Reflecting on current and future trends in the tyre industry, Andre Lanning, Global Business Director, Synthetic Rubber, Trinseo Europe GmbH, sees the need for much closer collaborations - not only between tyre companies and suppliers but among suppliers themselves. “If we really want to address the big issues in the industry, reduce rolling resistance, improve fuel efficiency, and get better at recycling and re-using materials and chemicals, we need to have a paradigm shift in how we approach innovation.”

According to Dr. Sandra Hofmann, Director, Technology & Innovation, Synthetic Rubber, Trinseo Deutschland GmbH, speed (response time to market) and sustainability are the main trends that will dominate the global tyre industry compared to other industries.

 “The tyre industry, traditionally, has been conservative on knowledge-sharing and collaborating on innovation. Going forward, collaborations are key to moving forward as the complexity in the segment we are focusing on is very high. Every stakeholder in the tyre industry is driving hard for innovations, and, on the co-suppliers’ side, we are keen on collaborations. And, of course, working together with customers is always part of the development,” said Dr. Hofmann.

In recent times, Trinseo has been focusing on close relationships with other stakeholders for developing new products. Trinseo fosters deep engagement with partners through its centralised synthetic rubber site located in Schkopau, Germany, where technology & innovation, mini-plant, pilot plant, and expanded production assets are located. To reduce product development time from lab sample to commercialisation, Trinseo started a state-of-the-art S-SBR pilot plant in Schkopau, for its synthetic rubber business, which makes it more agile and flexible than ever before in its ability to turn around S-SBR product testing. The company says the S-SBR pilot plant allows for more efficient use of Trinseo’s production facilities and helps speed up innovation in the performance tyres market. As part of its efforts, the company introduces the early development process to its customers. “We have invested substantially in R&D. In 2018, we started the pilot plant where we can make several hundred kilograms of materials, and that is enough for our development partners and customers to build a tyre already in the product development process,” said Dr. Hofmann.

Dr. Hofmann added, “The capabilities we are bringing to the table, in combination with our openness and willingness for collaborations, are major enablers towards shortening of the product development process.”

Major tyre companies are betting high on recycled and bio-mass materials, aiming to eliminate materials derived from fossil fuels, to make tyres in the future. However, the ‘industrialisation’ of recycled and bio-mass materials to obtain synthetic rubber will be a more significant threshold. “It is nice to have targets, but the main challenge is to implement these targets through technology. Making synthetic rubber from recycled and bio-mass materials will be a gradual process, and we see it as an opportunity and want to be a front runner for sustainability”, said Lanning.

Sustainability

Trinseo, according to the executive, is already contributing to tyre companies’ sustainability efforts by supplying solutions that reduce rolling resistance, CO2 emissions and improve fuel efficiency. 

“Sustainability has many dimensions. It could be recycled and bio-based materials. As a company, we are very much active in the recycling of polystyrene back into styrene monomer which can be introduced as recycled feedstock for packaging applications. As for butadiene, for a long time, it has been made of biomass like sugar and others. As a company, we are exploring sources of sustainable feedstocks, not only looking at how we can contribute to our customers’ sustainability efforts, but to the raw materials that go into our own products,” explained Dr Hofmann.

When asked about having a common platform for all stakeholders to develop products, Lanning, said “if tyre manufacturers are serious about sustainability, there needs to be closer and more open collaboration around innovation between tyre and rubber producers. And that is not the case today. Working together we can tackle the challenges, whereas pursuing innovation completely separately will make it harder to reach the sustainability targets”.

Trinseo has an excellent technical community, called Technical Service & Development Group, that works with its customers around the world. This way, the company educates them on its products and their usages. “Irrespective of where we operate, Trinseo focuses on high-end technologies in functionalised S-SBR,” said Lanning. Dr Hofmann added “We are investing heavily in local markets to provide our products and services more efficiently and improve communications between our customers and the company”.

Synthetic rubber is now being used for passenger car tyres, owing to properties that make it suitable for high-end tyres. Trinseo is expanding its portfolio by also focusing on truck and bus tyres (the company’s low Tg polymers like SPRINTAN SLR 3402 are already used in truck and bus tyres as a partial replacement for natural rubber; they improve energy efficiency and performance, predominantly balancing rolling resistance and wear).

“We need to increase the use of synthetic rubber in truck and bus tyres to further impact global sustainability goals. To achieve these goals, we are looking for customers that plan to have SR in tyres for heavy commercial vehicles as well, but we are also using this opportunity to educate the end customers about the advantage of using functionalised S-SBR” said Lanning.

Another challenge for material suppliers is to keep its product development strategies aligned with the fast-changing trends in the automotive industry. Fundamental requirements of low rolling resistance in tyres are not changing in any types of new mobility, believes the company executive. “We also see a shift of focus on wear improvement,” added Dr Hofmann.

Optimising all three aspects of the magic triangle has always been a challenge. The latest functionalised SPRINTAN™ S-SBR grades are proven to reduce lab indicators for rolling resistance by 30 percent compared to nonfunctionalised synthetic rubber grades. This allows for at least three to five percent less fuel consumption in passenger cars. Trinseo’s recently launched SPRINTAN 918S displaying multi-functionalisation technology to reduce rolling resistance and improve wet grip for ultra-high-performance tyres used on premium cars and SUVs.

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Yokohama Rubber completed enforcement action to halt the production and distribution of counterfeit versions of its “ADVAN Racing” aluminium wheels in China following a coordinated investigation with local authorities.

The Japanese tyre and wheel manufacturer filed an administrative complaint with the Municipal Administration for Market Regulation in Anlu City, Hubei Province, after uncovering a local manufacturer producing unauthorised copies of its high-performance wheels for sports cars.

Authorities in Anlu conducted a raid at the site in November 2024, seizing all counterfeit wheels. A subsequent investigation led to the identification of another company that had commissioned the counterfeit production. Administrative penalties were imposed on the ordering party, including a fine and an order to cease all illegal activity and surrender any remaining fake products.

This marks Yokohama Rubber’s latest successful enforcement action in China. The company had previously filed complaints targeting distributors of counterfeit wheels, resulting in the removal of fake products from the market.

“Yokohama Rubber remains resolute in its stance against the infringement of intellectual property rights, including the production and sale of counterfeit goods, and will strengthen its efforts against such illegal activities in Japan and overseas to ensure that its customers around the world are confident and secure in the knowledge that they are using genuine YOKOHAMA products,” the company said in a statement.

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Japanese chemical manufacturer Tosoh Corporation announced plans on Wednesday to construct a second chloroprene rubber production facility at its Nanyo Complex, representing an investment of approximately ¥75 billion (£460 million) to meet rising global demand for the speciality polymer.

The new facility, scheduled to begin construction in spring 2027, will add 22,000 metric tonnes of annual production capacity for Tosoh’s SKYPRENE chloroprene rubber brand. Commercial operations are expected to commence in spring 2030 at the Shunan City site in Yamaguchi Prefecture.

Chloroprene rubber serves as a critical component across multiple industries, from automotive manufacturing to medical applications. The synthetic rubber’s popularity stems from its exceptional resistance to oil, weather conditions, and flame exposure, making it suitable for demanding applications, including automotive hoses, industrial belts, adhesives, and medical gloves.

The expansion comes as global demand for high-performance polymers continues to grow, driven by increasing automotive production and stricter safety requirements across industrial sectors. Medical applications have also seen increased demand following heightened awareness of the requirements for protective equipment.

Tosoh’s decision to double down on chloroprene rubber production reflects the material’s position within what the company terms its “Chemical Chain Business” - a strategy focused on value-added speciality chemicals rather than commodity products.

The investment represents one of the larger capacity expansion projects announced by Japanese chemical companies this year, signalling confidence in long-term demand fundamentals despite current global economic uncertainties.

The Nanyo Complex already houses Tosoh’s existing chloroprene rubber operations alongside other chemical production facilities. The site’s established infrastructure and logistics capabilities influenced the decision to expand at the existing location rather than develop a greenfield facility.

Industry analysts note that the three-year construction timeline reflects the technical complexity of chloroprene rubber production, which requires specialised equipment and stringent safety protocols due to the chemical processes involved.

The expansion aligns with broader trends in the Japanese chemical industry, where companies are increasingly focusing on high-margin speciality products to offset competitive pressures in traditional commodity chemicals from lower-cost Asian producers.

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Epsilon Carbon, a leading global manufacturer of carbon black, has launched N134, which it claims is a specialised ‘Hard Grade’ carbon black known for its superior abrasion resistance and durability.

At present, the high-quality N134 grade is being imported due to the lack of consistent quality and supply chain issues in the Indian market. As a result, the tyre makers have to modify their formulations using other grades of carbon black, which it shared often leads to reduced performance.

But now, Epsilon Carbon has become the first company in India to install a dedicated manufacturing unit designed for N134 grade hard carbon. The company is expanding its existing Vijayanagar Carbon complex facility to produce 215,000 tonnes of carbon black.

This will not only ensure consistent supply of N134 carbon black for tyre makers in the country, reduce import dependency, but also open up export potential to markets such as Europe and USA. Epsilon Carbon will also focus on integrate advanced processing techniques to ensure batch consistency for durability and performance.

Vikram Handa, Managing Director, Epsilon Carbon, said, “This is a proud moment for us and for India’s carbon black manufacturing sector as the high quality N134 black will significantly reduce import dependency and provide tire manufacturers in India and abroad with a reliable, high-quality product. Our goal is to match global standards while building India’s capability to serve premium markets.”

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Lummus Technology, a leading provider of process technologies and energy solutions, has signed a memorandum of understanding (MoU) with InnoVent Renewables to collaborate on the global licensing and deployment of InnoVent’s continuous tyre pyrolysis technology.

Under the proposed agreement, Lummus will become the exclusive licensor for InnoVent’s proprietary pyrolysis process, which transforms end-of-life tyres into valuable outputs, including pyrolysis oil, gas, recycled carbon black and steel. Additionally, Lummus will offer integrated technology packages that combine InnoVent’s pyrolysis system with its own downstream processing solutions, enhancing the value of fuel and chemical products derived from waste tyres.

InnoVent’s technology provides a fully scalable, end-to-end solution for converting discarded tyres into renewable fuels and high-value petrochemicals, covering everything from pre-processing to purification. The company currently operates a commercial-scale facility in Monterrey, Mexico, with an annual processing capacity of up to one million passenger tyres, and has the capability to expand further.

Leon de Bruyn, President and Chief Executive Officer, Lummus Technology, said, “This is another significant step in expanding and strengthening our portfolio for the circular economy. By combining InnoVent’s tyre recycling technology with Lummus’ global licensing and engineering expertise, we will be addressing the global challenge of waste tyres and creating new pathways for sustainable product development.”

Vibhu Sharma, Chief Executive Officer, InnoVent Renewables, said, “Partnering with Lummus has the potential to accelerate the global deployment of our technology and help us address the environmental and public health challenges of one billion end-of-life tyres that are disposed of annually. Together, we can transform waste into valuable resources, reduce carbon emissions and support the transition to a more sustainable future.”

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