Mumbai-based start-up looks to make tyres green and clean, all the while enhancing farmers’ income by converting waste cotton byproducts to biodegradable products for the rubber industry.

In a world steadily transitioning towards sustainable and environmentally conscious solutions, Indian startup Biopole is poised to revolutionise the tyre, rubber and broader automotive materials space with a breakthrough innovation that merges agritech, cleantech and chemical engineering. The company has introduced Biozone 200, a high-performance bio-based antiozonant that prevents rubber products from cracking due to ozone exposure. It is generally used in the rubber and tyre industry. On the other hand, Biovive 300 is a bio-based antioxidant that protects rubber and polymer products from oxidative degradation used in the rubber and tyre industry.

In contrast to traditionally sourced materials from petrochemical derivatives, these additives are made using sustainably sourced materials that play a crucial role in improving the durability and life of rubber products, including tyres, hoses, belts, seals, plastic and even footwear soles. The company’s new offering is derived from agricultural waste – specifically, cotton stalks.

FROM AGRICULTURAL WASTE TO HIGH-VALUE ADDITIVE

In an interaction with Tyre Trends, Mehul Patel, Technical Director, Biopole, explained the development story: “What is Biopole? We provide bio-based antioxidants and antiozonants made from plants, more specifically cotton stalks, which are agricultural waste in India. After cotton is plucked, the stem or stalk is left behind, often burnt like stubble in North India. Instead of that, we extract useful chemicals from it to manufacture our solutions.”

Interestingly, while the young start-up was started just a couple of months ago, it has already established its first manufacturing unit in Dudhapur, about 120 km north of Ahmedabad, in the heart of Gujarat’s cotton belt. It currently has an annual production capacity of 4,500 metric tonnes, with Biopole sourcing raw material from nearly 1,000 farmers across a 24-square-kilometre region.

“For these farmers, it’s waste, but for us, it’s the beginning of a high-value, eco-friendly product. And we pay them for it, so it’s a win-win,” he shared.

The company has invested INR 200-250 million over the past eight years to perfect the material and bring it to commercial scale. “More than money, it’s the time that was crucial. It took us eight years to reach a stage where we could modify the compound to be usable as a technical replacement for existing antioxidants and antiozonants,” averred Patel.

Antioxidants and antiozonants are indispensable for the rubber industry. They delay degradation caused by oxidation and ozone exposure, improving product longevity. However, their petrochemical origins are increasingly problematic in a market where regulatory and environmental considerations are paramount.

“Our product is REACH-compliant (European Union’s regulations for Registration, Evaluation, Authorisation and Restriction of Chemicals), ROHS-certified (Restriction of Hazardous Substances) and California Proposition 65 compliant. This is especially critical for Indian manufacturers looking to export to Europe and the US, where chemicals like 6PPD and TDQ (Trimethyl Dihydroquinoline), which are still widely used in India, are banned,” explained Patel.

Interestingly, giving an example of how Biopole is already acting as a gamechanger in the rubber industry, Patel shared that its product has already enabled one Kanpur-based footwear manufacturer to regain access to export markets after switching to Biopole’s solution.

“They were unable to export because of regulatory issues tied to traditional chemicals. After switching to our material and clearing lab tests, they are back in business and expanding their footprint to global markets,” Patel noted.

COST-EFFECTIVE SUSTAINABILITY

It is no secret that while that the topic of sustainability has been actively pursued, for any businesses to simply switch sourcing from traditional suppliers to alternative eco-friendly materials also needs to make economic sense.

This is exactly one of the USP propositions for Biopole’s antioxidants and antiozonants solution.

Cost, often a barrier to adoption in India, has been neutralised by Biopole’s approach. “While European companies are willing to pay a premium for sustainable products, Indian customers ask about price first. But our product is priced competitively. The usage level is very small, and even if our additive is slightly more expensive than traditional options, the overall impact on the rubber compound is just about INR 0.10 per kg,” said Patel.

Giving the instance of carbon black, Patel stated, “Take carbon black, for example. Its prices fluctuate between INR 95 and INR 120 per kg, which impacts the compound price by INR 0.25 to 0.40 per kilo. In our case, the delta is much smaller and we offer a sustainability advantage.”

TYRE INDUSTRY

Given that India’s tyre industry is a high-volume, slow-approval segment, Biopole has made a strategic decision to first focus on non-tyre rubber product manufacturers.

“Tyre companies typically take three to five years to approve a new additive. They also require volumes of around 150 tonnes per month. That would overwhelm our current capacity. So we are currently targeting non-tyre applications, where monthly usage is around 1-2 tonnes per customer. This allows us to onboard multiple customers and scale gradually,” he said.

But Biopole is not actually ignoring the tyre segment. “We have already initiated pilot testing with some tyre manufacturers. If even two tyre companies approve our material, our entire capacity could be absorbed. That is why we are also preparing for future expansions,” he revealed.

Expansion is very much on the horizon. Patel estimates that scaling up to 9,000 tonnes can be done within six to eight months. “Once the market demands it, we are ready to expand our capacity at the Ahmedabad plant. The process is now streamlined,” he says.

EYEING GLOBAL MARKETS

While Gujarat was the logical choice for its facility due to its raw material ecosystem, Biopole is also exploring international expansion. “We met potential partners in the US and Ivory Coast at the American Chemical Society conference. They were extremely excited. In fact, one gentleman said, ‘Come to Ivory Coast, we’ll provide you land and cotton stalks’,” he shared.

Responding to a query if the company is open to partnerships and contract manufacturing with local stakeholders investing in infrastructure and sourcing. Patel shared that for Biopole nothing is off the tables: “We’re open to partnerships as long as it makes commercial sense.”

R&D

For Elastochemie, which has been traditionally a trading company, the journey for Biopole has been supported by a seven-member in-house R&D team, backed by collaborations with research institutions and external labs.

In addition to its current offerings, Patel revealed that Biopole “has already started working on two new products for the rubber industry, including retarders. We expect these to launch by FY2026.”

The company is also experimenting with product variations that would allow its additive to be used in coloured rubber and plastics. “Our material is naturally brown, which limits use in applications requiring bright or white colours. We are modifying it to work with those too,” he shared.

Though formally incorporated just five months ago in 2025, Biopole has global ambition and market-ready credibility. “Biopole will have its own balance sheet, and yes, it will be profitable as a standalone entity,” shared Patel.

While Elastochemie remains a trading business, Biopole’s manufacturing arm marks a strategic leap. “Trading companies don’t usually do R&D. But we wanted to build something different. Something IP-led, something that creates real change,” he stated.

As a first-of-its-kind material globally, Biopole is claimed to have no direct competition at present. He gives the anecdote of being a zero-emission vehicle in a petrol and diesel market.

“We’re not worried about competition yet, because there’s no one else doing exactly this. Our product changes the game. And for our customers, it ticks multiple boxes – regulatory, sustainability and now, affordability too,” he shared.

GEOPOLITICAL SITUATION & FUTURE PLANS

Responding to a query on whether the company could be impacted due to the global geopolitical situation and trade disruptions, he shared that India is estimated as a whole consumes over two million tonnes of rubber annually, with tyre makers accounting for 57 percent of demand. The remaining 43 percent, or 850,000 tonnes, is used in non-tyre applications. “Even if we capture three percent of that, we are talking significant volumes,” Patel shared.

He also noted that Biopole is relatively insulated from global geopolitical shocks. “We are too small to be impacted by the global supply chain disruptions. Even if we don’t export, the Indian market alone is more than enough for our immediate growth trajectory,” he said.

That said, global expansion remains attractive for the premium it offers. “US and European companies approve faster and are willing to pay more for sustainability,” Patel added.

It is quite evident that Biopole’s under the wrap development of the bio-based antiozonant and antioxidant products over the last eight years has a strategic plan to support its future narrative.

Patel shared that in the near-to-mid-term the company aims to establish its product firmly in India, US and Europe market. The company will launch at least two new rubber additives including Bioguard 400, a bio-based scorch retarded that controls vulcanisation and prevents premature curing for the rubber and tyre industry. It will also develop versions of the additive suitable for coloured plastics and rubber applications. And finally, Biopole will further scale manufacturing capacity based on traction from tyre manufacturers.

In an industry often dominated by legacy chemicals and slow-moving incumbents, Biopole’s innovative approach may well be a tipping point.

“We are not just offering a product,” concluded Patel. “We are offering a shift in thinking. A biodegradable, sustainable, regulatory-compliant material that solves real industry pain points. That’s the future – and we’re building it from waste.”

Birla Carbon, a leading global manufacturer and supplier of high-quality carbon materials, is joining forces with the Indian Carbon Society (ICS), the International Advanced Research Centre for Powder Metallurgy and New Materials (ARCI) and Birla Institute of Technology and Science (BITS) to host the Conference on Advanced Carbon Materials (CACM) 2026. Scheduled to take place from 18 to 20 February 2026 at the BITS Pilani, Hyderabad Campus, this event underscores Birla Carbon's deep expertise and ongoing dedication to progress in the carbon materials sector. The company’s commitment is evident through its evolving portfolio, which features industry-leading carbon black, carbon nanotubes and sustainable carbon innovations.

During the conference, Birla Carbon will showcase how its engineered carbon solutions are driving next-generation energy systems and advancing nanotube-enhanced materials. Presentations will highlight developments in customised carbon black architectures designed to improve durability and performance in tyres, rubber products and specialised applications. Additionally, the company will share progress on low-carbon materials derived from bio-based and circular feedstocks, contributing to a wider transition towards sustainable manufacturing practices.

CACM 2026 aims to unite leading scientists, technologists and industry professionals in the field of carbon science and engineering. The event seeks to encourage collaboration among academic, industrial and research sectors, highlight groundbreaking innovations and address key strategic and national priorities in the development of advanced carbon materials.

Dr Ann Schoeb, Chief R&D Officer and Energy Systems, Business Head, Birla Carbon, said, “Innovation in carbon materials is at the core of Birla Carbon’s DNA. Our commitment to advancing material science drives us to collaborate with leading academic and research institutions that share our vision for the future. Carbon materials will play an increasingly critical role in enabling high-performance and next-generation applications across industries. At the same time, they are instrumental in enhancing sustainability and circularity, supporting the transition towards a lower-carbon economy and improving quality of life globally.”

Birla Carbon, a leading global manufacturer and supplier of high-quality carbon materials, is set to take part in PaintIndia 2026, scheduled from 19 to 21 February 2026 at the Bombay Exhibition Centre in Mumbai. The company will be located at Booth L3 in Hall 4. At the exhibition, Birla Carbon will highlight its dedication to innovation tailored to specific applications, alongside its strengths in localised production and dependable supply chains, all aimed at supporting the paints and coatings sector with an extensive lineup of advanced carbon-based products.

A key focus will be the Raven line of speciality carbon blacks, engineered to address the shifting needs of modern coatings and inks in terms of performance, appearance and manufacturing efficiency. Visitors will encounter a variety of Raven grades designed to deliver exceptional blackness, precise tonal qualities and consistent results across multiple formulation types. Among these are solutions optimised for waterborne, solvent-based and powder coatings, such as the Raven 5000 Ultra, Raven 5100 Ultra and Raven 3500, which are known for their deep blue shades and reliable colour output.

The company will also present specialised grades developed for powder coatings and inks, including the Raven 1035 Powder, Raven 1185 Ultra Powder and Raven 1255 Powder. These products are part of a globally recognised portfolio of treated blacks now manufactured in India, offering reduced delivery times and greater supply stability along with superior performance characteristics. In addition, Birla Carbon will feature its broader range of advanced materials, which includes Nanocyl carbon nanotubes like the NC7000, Aquacyl and Epocyl, prized for their high electrical conductivity in various coating applications.

Conductex carbon blacks, noted for their ease of dispersion and strong conductive properties, will be presented as ideal for flooring coatings and primers. The Continua SCM line, a sustainable carbonaceous material, will also be on display, distinguished by its uniform quality, lower carbon footprint and elevated purity that meets food-contact standards and other rigorous requirements. Overall, Birla Carbon’s presence at PaintIndia 2026 will underscore its ongoing commitment to developing high-performance materials and solutions shaped by customer needs.

John Davidson, Chief Sales, Marketing & Sustainability Officer, Birla Carbon, said, “PaintIndia 2026 provides an important platform to exchange ideas, showcase innovation and collaborate on the next phase of coatings development in India and globally. Birla Carbon formulations are being improved in multiple dimensions today. The focus is on helping formulators with new materials science solutions that deliver both performance and predictability, with higher purity levels suitable for food-contact compliance. We continue to advance responsible innovation through solutions such as Continua SCM, our sustainable carbonaceous material designed to support mitigated CO₂ emissions with consistent quality and supply security. And of course, we are delighted to offer a range of ‘Made in India’ high-performance grades fresh from our new facility in India.”

Liberty Tire Recycling, a prominent player in North America's tyre recycling sector, has received a Bronze sustainability medal from EcoVadis. This recognition places the company within the top 35 percent of over 150,000 businesses evaluated globally by the rating agency. The achievement underscores Liberty's ongoing dedication to fostering a resilient and transparent operational model, which in turn supports its clients in mitigating environmental and supply chain vulnerabilities.

As a dedicated partner in sustainability, Liberty manages nationwide collections of end-of-life tyres and employs advanced processing techniques. These processes convert scrap tyres into valuable raw materials, including recycled rubber and steel. Through its family of companies, Liberty transforms these materials into a diverse array of high-value products. These range from landscaping mulch and moulded rubber goods to specialised surfaces for sports and recreation, as well as advanced materials for construction and industrial use, all designed to assist customers in reaching their own sustainability targets.

In its second year of assessment, Liberty significantly enhanced its overall EcoVadis score to 66 out of 100, securing a position in the 73rd percentile. The company surpassed the average scores for the Waste Recovery industry across all four evaluation categories. Specifically, Liberty achieved scores of 76 in Environment, 65 in Labor and Human Rights, 62 in Ethics and 50 in Sustainable Procurement, compared to industry averages of 56, 54, 46, and 39, respectively. EcoVadis, a globally trusted provider of business sustainability ratings, bases its evaluations on documented policies, concrete actions and performance data, with regular reassessments to encourage continuous improvement.

This latest rating acknowledges Liberty's extensive efforts to sustainably manage more than 215 million scrap tyres each year. Looking ahead, the company has established an ambitious target of achieving zero-waste operations by 2030. Concurrently, it is expanding its range of sustainable product solutions, effectively channelling recycled materials back into both consumer and industrial markets.

Amy Brackin, Senior Vice President – Sustainability, Liberty Tire Recycling, said, “This recognition affirms that our sustainability strategy is ambitious, measurable and credible. Earning a Bronze medal in our second year demonstrates that Liberty is a partner our customers can rely on to help meet their own circularity and responsible sourcing goals.”

Zeon Corporation and Visolis Inc. have formalised their partnership by signing a binding term sheet, marking a pivotal advancement in the commercialisation of bio-based isoprene monomer and sustainable aviation fuel (SAF).

This collaboration, which now moves from technology verification towards project implementation, is built upon the progress made since their initial memorandum of understanding in March 2024 and the subsequent joint feasibility study announced in April 2025. Bio-based isoprene monomer serves as an essential component in the production of synthetic rubbers and various other materials, while SAF is increasingly recognised as a critical next-generation fuel for reducing carbon emissions within the aviation industry.

The newly established term sheet outlines a foundational agreement on the key elements required for a final investment decision. These include defining the business structure and the respective roles of each company, establishing technology and development strategies and advancing detailed engineering for the proposed production facility. Furthermore, the agreement covers the evaluation of potential sites, the process for engaging with suppliers, securing necessary regulatory approvals and planning the financing pathway.

The envisioned facility is set to commence commercial-scale output after successfully demonstrating mass production capabilities for biomass-based isoprene and SAF, utilising Visolis’ proprietary technology. Both companies are now committed to expediting the path to full-scale production and ensuring a steady supply of these sustainable products to the global market.