
By Lennard Kwek
Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.
As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).
Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS).
EV tyres
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].

Run-Flat Technology
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics.
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.
_page-0001.jpg)
Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry.
REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
[2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
[3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto
Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.
GAC Trumpchi’s Xiangwang S7 Hybrid SUV To Run On Yokohama Rubber’s ADVAN V61 Tyres
- By TT News
- August 05, 2025

The Yokohama Rubber Co., Ltd., has started supplying its ADVAN V61 tyres for use as original equipment (OE) on the new Xiangwang S7, a plug-in hybrid SUV that was launched in China by GAC Trumpchi in March 2025. The EV will be equipped with 255/50R20 109V size tyres.
Yokohama Rubber's premium SUV tyre, the ADVAN V61, is part of their global flagship ADVAN brand line. Along with a high degree of fuel and energy economy, handling stability and quietness, the tyre provides ADVAN's renowned premium-grade driving performance, enabling heavyweight SUVs to travel long distances and drive comfortably in cities. The ADVAN V61 is offered as original equipment on a number of high-end SUVs, and a variety of sizes are available for the replacement market in addition to the size used on the Xiangwang S7.
Designed with families in mind, the Xiangwang S7 is a new plug-in SUV that offers a remarkable 1,150 km total driving range, a gradability of more than 40 percent, and an acceleration time of 5.8 seconds from 0 to 100 km/h. Furthermore, remote-controlled and automated parking are supported by its in-house intelligent driving system.
GAC AION’s HYPTEC HL SUV To Run On Yokohama Rubber’s ADVAN Sport EV Tyres
- By TT News
- August 04, 2025

The Yokohama Rubber Co., Ltd., has started supplying its ADVAN Sport EV tyres for use as original equipment (OE) on the new HYPTEC HL SUV, an electric vehicle (EV) launched by Chinese EV manufacturer GAC AION in China in April 2025. The EV will be equipped with 255/50R20 109V size tyres.
The ADVAN Sport EV tyre is developed for high-end EV users based on Yokohama Rubber's ADVAN Sport V107 tyre. Yokohama Rubber has attained a level of low power consumption and quietness suitable for luxury EVs by employing a compound that has been shown to minimise tyre rolling resistance and adding a unique polyurethane foam dubbed SILENTFOAM to the inside of the tyre to reduce noise. Yokohama Rubber's exclusive ‘E+’ symbol is shown on the sidewall of the ADVAN Sport EV to signify that it possesses unique properties appropriate for electric vehicles.
The HYPTEC HL is a high-end SUV with a beautiful and dynamic appearance that draws inspiration from yacht design and comes with a long driving range and quick-charging feature. The SUV boasts a smart digital chassis, an intelligent driving aid system and a large passenger interior with a head-up display (HUD) and high-definition display.
- Yokohama Rubber
- Yokohama BluEarth 711L
- Mitsubishi Fuso Truck and Bus Corporation
- Super Great Heavy-Duty Truck
MFTBC’s Super Great Heavy-Duty Truck To Run On Yokohama BluEarth 711L Tyres
- By TT News
- July 29, 2025

Mitsubishi Fuso Truck and Bus Corporation (MFTBC) has selected the BluEarth 711L tyre from The Yokohama Rubber Co., Ltd. as original equipment (OE) for the Super Great heavy-duty truck. The Super Great, which started selling in Japan from December 2023 with a full model change, will be fitted with 245/70R19.5 136/134J and 275/80R22.5 151/148J tyres.
The BluEarth 711L is an all-season truck tyre that prioritizes and achieves exceptional fuel efficiency. For clients who often drive on highways, in particular, this will help lower their transportation expenses. In addition to achieving exceptional wear resistance, the tyres exhibit a high degree of balance between wet performance, snow performance, uneven wear resistance and silence.
By encouraging the use of its tyres as original equipment on new cars that require the newest tyre technologies, Yokohama Rubber is working to improve the technological capabilities of its tyres and increase the value of its brand in order to solidify its position in the commercial tyre industry.
Yokohama Rubber Equips Mercedes-AMG CLE 53 Coupé With 20” ADVAN Sport V107 Tyres
- By TT News
- July 24, 2025

Yokohama Rubber has started supplying the new Mercedes-AMG CLE 53 4MATIC+ Coupé with 20-inch ADVAN Sport V107 tyres from June 2025. The Coupé is fitted with 265/35ZR20 front and 295/30ZR20 rear tyres, expanding Yokohama's existing supply of 19-inch versions for this model since 2024.
As part of Yokohama's premium ADVAN line, the Sport V107 tyres were co-developed with Mercedes-AMG and rigorously tested at Germany's Nürburgring circuit. The tyres incorporate proprietary technologies including an optimised mound profile for enhanced contact pressure distribution and improved casing rigidity. These innovations deliver exceptional dry handling, braking performance and rolling resistance efficiency while maintaining strong wet-weather capabilities and tread life. Each tyre bears Mercedes-AMG's ‘MO1’ certification mark, confirming it meets the brand's exacting standards.
The ADVAN Sport V107 already serves as original equipment on several Mercedes-AMG models, including the EQS 53 4MATIC+ and GLB 35 4MATIC.
Comments (0)
ADD COMMENT