Mumbai-based start-up looks to make tyres green and clean, all the while enhancing farmers’ income by converting waste cotton byproducts to biodegradable products for the rubber industry.

In a world steadily transitioning towards sustainable and environmentally conscious solutions, Indian startup Biopole is poised to revolutionise the tyre, rubber and broader automotive materials space with a breakthrough innovation that merges agritech, cleantech and chemical engineering. The company has introduced Biozone 200, a high-performance bio-based antiozonant that prevents rubber products from cracking due to ozone exposure. It is generally used in the rubber and tyre industry. On the other hand, Biovive 300 is a bio-based antioxidant that protects rubber and polymer products from oxidative degradation used in the rubber and tyre industry.

In contrast to traditionally sourced materials from petrochemical derivatives, these additives are made using sustainably sourced materials that play a crucial role in improving the durability and life of rubber products, including tyres, hoses, belts, seals, plastic and even footwear soles. The company’s new offering is derived from agricultural waste – specifically, cotton stalks.

FROM AGRICULTURAL WASTE TO HIGH-VALUE ADDITIVE

In an interaction with Tyre Trends, Mehul Patel, Technical Director, Biopole, explained the development story: “What is Biopole? We provide bio-based antioxidants and antiozonants made from plants, more specifically cotton stalks, which are agricultural waste in India. After cotton is plucked, the stem or stalk is left behind, often burnt like stubble in North India. Instead of that, we extract useful chemicals from it to manufacture our solutions.”

Interestingly, while the young start-up was started just a couple of months ago, it has already established its first manufacturing unit in Dudhapur, about 120 km north of Ahmedabad, in the heart of Gujarat’s cotton belt. It currently has an annual production capacity of 4,500 metric tonnes, with Biopole sourcing raw material from nearly 1,000 farmers across a 24-square-kilometre region.

“For these farmers, it’s waste, but for us, it’s the beginning of a high-value, eco-friendly product. And we pay them for it, so it’s a win-win,” he shared.

The company has invested INR 200-250 million over the past eight years to perfect the material and bring it to commercial scale. “More than money, it’s the time that was crucial. It took us eight years to reach a stage where we could modify the compound to be usable as a technical replacement for existing antioxidants and antiozonants,” averred Patel.

Antioxidants and antiozonants are indispensable for the rubber industry. They delay degradation caused by oxidation and ozone exposure, improving product longevity. However, their petrochemical origins are increasingly problematic in a market where regulatory and environmental considerations are paramount.

“Our product is REACH-compliant (European Union’s regulations for Registration, Evaluation, Authorisation and Restriction of Chemicals), ROHS-certified (Restriction of Hazardous Substances) and California Proposition 65 compliant. This is especially critical for Indian manufacturers looking to export to Europe and the US, where chemicals like 6PPD and TDQ (Trimethyl Dihydroquinoline), which are still widely used in India, are banned,” explained Patel.

Interestingly, giving an example of how Biopole is already acting as a gamechanger in the rubber industry, Patel shared that its product has already enabled one Kanpur-based footwear manufacturer to regain access to export markets after switching to Biopole’s solution.

“They were unable to export because of regulatory issues tied to traditional chemicals. After switching to our material and clearing lab tests, they are back in business and expanding their footprint to global markets,” Patel noted.

COST-EFFECTIVE SUSTAINABILITY

It is no secret that while that the topic of sustainability has been actively pursued, for any businesses to simply switch sourcing from traditional suppliers to alternative eco-friendly materials also needs to make economic sense.

This is exactly one of the USP propositions for Biopole’s antioxidants and antiozonants solution.

Cost, often a barrier to adoption in India, has been neutralised by Biopole’s approach. “While European companies are willing to pay a premium for sustainable products, Indian customers ask about price first. But our product is priced competitively. The usage level is very small, and even if our additive is slightly more expensive than traditional options, the overall impact on the rubber compound is just about INR 0.10 per kg,” said Patel.

Giving the instance of carbon black, Patel stated, “Take carbon black, for example. Its prices fluctuate between INR 95 and INR 120 per kg, which impacts the compound price by INR 0.25 to 0.40 per kilo. In our case, the delta is much smaller and we offer a sustainability advantage.”

TYRE INDUSTRY

Given that India’s tyre industry is a high-volume, slow-approval segment, Biopole has made a strategic decision to first focus on non-tyre rubber product manufacturers.

“Tyre companies typically take three to five years to approve a new additive. They also require volumes of around 150 tonnes per month. That would overwhelm our current capacity. So we are currently targeting non-tyre applications, where monthly usage is around 1-2 tonnes per customer. This allows us to onboard multiple customers and scale gradually,” he said.

But Biopole is not actually ignoring the tyre segment. “We have already initiated pilot testing with some tyre manufacturers. If even two tyre companies approve our material, our entire capacity could be absorbed. That is why we are also preparing for future expansions,” he revealed.

Expansion is very much on the horizon. Patel estimates that scaling up to 9,000 tonnes can be done within six to eight months. “Once the market demands it, we are ready to expand our capacity at the Ahmedabad plant. The process is now streamlined,” he says.

EYEING GLOBAL MARKETS

While Gujarat was the logical choice for its facility due to its raw material ecosystem, Biopole is also exploring international expansion. “We met potential partners in the US and Ivory Coast at the American Chemical Society conference. They were extremely excited. In fact, one gentleman said, ‘Come to Ivory Coast, we’ll provide you land and cotton stalks’,” he shared.

Responding to a query if the company is open to partnerships and contract manufacturing with local stakeholders investing in infrastructure and sourcing. Patel shared that for Biopole nothing is off the tables: “We’re open to partnerships as long as it makes commercial sense.”

R&D

For Elastochemie, which has been traditionally a trading company, the journey for Biopole has been supported by a seven-member in-house R&D team, backed by collaborations with research institutions and external labs.

In addition to its current offerings, Patel revealed that Biopole “has already started working on two new products for the rubber industry, including retarders. We expect these to launch by FY2026.”

The company is also experimenting with product variations that would allow its additive to be used in coloured rubber and plastics. “Our material is naturally brown, which limits use in applications requiring bright or white colours. We are modifying it to work with those too,” he shared.

Though formally incorporated just five months ago in 2025, Biopole has global ambition and market-ready credibility. “Biopole will have its own balance sheet, and yes, it will be profitable as a standalone entity,” shared Patel.

While Elastochemie remains a trading business, Biopole’s manufacturing arm marks a strategic leap. “Trading companies don’t usually do R&D. But we wanted to build something different. Something IP-led, something that creates real change,” he stated.

As a first-of-its-kind material globally, Biopole is claimed to have no direct competition at present. He gives the anecdote of being a zero-emission vehicle in a petrol and diesel market.

“We’re not worried about competition yet, because there’s no one else doing exactly this. Our product changes the game. And for our customers, it ticks multiple boxes – regulatory, sustainability and now, affordability too,” he shared.

GEOPOLITICAL SITUATION & FUTURE PLANS

Responding to a query on whether the company could be impacted due to the global geopolitical situation and trade disruptions, he shared that India is estimated as a whole consumes over two million tonnes of rubber annually, with tyre makers accounting for 57 percent of demand. The remaining 43 percent, or 850,000 tonnes, is used in non-tyre applications. “Even if we capture three percent of that, we are talking significant volumes,” Patel shared.

He also noted that Biopole is relatively insulated from global geopolitical shocks. “We are too small to be impacted by the global supply chain disruptions. Even if we don’t export, the Indian market alone is more than enough for our immediate growth trajectory,” he said.

That said, global expansion remains attractive for the premium it offers. “US and European companies approve faster and are willing to pay more for sustainability,” Patel added.

It is quite evident that Biopole’s under the wrap development of the bio-based antiozonant and antioxidant products over the last eight years has a strategic plan to support its future narrative.

Patel shared that in the near-to-mid-term the company aims to establish its product firmly in India, US and Europe market. The company will launch at least two new rubber additives including Bioguard 400, a bio-based scorch retarded that controls vulcanisation and prevents premature curing for the rubber and tyre industry. It will also develop versions of the additive suitable for coloured plastics and rubber applications. And finally, Biopole will further scale manufacturing capacity based on traction from tyre manufacturers.

In an industry often dominated by legacy chemicals and slow-moving incumbents, Biopole’s innovative approach may well be a tipping point.

“We are not just offering a product,” concluded Patel. “We are offering a shift in thinking. A biodegradable, sustainable, regulatory-compliant material that solves real industry pain points. That’s the future – and we’re building it from waste.”

Kuraray Asia Pacific Pte. Ltd., a subsidiary of Kuraray Co., Ltd., has inaugurated the Kuraray Asia Pacific Centre in Singapore's Science Park. This new facility will function as a dedicated technical support hub for the Asian market. Its primary focus will be on providing specialised expertise for growing regional demand in PVOH resin, EVAL EVOH resin and activated carbon products.

Equipped with advanced material evaluation and analysis laboratories, the centre is designed to deliver prompt and tailored solutions to meet specific local customer requirements. It will also act as a platform for open innovation, fostering collaborative development and product demonstrations to generate new value.

By establishing itself within the concentrated research environment of the Singapore Science Park, the centre aims to accelerate market development and attract global talent through strategic partnerships. This initiative is a key part of the Kuraray Group's strategy to address emerging customer needs, explore new applications and strengthen its overall business expansion throughout the region.

Lim Wey-Len, Executive Vice President, Singapore Economic Development Board, said during the opening ceremony on 1 September: “We welcome Kuraray and other like-minded companies to leverage Singapore’s innovation ecosystem, talent pool, and regional connectivity to scale impactful and sustainable solutions from here.”

Tomoyuki Watanabe, Director and Managing Executive Officer, and President of the Vinyl Acetate Resin Company at Kuraray, said, “By offering a place for co-creation with our customers, we hope to drive the rapid market growth in the region.”

The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for July 2025, providing an overview of key developments in the global natural rubber sector.

According to the report, natural rubber prices exhibited significant volatility in July. This instability was driven by a combination of adverse weather conditions impacting production, ongoing geopolitical tensions and international trade tariffs. After an initial phase of ample supply and muted demand, market sentiment shifted as concerns over potential supply disruptions prompted a notable increase in purchasing activity.

The report further projects a modest global production increase of 0.5 percent for 2025, while demand is anticipated to grow by a slightly higher 1.3 percent. However, this growth is expected against a challenging backdrop of a potential global economic slowdown. Complex US tariff policies and their widespread ripple effects are primary factors contributing to what may become one of the most subdued years for economic expansion since the pandemic.

Continental is establishing a groundbreaking industrial process for recycling complex rubber waste through a strategic acquisition of key patents and the launch of a new pilot facility. This initiative, led by its ContiTech division, leverages advanced pyrolysis technology to transform end-of-life rubber products into valuable raw materials, creating a sustainable alternative to fossil resources.

The core of this innovation is a thermal decomposition process where waste rubber is heated in a low-oxygen environment. This breaks the material down into its core chemical constituents, one of which is a high-quality oil with properties mirroring traditional crude oil. This output is particularly significant as it can be directly used in the manufacture of new plastics and rubber goods, effectively closing the material loop.

A major historical obstacle for the industry has been the difficulty of recycling vulcanised rubber, whose altered chemical structure resists conventional separation methods. Pyrolysis successfully circumvents this challenge, cleanly decomposing the material to recover not only oil but also carbon black and other energy sources. The widespread adoption of pyrolysis has been hindered until now by the complexity of purifying its outputs to meet industrial standards. Continental’s new facility, originally developed by British start-up LowSulphurFuels, directly addresses this hurdle with a specialised purification process, making large-scale rubber recycling both technically feasible and economically attractive.

This advancement is especially critical for complex rubber products like composite hoses and specialised seals, which were previously nearly impossible to recycle efficiently. By converting this challenging waste stream into a high-grade resource, Continental is driving progress towards a circular economy. This move also reinforces the company's position as a leader in sustainable innovation, complementing its extensive patent portfolio and ongoing projects focused on material recovery and developing eco-friendly solutions for the automotive and industrial sectors.

Dr Michael Hofmann, Chief Technology Officer, ContiTech, said, “With this technology, we’re closing a crucial gap in the circular materials economy: we’re able to recover high-quality raw materials from rubber waste, which we can then feed back into the chemical material cycle to create new products without relying on crude oil. We’re thus demonstrating how innovation can become the driving force behind sustainable industrial processes – and how a previously untapped raw material cycle can be made economically viable.”

Following a resolution by its Board of Directors on 29 August 2025, Zeon Corporation has formally revised the total investment for its upcoming cyclo olefin polymer (COP) production plant. The new total investment is now projected to be approximately JPY 78.0 billion (approximately USD 525.70 million), a significant increase from the initial estimate of approximately YEN 70.0 billion (approximately USD 471.77 million) announced in June 2024.

This upward revision is attributed to anticipated increases across key construction areas, including rising costs for labour, raw materials and equipment. The updated financial framework incorporates both confirmed and projected cost escalations to ensure accurate budgeting. Zeon Corporation intends to fund the entire investment through a combination of internally generated capital and loans from financial institutions.

The new facility remains on schedule for completion in the first half of fiscal year 2028. Due to this timeline, the substantial investment is not expected to materially affect the company's consolidated financial results for the fiscal year ending 31 March 2026. The project is a central pillar of the company’s medium-term business strategy, identified as a major future growth driver.

The decision to proceed with the plant underscores the strong market outlook for Zeon’s cyclo olefin polymers. These advanced materials are prized for their superior optical clarity, extremely low water absorption and high purity. While already established in applications like optical films and lenses, demand is growing rapidly from the medical and semiconductor industries. By expanding its production capacity, Zeon aims to capitalise on this robust and expanding demand, thereby strengthening its market position and enhancing its corporate value over the medium to long term.