Mumbai-based start-up looks to make tyres green and clean, all the while enhancing farmers’ income by converting waste cotton byproducts to biodegradable products for the rubber industry.

In a world steadily transitioning towards sustainable and environmentally conscious solutions, Indian startup Biopole is poised to revolutionise the tyre, rubber and broader automotive materials space with a breakthrough innovation that merges agritech, cleantech and chemical engineering. The company has introduced Biozone 200, a high-performance bio-based antiozonant that prevents rubber products from cracking due to ozone exposure. It is generally used in the rubber and tyre industry. On the other hand, Biovive 300 is a bio-based antioxidant that protects rubber and polymer products from oxidative degradation used in the rubber and tyre industry.

In contrast to traditionally sourced materials from petrochemical derivatives, these additives are made using sustainably sourced materials that play a crucial role in improving the durability and life of rubber products, including tyres, hoses, belts, seals, plastic and even footwear soles. The company’s new offering is derived from agricultural waste – specifically, cotton stalks.

FROM AGRICULTURAL WASTE TO HIGH-VALUE ADDITIVE

In an interaction with Tyre Trends, Mehul Patel, Technical Director, Biopole, explained the development story: “What is Biopole? We provide bio-based antioxidants and antiozonants made from plants, more specifically cotton stalks, which are agricultural waste in India. After cotton is plucked, the stem or stalk is left behind, often burnt like stubble in North India. Instead of that, we extract useful chemicals from it to manufacture our solutions.”

Interestingly, while the young start-up was started just a couple of months ago, it has already established its first manufacturing unit in Dudhapur, about 120 km north of Ahmedabad, in the heart of Gujarat’s cotton belt. It currently has an annual production capacity of 4,500 metric tonnes, with Biopole sourcing raw material from nearly 1,000 farmers across a 24-square-kilometre region.

“For these farmers, it’s waste, but for us, it’s the beginning of a high-value, eco-friendly product. And we pay them for it, so it’s a win-win,” he shared.

The company has invested INR 200-250 million over the past eight years to perfect the material and bring it to commercial scale. “More than money, it’s the time that was crucial. It took us eight years to reach a stage where we could modify the compound to be usable as a technical replacement for existing antioxidants and antiozonants,” averred Patel.

Antioxidants and antiozonants are indispensable for the rubber industry. They delay degradation caused by oxidation and ozone exposure, improving product longevity. However, their petrochemical origins are increasingly problematic in a market where regulatory and environmental considerations are paramount.

“Our product is REACH-compliant (European Union’s regulations for Registration, Evaluation, Authorisation and Restriction of Chemicals), ROHS-certified (Restriction of Hazardous Substances) and California Proposition 65 compliant. This is especially critical for Indian manufacturers looking to export to Europe and the US, where chemicals like 6PPD and TDQ (Trimethyl Dihydroquinoline), which are still widely used in India, are banned,” explained Patel.

Interestingly, giving an example of how Biopole is already acting as a gamechanger in the rubber industry, Patel shared that its product has already enabled one Kanpur-based footwear manufacturer to regain access to export markets after switching to Biopole’s solution.

“They were unable to export because of regulatory issues tied to traditional chemicals. After switching to our material and clearing lab tests, they are back in business and expanding their footprint to global markets,” Patel noted.

COST-EFFECTIVE SUSTAINABILITY

It is no secret that while that the topic of sustainability has been actively pursued, for any businesses to simply switch sourcing from traditional suppliers to alternative eco-friendly materials also needs to make economic sense.

This is exactly one of the USP propositions for Biopole’s antioxidants and antiozonants solution.

Cost, often a barrier to adoption in India, has been neutralised by Biopole’s approach. “While European companies are willing to pay a premium for sustainable products, Indian customers ask about price first. But our product is priced competitively. The usage level is very small, and even if our additive is slightly more expensive than traditional options, the overall impact on the rubber compound is just about INR 0.10 per kg,” said Patel.

Giving the instance of carbon black, Patel stated, “Take carbon black, for example. Its prices fluctuate between INR 95 and INR 120 per kg, which impacts the compound price by INR 0.25 to 0.40 per kilo. In our case, the delta is much smaller and we offer a sustainability advantage.”

TYRE INDUSTRY

Given that India’s tyre industry is a high-volume, slow-approval segment, Biopole has made a strategic decision to first focus on non-tyre rubber product manufacturers.

“Tyre companies typically take three to five years to approve a new additive. They also require volumes of around 150 tonnes per month. That would overwhelm our current capacity. So we are currently targeting non-tyre applications, where monthly usage is around 1-2 tonnes per customer. This allows us to onboard multiple customers and scale gradually,” he said.

But Biopole is not actually ignoring the tyre segment. “We have already initiated pilot testing with some tyre manufacturers. If even two tyre companies approve our material, our entire capacity could be absorbed. That is why we are also preparing for future expansions,” he revealed.

Expansion is very much on the horizon. Patel estimates that scaling up to 9,000 tonnes can be done within six to eight months. “Once the market demands it, we are ready to expand our capacity at the Ahmedabad plant. The process is now streamlined,” he says.

EYEING GLOBAL MARKETS

While Gujarat was the logical choice for its facility due to its raw material ecosystem, Biopole is also exploring international expansion. “We met potential partners in the US and Ivory Coast at the American Chemical Society conference. They were extremely excited. In fact, one gentleman said, ‘Come to Ivory Coast, we’ll provide you land and cotton stalks’,” he shared.

Responding to a query if the company is open to partnerships and contract manufacturing with local stakeholders investing in infrastructure and sourcing. Patel shared that for Biopole nothing is off the tables: “We’re open to partnerships as long as it makes commercial sense.”

R&D

For Elastochemie, which has been traditionally a trading company, the journey for Biopole has been supported by a seven-member in-house R&D team, backed by collaborations with research institutions and external labs.

In addition to its current offerings, Patel revealed that Biopole “has already started working on two new products for the rubber industry, including retarders. We expect these to launch by FY2026.”

The company is also experimenting with product variations that would allow its additive to be used in coloured rubber and plastics. “Our material is naturally brown, which limits use in applications requiring bright or white colours. We are modifying it to work with those too,” he shared.

Though formally incorporated just five months ago in 2025, Biopole has global ambition and market-ready credibility. “Biopole will have its own balance sheet, and yes, it will be profitable as a standalone entity,” shared Patel.

While Elastochemie remains a trading business, Biopole’s manufacturing arm marks a strategic leap. “Trading companies don’t usually do R&D. But we wanted to build something different. Something IP-led, something that creates real change,” he stated.

As a first-of-its-kind material globally, Biopole is claimed to have no direct competition at present. He gives the anecdote of being a zero-emission vehicle in a petrol and diesel market.

“We’re not worried about competition yet, because there’s no one else doing exactly this. Our product changes the game. And for our customers, it ticks multiple boxes – regulatory, sustainability and now, affordability too,” he shared.

GEOPOLITICAL SITUATION & FUTURE PLANS

Responding to a query on whether the company could be impacted due to the global geopolitical situation and trade disruptions, he shared that India is estimated as a whole consumes over two million tonnes of rubber annually, with tyre makers accounting for 57 percent of demand. The remaining 43 percent, or 850,000 tonnes, is used in non-tyre applications. “Even if we capture three percent of that, we are talking significant volumes,” Patel shared.

He also noted that Biopole is relatively insulated from global geopolitical shocks. “We are too small to be impacted by the global supply chain disruptions. Even if we don’t export, the Indian market alone is more than enough for our immediate growth trajectory,” he said.

That said, global expansion remains attractive for the premium it offers. “US and European companies approve faster and are willing to pay more for sustainability,” Patel added.

It is quite evident that Biopole’s under the wrap development of the bio-based antiozonant and antioxidant products over the last eight years has a strategic plan to support its future narrative.

Patel shared that in the near-to-mid-term the company aims to establish its product firmly in India, US and Europe market. The company will launch at least two new rubber additives including Bioguard 400, a bio-based scorch retarded that controls vulcanisation and prevents premature curing for the rubber and tyre industry. It will also develop versions of the additive suitable for coloured plastics and rubber applications. And finally, Biopole will further scale manufacturing capacity based on traction from tyre manufacturers.

In an industry often dominated by legacy chemicals and slow-moving incumbents, Biopole’s innovative approach may well be a tipping point.

“We are not just offering a product,” concluded Patel. “We are offering a shift in thinking. A biodegradable, sustainable, regulatory-compliant material that solves real industry pain points. That’s the future – and we’re building it from waste.”

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HS HYOSUNG has formalised a memorandum of understanding (MoU) with the State Government of San Luis Potosí, with the signing taking place at the World Trade Center Mexico City. The event formed part of the Korea-Mexico Business Forum, held alongside the Korean economic delegation's visit to Mexico.

Attending officials included Marcelo Ebrard, Mexico's Secretary of Economy, and Mario García Valdez, Secretary of Economic Development of San Luis Potosí. The two sides confirmed their shared resolve to back the company's local investment and regional growth. Separately, HS HYOSUNG's leadership met bilaterally with Secretary Ebrard to elaborate on its strategic vision and investment plans.

The agreement sets out a phased expansion of HS HYOSUNG's investments in San Luis Potosí beginning in 2027, with the goal of creating a major advanced materials production hub that bolsters supply for North American and wider global markets. The company's advanced materials span tyre cord, a flagship world-leading product, along with mobility, energy, aerospace and defence applications. Its North American operations, spanning Mexico and the United States, turn out tyre cord, airbag materials and mobility interior components for global leaders such as General Motors and Goodyear, underpinned by a highly dependable global supply chain.

Nak-yang Sung, CEO, HS HYOSUNG ADVANCED MATERIALS, said, “This investment goes beyond establishing a simple manufacturing base – it reflects our strategy to turn Mexico into a pivotal hub connecting North America with global supply networks. We are also committed to strengthening local supply chains and creating high-quality jobs to contribute directly to the region's industrial ecosystem.”

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Kumho Petrochemical Group is steering its business towards research-driven, higher-value outputs as oversupply and soft demand continue to weigh on the worldwide petrochemical sector. The Seoul-based group outlined plans to boost spending on speciality chemicals, sustainable materials and novel production methods, a push intended to lift profits while building a foundation for future expansion.

Underlying the move is a deliberate evolution in the group's identity, from a bulk materials vendor to a provider of technology-backed solutions that address shifting customer requirements and stricter environmental rules. A central element of that effort involves widening the speciality lineup, exemplified by added capacity for solution styrene butadiene rubber, a synthetic rubber that enhances durability, rolling resistance and tread wear in high-performance electric vehicle tyres.

Environmental initiatives form another pillar. Facilities built by the company can trap approximately 76,000 metric tonnes of carbon dioxide each year, while separately developed technology turns recycled acrylonitrile butadiene styrene sourced from scrapped household appliances into automotive-grade interior components that satisfy performance standards and generate fewer emissions than conventional methods. The group has also joined forces with POSCO Future M and BEI on anode-free lithium-metal battery development.

Parallel technology-focused programmes are underway at affiliated units. Kumho P&B Chemicals is formulating water-based epoxy resins that curb volatile organic compound releases while incorporating more bio-based inputs to reduce carbon intensity. Kumho Mitsui Chemicals is advancing bio-based polyurethane systems and electric vehicle materials, alongside debottlenecking work to add 100,000 tonnes of annual methylene diphenyl diisocyanate capacity. Kumho Polychem, meanwhile, is targeting ethylene propylene diene monomer through low-temperature polymerisation paired with energy-efficiency improvements.

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Birla Carbon has confirmed a price increase of up to 15 percent for its Speciality Materials products across Asia, scheduled to take effect on 1 October 2026. The company pointed to significant and sustained rises in feedstock costs, driven partly by ongoing geopolitical instability and disruptions in global feedstock markets, as the reason behind the adjustment.

Although Birla Carbon pursued operational efficiencies, supply chain optimisation and disciplined cost management to soften the impact, the scale and persistence of the cost escalation left a price adjustment unavoidable. The company's sales teams will engage customers directly to explain the details and help them navigate the transition.

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ACE Laboratories, an independent ISO/IEC 17025-accredited polymer testing laboratory, has partnered with Abdallah Consulting, LLC, a prominent tyre pyrolysis advisory firm, to introduce VericarbSM. This independent certification programme verifies that materials marketed as recovered carbon black (rCB) meet established criteria for rCB.

Recovered carbon black, derived from end-of-life tyres via pyrolysis, serves as a sustainable substitute for virgin carbon black in rubber and polymer applications. However, the emerging market has lacked the standardisation and independent verification that established supply chains provide. VericarbSM addresses this gap through independent material characterisation and rubber performance data, offering stakeholders a consistent basis for evaluating rCB products.

For producers, certification accelerates market entry and improves buyer approval rates. Consumers gain more capable suppliers and reduced evaluation time, while investors benefit from clearer volume sizing and fewer costly test failures. The programme is jointly administered by both organisations.

Erick Sharp, CEO, ACE Laboratories, said, “The rCB market has enormous potential, but growth has been held back by uncertainty about material quality and consistency. VericarbSM gives producers a way to prove their product and gives buyers the independent data they need to say yes.”

Dave Abdallah, Founder, Abdallah Consulting, said, “One key reason for the delayed growth of recovered carbon black is lack of product performance information in the customer’s language. ASTM standards are critical; in fact, most testing done in the process follows ASTM methods. But customers relate to a product better when its performance is shown in applications relevant to them. VericarbSM solves the language issue by showing verified rCB in terms of rubber performance while simultaneously adding credibility via third-party analysis and reporting.”

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