By Lennard Kwek

Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.

As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).

Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS). 

EV tyres 
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
 Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].

 Run-Flat Technology 
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics. 
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.

Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers 
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry. 

REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
 [2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
 [3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto

Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.

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Goodyear Tire & Rubber launched its Eagle F1 All-Season, a premium ultra-high-performance tyre designed to deliver year-round capability for drivers who prioritise handling and grip.

The new tyre targets owners of sports cars, performance sedans and premium crossovers, offering what the company describes as exceptional performance in dry, wet and light snow conditions without requiring seasonal tyre changes.

“As one of our most premium performance tyres yet, the Goodyear Eagle F1 All Season is a testament to Goodyear’s commitment to innovation and versatility,” said Jim Reese, Director, Category Strategy and Planning for Goodyear. “We’re proud to offer a tyre that meets the needs of spirited drivers who want precision handling and all-season confidence—without switching tyres.”

The Eagle F1 All-Season features a motorsport-inspired tread pattern and compound designed to enhance durability and treadwear. It includes a built-in wear gauge to help motorists monitor tyre life.

Goodyear emphasised the tyre’s wet braking performance and its ability to deliver what it calls “track-level precision” whilst maintaining a quiet, comfortable ride for everyday driving.

The product is now available through Goodyear’s retail network and authorised dealers across the United States and Canada, expanding the company’s performance segment offering built on more than 50 years of racing heritage.

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Yokohama Rubber has begun supplying its BluEarth-FE AE30 tyres as original equipment for Mitsubishi Motors Corp’s newly launched mini-vehicle, the eK Space.

The Japanese tyre manufacturer is providing 155/65R14 75S size tyres for the compact vehicle, which hit the market in October 2025.

The BluEarth-FE AE30 belongs to Yokohama’s environmentally focused BluEarth global brand, which emphasises being “environmentally, human, and socially friendly”. The fuel-efficient standard tyre offers a balance of performance characteristics, including low noise, comfort and longevity.

Mitsubishi’s eK Space targets a broad demographic with its modern design and spacious interior, combining urban manoeuvrability with passenger comfort.

Yokohama has been expanding its presence in the original equipment market, with its BluEarth technology now featured on various new vehicle models, including sedans, sport utility vehicles, sports cars and compact cars across petrol, hybrid and electric powertrains.

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In a partnership that underscores its commitment to peak performance and bespoke luxury, Hispano Suiza has selected Michelin as the exclusive tyre supplier for its new Carmen Sagrera hypercar. This all-electric model, which commemorates the brand's 120-year heritage, generates a formidable 1,114 horsepower and 1,160 Nm of torque, enabling it to sprint from zero to 100 kmph in a mere 2.6 seconds. To match these extreme dynamic capabilities, a tyre was needed that could perform reliably on both road and track, leading to a close collaboration between the two companies.

The technical centres of Hispano Suiza and Michelin worked in tandem to engineer a custom version of the high-performance Pilot Sport 4S tyre. This specially developed set – 265/30 ZR19 for the front axle and 305/30 ZR20 for the rear – is designed to withstand the unique stresses imposed by the hypercar. Beyond pure engineering, the collaboration also focused on aesthetic and tactile exclusivity. The tyre’s sidewalls feature unique designs inspired by the iconic Hispano Suiza stork emblem and the mosaics of Catalan architect Antoni Gaudí. Furthermore, they incorporate Michelin's proprietary Velvet Touch technology, which gives the sidewalls a distinctive, plush texture, enhancing the vehicle's bespoke character.

This technical alliance is not a new development but rather the continuation of a relationship that began nearly a century ago, when Hispano Suiza’s prestigious models first rolled on Michelin tyres. Today, this legacy continues as the entire Hispano Suiza fleet is equipped with Michelin, including vehicles presented at exclusive global events like the Goodwood Festival of Speed and Monterey Car Week. The manufacturer also maintains access to Michelin's specialised engineering services, ensuring an ongoing process of refinement and performance optimisation for its vehicles through direct collaboration with the tyre maker's technical experts.

Sergio Martínez Campos, CEO, Hispano Suiza, said, "Tyres are a key component in any vehicle, but even more so in a hypercar with the performance capabilities of the Carmen Sagrera, with 1,114 hp and 1,160 Nm of torque. Thanks to Michelin, our customers can enjoy the magnificent dynamic capabilities across our entire range, both on the track and on the road."

Lorenzo Giovanelli, Director of Original Equipment for Specialised Manufacturers, Michelin, said, "We are delighted to renew our historic partnership with Hispano Suiza through the Carmen Sagrera, a 100 percent electric hypercar that embodies both innovation and tradition. The development of a customised version of our MICHELIN Pilot Sport 4S tyre for this model reflects Michelin's pioneering spirit, which brings technologies developed in motorsport to the most innovative projects. The combination of optimal performance on both the road and the track with exclusive design elements pays tribute to Hispano Suiza's unique heritage. Together, we continue to push the boundaries of technology, safety and driving pleasure."

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NEXEN TIRE has been selected as a key original equipment supplier for KIA's strategic family electric SUV, the EV5. The company is equipping this core model with two of its premium tyres, tailoring the selection to specific regional markets. For North America and Korea, the all-season ROADIAN GTX SUV tyre has been chosen, while the European-market vehicles will feature the N’FERA SPORT, an ultra-high-performance summer tyre designed for high-speed stability and braking. This strategic decision reflects the distinct driving environments and consumer needs in each region.

A critical focus in developing these tyres was addressing the unique demands of electric vehicles. NEXEN TIRE employed its proprietary torque steer pattern design to counteract the pulling sensation that can occur during sudden acceleration in high-torque EVs. Furthermore, the tyre construction optimises stiffness distribution to maximise the road contact area, thereby enhancing traction and minimising wheel slip. Special attention was also paid to noise reduction through an intricate in-out multi-sequence design that effectively disperses driving noise, a particularly important feature for the quiet cabin of an electric vehicle.

This partnership on the Kia EV5 underscores the industry's recognition of NEXEN TIRE's technological and quality capabilities. The company has now established itself as a supplier across KIA’s entire key electric vehicle lineup, from the EV3 to the EV9, demonstrating consistent performance for both electric and traditional internal combustion engine models.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Supplying OE tyres for the KIA EV5 proves that our products deliver reliable performance for the era of electric vehicles. We will strengthen our global market position through an integrated production strategy and maintain our excellent performance without distinction between EVs and ICE vehicles.”

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