Mumbai-based start-up looks to make tyres green and clean, all the while enhancing farmers’ income by converting waste cotton byproducts to biodegradable products for the rubber industry.

In a world steadily transitioning towards sustainable and environmentally conscious solutions, Indian startup Biopole is poised to revolutionise the tyre, rubber and broader automotive materials space with a breakthrough innovation that merges agritech, cleantech and chemical engineering. The company has introduced Biozone 200, a high-performance bio-based antiozonant that prevents rubber products from cracking due to ozone exposure. It is generally used in the rubber and tyre industry. On the other hand, Biovive 300 is a bio-based antioxidant that protects rubber and polymer products from oxidative degradation used in the rubber and tyre industry.

In contrast to traditionally sourced materials from petrochemical derivatives, these additives are made using sustainably sourced materials that play a crucial role in improving the durability and life of rubber products, including tyres, hoses, belts, seals, plastic and even footwear soles. The company’s new offering is derived from agricultural waste – specifically, cotton stalks.

FROM AGRICULTURAL WASTE TO HIGH-VALUE ADDITIVE

In an interaction with Tyre Trends, Mehul Patel, Technical Director, Biopole, explained the development story: “What is Biopole? We provide bio-based antioxidants and antiozonants made from plants, more specifically cotton stalks, which are agricultural waste in India. After cotton is plucked, the stem or stalk is left behind, often burnt like stubble in North India. Instead of that, we extract useful chemicals from it to manufacture our solutions.”

Interestingly, while the young start-up was started just a couple of months ago, it has already established its first manufacturing unit in Dudhapur, about 120 km north of Ahmedabad, in the heart of Gujarat’s cotton belt. It currently has an annual production capacity of 4,500 metric tonnes, with Biopole sourcing raw material from nearly 1,000 farmers across a 24-square-kilometre region.

“For these farmers, it’s waste, but for us, it’s the beginning of a high-value, eco-friendly product. And we pay them for it, so it’s a win-win,” he shared.

The company has invested INR 200-250 million over the past eight years to perfect the material and bring it to commercial scale. “More than money, it’s the time that was crucial. It took us eight years to reach a stage where we could modify the compound to be usable as a technical replacement for existing antioxidants and antiozonants,” averred Patel.

Antioxidants and antiozonants are indispensable for the rubber industry. They delay degradation caused by oxidation and ozone exposure, improving product longevity. However, their petrochemical origins are increasingly problematic in a market where regulatory and environmental considerations are paramount.

“Our product is REACH-compliant (European Union’s regulations for Registration, Evaluation, Authorisation and Restriction of Chemicals), ROHS-certified (Restriction of Hazardous Substances) and California Proposition 65 compliant. This is especially critical for Indian manufacturers looking to export to Europe and the US, where chemicals like 6PPD and TDQ (Trimethyl Dihydroquinoline), which are still widely used in India, are banned,” explained Patel.

Interestingly, giving an example of how Biopole is already acting as a gamechanger in the rubber industry, Patel shared that its product has already enabled one Kanpur-based footwear manufacturer to regain access to export markets after switching to Biopole’s solution.

“They were unable to export because of regulatory issues tied to traditional chemicals. After switching to our material and clearing lab tests, they are back in business and expanding their footprint to global markets,” Patel noted.

COST-EFFECTIVE SUSTAINABILITY

It is no secret that while that the topic of sustainability has been actively pursued, for any businesses to simply switch sourcing from traditional suppliers to alternative eco-friendly materials also needs to make economic sense.

This is exactly one of the USP propositions for Biopole’s antioxidants and antiozonants solution.

Cost, often a barrier to adoption in India, has been neutralised by Biopole’s approach. “While European companies are willing to pay a premium for sustainable products, Indian customers ask about price first. But our product is priced competitively. The usage level is very small, and even if our additive is slightly more expensive than traditional options, the overall impact on the rubber compound is just about INR 0.10 per kg,” said Patel.

Giving the instance of carbon black, Patel stated, “Take carbon black, for example. Its prices fluctuate between INR 95 and INR 120 per kg, which impacts the compound price by INR 0.25 to 0.40 per kilo. In our case, the delta is much smaller and we offer a sustainability advantage.”

TYRE INDUSTRY

Given that India’s tyre industry is a high-volume, slow-approval segment, Biopole has made a strategic decision to first focus on non-tyre rubber product manufacturers.

“Tyre companies typically take three to five years to approve a new additive. They also require volumes of around 150 tonnes per month. That would overwhelm our current capacity. So we are currently targeting non-tyre applications, where monthly usage is around 1-2 tonnes per customer. This allows us to onboard multiple customers and scale gradually,” he said.

But Biopole is not actually ignoring the tyre segment. “We have already initiated pilot testing with some tyre manufacturers. If even two tyre companies approve our material, our entire capacity could be absorbed. That is why we are also preparing for future expansions,” he revealed.

Expansion is very much on the horizon. Patel estimates that scaling up to 9,000 tonnes can be done within six to eight months. “Once the market demands it, we are ready to expand our capacity at the Ahmedabad plant. The process is now streamlined,” he says.

EYEING GLOBAL MARKETS

While Gujarat was the logical choice for its facility due to its raw material ecosystem, Biopole is also exploring international expansion. “We met potential partners in the US and Ivory Coast at the American Chemical Society conference. They were extremely excited. In fact, one gentleman said, ‘Come to Ivory Coast, we’ll provide you land and cotton stalks’,” he shared.

Responding to a query if the company is open to partnerships and contract manufacturing with local stakeholders investing in infrastructure and sourcing. Patel shared that for Biopole nothing is off the tables: “We’re open to partnerships as long as it makes commercial sense.”

R&D

For Elastochemie, which has been traditionally a trading company, the journey for Biopole has been supported by a seven-member in-house R&D team, backed by collaborations with research institutions and external labs.

In addition to its current offerings, Patel revealed that Biopole “has already started working on two new products for the rubber industry, including retarders. We expect these to launch by FY2026.”

The company is also experimenting with product variations that would allow its additive to be used in coloured rubber and plastics. “Our material is naturally brown, which limits use in applications requiring bright or white colours. We are modifying it to work with those too,” he shared.

Though formally incorporated just five months ago in 2025, Biopole has global ambition and market-ready credibility. “Biopole will have its own balance sheet, and yes, it will be profitable as a standalone entity,” shared Patel.

While Elastochemie remains a trading business, Biopole’s manufacturing arm marks a strategic leap. “Trading companies don’t usually do R&D. But we wanted to build something different. Something IP-led, something that creates real change,” he stated.

As a first-of-its-kind material globally, Biopole is claimed to have no direct competition at present. He gives the anecdote of being a zero-emission vehicle in a petrol and diesel market.

“We’re not worried about competition yet, because there’s no one else doing exactly this. Our product changes the game. And for our customers, it ticks multiple boxes – regulatory, sustainability and now, affordability too,” he shared.

GEOPOLITICAL SITUATION & FUTURE PLANS

Responding to a query on whether the company could be impacted due to the global geopolitical situation and trade disruptions, he shared that India is estimated as a whole consumes over two million tonnes of rubber annually, with tyre makers accounting for 57 percent of demand. The remaining 43 percent, or 850,000 tonnes, is used in non-tyre applications. “Even if we capture three percent of that, we are talking significant volumes,” Patel shared.

He also noted that Biopole is relatively insulated from global geopolitical shocks. “We are too small to be impacted by the global supply chain disruptions. Even if we don’t export, the Indian market alone is more than enough for our immediate growth trajectory,” he said.

That said, global expansion remains attractive for the premium it offers. “US and European companies approve faster and are willing to pay more for sustainability,” Patel added.

It is quite evident that Biopole’s under the wrap development of the bio-based antiozonant and antioxidant products over the last eight years has a strategic plan to support its future narrative.

Patel shared that in the near-to-mid-term the company aims to establish its product firmly in India, US and Europe market. The company will launch at least two new rubber additives including Bioguard 400, a bio-based scorch retarded that controls vulcanisation and prevents premature curing for the rubber and tyre industry. It will also develop versions of the additive suitable for coloured plastics and rubber applications. And finally, Biopole will further scale manufacturing capacity based on traction from tyre manufacturers.

In an industry often dominated by legacy chemicals and slow-moving incumbents, Biopole’s innovative approach may well be a tipping point.

“We are not just offering a product,” concluded Patel. “We are offering a shift in thinking. A biodegradable, sustainable, regulatory-compliant material that solves real industry pain points. That’s the future – and we’re building it from waste.”

Natural Rubber (NR) plantations developed under Project INROAD (Indian Natural Rubber Operations for Assisted Development) have reached 179,376 hectares across north-east India after the completion of planting for the 2025-26 financial year, bringing the initiative close to its original target of 200,000 hectares.

Launched in the 2021-22 financial year, the project has established new NR plantations across 113 districts in the region over the past five years. According to the project partners, this represents the country's largest expansion of natural rubber plantations achieved within such a period.

Project INROAD is funded by tyre manufacturers Apollo Tyres, CEAT, JK Tyre and MRF, and is implemented by the Rubber Board of India. It is described as the first initiative of its kind in which the Indian tyre industry directly supports the development of rubber plantations.

"Despite several operational challenges including Covid-induced disruptions in the beginning, nearly 90% of the ambitious target of 2 lakh hectares of new plantation has been achieved under Project INROAD during the last five years. Beyond plantation expansion, the project has also made significant progress in strengthening local nurseries and building grower capacities — a testament to the collaborative efforts of the tyre industry and the Rubber Board," said Mohan Kurian, chairman of Project INROAD.

The project has distributed a record 83m quality planting materials during the five-year period. It has focused on supporting resource-constrained communities in the designated states, particularly small and marginal farmers, most of whom own less than one hectare of land. More than 200,000 beneficiaries have been supported through the initiative, with the project aiming to improve livelihoods and promote socio-economic development.

Project INROAD has also expanded nursery infrastructure across the region. More than 200 nurseries are supplying high-yielding planting materials to growers, while new and improved rubber clones suited to the north-east's agro-climatic conditions are being distributed through the programme.

"With plantations reaching a critical stage, the next component of the project — development of supporting infrastructure such as model smokehouses and dissemination of improved practices among rubber growers — is progressing well under the INROAD Skilling and Production Efficiency Enhancement Drive (iSPEED) initiative," Kurian added.

Under the iSPEED initiative, infrastructure development is intended to improve the quality of rubber produced by farmers through value addition at source. The programme also plans to roll out large-scale digital and in-person training for growers, supported by newly developed training materials that are ready for release.

Epsilon Carbon, a leading global manufacturer of carbon black, speciality carbon and coal tar downstream products, has achieved a significant industry milestone by becoming the first carbon black manufacturer in India to secure certification from the Bureau of Indian Standards (BIS). This recognition, granted under the applicable Indian Standards, establishes a new benchmark for quality compliance within the domestic carbon black sector. The achievement distinguishes Epsilon Carbon as a pioneer in adhering to the nation's stringent regulatory framework for industrial materials.

The certification was awarded after an exhaustive evaluation of the company’s operational protocols, including its manufacturing workflows, quality management frameworks and product testing laboratories. This accomplishment is the culmination of prolonged and strategic investments aimed at refining process consistency, upgrading workforce expertise and standardising production methodologies. Consequently, the company is now exceptionally equipped to address the escalating requirements of tyre manufacturers, rubber product fabricators and various ancillary industries that demand rigorously vetted raw materials.

For Epsilon Carbon’s clientele, this official endorsement provides heightened confidence regarding product uniformity and regulatory adherence, a crucial factor as supply chains become increasingly scrutinised in both domestic and international markets. This development not only reinforces the company’s stature amid India’s transition towards a quality-centric industrial landscape but also advances its long-term vision of securing a global reputation as a premier supplier of high-performance carbon-based materials.

Gaurav Mathur, Chief Executive Officer, Epsilon Carbon, said, "This certification is an important milestone in our manufacturing journey. I congratulate our teams for the dedication that made this possible. It gives our customers greater confidence in our products, and it pushes us to keep raising the bar for what Indian manufacturing can deliver."

Bekaert has entered into a strategic cooperation agreement with CITIC Special Steel, a prominent Chinese producer of specialised steel products. The partnership establishes a formal framework for technical collaboration aimed at addressing the viability of reintegrating steel reclaimed from scrap tyres into the production of new tyre reinforcement materials. The core objective is to determine whether end-of-life tyre steel can be effectively processed into wire rod suitable for manufacturing fresh reinforcement components.

The initiative merges CITIC Special Steel’s advanced capabilities in steelmaking and rod production with Bekaert’s specialised knowledge in tire reinforcement technologies. Together, the firms will conduct a technical assessment of material flows to gauge the feasibility of establishing more circular loops within the tyre manufacturing value chain. Their joint efforts will prioritise the examination of closed-loop steel usage on a significant scale.

This proof-of-concept endeavour is in its nascent stages and will concentrate on cooperative technical assessments, industrial-scale trials and exhaustive material analyses. The resulting data will clarify the technical, operational and financial consequences of integrating substantial proportions of circular steel. The programme seeks to ensure that any potential solutions adhere to the rigorous quality and performance benchmarks demanded by the sector while also mapping out future strategic directions.

The official signing ceremony occurred in Jiangyin, China, with delegations from both entities convening to deliberate on innovation and sustainability. As demand for eco-friendly alternatives intensifies across the automotive and materials sectors, this collaboration is designed to expand current knowledge and test technical limits. It represents a continuation of Bekaert’s wider sustainability agenda, which includes solutions like Dramix LoopTM, and reaffirms a mutual dedication to pioneering future industry standards through ecosystem-wide innovation.

Jim Dobson, SVP – Technology & Quality, Bekaert, said, "The transition towards more circular industries requires innovation and close collaboration throughout the value chain. Through this cooperation, we are bringing together complementary expertise to explore the technical feasibility of tyre-to-tyre circularity.”

Jiang Qiao, General Manager Sales Company, CITIC Special Steel, said, "We are pleased to deepen our relationship with Bekaert through this strategic cooperation. Together, we will explore how innovation in steelmaking and materials technology can help advance new approaches to circularity in tyre reinforcement applications."

Zeon Corporation has been included in three major ESG investment indices, marking its debut selection for the FTSE4Good Index, the FTSE JPX Blossom Japan Index and the FTSE JPX Blossom Japan Sector Relative Index. These benchmarks are administered by FTSE Russell and serve as key performance measures for enterprises with robust environmental, social and governance practices.

The FTSE JPX Blossom Japan and its Sector Relative counterpart are specifically utilised as reference points for the Government Pension Investment Fund of Japan, while the FTSE4Good Series holds international recognition for tracking leading global firms. FTSE Russell’s evaluation framework examines a broad spectrum of criteria, spanning climate action, ecological footprint reduction, supply chain integrity, human rights, workplace safety, governance structures and anti-bribery protocols.

Operating under a founding principle dedicated to environmental preservation and human welfare, Zeon perceives this acknowledgment as validation of its ongoing sustainability efforts. The company remains steadfast in advancing social contributions through its commercial operations and intends to persistently strengthen its long-term enterprise value.