By Lennard Kwek

Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.

As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).

Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS). 

EV tyres 
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
 Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].

 Run-Flat Technology 
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics. 
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.

Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers 
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry. 

REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
 [2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
 [3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto

Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.

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The Yokohama Rubber Co., Ltd. is now providing its GEOLANDAR X-CV tyres as original equipment for the newly redesigned Lexus RZ battery electric vehicle (BEV) in North America. This highway terrain tyre, sized 235/50R20 100V, is engineered to deliver high-speed capability and drivability without compromising on safety, comfort, durability or energy efficiency, and it carries the M+S mud and snow rating. For the Japanese-market RZ, the company continues to fit the ADVAN V61 model in specific front and rear sizes, as it did for the prior version.

These GEOLANDAR X-CV tyres feature Yokohama’s proprietary ‘E+’ sidewall engraving, denoting technologies tailored for electrified vehicles, which prioritise durability, quiet operation and improved energy consumption. Their development was supported by HAICoLab, Yokohama’s AI-driven innovation framework that combines human creativity with artificial intelligence to accelerate design and discovery.

This selection by Lexus for the RZ follows recent adoptions of the GEOLANDAR X-CV on other Lexus models, including the LX and GX550. The partnership aligns with Yokohama Rubber’s strategic medium-term management plan, Yokohama Transformation 2026. A central pillar of this plan is for the consumer tyre division to increase its sales of high-value-added products, actively promoting both the global flagship ADVAN brand and the SUV-focused GEOLANDAR brand for original equipment placement on new vehicles worldwide.

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Hoosier Racing Tire has launched the TrackAttack Race, a new competition tyre designed exclusively for track use, expanding its TrackAttack product family.

The tyre was unveiled at the PRI Show in Indianapolis on 12 December and is positioned as a pure racing option aimed at drivers seeking faster lap times and greater consistency under high-performance conditions.

According to the company, the TrackAttack Race has been engineered to deliver quicker lap times than Hoosier’s previous A7 and R7 models, while maintaining stability and minimal performance fall-off over extended use. It is available in two compounds: A8, a medium compound focused on maximum race traction, and R8, a harder compound designed for higher heat tolerance and durability.

The TrackAttack Race is the second product under the TrackAttack name, following the launch of the TrackAttack Pro in September 2024.

The Pro version is intended for dual street and track use, while the TrackAttack Race is explicitly built for competition environments and is not recommended for highway use. Both tyres are DOT-approved, though their applications differ.

“Hoosier has traditionally named tyres after compounds or internal codes, which wasn’t always easy for consumers to navigate. Our new family naming makes it easier to understand each product’s core purpose,” said Joerg Burfien, president and chief executive of Hoosier Racing Tire. “Last year, we introduced the TrackAttack Pro, a streetable track tyre suitable for highway use. Now we’re adding a pure competition option with the TrackAttack Race.”

Mike Edmiston, head of research and development at Hoosier Racing Tire, said the new product reflects lessons learned from previous generations and extensive real-world testing. “Each previous generation tyre has taught us something new, and we’ve applied those lessons to deliver the consistency and performance that drivers demand,” he said.

The TrackAttack Race incorporates Hoosier’s H-DNA technology and is available in 51 sizes, covering rim diameters from 13 inches to 21 inches. The tyre is intended for dedicated track applications and is aimed at drivers competing in high-intensity racing environments.

Hoosier Racing Tire is a wholly owned subsidiary of Continental AG.

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Pirelli has introduced two new versions of its P Zero tyre for the latest Porsche 911 GT3, extending its supply across the entire 911 range. The P Zero R and the P Zero Trofeo RS have been developed to meet specific performance needs, using experience gained from tyres created for the Porsche 911 GT3 RS.

The P Zero R is designed for daily use on high-performance cars. Its compound, developed for the new GT3, is intended to deliver strong grip on varied surfaces, including in wet conditions. Pirelli says the tyre operates across a wide temperature range and maintains performance even in less favourable situations. The structure differs between the front and rear tyres to balance steering precision, sensitivity and control, especially under high loads.

The P Zero Trofeo RS sits at the top of the P Zero range and targets track driving. The tyre is designed to sustain grip and precision over long sessions, even under demanding conditions. Pirelli reports that expertise from its work on the Trofeo RS for the 911 GT3 RS has been applied to the version now created for the latest 911 GT3.

Tailor-made versions of the Trofeo RS have also been produced for other models, including the Porsche Taycan Turbo GT. Both new tyres for the GT3 feature Pirelli’s Perfect Fit strategy, which focuses on bespoke development for each vehicle model. Each tyre carries an “N” marking on the sidewall to reflect its dedicated development for the 911 GT3.

Development took place using virtual techniques at Pirelli’s research centres in Milan and Breuberg, reducing both development time and the number of physical prototypes by 30 per cent.

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The new Renault Clio will feature Continental's EcoContact 7 tyre as original equipment for its global launch. Approved in numerous countries, the compact car will be fitted with this model in two specific sizes: 195/60 R16 and 205/45 R18. Both variants have earned the highest possible ratings on the EU tyre label for fuel efficiency and low rolling noise, underscoring their performance credentials.

This high performance stems from several integrated technological advancements. A newly formulated rubber compound works in concert with Continental’s Smart Energy Casing, which employs innovative materials in the tyre’s internal structure to minimise friction and rolling resistance. Further efficiency gains are achieved through an aerodynamically refined sidewall. This design incorporates a dimpled texture, inspired by the surface of a golf ball, to smooth airflow and reduce the energy required to keep the tyre in motion.

Alongside its energy-saving properties, the tyre is engineered for refined acoustics. A specifically designed Silent Pattern tread layout alters the arrangement and angles of the tread blocks to target and dampen the frequency of noise typically produced during low-speed urban driving. This focus results in a reduction of rolling noise, enhancing comfort for those inside the vehicle and contributing to a quieter environment for pedestrians and city residents alike.

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