it shared are intrinsically linked to the fundamental safety and maintenance of a vehicle’s tyres.
Stuart Lovatt, Chair of TyreSafe, said, “We are incredibly optimistic about the future of mobility and the significant strides being made in self-driving technology. Anything that has the potential to save lives and dramatically reduce serious collisions on our roads is something TyreSafe wholeheartedly supports.”
“However, it is crucial to remember that even the most sophisticated ADAS systems rely on optimal vehicle performance, and tyres are the sole point of contact between the vehicle and the road. Without sound tyre safety management – ensuring correct pressure, tread depth, and condition – the integrity and performance of these advanced systems can be severely compromised,” said Lovatt.
He highlighted the persistent issues that is seen among current vehicle owners, when it comes to proper tyre maintenance.
“For many years, tyres have consistently been identified as the primary cause of MOT failures for vehicles up to seven years old. This underscores a widespread complacency regarding tyre safety that we must collectively address,” he added.
As per the latest statistics, over 35 percent of MOT failures were attributed to previous tyre-related advisories, which translates to 768,410 drivers ignoring warnings and subsequently failed their next MOT due to tyre issues. The trend of vehicles failing MOTs on wheel and tyre-related advisories is unfortunately increasing, indicating a growing disregard for these critical safety components.
“The promise of self-driving vehicles is immense, but their safety cannot be fully realised if the foundational elements are neglected. As we move towards a more autonomous future, the importance of tyres – their condition and correct maintenance – becomes even more paramount. TyreSafe urges all stakeholders, from manufacturers to policymakers and drivers, to recognise that tyre safety is not just an advisory; it is a non-negotiable prerequisite for safe, efficient, and technologically advanced motoring,” concluded Lovatt.
Vaculug Appoints Darren C As Regional Operations Manager For West
- By TT News
- June 13, 2025

Vaculug has announced the appointment of Darren C. as the company’s Regional Operations Manager for the West, overseeing key areas including Manchester, Birmingham and Wales. Darren brings with him extensive experience, knowledge and skillset and will be a valuable asset to the team, said the company.
Marcus Kirkness, Fleet Operations Manager at Vaculug, said, “These are truly exciting times at Vaculug. We’re incredibly pleased to have Darren join our team. His knowledge of the tyre industry, combined with his experience in managing customer fleets and delivering top-tier customer service, will be instrumental as we continue to expand our customer base. Darren’s expertise ensures we remain agile in addressing challenges and fulfilling our commitments swiftly and effectively."
Comments (0)
ADD COMMENT