Bridgestone has joined hands with an Italian game developer, Milestone, on the latest instalment of the popular RIDE videogame series, RIDE 4.

RIDE 4, the ultimate competitive gaming experience for two-wheel enthusiasts, will launch worldwide on October 8th 2020 on Playstation 4, XBOX One and PC.

Bridgestone said that riders can have an experience the performance and durability of Bridgestone tyres in the virtual world, just like they do in real life.

Through this partnership, Bridgestone aims to solidify its position as a market leader for motorbike tyres, as well as showcase its products and legacy in the competitive racing world – and all in innovative and engaging way for motorbike and videogame lovers worldwide.

 In RIDE 4, riders from every corner of the globe will have the chance to experience a smooth and fast ride with Bridgestone tyres on 34 accurately reproduced virtual tracks, just like they would do in reality. The game includes a vast array of Bridgestone motorcycle tyres, which can be mounted on over 250 bike models from 22 different manufacturers. Bridgestone brand will also be featured digitally within the game, with sponsored suits and gear, billboards on racing tracks as well as dedicated game modes.

 “As a global mobility leader with a large portfolio of premium products and solutions including premium motorcycle tyres, we saw fit to make our debut in the virtual world by partnering with Milestone, a proven leader in two wheel simulation games” – commented Nico Thuy, Head of Motorcycle Business at Bridgestone EMIA.

 Luisa Bixio, CEO at Milestone, stated: “We are delighted to be partnering with Bridgestone on RIDE 4. Working alongside a market leader, with a proven track record in endurance and premium products, is key to replicating the real-world experience we have achieved with RIDE 4.”

Al Salem Transportation & Tourism Co. (Al Salem) is reaping the benefits of Goodyear’s CheckPoint tyre monitoring technology system, which was implemented in its Dammam depot. This is a first for passenger transport companies in Saudi Arabia and builds upon the existing partnership between Al Salem Transportation & Tourism Co. (Al Salem), Goodyear and its official Saudi distributor, Al Rashed Tires.

Goodyear CheckPoint is a connected, yard-based drive-over tyre inspection system that provides fleet managers with useful information by reading vehicle data and tyre condition. Tyre pressure and tread depth examinations are time-consuming tasks that may be completed in seconds by Goodyear CheckPoint's automated system.

The system provides the ability to access data through user-friendly reports and allows Al Salem to address all their operational needs related to tyres. This decision is consistent with Al Salem's commitment to using cutting-edge technology to achieve the greatest levels of safety and efficiency, as well as the Saudi Vision 2030 aim of boosting the quality and connectedness of transportation networks.

Mustafa Alsalem, Business Development Manager, Al Salem Transportation & Tourism Co, said, "At Al Salem, our mission is to provide safe and comfortable journeys for everyone in the Kingdom. We pride ourselves on working only with industry leaders to deliver premium safety and service levels. Partnering with a leading global tyre manufacturer like Goodyear, renowned for their premium tyres and innovative digital fleet solutions, is a testament to our commitment to this mission."

Yasser Meyer, CEO, Al Rashed Tires, said, “We have a proud legacy of supporting the development of Saudi Arabia's automotive industry. Leveraging our in-depth market knowledge, we are able to localise global tyre technology, like Goodyear’s CheckPoint monitoring solutions, to empower our valued partners like Al Salem in their achievement of business goals.”

Saban Gungor, General Manager, Goodyear Middle East & Africa, said, "As a preferred fleet mobility partner, Goodyear is dedicated to delivering not only high-quality tyres but also value-added mobility solutions, like the CheckPoint tyre monitoring, to our fleet customers. We are thrilled to support Al Salem on their digitalisation journey with the adoption of this technology, setting a new benchmark for safety and operational efficiency in the Kingdom."

Vittoria, a global leader in cycling tyres and accessories, has announced opening new state-of-the-art research and development centres known as VittoriaLabs. These facilities, located in Italy and Thailand, are designed to push the boundaries of cycling technology and performance.

The VittoriaLabs will focus on developing innovative tyre and accessory solutions that enhance rider performance, safety, and sustainability. The centres will leverage advanced testing equipment and cutting-edge research methodologies to analyse and optimise product design.

“Vittoria Labs will be the engine driving our ambitions for market leadership in innovation in a future we are already shaping,” says Stijn Vriends, Chairman and CEO of Vittoria. “By combining state-of-the-art indoor and outdoor testing facilities, we can push the limits of what’s possible in cycling tyres and accessories while keeping sustainability at the core of our innovations,” adds Vanessa ten Hoff, Chief Innovation & Marketing Officer of Vittoria.

Vittoria’s investment in these facilities underscores the company’s commitment to innovation and its dedication to providing cyclists with the best possible products. By combining advanced technology with real-world testing, Vittoria aims to deliver products that meet the evolving needs of cyclists worldwide.

With the opening of the VittoriaLabs, Vittoria reinforces its position as a global leader in the cycling industry. The company’s focus on research and development, coupled with its passion for cycling, ensures that it will continue to drive innovation and set new standards in the years to come.

Webfleet, Bridgestone’s fleet management solution, has expanded its OEM.connect partner programme to include trailers. Schmitz Cargobull, a leading manufacturer of semi-trailers, is the first trailer manufacturer to join the programme.

This collaboration allows commercial fleet operators to seamlessly connect their Schmitz Cargobull trailers to the Webfleet platform through factory-fitted telematics. By eliminating the need for aftermarket hardware installations, fleet managers can save time and reduce costs.

“Trailers are the backbone of long-haul goods transportation, but managing a trailer fleet can be challenging,” says Taco van der Leij, Vice President, Webfleet Europe at Bridgestone Mobility Solutions.

“Making our proven Webfleet Trailer solution now easily accessible via OEM data, will help even more businesses with real-time data insights and actionable intelligence to maximise trailer performance. We are happy that we are collaborating with Schmitz Cargobull, offering our customers seamless integration with Europe’s leading semi-trailer manufacturer”.

Sören Danielsen, Manager, Strategy & Business Development at Schmitz Cargobull adds:  “With the TrailerConnect Data Management Center from Schmitz Cargobull, hauliers have full control over their data and can pass on selected data to third parties in an efficient way. By intelligently linking information on the vehicle, tour and order, more than just position and temperature data can be selected, processed and transmitted to third-party systems at the touch of a button in future. The TrailerConnect Data Management Center stands for connectivity and transparency. Everyone involved along the supply chain benefits from this.”

The integrated solution provides fleet operators with valuable insights into trailer performance, including location tracking, maintenance alerts and payload monitoring, said the tyre maker.

Bridgestone has joined hands with Astrobotic Technology to develop lunar rover tyres.

Bridgestone will leverage its 90 years of expertise in developing tyres for Astrobotic’s 24U CubeRover. These tyres will be designed to withstand the harsh lunar environment, including extreme temperatures and rugged terrain.

Bridgestone’s tyres will play a crucial role in enabling the rover to navigate the challenging lunar terrain.

The collaboration highlights the Japanese tyre maker’s commitment to expanding its reach into new and innovative areas of mobility. By partnering with Astrobotic, a leading space exploration company, Bridgestone aims to contribute to the advancement of lunar exploration and space technology.

The 24U CubeRover is a compact lunar rover designed to provide mobility, power and communication support for scientific instruments and payloads on the lunar surface.

As per Bridgestone, this partnership marks a significant milestone for the company as it expands its horizons beyond Earth and into the cosmos.