Tata Motors-owned British-luxury brand Jaguar Land Rover is said to become the first global automaker to commit to use tyres made from renewable materials as part of its sustainability commitment.

The automaker will soon become the first to soon adopt tyres made from more than 70 percent renewable and recycled materials, such as silica from rice husks and plant‑based resins at scale in its upcoming range of vehicles.  In fact, the upcoming select models from Range Rover are already planned to come with Pirelli’s new P Zero tyres, which contain silica used to enhance wet performance. The material is sourced from rise husks, a natural by-product of rice milling.

These tyres do away with fossil‑based polymers and resins, which are typically used to help optimise the balance between dry and wet performance. Instead, they use plant‑based alternatives such as agricultural by‑products or used cooking oils. By using recycled materials, they reduce reliance on primary source materials to help alleviate resource consumption. Furthermore, carbon black, a crucial filler in rubber compounds used to improve stability, strength and durability, is recovered from end‑of‑life tyres and recycled steel is used to enhance handling and stability.

The automaker believes that bio‑based and recycled materials are generally more sustainable to obtain, more energy efficient to process and easier to manage at end‑of‑life than virgin and fossil‑based materials such as synthetic polymers and silica obtained from conventional materials such as quartz sand, yet perform similarly.

Reuben Chorley, Sustainable Industrial Operations Director, Jaguar Land Rover, said, “This is another example of how JLR is leading on sustainable design innovation in collaboration with its supply chain partners to deliver at scale, while reducing the environmental impact of our products. Achieving a more sustainable composition without compromising quality and performance is a challenge because of the complexity of tyre design. But working closely with Pirelli and leveraging both company’s expertise in procurement and engineering, we have been able to deliver this industry first.”
JLR and Pirelli are strengthening their commitment to sustainability with the introduction of the new P Zero tyre, featuring FSC (Forest Stewardship Council)-certified natural rubber. This initiative builds on JLR's pioneering move last year to incorporate FSC-certified natural rubber across its entire vehicle portfolio, ensuring responsible sourcing within its supply chain.

Both companies are dedicated to increasing the use of recycled and bio-based materials in their products. All such materials will undergo third-party certification to verify their quality and quantity. The long-term ambition for JLR and Pirelli is to achieve 100 percent sustainable materials in their tyres.

Comments (0)

ADD COMMENT

Link Copied!

The German Rubber Industry Association (wdk) has sounded an alarm over an exceptionally difficult economic situation facing the rubber sector. Soaring raw material prices and persistently high energy costs, exacerbated by the Iran war, are coinciding with weak industrial demand. wdk Chief economist Michael Berthel noted an almost unprecedented economic disparity, as raw material costs approach historical highs from 2011 and 2022 while a lack of demand prevents any offset for manufacturers.

Since the final quarter of 2025, prices for key inputs have risen sharply. Natural rubber has jumped more than 40 percent within months, while butadiene-based synthetic rubbers have increased over 30 percent. EPDM synthetic rubber, carbon black and oil-based plasticisers have all risen more than 20 percent, with some individual chemicals exceeding 40 percent cost growth in just a few weeks.

Energy prices remain a major burden, with Middle East developments fuelling market uncertainty. Risks to international transport and supply chains persist, and German rubber companies are closely watching potential impacts on raw material availability and global logistics flows.

Berthel warned that firms face mounting pressure from high costs, geopolitical instability and structural disadvantages in Germany, with no short-term relief in sight. The industry depends heavily on fair and reliable partnerships across the value chain, as processing companies alone cannot absorb the current strain. He called for fair solutions and a shared understanding of this exceptional situation.

Comments (0)

ADD COMMENT

Link Copied!

The Rubber Board of India has confirmed the continuation of all existing central sector schemes for the 2026-27 fiscal year at unchanged rates. Financial aid for new planting will be restricted to estates utilising poly bag or root trainer plants sourced solely from Board-approved nurseries, with applicants required to submit the original purchase bill. This mandatory verification step aims to ensure quality and authenticity of planting materials used across the sector.

Support for rain guarding and spraying operations will be channelled exclusively through Rubber Producers’ Societies. These societies must include GST bills for all acquired materials when applying. The official timeline for submitting applications will be announced separately by the Board, giving producers adequate time to prepare documentation and coordinate with their respective societies before the deadline.

Comments (0)

ADD COMMENT

Link Copied!

The Rubber Board of India has announced a temporary engagement for a young professional within its Market Promotion Division, located at the RRII campus in Puthuppally, Kottayam. The selected individual will assist with division activities and promote ‘mRube’, the electronic trading platform for natural rubber.

Candidates must hold an MBA in Marketing or Agri Business Management with computer knowledge, while skills in digital marketing, sales or market research and proficiency in English and Hindi are preferred. Applicants aged up to 30 years as of 1 May 2026, will be considered for the one-year role, which offers a consolidated monthly pay of INR 25,000.

Interested individuals should send their applications to the Deputy Director (Marketing) at the Central Laboratory Building, RRII, Rubber Board PO, Kottayam – 686009 by 19 May 2026. Shortlisted names will appear on the Rubber Board’s website with interview details, as no separate communication will be sent.

Comments (0)

ADD COMMENT

Link Copied!

Bekaert has officially finalised its acquisition of Bridgestone’s tyre reinforcement operations in China and Thailand, after securing all necessary regulatory approvals and meeting standard closing conditions. The deal, now fully completed, marks a significant step in the Belgian company’s expansion strategy.

The transaction brings under Bekaert’s control two production facilities: Bridgestone (Shenyang) Steel Cord Co., Ltd. in China and Bridgestone Metalfa (Thailand) Co., Ltd. in Thailand. These plants specialise in manufacturing high-quality tyre cord products exclusively for Bridgestone tyres, and they will continue to supply Bridgestone under the new ownership, further deepening the longstanding partnership between the two firms.

Financially, the acquisition is expected to add roughly EUR 80 million to Bekaert’s annual consolidated sales. The EUR 60 million cash consideration for the deal was funded from the company’s available cash reserves.

Curd Vandekerckhove, CEO Rubber Reinforcement, said, “With the completion of this acquisition within our Rubber Reinforcement division, we are pleased to officially welcome the plant teams in China and Thailand to Bekaert. Our immediate focus is on a smooth transition and operational continuity while continuing to serve Bridgestone as a key strategic partner. The completion of the acquisition further strengthens the position of Bekaert in the tyre cord market, expands the global manufacturing footprint and deepens our longstanding partnership with Bridgestone. A long-term supply agreement ensures continued delivery of high-quality tyre reinforcement within a trusted supplier model.”

Comments (0)

ADD COMMENT

Link Copied!