Pooja Apte Badamikar is the Founder of BlinkGreen, an eco-friendly startup that upcycles tyre scrap to make fashion worthy footwear. Like many in India, Pooja completed her engineering and took up a job in the IT sector. She worked there for about four years while completing her post-graduation in renewable energy from The Energy and Research Institute (TERI).

“Environment and sustainability has always been my passion since school days. TERI is a well-known university for the related courses. I wanted to start my career in the environmental sector, which is why I opted for a PG in Renewable Energy subject,” Pooja says.

While hunting for a job in this very niche sector, she came across the field of upcycling waste material, specifically tyres. “Upcycling is the best way to reduce landfills. With very minimum investment we can start the business. The most important part here is that we can replace the virgin material normally used and hence reduce the use of natural resources like oils and water.”

With the drive to reduce landfills and waste in our country Pooja looked across the globe for ways to utilise scrap tyres for footwear. She says, “During my post-graduation I started reading about upcycling and recycling of different materials. Very few of us know that tyre waste is a very serious issue and a miniscule amount is recycled out of it. So, I started brainstorming on the topic and the idea that footwear can be made from scrap tyres worked. It also helps to reduce landfills. Then I started working on the idea and with the help of local cobblers, we were successful in making 2 prototypes of footwear where the soles were made of upcycled tyres. The first prototype was made up of airplane tyres and the second one was made of scrap truck tyres.”

Putting her ideas and education together, Pooja was able to develop two prototypes and was ready to show the country how we can help the environment and make it sustainable. “I enrolled myself in the startup India competition – ‘Start Up yatra.’ To my surprise, I won an award for ‘Upcoming Women Entrepreneur’ in Nov 2018. That’s when the journey started for me by turning the idea into business.”

So, how does she upcycle tyres?

“We have a few local sources in Pune who supply old tyres and we get them machine cut and use them to cover the bottom part with the footwear.” BlinkGreen also employs several women from self-help groups to work on stitching the fabric for the footwear. Put all this together and you get great footwear that reduces tyre waste and helps save the environment.

We asked Pooja how she was able to start a business like this, “I won Rs 50,000 in the ‘Upcoming Woman Entrepreneur’ category, organised by the Maharashtra State Innovation Society for ‘Start Up yatra’. In July 2019, I approached the Bank of India for a Mudra loan for small businesses and this is all the funding options that have helped me sustain my startup.”

Great start. But, can this work?

“Until now we have upcycled around 500 kgs of waste tyres. Which means we have 500 kg less tyre waste in our landfills until now. Conventionally footwear soles are made of plastic or virgin rubber. Which means we have helped to reduce the use of almost equal amounts of plastic by replacing it with the scrap tyre. So, we have helped to reduce the use of a large number of resources (like oils and water) which otherwise might have been consumed for manufacturing plastic.”

Can upcycling waste as a career or a business?

“The Circular Economy has great opportunities to start your business. It will definitely help society, business and environment. But the most important part in the upcycling business is, it should not jeopardize the quality of the final product.”

Orion Engineered Carbons, a specialty chemical company, started commercial sales in Italy from the first new reactor for carbon black production to be commissioned in the European Union in over 40 years. 

The new 25-kiloton line at the facility in Ravenna, in the northern region of Emilia-Romagna, produces both specialty and technical rubber carbon blacks, primarily for the European market, the company said in a release. 

Corning Painter, CEO, Orion, said, “The new line offers customers seeking long-term solutions a unique strategic opportunity to align with a dependable plant that has been operating for more than 60 years in Europe.” 

Additional investments at the plant include a new co-generation facility to convert waste heat into electricity, generating up to 120 MWh of electricity per year. Seventy percent of the electricity is supplied to the national grid, serving about 30,000 households. Orion is a net exporter of electricity in Europe and worldwide. (TT)  

Shin-Etsu Chemical, a leading chemical company, plans to invest $702 million in its silicone portfolio, a key component of its functional materials business segment.

This latest investment follows a plan announced in February 2022, worth $562 million, to meet the surging demand for advanced functional silicone products. However, due to the continuous growth in need, especially for eco-friendly options that align with the global goal of carbon neutrality, the company has decided to expand the applications of its silicone products. The company will also focus on enhancing the advanced functionality of its product lineup and further developing environmentally friendly silicones.

In alignment with its newly announced silicones investment plan, Shin-Etsu Chemical will make investments not only in its central production hub in Japan, the Gunma Complex in Gunma Prefecture, but also in its Naoetsu Plant in Niigata Prefecture, Takefu Plant in Fukui Prefecture, and the Group company plant in Thailand, where silicone monomer and polymer production is conducted. The company will also invest further in existing silicone plants across other Asian countries, the United States, and Hungary. Simultaneously, Shin-Etsu Chemical will accelerate efforts to achieve carbon neutrality by embracing greener manufacturing processes.

Klean Industries Inc has announced that its partner Pyrolysis Hellas SA has completed Phase II of the Detailed Feasibility Study to design and build a tyre pyrolysis plant in Greece. Greek Authorities gave permits to its final Phase, the company said in a release. The company, while terming it as a significant milestone for the PHS project, claimed that it was the first tyre pyrolysis and carbon upgrading project in Greece to receive full authorizations.

Klean Industries Inc has announced that its partner Pyrolysis Hellas SA has completed Phase II of the Detailed Feasibility Study to design and build a tyre pyrolysis plant in Greece. Greek Authorities gave permits to its final Phase, the company said in a release. The company, while terming it as a significant milestone for the PHS project, claimed that it was the first tyre pyrolysis and carbon upgrading project in Greece to receive full authorizations.

Klean Industries Inc has announced that its partner Pyrolysis Hellas SA has completed Phase II of the Detailed Feasibility Study to design and build a tyre pyrolysis plant in Greece. Greek Authorities gave permits to its final Phase, the company said in a release. The company, while terming it as a significant milestone for the PHS project, claimed that it was the first tyre pyrolysis and carbon upgrading project in Greece to receive full authorizations.Klean Industries Inc has announced that its partner Pyrolysis Hellas SA has completed Phase II of the Detailed Feasibility Study to design and build a tyre pyrolysis plant in Greece. Greek Authorities gave permits to its final Phase, the company said in a release. The company, while terming it as a significant milestone for the PHS project, claimed that it was the first tyre pyrolysis and carbon upgrading project in Greece to receive full authorizations.

Each year, over 1.5 billion tyres are sold worldwide, representing more than 26 million metric tonnes, and just as many tyres each year also fall into the category of end-of-life tyres providing a large and partially untapped potential for resource and material recovery. Today, most traditional ELT treatment processes are not circular and do not result in any production of raw materials that are suitable to be reused in the tyre manufacturing industry. Without such ELT solutions in the EU, more than half of the EU end-of-life tyres and secondhand tyres are landfilled or are exported as tyre derived fuels for use into furnaces as an industrial fuel. The PHS project intends to reverse these trends and create a vibrant addition to advancements being made in the tyre recycling sector, the release said.

The PHS project is co-owned by Karabas European Hellenic Recycling. Currently, KEHR collects and recycles all types of scrap vehicle tyres and recycles them through traditional methods by shredding tyres into rubber granules, rubber powder & shock-absorbent surfacing slabs.

PHS has partnered with Klean Industries to build a modern tyre recycling facility that encompasses a state-of-the-art scrap tyre pyrolysis plant to recycle 20,000 TPA of waste tyres into valuable chemical products.

PHS proposes to construct and operate the Waste Tyre Pyrolysis Plant in Moulkia, a seaside town near Skala, Greece. It is located at an existing industrial site that is owned by KEHR, the release added. (TT)

ResiCare, an adhesive manufacturing subsidiary of Michelin, has found commercial use in Allin's plywood manufacturing unit, R'PLY. Allin and Michelin have been in collaboration since 2018.

The company claims that R'Ply is the first responsible plywood made using certified Poplar wood and integrating a ResiCare resin that is kinder to human health as well as the environment. The R’Ply is a high-performance plywood which can be used for multiple applications, according to the company. The plywood can be used for boat-building or in the building trade and will be available at certain DIY stores soon.

Michelin had set up a mobile ResiCare production unit at its Olsztyn site in May 2021. The company hopes to replace more than 80 percent of the usual adhesive used in its tyre textile reinforcement with the new ResiCare adhesive, which is free from any substances of very high concern for health (SVHC), by 2025. The company further plans to set up mobile production units similar to the one in Europe and Asia in the coming months. (TT)