Goodyear Tire added new tyres – Kelly Edge Touring A/S and Kelly Edge Sport – to its Kelly tyre portfolio.

Available now in over 75 of the most popular sizes for all major vehicle makes and models, the new Kelly Edge Touring A/S and the Kelly Edge Sport tyres are made with an innovative tread design and incorporate features and compounds meant to offer security and performance for daily commuting. 

“We’re very excited to introduce the Kelly Edge Touring A/S and the Kelly Edge Sport tyres to the market because they provide everyday drivers with products designed with their driving needs in mind,” said Michiel Kramer, Director of Product Marketing, Goodyear Consumer, North America. 

“Whether you need stability or responsive, agile performance, these new Kelly tires will deliver for you and your daily driving needs.”

The new Kelly Edge Touring A/S comes with biting tread block edges designed to help provide all-season traction in wet, dry and snowy conditions. Its sweeping grooves help evacuate water and slush from the tread for enhanced grip, and its sturdy angled tread blocks help stabilize the tread footprint to promote long treadwear. In addition, the symmetrical tread pattern helps provide confident handling and a smooth ride, while the silica tread compound helps improve treadwear and wet traction.

The new Kelly Edge Sport is the tyre choice for drivers looking for value-driven, dependable all-season performance. This tyre is designed to be responsive to the needs of today’s performance-minded vehicles and drivers. Its improved tread compound is designed to help enable enhanced wet handling and stopping, and its asymmetric tread design helps enable enhanced all-season handling. While its contoured edges are designed to help reduce road noise and enhance tread life.

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Toyota Motor Corporation has selected Yokohama Rubber's GEOLANDAR A/T G31 and GEOLANDAR X-CV tyres as original equipment for its new 2025 4Runner SUV. The A/T G31 tyres (245/70R18 110H) will be equipped on Latin American models, while the X-CV tyres (245/70R17 110T and 265/55R20 113V) will be fitted for North America.

The GEOLANDAR A/T G31 combines all-terrain capability with on-road handling, offering enhanced fuel efficiency and reduced noise. Its optimised tread pattern, profile and structure ensure both comfort and steering stability. The GEOLANDAR X-CV, designed for highway performance, delivers improved high-speed manoeuvrability with lower rolling resistance while maintaining stability, comfort and durability in demanding conditions.

These tyres were developed using Yokohama’s HAICoLab, an AI-driven framework that blends human creativity with advanced data processing. Evolutionary computation – a key HAICoLab technology – helped refine the tread design. The development process leveraged real-world and simulated data, with AI aiding prediction, analysis and optimisation to achieve innovative performance breakthroughs.

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The MICHELIN Pilot Sport Cup 2 R K1 tyre showcases Michelin’s engineering excellence, delivering unmatched dry-surface performance for the Ferrari F80. Developed in just 15 months, this tyre benefited from advanced virtual simulation and Michelin’s proprietary C3M manufacturing process, reducing physical prototypes by 20-30 percent and accelerating production while minimising environmental impact.

Michelin and Ferrari leveraged cutting-edge simulation tools – typically reserved for motorsport – to optimise the tyre’s design before physical testing. Five virtual trials, including dynamic simulations at Ferrari’s Maranello facility, ensured perfect alignment with the F80’s extreme performance demands.

To withstand the car’s immense power, torque and aerodynamic forces, Michelin engineered a breakthrough rubber compound using a motorsport-derived mixing process, now adapted for road use. The tyre also features a reinforced twin-layer radial casing and innovative shoulder belt reinforcement, enhancing grip and stability while reducing centrifugal effects. These advancements make it the first road tyre to combine such high-performance technologies in a single design. Available in unique sizes (285/30R20 front, 345/30R21 rear), the Pilot Sport Cup 2 R K1 is exclusively tailored for the Ferrari F80.

Precision manufacturing is achieved through Michelin’s C3M process, which ensures consistent, high-accuracy production akin to 3D printing. Additionally, Michelin’s commitment to sustainability is reflected in the tyre’s development, which prioritised reduced carbon emissions. It is developed at the carbon-neutral Gravanches facility in Clermont-Ferrand, a site recognised for its low water consumption.

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Hyundai Motor Company has selected NEXEN TIRE’s premium comfort tyre N’FERA Supreme S as original equipment (OE) for the all-new NEXO, a next-generation hydrogen fuel cell electric vehicle (FCEV).

The all-new NEXO represents its first complete redesign in seven years, featuring groundbreaking hydrogen technology that delivers an impressive 700+ km range while maintaining whisper-quiet operation. This next-generation SUV showcases a sustainability-focused design inside and out. To match these advanced capabilities, Hyundai selected the innovative N'FERA Supreme S tyres, specifically engineered for hydrogen-powered vehicles.

These high-performance tyres feature an AI-optimised structure that ensures exceptional durability and handling stability, crucial for supporting the NEXO's weight. Their advanced Level Keeping Technology maintains consistent performance throughout the tyre's lifespan, while the aerodynamic tread design enhances efficiency without compromising braking or control.

Perfectly complementing the NEXO's silent hydrogen powertrain, the tyres incorporate multiple noise-reduction technologies. These include built-in sound-absorbing materials and an AI-developed tread pattern that minimises road noise in all driving conditions. Together, these features create a harmonious blend of eco-friendly innovation and driving performance, making the new NEXO a true leader in sustainable mobility.

John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE, said, “This latest supply agreement highlights NEXEN TIRE’s technological leadership in the next generation of eco-friendly mobility. We will continue to broaden our global OE partnerships by delivering optimised tyre solutions for all powertrains – hydrogen fuel cell, electric, hybrid and internal combustion alike.”

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Giti Tire has teamed up with Volkswagen Commercial Vehicles (VWCV) to support Challenge4’s ambitious Guinness World Record attempt – visiting the most countries in a zero-emission vehicle using the fully electric VW ID. Buzz.

Spearheading the challenge is Rainer Zietlow, founder of Challenge4 GmbH and an eight-time Guinness World Record holder, known for his focus on endurance, efficiency and sustainable mobility. The journey kicks off on 1 July at Volkswagen Commercial Vehicles’ headquarters in Hannover, Germany, with the first leg covering major European cities. Throughout the expedition, the team will engage with the VW community, media, fans and Giti’s global distributor network. The epic journey will span over 80,000 kilometres across approximately 75 countries in Europe, Central Asia, Oceania, Asia and the Americas, lasting more than eight months.

The ID. Buzz will be equipped with GitiSynergyH2 tyres (235/60 R18 front, 255/55 R18 rear), following Giti’s Original Equipment (OE) agreement with VWCV that began in September 2023. This marks Giti’s first EV tyre nomination in Europe, and the record attempt will serve as a real-world showcase of the company’s advanced EV tyre technology, emphasising durability, safety and sustainability. The AAA-rated GitiSynergyH2 tyres feature an innovative tread compound designed to minimise rolling resistance without sacrificing wear performance or critical safety attributes like wet and dry braking.

Zietlow said, “This is going to be a great adventure and one in which I’m proud to have Giti as my tyre partner of choice.”  

Stefan Brohs, Marketing Director – Europe, Giti Tire, said, “This marks the first joint global EV record tour for Rainer which is supported by Giti Tire and Volkswagen Commercial Vehicles, reinforcing both brands' commitment to innovation and sustainability. This magnificent opportunity allows us to reinforce Giti's leadership in EV tyre technology and amplify our global brand visibility via high-impact storytelling and brand content across global regions. It also strengthens our OE credentials through visible support in a common project, which in turn will help deepen engagement with distributors, dealers and partners around the globe.”

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