Pooja Apte Badamikar is the Founder of BlinkGreen, an eco-friendly startup that upcycles tyre scrap to make fashion worthy footwear. Like many in India, Pooja completed her engineering and took up a job in the IT sector. She worked there for about four years while completing her post-graduation in renewable energy from The Energy and Research Institute (TERI).

“Environment and sustainability has always been my passion since school days. TERI is a well-known university for the related courses. I wanted to start my career in the environmental sector, which is why I opted for a PG in Renewable Energy subject,” Pooja says.

While hunting for a job in this very niche sector, she came across the field of upcycling waste material, specifically tyres. “Upcycling is the best way to reduce landfills. With very minimum investment we can start the business. The most important part here is that we can replace the virgin material normally used and hence reduce the use of natural resources like oils and water.”

With the drive to reduce landfills and waste in our country Pooja looked across the globe for ways to utilise scrap tyres for footwear. She says, “During my post-graduation I started reading about upcycling and recycling of different materials. Very few of us know that tyre waste is a very serious issue and a miniscule amount is recycled out of it. So, I started brainstorming on the topic and the idea that footwear can be made from scrap tyres worked. It also helps to reduce landfills. Then I started working on the idea and with the help of local cobblers, we were successful in making 2 prototypes of footwear where the soles were made of upcycled tyres. The first prototype was made up of airplane tyres and the second one was made of scrap truck tyres.”

Putting her ideas and education together, Pooja was able to develop two prototypes and was ready to show the country how we can help the environment and make it sustainable. “I enrolled myself in the startup India competition – ‘Start Up yatra.’ To my surprise, I won an award for ‘Upcoming Women Entrepreneur’ in Nov 2018. That’s when the journey started for me by turning the idea into business.”

So, how does she upcycle tyres?

“We have a few local sources in Pune who supply old tyres and we get them machine cut and use them to cover the bottom part with the footwear.” BlinkGreen also employs several women from self-help groups to work on stitching the fabric for the footwear. Put all this together and you get great footwear that reduces tyre waste and helps save the environment.

We asked Pooja how she was able to start a business like this, “I won Rs 50,000 in the ‘Upcoming Woman Entrepreneur’ category, organised by the Maharashtra State Innovation Society for ‘Start Up yatra’. In July 2019, I approached the Bank of India for a Mudra loan for small businesses and this is all the funding options that have helped me sustain my startup.”

Great start. But, can this work?

“Until now we have upcycled around 500 kgs of waste tyres. Which means we have 500 kg less tyre waste in our landfills until now. Conventionally footwear soles are made of plastic or virgin rubber. Which means we have helped to reduce the use of almost equal amounts of plastic by replacing it with the scrap tyre. So, we have helped to reduce the use of a large number of resources (like oils and water) which otherwise might have been consumed for manufacturing plastic.”

Can upcycling waste as a career or a business?

“The Circular Economy has great opportunities to start your business. It will definitely help society, business and environment. But the most important part in the upcycling business is, it should not jeopardize the quality of the final product.”

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The U.S. Tire Manufacturers Association (USTMA) forecasts total US tyre shipments of 338.9 million units in 2026, up from 336.3 million units in 2025 and 332.7 million units in 2019. This figure beats the previous record of 337.3 million units in 2024.

Compared with 2025, Original Equipment (OE) the 2026 shipments for passenger, light truck and truck tyres are expected to change by 0.8 percent, 1.2 percent and 8.3 percent, respectively, with a total increase of 0.8 million units. Replacement passenger, light truck and truck tyre shipments are also projected to change by 0.6 percent, 0.8 percent and 0.2 percent, respectively, with a total increase of 1.7 million units.

 (Note: All shipments in millions. Figures are rounded up.)

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The construction industry witnessed a significant milestone in materials innovation at the recent World of Concrete 2026 exhibition. The newest addition to Bekaert's renowned Dramix steel fibre family, the Dramix Loop, has been distinguished with the prestigious Industry Choice Award in the 'Concrete Slab Materials' category. This accolade, determined by the direct votes of industry professionals including engineers, contractors and key decision-makers engaged in construction projects, is a testament to the product's resonance with those who have hands-on experience in the field.

The recognition at World of Concrete 2026 marks a notable achievement for Bekaert, as it underscores the growing industry support for circular solutions in construction. The Dramix Loop, designed to align with sustainable development goals, stood out among a competitive field of innovators all striving towards a more environmentally responsible future. The award serves as a powerful indicator that circular economy principles are not only gaining traction but are also being embraced by the wider construction community as viable and valuable approaches to modern building challenges.

This latest honour represents another significant step forward in the journey of the Dramix Loop steel fibres. The acknowledgment from peers and professionals highlights the importance of innovation that genuinely moves the construction industry forward. Bekaert has expressed its appreciation to all those who participated in the voting process, acknowledging their role in supporting this advancement. Furthermore, gratitude was extended to the organisers of the World of Concrete for their continued dedication to showcasing and celebrating groundbreaking developments that shape the future of construction materials and techniques.

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for January 2026, providing an overview of key developments in the global natural rubber sector.

As per the report, a notable price rise was observed this month, driven by a combination of surging crude oil prices and heightened demand from tyre manufacturers, especially in China.

Below is a summary of the latest trends and data points defining the NR sector:

Global NR production is expected to rise by 2.2 percent in 2026 to an estimated 15.324 million tonnes, according to recent statistics from ANRPC member countries. Global demand for consumption is expected to increase by 1.4 percent to around 15.602 million tonnes annually.

The tyre industry's recovery indications reinforce the market's resilience in the face of several global economic headwinds. The current state of the market indicates a time of consolidation. This comes after recent price increases and before the cyclical wintering season, which runs from February to May and is traditionally characterised by a more constrained worldwide supply.

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Bekaert has achieved a significant sustainability milestone by securing ISCC PLUS certification for its steel tyre reinforcement products. This accomplishment highlights the company's dedication to driving innovation and working closely with tyre manufacturers to promote the widespread use of materials with high recycled content.

Historically, steel used for tyre reinforcement was not covered by ISCC PLUS. However, a partnership between Bekaert, ISCC and the certification body TÜV NORD successfully developed a structured certification path for tyre cord and bead wire with high recycled content. TÜV NORD played a key role by auditing Bekaert’s Burgos facility during a pilot phase, technically validating that the ISCC PLUS framework could be effectively applied to steel-based products. This validation paves the way for its wider acceptance in the tyre sector.

This certification builds upon the foundation laid by Bekaert’s own Recycled Content Standard, which previously set an industry benchmark for traceability and sustainable practices. The earlier standard's success was instrumental in encouraging ISCC to broaden its certification framework to encompass steel products. Although the Bekaert standard will remain valid during the transition, ISCC PLUS now offers a globally acknowledged system that guarantees uniformity and clear traceability throughout the entire supply chain.

This certification positions Bekaert as a leader in advancing certified tyre reinforcement, fostering industry-wide acceptance and generating shared benefits with tyre makers. For manufacturers, utilising ISCC PLUS-certified materials lends credibility to their sustainability assertions, simplifies the certification landscape and aids in meeting regulatory and market demands. Furthermore, their customers continue to gain from Bekaert’s dependable supply chain, which is now enhanced by verified sustainable sourcing.

Annie Xu, President – Rubber Reinforcement, Bekaert, said, "Achieving ISCC PLUS certification demonstrates our leadership in certified steel with high recycled content for tyre reinforcement. We are proud to have worked closely with ISCC and TÜV NORD to shape this framework, which will help our customers stay ahead of sustainability and regulatory expectations."

An ISCC representative said, "We welcome the successful completion of the certification process for steel tyre reinforcement under ISCC PLUS. This demonstrates that the ISCC framework can be applied to additional material categories while maintaining our established requirements for traceability and verification."

Samir Beqqal, Head of Carbon Traceability Business Entity Sustainability, TÜV NORD CERT, said, "Working with Bekaert and ISCC on this pilot certification was an important step towards applying ISCC PLUS principles to new material categories like steel. We are delighted that we were able to contribute our expertise to this process and help ensure that certified traceability and sustainability assurance can also be effectively extended to industrial materials now.”

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