Michelin is turbocharged about India. The global tyre manufacturer has increased its investment in its Chennai plant to INR 6.86 billion, up from the INR 5.64 billion announced last September, as it prepares to manufacture premium passenger car tyres locally for the first time. The move comes as India’s automotive landscape undergoes a dramatic shift, with SUVs accounting for half of all new car sales and consumers increasingly willing to pay premium prices for safety and performance.

After more than a decade of producing only truck tyres in India and serving the passenger car segment through imports, Michelin is betting that the time is right to localise production. The company expects India’s premium passenger car tyre market to grow from 10-12 million units today to 17-18 million by 2030, driven by improving road infrastructure and evolving consumer preferences. With its first locally-made passenger car tyres – including the Primacy 5 and Pilot Sport ranges – expected to hit the market in the first half of 2026, Michelin is positioning India not just as a manufacturing base but as a centre of excellence for AI innovation, engineering talent and sustainable production across Africa, Middle East and beyond.

Last year, in September, Michelin had announced an investment of INR 5.64 billion in a brownfield expansion to produce passenger car radial tyres at its Chennai plant. Year-to-date, the company has already ramped up the figure to INR 6.86 billion, fuelled by its confidence in India’s passenger car market.

“We are bullish about India because of two major reasons. One is the transformation of the vehicle market itself, as last year, around 50 percent of new cars sold in India were SUVs. At the same time, road infrastructure is improving dramatically. That leads to the second factor that Indian consumers increasingly want bigger, safer cars with advanced safety features and they are willing to pay a premium for performance,” said Shantanu Deshpande, Managing Director at Michelin India.

Adding to Deshpande, Vitor Silva, President, Africa, India and Middle East (AIM), Michelin, said, “We see this as the perfect time for Michelin to complement that shift with tyres that deliver technology, safety, comfort and long-lasting performance. While we have been manufacturing truck tyres here for more than a decade, we will now also focus on passenger car tyres. Until now, we have been serving the segment largely through imports. But we believe the market dynamics have shifted and this is the right time to localise production.”

In line with this, the Chennai plant will also focus on premium passenger car tyres ranging from 16-inch to 22-inch sizes. According to Deshpande, the market is currently estimated at 10–12 million tyres and is expected to grow to 17–18 million by the end of the decade, making the investment not only timely but essential.

The plant will churn out its most advanced range – LTX Trail ST, Pilot Sport 4 SUV, Pilot Sport 5 and Primacy 5 tailored for the Indian market. The Michelin Primacy 5 will be the first tyre to roll out.

In the coming months, the tyres will undergo homologation and certification processes with BIS and other authorities. Once approved, the first Michelin passenger car tyres will be made available to Indian consumers. While no fixed deadline has been set, the commercial availability of these tyres is expected during the first half of the next year.

Michelin is structured into nine regions for business management purposes. Regarding India’s role in the wider region such as Africa, and the Middle East, operations have been designed to serve both as a production hub and a centre of excellence. The Indian facility will not only cater to domestic demand but will also strengthen Michelin’s position across the region through supply, innovation and talent development.

Its technology centre in Pune was described as one of the most important hubs for the group in the field of artificial intelligence (AI). In addition, strong capabilities in research and development, digital services, IT and corporate functions have been developed there.

India also has been positioned as a centre where talent is nurtured, contributing not only to Michelin globally but also to consumers worldwide through products designed locally.

“Tyres for North America and Europe have been designed in India and around a hundred AI proof-of-concept projects have been initiated, tested and are planned for eventual global deployment. The country is also a key source of raw materials for global operations. Michelin in India represents more than tyres, symbolising innovation, supply chain strength and talent development,” said Silva.

MANUFACTURING PROWESS

The Chennai plant, operational for 12 years, is among the most sustainable in India and globally of Michelin. It is a zero liquid discharge facility with 80 percent of water consumption recycled and 100 percent of waste reused.

By 2024, 45 percent of materials used to make tyres at the Chennai plant were renewable and recyclable, exceeding the global target of 50 percent by 2030. Forty-five percent of electricity comes from green sources, supported by infrastructure investments such as the 2022 solar facility.

AI is integrated into daily operations, analysing machine performance, monitoring quality and supporting decision-making. These tools are accessible to both engineers and frontline operators.

Currently, the plant’s installed capacity is 54,000 tonnes with flexibility maintained to align production with fluctuating demand as tyre weights vary from 7–8 kilogrammes for 16-inch tyres to 15–16 kilogrammes for 22-inch tyres. Inventory constraints prevent storing six months’ worth of tyres, requiring production and demand to be closely synchronised.

“At Michelin, we homologate products based on the conditions of each region. That means the tyres made and sold in India are essentially the same as those sold globally but validated to perform in Indian conditions. So rather than a separate India-only tyre line, we bring world-class products that are equally well-suited to Indian roads,” contended Silva.

Flexibility has been built into the production lines, allowing a mix of products to be manufactured on the same machines.

Primary focus is given to serving the local market as the industry was regarded as highly complex. While some volumes may be exported and others imported, priority is assigned to the Indian market.

When asked about the impact of starting passenger car tyre production on the OEM segment, Deshpande explained that several large truck manufacturers, including Ashoke Leyland, Volvo, Mercedes and Scania, are already being served.

Regarding the passenger car segment, the focus has been on the replacement market. While several imported cars including the Hyundai Ioniq and multiple Mercedes-Benz models already come equipped with Michelin tyres, OEM engagement in this segment is planned for the future, though replacement currently remains the priority.

Commenting on raw material procurement from India, Silva stated that India is also leveraged as a supplier of raw materials for Michelin’s global factories. Carbon black, natural rubber and chemicals are procured locally. This approach emphasises not only production and services from Pune but also the utilisation of India’s industrial ecosystem to support the company’s worldwide supply chain.

Specific materials sourced from India include carbon black, chemicals, steel and other items, all of which must meet Michelin’s strict quality and pricing standards.

“Beyond materials, India also contributes significantly in terms of engineering. At the Chennai plant, a dedicated engineering division has been established to develop machines for our global operations. Certain machines are designed and manufactured in India before being shipped worldwide. Additionally, specific components for global operations are already being produced in India,” said Florent Chaussade, Executive Director, Michelin Chennai.

RETAIL SCOPE

Deshpande emphasised that the company’s focus extends beyond production to transforming the consumer buying experience. A state-of-the-art experience shop was recently inaugurated in Nashik. Premium retail environments are being ensured through clean shops, ample parking, advanced equipment and well-informed staff capable of clearly communicating Michelin’s superior value.

To strengthen the retail network, the Michelin Tyre Service (MTS) network is being expanded. Seventy-five MTS outlets currently operate across India, primarily in metro cities, with plans to establish Michelin Tyre Stores as the benchmark for tyre retail experience nationwide.

On online sales, the company’s approach is two-fold. “Pure e-commerce retail remains negligible in India, but the research online, purchase offline trend is significant. Efforts have been made to ensure accurate digital presence, guiding consumers on suitable tyres,

availability and recommended outlets. This strategy is aimed at aligning the online-to-offline journey with the premium performance of our products, recognising that Indian consumers are tech-savvy yet accustomed to traditional purchasing,” divulged Deshpande.

To communicate safety, comfort and performance to price-sensitive consumers, Michelin has launched a dealer digital programme, enhancing dealers’ online presence to provide accurate brand and outlet information.

Inside outlets, experience shops display simple ‘reasons to believe’, demonstrating value propositions such as lower rolling resistance and superior braking performance. Dealers and technicians are continuously trained to deliver consistent performance, comfort and safety.

“The approach is ongoing and comprehensive, combining digital engagement, premium retail environments, interactive demonstrations and continuous skill development to elevate both the product and the overall ownership experience,” Deshpande added.

MARKET WATCH

The company’s truck and bus radial (TBR) business in India has evolved in recent years to target customers and fleets that value total cost of ownership (TCO). The strategy is centred on tubeless truck tyres, particularly energy-efficient models.

“Around 60 percent of a fleet’s operating cost is fuel, and our Multi Energy Z + tubeless tyres are reported to save 8–10 percent in fuel compared with traditional tube-type radials, directly benefiting the fleet’s bottom line,” contended Deshpande.

He added, “Although the segment remains relatively small, leading coach operators are already 100 percent tubeless. New-generation fleet owners increasingly prioritise TCO and are driving the transition. Demanding fleets such as Delhivery, which operates trucks 16–17 hours daily, covering 20,000 km per month, choose us for reduced downtime, fuel savings and extended tyre life. Other major clients include ITS, DGFC and Best Roadways. In 2022, the Chennai plant produced India’s first four-star rated energy-saving tyre, marking a national milestone.”

Regarding market share, only 10–12 percent of trucks currently run on tubeless tyres, while the rest remain tube-type, explained the executive.

On the two-wheeler front, Michelin already sells locally manufactured tyres through outsourcing arrangements. Fastest growth is observed in the over 350 cc motorcycle segment driven by higher disposable incomes and improved infrastructure, mirroring the SUV boom in passenger cars.

When asked about India’s potential global role amid geo-political shifts including trade barriers, tariffs and overcapacity in countries such as China, it was stated that Michelin’s vision is to operate local-to-local wherever possible.

“The tyre supply chain is highly interconnected with nearly 200 materials used in a single tyre, making it impossible to source everything from a single location. Efforts are focused on reducing raw material intensity, increasing the proportion of renewable inputs and minimising environmental impact through green factories and cleaner materials,” concluded Silva.

Michelin’s India strategy integrates local manufacturing, sustainable practices and advanced consumer engagement to build long-term value.

Finorchem Limited, a notable player in the speciality chemicals sector, has announced a key leadership appointment aimed at strengthening its operational and technological capabilities. The company has named R B Vishwanath as the Business Head – Manufacturing & Technology, based at its Kolkata Head Office.

This strategic move brings over four decades of chemical process industry expertise to Finorchem, with a particular emphasis on the rubber chemicals segment where Vishwanath has contributed for more than 20 years. The appointment signals Finorchem's commitment to advancing its manufacturing excellence and technological innovation.

Vishwanath is a graduate of the University of Madras with professional training in Chemical Technology. He further honed his leadership skills by completing a Post Graduate Program in Chief Operating Officer from the University of Kent's Kent Business School, in collaboration with the Indian Institute of Management, Visakhapatnam (IIM-V).

His distinguished career began in 1986 at Parke Davis in the Process Development Lab. He later spent 15 impactful years at Resonance Specialties, rising to the position of General Manager – Operations. In this role, he was instrumental in piloting, commissioning, and managing advanced vapour phase catalytic continuous flow production units for Pyridines and higher homologous Pyridines.

Subsequent senior roles saw him drive operational excellence at Arch Pharmalabs Ltd. as Assistant Vice President – Operations, overseeing the manufacture of sophisticated products including lipid-lowering intermediates, BOC products using Diazomethane and organophosphorus chemicals. His journey in rubber chemicals deepened significantly from 2003 onwards with a pivotal stint at Merchem Limited, before he brought his expertise to Finorchem as Vice President & Site Head.

Kraton Corporation, a leading global producer of speciality polymers and high-value bio-based chemicals derived from pine wood pulping co-products, has named Sangwoo Ryu as its new Chief Executive Officer. Ryu possesses over 25 years of leadership in finance and operations within international markets. He is currently the CEO of Cariflex Pte Ltd, a former Kraton spin-off now under DL Chemical, where he initially served as Chief Financial Officer starting in February 2020. He assumed the Cariflex CEO role in April 2025 following the promotion of its former CEO, Prakash Kolluri, to President of Kraton's Polymer business.

Ryu’s deep expertise in financial strategy, investment controls and operational planning is expected to strengthen Kraton’s standing as a reliable leader in global Pine Chemical and Polymers markets. In his new position, he will collaborate with Kraton’s Executive Leadership, Board of Directors and Cariflex Leadership to guide strategic decisions and operational excellence, reinforcing the company’s commitment to sustained growth and organisational stability.

Ryu said, “I want to express my gratitude towards the members of the Board of Directors and the Kraton Leadership Team for their unwavering dedication to Kraton’s success. I’m looking forward to leading Kraton into the next era of excellence, building upon the strong foundations and principles set forth in our vision and values.”

As part of its strategic growth into Central Europe, FORNNAX TECHNOLOGY, a global leader in recycling equipment manufacturing, has established a new sales partnership in Germany. The company has appointed industry veteran Dieter Jerschl as its representative for the region to drive the promotion and implementation of its recycling systems. Jerschl’s extensive expertise, built over two decades with prominent firms like BHS, Eldan and Vecoplan, encompasses a deep understanding of diverse waste streams such as tyre, cable, municipal solid waste and e-waste.

This collaboration, initially targeting Germany, Austria and adjacent countries, is designed to be flexible and scalable. Its primary aim is to cultivate a strong project pipeline and solidify FORNNAX’s regional footprint. The partnership extends beyond sales to include comprehensive technical support, with Jerschl’s team providing vital value-added services like installation, maintenance and spare parts assistance. This local service framework is intended to ensure efficient project execution, minimise operational downtime and elevate customer satisfaction.

By leveraging Jerschl’s profound market insight and established networks, FORNNAX seeks to accelerate the adoption of its high-performance shredding and pre-processing technologies. The move underscores the company’s global strategy of embedding local expertise within key markets, which it deems crucial for developing technically sound solutions tailored to specific regional waste challenges. This initiative reinforces FORNNAX’s dedication to innovation and environmental stewardship, advancing its mission to deliver sustainable recycling solutions worldwide.

Jerschl said, “I’ve known FORNNAX for over a decade and have followed their growth closely. What attracted me to this collaboration is their state-of-the-art technology; it is powerful, sustainable, and economically viable. There is great potential to introduce FORNNAX’s innovative systems to more markets across Europe, and I am excited to be part of that journey. We are committed to increasing market awareness and establishing new reference projects across the region. My goal is not only to generate business but to lay the foundation for long-term growth. Ideally, we aim to establish a dedicated FORNNAX legal entity or operational site in Germany over the next five to 10 years.”

Jignesh Kundaria, Director and CEO, FORNNAX, said, “We see tremendous potential in the Central European market. Partnering with someone as experienced and well established as Jerschl gives us a strong foothold and allows us to better serve our customers. This marks a major milestone in our efforts to promote reliable, efficient and future-ready recycling solutions globally.”

Dr Gerard Nijman of KraussMaffei Extrusion has been selected as the 2026 recipient of the prestigious Fernley H. Banbury Award, one of the rubber industry’s highest international honours, presented by the Rubber Division of the American Chemical Society (ACS). This award annually recognises outstanding scientific and technological contributions to the field.

The award commemorates the inventor of the internal mixer and highlights sustainable innovations in production technology, instrumentation, process control and the development of processing methods for rubber and similar materials. Dr Nijman’s career exemplifies such innovation, having significantly advanced rubber rheology, pioneered new mixing and multiplex extrusion technologies and modernised the production of silica compounds for the tyre industry.

His work has effectively bridged the gap between scientific research and industrial application. Notably, in the 1990s at Vredestein, he introduced novel mixing technologies and multiplex extrusion to tyre manufacturing. He also contributed to pioneering processes for silica compound processing, foundational to technologies like Michelin’s ‘Green Tyre’. Furthermore, his rheology-based designs for extruder screws and flow channels have helped shape enduring industrial standards.

Dr Nijman, who joined KraussMaffei Extrusion in 2017, brings decades of expertise from previous roles at Apollo Tyres Ltd and Vredestein Banden BV. His ongoing collaborations with the German Institute for Rubber Technology (DIK) and the University of Twente have also profoundly influenced his approach. KraussMaffei Extrusion itself is globally recognised for its tyre technology, building on longstanding Berstorff expertise to deliver advanced extrusion solutions for treads, sidewalls, innerliners and other components, as well as high-performance multiplex and calender systems.

The award acknowledges not only his specific technical achievements but also his distinguished career and lasting impact on rubber processing. The official presentation will be held in September 2026 during the Global Polymer Summit in Louisville, Kentucky, US.

Dr Nijman said, “It is a great honour for me to receive the Fernley H. Banbury Award. This recognition confirms the importance of the close connection between research and industrial practice in rubber processing and motivates me to continue to drive forward innovative solutions for our industry.”

Ralf Benack, Managing Director, KraussMaffei Extrusion, said, "We warmly congratulate Dr Nijman on this outstanding award. With his in-depth knowledge, many years of experience and tireless dedication, he has had a decisive influence on the rubber and tyre industry and has further developed our technologies in a targeted manner. This recognition is more than deserved. We are very proud to have Dr Nijman in our team!"