By Lennard Kwek

Over the last century, the world population has more than quadrupled. [1] Most of this growth is centred around the Asia-Pacific region, which is estimated to drive 40 per cent of the world’s consumption of goods and services by 2040. [2] In the last 30 years alone, countries such as China and Vietnam have experienced rapid urbanisation, fuelling economic growth and opening doors to infrastructure and public services to address the needs of the ever-rising middle-class population.

As people move up the economic ladder, their desire to lead a more comfortable life has a significant impact on many industries, including the automotive sector. The region’s economic potential and growing appetite for luxury and environmentally friendly products have led to innovations in the areas of Connected, Autonomous, Shared and Electric (CASE).

Vehicles, which play a huge role in the mobility of people and goods in this part of the world. And as critical components of automobiles, the tyre industry must keep pace with the changes brought about by CASE. The future of tyre will need to bring continued reliability, safety, and enhanced performance yet have the ability to integrate emerging technologies such as sensors, smart diagnostics and advanced safety systems. Such changes are also driving tire companies to innovate and develop diversified products and solutions as we move towards the concept of Mobilityas-a-Service (MaaS). 

EV tyres 
For instance, electric vehicles tend to be heavier due to the extra weight of the battery pack. Tyres for electric cars thus need to be structurally reinforced to withstand this increased load while maintaining low rolling resistance to maximise fuel efficiency. Conscious of consumer’s changing preferences and the associated environmental benefits of electric vehicles, Bridgestone specially designed custom-built tyres i.e. the ECOPIA ologic series for the BMW i3 electric vehicles. The tyres feature narrow tyre width to realise low rolling resistance and to reduce aero-dynamic resistance which are important factors in the improvement of a vehicle’s fuel efficiency and the reduction of carbon emissions.
 Another trend in the automotive industry that has influenced the design of tyre is the rise of “shared mobility” services, such as ride-sharing. In the last few years, we have witnessed the massive popularity of ride-sharing platforms, and this growth is only projected to increase. A recent report by Bizwit Research estimates that the ride-sharing industry will grow by more than 20% between the years 2019 to 2025 [3].

 Run-Flat Technology 
On this front, Bridgestone’s tyres are engineered to offer enhanced performance and durability as the road-life of the tyres need to withstand the high-frequency usage demand of these vehicles. Solutions such as the recently launched DriveGuard RunFlat Technology (RFT) enable drivers to remain in control and continue driving up to a maximum distance of 80 kilometres at a maximum speed of 80 kilometres per hour after a puncture or complete loss of pressure. In addition to this, Bridgestone’s automatic sealant technology called B-Seal also guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread. These tyre solutions focus on extending tyre endurance and mobility - ideal for vehicles used very frequently in the ride sharing scenario. The rise of IoT and AI technologies is also powering the evolution of connected and autonomous selfdriving vehicles. Selfdriving opens up a world of possibilities - from increased personal safety to time efficiency and mobility for non drivers. In Asia, China seems to be taking the lead in readying self-driving vehicles for production, expecting fully autonomous vehicles to account for 10 per cent of car sales by 2030.[4] This accelerating transformation towards autonomous operations has a significant impact on the tyre industry. Tyre manufacturers will need to work towards creating tyres that can communicate with these autonomous vehicles, involving the integration of advanced sensor technologies, smart diagnostics and data analytics. 
Having identified these needs at an early stage, Bridgestone is transforming its business operations to focus on solutions and integrating these technologies to meet the needs and expectations of the next generation of drivers. At its foundation is the newly introduced global mobility solutions strategy called Bridgestone Tires & Diversified Products as a Solution (Bridgestone T&DPaaS). The strategy is a combination of products, services such as Bridgestone’s Global Service Network and digital technologies.

Smart Strain Sensor
Under the digital techniques branch, Bridgestone has developed a new type of tyre sensor, called the Smart Strain Sensor. A first-of-its-kind, the Smart Strain Sensor technology incorporates Internet of Things (IoT) technologies to help measure the strain that occurs when a tire makes contact with the road while in motion. Furthermore, unlike accelerometer sensors, the Smart Strain Sensor can record data even at low speeds, which makes it an important differentiator for autonomous vehicles which are expected to operate at lower speeds for enhanced safety. Last year, Bridgestone also acquired TomTom Telematics, now renamed as Webfleet Solutions, which offers 
data-based solutions that make fleet operations more effective and efficient. Through this, Bridgestone gains valuable insights into vehicle and tire operating conditions from a user base of 860,000 vehicles communicating 200 million data points per day, thus accelerating its tire solutions offerings and paving the road towards autonomous driving. As the automotive industry continues to transform with the ongoing implementation of CASE, it is evident that tires will continue to play a key role in this revolution. However, in order to overcome the challenges and benefit from the opportunities arising from these trends, the tire industry will need to “reinvent the wheel” to stay on track and meet the evolving needs of the wider automotive industry. 

REF: [1] https://hbr.org/2016/04/globaldemand-for-food-is-rising-can-we-meetit
 [2] https://www.mckinsey.com/featuredinsights/asia-pacific/asias-future-is-now
 [3] https://www.reuters.com/ brandfeatures/venture-capital/ article?id=83120
[4] https://publicaffairsasia.com/drivinggrowth-the-mechanics-of-auto

Lennard Kwek is Head of Marketing at Bridgestone China & Asia Pacific.

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The new Renault Clio will feature Continental's EcoContact 7 tyre as original equipment for its global launch. Approved in numerous countries, the compact car will be fitted with this model in two specific sizes: 195/60 R16 and 205/45 R18. Both variants have earned the highest possible ratings on the EU tyre label for fuel efficiency and low rolling noise, underscoring their performance credentials.

This high performance stems from several integrated technological advancements. A newly formulated rubber compound works in concert with Continental’s Smart Energy Casing, which employs innovative materials in the tyre’s internal structure to minimise friction and rolling resistance. Further efficiency gains are achieved through an aerodynamically refined sidewall. This design incorporates a dimpled texture, inspired by the surface of a golf ball, to smooth airflow and reduce the energy required to keep the tyre in motion.

Alongside its energy-saving properties, the tyre is engineered for refined acoustics. A specifically designed Silent Pattern tread layout alters the arrangement and angles of the tread blocks to target and dampen the frequency of noise typically produced during low-speed urban driving. This focus results in a reduction of rolling noise, enhancing comfort for those inside the vehicle and contributing to a quieter environment for pedestrians and city residents alike.

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Giti Tire has expanded its AdvanZtech EV Ready line with the launch of the GitiWinterW2, its first winter tyre designed for electric, hybrid and conventional vehicles. The company said the new model is now available for ordering for the 2025/26 winter season.

The GitiWinterW2 will be offered in 17 sizes ranging from 15- to 20-inch rims. All products carry the AdvanZtech EV Ready sidewall mark, indicating suitability for internal combustion vehicles as well as mild hybrid, plug-in hybrid and battery-electric models.

The range is intended to cover a wide span of the European car parc, from small cars such as the Fiat 500e to larger vehicles including the Tesla Model 3, Volkswagen Tiguan and Volvo XC60 PHEV. Giti said each tyre has been tuned for EV-specific demands such as torque management, while maintaining low rolling resistance and strong performance on snow and wet roads.

The manufacturer highlighted three core attributes for the GitiWinterW2: a quiet and comfortable ride, strong safety characteristics and precise control in winter conditions.

The winter tyre joins the GitiSportS2 and GitiSynergyH2 summer patterns in the EV Ready strategy first announced in August 2024. All three products were developed using Giti’s AdvanZtech R&D framework at its European Research & Development Centre in Hannover, Germany.

Fabio Pecci-Boriani, Deputy General Manager for Product Planning PCR and LTR at Giti Tire’s European R&D Centre, said the company aimed to give both drivers and dealers greater clarity as electrification reshapes the market. “The Giti brand was among the first in the mid-market to introduce an EV ready concept, ensuring maximum flexibility and product clarity for dealers and peace of mind for drivers.”

He added that winter conditions pose specific challenges for electrified cars. “As is proven winter can have an impact on the performance of part-electric and electric vehicles with lower temperatures reducing battery range and immediate torque levels being tricky on slippery roads, the Giti AdvanZtech EV ready GitiWinterW2 goes a long way to addressing these issues.”

Giti said its EV Ready strategy remains a central pillar of its European product plans as the shift towards hybrid and battery-electric vehicles accelerates.

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Yokohama Rubber Co. has started supplying its BluEarth-FE AE30 tyres as original equipment for Nissan Motor’s new Roox mini-vehicle, marking the latest step in the Japanese tyre maker’s push to expand its presence in the small-car market.

The Roox, launched this year, will use the BluEarth-FE AE30 in the 155/65R14 75S size on selected grades. The model is part of Yokohama’s broader BluEarth range, which the company says is built around the idea of being “environmentally, human, and socially friendly”.

Yokohama said the tyre delivers strong fuel efficiency along with balanced performance in areas such as noise reduction, ride comfort and durability—factors that remain key for carmakers looking to improve efficiency while meeting consumer expectations.

Nissan has positioned the new Roox as a safer and more comfortable mini-vehicle, equipped with features including the Intelligent Around View Monitor, which offers moving-object detection and a 3D view to help drivers navigate tight spaces with confidence.

For Yokohama, the latest supply deal adds to a growing list of fitments across petrol, hybrid and electric models. The company has been extending its BluEarth technology across sedans, SUVs, sports cars and compact cars as part of its strategy to strengthen ties with global automakers.

Yokohama said it will continue to expand development of tyres using its BluEarth technology as it pursues stronger factory-fit relationships in Japan and overseas.

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Hyundai has selected Continental's PremiumContact C tyre as original equipment for its all-electric Hyundai IONIQ 9 SUV. This 21-inch tyre carries an XL marking, signifying its enhanced load capacity, a critical feature for supporting the substantial weight of an electric SUV. The design includes a rim protection rib to help prevent damage to the vehicle's wheels.

As a premium summer tyre developed for robust SUVs, the PremiumContact C combines safety, comfort and durability. Its more robust construction directly addresses the need for a higher load-bearing capacity. An innovative tread pattern, which incorporates adaptive sipe technology, is central to its performance, providing precise handling and reliable grip on both dry and wet road surfaces, even under full load. Furthermore, an extended contact patch promotes optimal pressure distribution against the road, contributing to shorter braking distances and reduced rolling noise.

A key feature for the IONIQ 9 is the integration of ContiSilent technology. This innovation actively dampens road noise within the passenger cabin, reducing intrusive sound levels by up to nine decibels for a noticeably quieter and more comfortable driving experience. This specific tyre line, sized 285/45 R21 113 V XL FR ContiSilent, has received original equipment approval for the vehicle across numerous global markets.

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