Pooja Apte Badamikar is the Founder of BlinkGreen, an eco-friendly startup that upcycles tyre scrap to make fashion worthy footwear. Like many in India, Pooja completed her engineering and took up a job in the IT sector. She worked there for about four years while completing her post-graduation in renewable energy from The Energy and Research Institute (TERI).

“Environment and sustainability has always been my passion since school days. TERI is a well-known university for the related courses. I wanted to start my career in the environmental sector, which is why I opted for a PG in Renewable Energy subject,” Pooja says.

While hunting for a job in this very niche sector, she came across the field of upcycling waste material, specifically tyres. “Upcycling is the best way to reduce landfills. With very minimum investment we can start the business. The most important part here is that we can replace the virgin material normally used and hence reduce the use of natural resources like oils and water.”

With the drive to reduce landfills and waste in our country Pooja looked across the globe for ways to utilise scrap tyres for footwear. She says, “During my post-graduation I started reading about upcycling and recycling of different materials. Very few of us know that tyre waste is a very serious issue and a miniscule amount is recycled out of it. So, I started brainstorming on the topic and the idea that footwear can be made from scrap tyres worked. It also helps to reduce landfills. Then I started working on the idea and with the help of local cobblers, we were successful in making 2 prototypes of footwear where the soles were made of upcycled tyres. The first prototype was made up of airplane tyres and the second one was made of scrap truck tyres.”

Putting her ideas and education together, Pooja was able to develop two prototypes and was ready to show the country how we can help the environment and make it sustainable. “I enrolled myself in the startup India competition – ‘Start Up yatra.’ To my surprise, I won an award for ‘Upcoming Women Entrepreneur’ in Nov 2018. That’s when the journey started for me by turning the idea into business.”

So, how does she upcycle tyres?

“We have a few local sources in Pune who supply old tyres and we get them machine cut and use them to cover the bottom part with the footwear.” BlinkGreen also employs several women from self-help groups to work on stitching the fabric for the footwear. Put all this together and you get great footwear that reduces tyre waste and helps save the environment.

We asked Pooja how she was able to start a business like this, “I won Rs 50,000 in the ‘Upcoming Woman Entrepreneur’ category, organised by the Maharashtra State Innovation Society for ‘Start Up yatra’. In July 2019, I approached the Bank of India for a Mudra loan for small businesses and this is all the funding options that have helped me sustain my startup.”

Great start. But, can this work?

“Until now we have upcycled around 500 kgs of waste tyres. Which means we have 500 kg less tyre waste in our landfills until now. Conventionally footwear soles are made of plastic or virgin rubber. Which means we have helped to reduce the use of almost equal amounts of plastic by replacing it with the scrap tyre. So, we have helped to reduce the use of a large number of resources (like oils and water) which otherwise might have been consumed for manufacturing plastic.”

Can upcycling waste as a career or a business?

“The Circular Economy has great opportunities to start your business. It will definitely help society, business and environment. But the most important part in the upcycling business is, it should not jeopardize the quality of the final product.”

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Yokohama Rubber completed enforcement action to halt the production and distribution of counterfeit versions of its “ADVAN Racing” aluminium wheels in China following a coordinated investigation with local authorities.

The Japanese tyre and wheel manufacturer filed an administrative complaint with the Municipal Administration for Market Regulation in Anlu City, Hubei Province, after uncovering a local manufacturer producing unauthorised copies of its high-performance wheels for sports cars.

Authorities in Anlu conducted a raid at the site in November 2024, seizing all counterfeit wheels. A subsequent investigation led to the identification of another company that had commissioned the counterfeit production. Administrative penalties were imposed on the ordering party, including a fine and an order to cease all illegal activity and surrender any remaining fake products.

This marks Yokohama Rubber’s latest successful enforcement action in China. The company had previously filed complaints targeting distributors of counterfeit wheels, resulting in the removal of fake products from the market.

“Yokohama Rubber remains resolute in its stance against the infringement of intellectual property rights, including the production and sale of counterfeit goods, and will strengthen its efforts against such illegal activities in Japan and overseas to ensure that its customers around the world are confident and secure in the knowledge that they are using genuine YOKOHAMA products,” the company said in a statement.

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Japanese chemical manufacturer Tosoh Corporation announced plans on Wednesday to construct a second chloroprene rubber production facility at its Nanyo Complex, representing an investment of approximately ¥75 billion (£460 million) to meet rising global demand for the speciality polymer.

The new facility, scheduled to begin construction in spring 2027, will add 22,000 metric tonnes of annual production capacity for Tosoh’s SKYPRENE chloroprene rubber brand. Commercial operations are expected to commence in spring 2030 at the Shunan City site in Yamaguchi Prefecture.

Chloroprene rubber serves as a critical component across multiple industries, from automotive manufacturing to medical applications. The synthetic rubber’s popularity stems from its exceptional resistance to oil, weather conditions, and flame exposure, making it suitable for demanding applications, including automotive hoses, industrial belts, adhesives, and medical gloves.

The expansion comes as global demand for high-performance polymers continues to grow, driven by increasing automotive production and stricter safety requirements across industrial sectors. Medical applications have also seen increased demand following heightened awareness of the requirements for protective equipment.

Tosoh’s decision to double down on chloroprene rubber production reflects the material’s position within what the company terms its “Chemical Chain Business” - a strategy focused on value-added speciality chemicals rather than commodity products.

The investment represents one of the larger capacity expansion projects announced by Japanese chemical companies this year, signalling confidence in long-term demand fundamentals despite current global economic uncertainties.

The Nanyo Complex already houses Tosoh’s existing chloroprene rubber operations alongside other chemical production facilities. The site’s established infrastructure and logistics capabilities influenced the decision to expand at the existing location rather than develop a greenfield facility.

Industry analysts note that the three-year construction timeline reflects the technical complexity of chloroprene rubber production, which requires specialised equipment and stringent safety protocols due to the chemical processes involved.

The expansion aligns with broader trends in the Japanese chemical industry, where companies are increasingly focusing on high-margin speciality products to offset competitive pressures in traditional commodity chemicals from lower-cost Asian producers.

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Epsilon Carbon, a leading global manufacturer of carbon black, has launched N134, which it claims is a specialised ‘Hard Grade’ carbon black known for its superior abrasion resistance and durability.

At present, the high-quality N134 grade is being imported due to the lack of consistent quality and supply chain issues in the Indian market. As a result, the tyre makers have to modify their formulations using other grades of carbon black, which it shared often leads to reduced performance.

But now, Epsilon Carbon has become the first company in India to install a dedicated manufacturing unit designed for N134 grade hard carbon. The company is expanding its existing Vijayanagar Carbon complex facility to produce 215,000 tonnes of carbon black.

This will not only ensure consistent supply of N134 carbon black for tyre makers in the country, reduce import dependency, but also open up export potential to markets such as Europe and USA. Epsilon Carbon will also focus on integrate advanced processing techniques to ensure batch consistency for durability and performance.

Vikram Handa, Managing Director, Epsilon Carbon, said, “This is a proud moment for us and for India’s carbon black manufacturing sector as the high quality N134 black will significantly reduce import dependency and provide tire manufacturers in India and abroad with a reliable, high-quality product. Our goal is to match global standards while building India’s capability to serve premium markets.”

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Lummus Technology, a leading provider of process technologies and energy solutions, has signed a memorandum of understanding (MoU) with InnoVent Renewables to collaborate on the global licensing and deployment of InnoVent’s continuous tyre pyrolysis technology.

Under the proposed agreement, Lummus will become the exclusive licensor for InnoVent’s proprietary pyrolysis process, which transforms end-of-life tyres into valuable outputs, including pyrolysis oil, gas, recycled carbon black and steel. Additionally, Lummus will offer integrated technology packages that combine InnoVent’s pyrolysis system with its own downstream processing solutions, enhancing the value of fuel and chemical products derived from waste tyres.

InnoVent’s technology provides a fully scalable, end-to-end solution for converting discarded tyres into renewable fuels and high-value petrochemicals, covering everything from pre-processing to purification. The company currently operates a commercial-scale facility in Monterrey, Mexico, with an annual processing capacity of up to one million passenger tyres, and has the capability to expand further.

Leon de Bruyn, President and Chief Executive Officer, Lummus Technology, said, “This is another significant step in expanding and strengthening our portfolio for the circular economy. By combining InnoVent’s tyre recycling technology with Lummus’ global licensing and engineering expertise, we will be addressing the global challenge of waste tyres and creating new pathways for sustainable product development.”

Vibhu Sharma, Chief Executive Officer, InnoVent Renewables, said, “Partnering with Lummus has the potential to accelerate the global deployment of our technology and help us address the environmental and public health challenges of one billion end-of-life tyres that are disposed of annually. Together, we can transform waste into valuable resources, reduce carbon emissions and support the transition to a more sustainable future.”

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