Bridgestone applied its groundbreaking lightweight tyre technology, ENLITEN, on its Turanza Eco tyres, which are now being mounted on Volkswagen new all-electric ID.3 vehicle.

Bridgestone said with the ENLITEN technology enable tyres have a ‘super low rolling resistance’ while requiring less materials to be created.

The Turanza Eco tyres with ENLITEN Technology are available on Volkswagen’s ID.3 in 18, 19, and 20-inch variants. The 19 and 20-inch tyres are equipped with Bridgestone’s B-Seal technology, which ensures temporary air retention in case of a puncture in the tread area, allowing the vehicle to keep going.

During the development of the ID.3, which was Volkswagen’s first all-electric vehicle launched to the market, sought for a tyre fitment that would offer high performance on all surfaces with lower resistance.  Bridgestone responded to all these requirements with a custom developed Turanza tyre with ENLITEN Technology.

With the ENLITEN technology, tyres can have a 30 percent lower rolling resistance and 20 percent, or 2 kg, less materials compared to standard premium summer tyres.

On top of that are ENLITEN Technology’s performance benefits. The synergy between the unique materials used to create ENLITEN Technology and a new mixing process has enhanced the technology’s compound wear performance, without compromising on grip. This, combined with a cavity and full 3D pattern design that maximises wet and wear performance, means that ENLITEN Technology improves the vehicle’s handling to help increase driving pleasure and, in the case of the ID.3, meet all of Volkswagen’s performance targets.

Karsten Schebsdat, Head of Chassis Development, Volkswagen, said,  “The ID.3 is our biggest launch since the Golf. We knew that the tyres had to be perfect if drivers were going to realise all of the vehicle’s performance and environmental benefits. So we selected Bridgestone and its ENLITEN Technology for the ID.3. The significant reduction of rolling resistance allowed by ENLITEN Technology has a huge impact on the ID.3’s battery conservation, which is very important, especially with there being many questions around electric vehicle range today. ENLITEN Technology can go a long way in helping to change perceptions on the viability of e-mobility. It’s a ground-breaking technology for sure.”

 Mark Tejedor, VP Original Equipment at Bridgestone EMIA, also commented: “The recent projects in the all-electric ID family have proved what e-mobility is capable of; in the ID.3 we truly have an electric vehicle that’s designed for everyone. We are very proud at Bridgestone to have helped bring the performance and environmental benefits of ENLITEN Technology to the roads for the first time on Volkswagen’s new all-electric ID.3 vehicle. As a business, we’re committed to providing customisable solutions to Original Equipment Manufacturers, who are our key partners in contributing to the future of mobility, and working with them to create new value for society. The work that we’re doing alongside Volkswagen in this space is exactly that.”

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Toyo Tires has reinforced its position as a preferred original equipment manufacturer partner for major automotive brands by securing a new agreement to supply tyres for the all-new Toyota Yaris Cross in Malaysia. The 1.5 litre variant of the compact sport utility vehicle will be fitted with the Proxes R61 tyre in size 215/55R18 95V.

The Japanese tyre maker was recently named the sole original equipment tyre supplier for another Toyota model, the all-new Vios Hybrid Electric Vehicle launched in the Malaysian market. That vehicle utilises the Proxes CR1 tyre, continuing a partnership that spans decades of original equipment experience and underscores the confidence automakers place in the brand’s quality, performance and reliability across diverse vehicle segments.

Every original equipment tyre from Toyo Tires is specifically engineered to match the unique characteristics of the vehicle it serves, aiming to optimise comfort and enhance overall driving performance. Whether for daily commutes or longer journeys, each tyre is designed to deliver a refined and confident driving experience.

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NEXEN TIRE has confirmed its original equipment supply of the ROADIAN CTX tyre for Hyundai Motor Company’s new STARIA Electric and STARIA Limousine models. The STARIA Electric, a practical multi-purpose vehicle, features an electric powertrain producing high instant torque, while its increased weight demands superior tire durability and ride quality. The premium STARIA Limousine similarly requires enhanced comfort and stability.

Engineered to meet these challenges, the ROADIAN CTX was developed using NEXEN TIRE’s artificial intelligence-based performance prediction system to optimise ride quality across diverse driving conditions. The tyre provides all-season reliability, blending ride comfort with greater durability and maintains handling and structural strength under high-load, high-torque scenarios. It will be fitted to domestic versions and export vehicles for Europe, Oceania, Latin America, Middle East and Africa.

NEXEN TIRE follows a one-tyre strategy to deliver optimised performance across electric, hybrid and internal combustion powertrains. The company already supplies original equipment for key Hyundai models such as the Palisade, NEXO and IONIQ 6, along with vehicles from other premium global brands. With the Hyundai STARIA addition, NEXEN TIRE has expanded its purpose-built vehicle lineup beyond the Kia PV5.

"With this OE supply, we have demonstrated that our one-tyre strategy for both electric and internal combustion vehicles works in the real market. We will continue working closely with automakers to deliver tyres optimised for every powertrain," said a NEXEN TIRE official.

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Pirelli has outfitted the new BMW iX3 with two unique tyre specifications, each targeting a different driving priority for the electric vehicle. One fitment focuses on sharp, responsive handling, while the other enhances the inherent strengths of an electric drivetrain. Both options fall under the brand’s high-performance P Zero family, which is defined by continuous material innovation.

Engineered for BMW’s inaugural Neue Klasse model, an all-new EV platform, both tyres feature Pirelli Elect technology. This system extends driving range, increases comfort and improves durability through low rolling resistance and bespoke design solutions. The technology directly addresses the specific mechanical demands of electric and plug-in hybrid vehicles.

The P Zero E variant has achieved a triple A rating on the European tyre label and contains over 55 percent sustainable and reclaimed materials. These attributes helped it win the ADI Compasso d’Oro International Award at Expo 2025 in Osaka, a first for any tyre in history. Beyond the award, its construction lowers rolling resistance for better energy use, while reduced cabin noise elevates the quiet ride expected from a zero-emission model.

Meanwhile, the specialised fifth-generation P Zero is built to manage the instant torque delivery of powerful electric motors, preserving stability and precision at higher speeds. An artificial intelligence-developed compound enables shorter braking distances and track-proven cornering grip. This model prioritises raw performance and safety, complementing the P Zero E’s focus on environmental life-cycle management and chassis responsiveness.

Pirelli supplies the P Zero in 20-inch uniform and 21-inch staggered sizes, with the P Zero E offered exclusively in a 22-inch staggered setup. Virtual simulation work at Pirelli’s German development centre and BMW’s Munich driving simulator cut physical prototyping by roughly one third and reduced development time by 30 percent. Both tyres carry BMW’s sidewall star marking, the result of close collaboration with the Munich automaker to maximise the iX3’s overall capability.

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Bridgestone has been named the exclusive tyre partner for Maserati’s new MCPURA, the successor to the MC20 and the Trident brand’s first super sports car. The vehicle is powered by a 3.0‑litre, 630 CV twin‑turbo V6 engine, capable of accelerating from 0 to 100 kmph in under 2.9 seconds.

To harness this performance, Bridgestone developed tailor‑made Potenza Sport tyres, combining decades of motorsport expertise with advanced tread and compound technology. These bespoke tyres are engineered to enhance handling, control and driving dynamics, maximising the super sports car’s overall capability. An advanced asymmetric tread pattern provides precise steering feedback and high cornering stability, while the custom compound and carcass construction optimise contact patch distribution and thermal stability.

The development process relied on Bridgestone’s Virtual Tyre Development and predictive simulation tools, enabling early design optimisation and faster final specification alignment. Joint on‑track validation confirmed exceptional dynamic performance under high lateral loads and stable behaviour at elevated speeds, resulting in an ultra‑high‑performance tyre that balances precision, speed and stability.

The MCPURA project continues a longstanding collaboration between Bridgestone and Maserati, following custom tyres for the MC20, Grecale and Grecale Folgore. Manufactured in Europe, the fitment includes front 245/35 ZR20 95Y and rear 305/30 ZR20 103Y sizes, both featuring the distinctive MGT marking on the sidewall to denote exclusive Maserati development.

Adrien Thormann, Director – OE Sales Europe, Bridgestone EMEA, said, “Custom-engineered fitments like these are a brilliant example of our innovation and R&D capabilities. We’re happy to bring our extensive experience to Maserati drivers as well as to all our customers as the knowledge gained in developing this kind of bespoke ultra-high-performance tyre directly feeds into our award-winning replacement portfolio.”

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