Linglong CEO Outlines Aggressive Carbon-Cutting Roadmap At Un Climate Summit

Linglong CEO Outlines Aggressive Carbon-Cutting Roadmap At Un Climate Summit

Linglong Tire president and chief executive Wang Feng has set out the Chinese manufacturer’s most detailed climate commitments to date, telling delegates at the UN Climate Change Conference in Brazil that the company aims to reach carbon neutrality a decade ahead of China’s Paris Agreement schedule for industry.

Speaking at China’s national pavilion at COP30, Wang said Linglong will “significantly” cut CO₂ emissions by 2030 and target full carbon neutrality by 2050, aligning its internal goals with those of the European Union.

Linglong said it is already lowering emissions through energy-efficiency measures, sustainable tyre development and digitalised supply-chain systems. The company aims to reduce emissions by 52.07 percent by 2035, underpinned by a strategy built on five pillars — new materials, advanced technologies, modern processes, smart machinery and renewable energy.

Last year the manufacturer unveiled a concept tyre made from 79 percent sustainable materials. It expects to raise the proportion to 85 percent in all tyres by 2028 and achieve 100 percent sustainable materials by 2040. The company highlighted bio-based feedstocks — including biotechnical (itaconate) rubber, rice husk ash and corn-based silica — as alternatives to petroleum-derived raw materials, claiming such substitutions could cut emissions by up to 35%.

Linglong was the first Chinese tyre maker to join the Global Platform for Sustainable Natural Rubber, and said it is working with members to improve environmental and social standards across the sector. It is also backing FSC-certified natural rubber projects to protect forests, strengthen labour rights and support smallholder farmers. In recycling, the company said it is promoting the use of liquid waste rubber and pyrolysis carbon black to create a closed-loop system for end-of-life tyres.

Wang stressed that the company’s “dual-carbon roadmap is not only a commitment to environmental protection but also revolutionises the entire production process”. He added that Linglong would “do everything it can to achieve its environmental goals and provide consumers worldwide with environmentally friendly, sustainable and high-quality mobility solutions to leave a clean and beautiful planet for generations to come”.

COP30, held from 10–21 November in the Amazonian city of Belém, is expected to produce a list of indicators designed to measure adaptation progress, covering areas such as climate-resilient infrastructure, public health, livelihoods, water supply and ecosystem protection.

Shandong-based Linglong, founded in 1975, operates seven R&D centres and seven manufacturing bases globally, employing more than 19,000 people. Its tyres are sold in 173 countries and supplied as original equipment to more than 60 automotive brands, including Volkswagen, Audi and BYD.

Industry Veteran Chris Rhoades Joins MAXAM Tire To Lead Northern Region Sales

Industry Veteran Chris Rhoades Joins MAXAM Tire To Lead Northern Region Sales

MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.

Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.

In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”

Bekaert Announces Leadership Change As Olivier Biebuyck Takes Over As CEO

Bekaert Announces Leadership Change As Olivier Biebuyck Takes Over As CEO

Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.

On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.

The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.

Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”

Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”

Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”

GRI Extends Pneumatic Tyre Warranty Coverage To 10 Years

GRI  Extends Pneumatic Tyre Warranty Coverage To 10 Years

Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.

The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.

Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.

GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.

For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.

The warranty applies exclusively to the original end-use purchaser.

“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.

“We build tires to perform in the most demanding conditions, and we stand behind them.”

Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.

GNH Appoints Martin Rathke As Managing Director Of Nordmann Subsidiary

GNH Appoints Martin Rathke As Managing Director Of Nordmann Subsidiary

Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.

Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.

The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.

Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”