Bansal Wire Industries makes steel wire – bead wire for tyres, springs for suspension systems, cables for automotive assemblies – the sort of components that disappear into finished products and are only noticed when they fail. It is a business built on specification sheets and delivery schedules, not product launches.

Yet the company is in the middle of something that warrants attention. Installed capacity now exceeds 600,000 tonnes. Volumes in the most recent fiscal year grew by over 30 percent. The company is entering the steel tyre cord segment – a product India has never meaningfully manufactured domestically – and is simultaneously pushing into higher-specification wire grades that command better margins and serve more demanding applications.

Pranav Bansal, the Managing Director and Chief Executive Officer, attributes none of this to fortune. The automotive sector is changing, he says – electrification, premiumisation, tighter quality requirements across the supply chain – and the company has been positioning itself for those changes for some time. The conversation that follows is about where that positioning leads.

AUTOMOTIVE TAILWINDS

The automotive sector, he says, is at the centre of everything. Not because car sales are booming – though they are – but because the nature of what a car now demands from its components has changed in ways that reward exactly what his company does.

“Across vehicle segments, there is a clear increase in requirements for reliability and consistency in core components. This directly impacts demand for steel wire products used in applications such as tyre bead wire, steel tyre cord, springs, auto cables and other critical automotive components where performance and durability are essential, “he says.

The shift towards electric vehicles has sharpened that dynamic considerably. EVs are heavier than their internal combustion equivalents. That additional weight increases mechanical stress on every load-bearing component, including tyres. Premium tyre grades – already in growing demand as Indian consumers trade up – require reinforcement materials built to tighter tolerances. The thread running through all of it is quality: the ability to hold a specification, batch after batch, without drift. That is, in Bansal’s telling, precisely what the company has spent years building the capacity to deliver. “While infrastructure and engineering continue to support overall demand, the automotive sector remains a key driver, both in terms of scale and the evolution of product requirements,” Bansal says.

THE CORD BET

The more immediately consequential wager, however, is steel tyre cord – the high-tensile reinforcing material woven into a tyre’s carcass and belt structure. It is a product that India has, for the most part, not made. The domestic tyre industry has historically imported it, primarily from a small number of established global producers. Bansal Wire intends to change that.

"India currently relies on imports of steel tyre cord, creating a strong opportunity for domestic manufacturing. Our entry into this segment is a focused step towards building this capability in India," Bansal says.

He is careful about how he frames the competitive case. Steel tyre cord is not a market one enters by undercutting on price. Global tyre OEMs run structured, multi-stage validation processes before approving a new supplier, and those processes are neither quick nor forgiving. Bansal does not try to compress that timeline rhetorically. “Approvals from global OEMs follow a structured and time-intensive process, involving multiple validation stages. Our approach is to build capability, demonstrate consistency over time and then scale relationships once approvals are in place,” he explains.

What he is offering, in the near term, is not a displacement of established players but a domestic alternative for a supply chain that has good reason to want one. The argument intersects neatly with national industrial policy – Make in India, Atmanirbhar Bharat – without depending on it. The structural case stands independently: a reliable domestic source of a critical input, available without the freight, lead time and currency exposure that imports carry. The company is simultaneously working towards pairing steel tyre cord with bead wire, which it already produces. For a tyre manufacturer, sourcing from a single domestic supplier simplifies procurement considerably and improves supply assurance. That integration is central to the pitch.

MOVING UP

Alongside the tyre cord push, Bansal Wire has launched in-house-treated, oil-hardened and tempered wires – products used in high-performance automotive applications such as valve springs and suspension components. These are not commodity lines. They require tighter dimensional tolerances, more demanding heat-treatment processes and more rigorous quality documentation than standard wire grades. They also command better margins.

“Unlike standard wires, these applications require tighter specifications and greater reliability, which allows for better realisation and more stable margins over time,” Bansal says.

The logic of the portfolio shift is deliberate. Moving into higher-specification products does not require abandoning the volume business – the two coexist within the same manufacturing footprint – but it gradually shifts the revenue mix. As speciality products take a larger share of output, the company becomes less exposed to commodity price cycles and more valuable to customers with fewer alternative suppliers. “This allows us to move higher up the value chain while maintaining a balanced portfolio and positions us well to support future requirements of the automotive industry,” Bansal says. It is a repositioning years in the making, and he shows no impatience with its pace.

PLI AND CAPITAL

Bankrolling part of that transition is a commitment of INR 700 million under the Production-Linked Incentive Scheme for speciality steel, which will fund approximately 90,000 tonnes of new capacity at the company’s Sanand facility. The PLI incentive improves the investment’s return profile; the speciality focus means the new capacity generates better margins per tonne than an equivalent expansion of a commodity would. “This investment is therefore aimed at strengthening our product mix and supporting long-term growth,” Bansal says.

Expansions are also underway at the Dadri facility. Bansal’s framework for thinking about capital allocation across sites is deliberately non-ideological. He does not treat brownfield and greenfield as competing philosophies, or as choices that require one to be favoured over the other. “We look at brownfield and greenfield not as separate choices but as complementary approaches depending on the requirement,” he says. Brownfield works where existing infrastructure can be leveraged and operational continuity matters; greenfield is necessary when new technical capabilities need to be built without the constraints of a legacy layout. Steel tyre cord, given its technical specificity, falls clearly into the latter category.

In both cases, investment decisions are anchored in demand visibility, not just growth goals. “We focus on measured capital deployment, emphasising efficiency, consistency and long-term value over scale for its own sake,” he says. Industry overcapacity can erode returns, so maintaining this restraint is vital.

MARGIN ARCHITECTURE

That instinct for discipline extends to how the company manages its cost structure day to day. Bansal Wire operates on a cost-plus basis, which provides a degree of insulation from raw material price volatility that purely market-priced competitors lack. The model means that swings in wire rod costs – the primary input – do not automatically compress margins as they might for a company selling at fixed market prices.

Combined with rising asset utilisation – which distributes fixed costs across higher volumes as the capacity base fills – the model has allowed the company to grow margins alongside revenue. “As utilisation increases, fixed costs are distributed across higher volumes, which supports margins,” Bansal explains. The simplicity of the statement belies the operational consistency required actually to deliver it.

Customer retention has also played a role that Bansal is reluctant to understate. The company’s key customer relationships have proved durable over time, and Bansal notes that retention among its most important accounts has remained strong. That durability provides demand visibility – a meaningful advantage when planning capacity additions – and reduces the kind of revenue volatility that can destabilise an investment cycle.

EXPORT AMBITIONS

Bansal Wire currently serves customers in more than 50 countries. The geopolitical turbulence of recent years has not prompted a strategic retreat from export markets, though it has reinforced the value of running a diversified book. Global supply chain disruptions have increased international buyers’ appetite for suppliers who can demonstrate reliability and financial stability. “Demand across markets has remained stable, and global customers continue to look for reliable suppliers,” Bansal says.

The company intends to maintain a balanced split between domestic and international revenue, expanding both in parallel rather than trading one off against the other. India’s domestic demand base – across automotive, infrastructure and industrial sectors – provides the stability and visibility that allows the export business to be pursued opportunistically rather than defensively. Bansal says, “Going forward, we will continue to strengthen both domestic and export markets. The focus will be on maintaining a balanced mix while expanding our presence in key international markets.”

TECHNOLOGY’S ROLE

Underlying all of it is a sustained wager on technology – specifically, on the role of automation and in-house research and development in sustaining quality at scale. In the speciality segments Bansal Wire is moving into, process control is not incidental to the value proposition. It is the value proposition. Steel tyre cord that varies from one coil to the next is not the steel tyre cord that a global OEM will put through qualification. The margins that speciality products command exist precisely because producing them consistently is difficult.

“We are investing in advanced machinery, automation and in-house R&D to strengthen these capabilities. Automation and process improvements help us maintain consistent quality while operating at higher volume,” Bansal says. The investment extends beyond equipment to the quality systems, testing infrastructure and technical personnel needed to operate at the standards global customers require.

Industry trends, he argues, only reinforce the case for continued investment. Demand for high-performance wire products across automotive and industrial applications is rising, driven by the same forces – electrification, premiumisation and tighter safety standards – that are reshaping the broader materials landscape. In that context, technology is not a discretionary spend. It is the price of remaining relevant.

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The Association of Natural Rubber Producing Countries (ANRPC) confirmed the participation of its Secretary-General, Dr Suttipong Angthong, in a high-level dialogue held on 9 July 2026. The engagement took place during the official visit of Thailand's Prime Minister, His Excellency Anutin Charnvirakul, to Malaysia. Dr Angthong joined a prominent assembly that included the Prime Minister, Thailand's Deputy Prime Minister and various cabinet delegates from both nations.

The meeting also brought together representatives from international intergovernmental bodies and leading corporate figures from Thai and Malaysian industries. Given that both Thailand and Malaysia are founding members of the ANRPC and serve as cornerstones of the global natural rubber market, the session was deemed a crucial venue for harmonising regional strategies. It offered the ANRPC a platform to elevate sector-specific priorities within top-tier governmental discussions.

Through the facilitation of productive exchanges between policymakers and private-sector leaders, the ANRPC continues to foster cross-border collaboration, reinforce the stability of supply chains and advance sustainable growth initiatives. The organisation has reiterated its steadfast dedication to supporting its member states with professionalism and collaborative effort, aiming to secure the long-term vitality and resilience of the natural rubber industry across the region.

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The Association of Natural Rubber Producing Countries (ANRPC) hosted a high-level delegation from PEFC International at its headquarters on 9 July 2026. The visiting team, led by Remco van Merm, engaged in strategic talks with ANRPC Secretary-General Dr Suttipong Angthong and his senior staff, marking a significant moment for inter-organisational collaboration.

The discussions provided a critical forum for exchanging perspectives on ongoing global initiatives and the shifting sustainability dynamics affecting the natural rubber sector. With mounting market pressures regarding environmental stewardship and social accountability, the conversation centred on harnessing joint efforts to fast-track the implementation of responsible practices throughout the entire production and distribution network.

Both organisations underscored the necessity of strengthened coordination among all industry participants to secure a robust and enduring future for natural rubber. The dialogue culminated in a shared pledge to deepen cooperation, with the goal of cultivating a more transparent and ecologically sound value chain. This mutual commitment is expected to deliver tangible benefits across the board, reinforcing the industry's capacity to meet emerging global standards.

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Natural Rubber (NR) plantations developed under Project INROAD (Indian Natural Rubber Operations for Assisted Development) have reached 179,376 hectares across north-east India after the completion of planting for the 2025-26 financial year, bringing the initiative close to its original target of 200,000 hectares.

Launched in the 2021-22 financial year, the project has established new NR plantations across 113 districts in the region over the past five years. According to the project partners, this represents the country's largest expansion of natural rubber plantations achieved within such a period.

Project INROAD is funded by tyre manufacturers Apollo Tyres, CEAT, JK Tyre and MRF, and is implemented by the Rubber Board of India. It is described as the first initiative of its kind in which the Indian tyre industry directly supports the development of rubber plantations.

"Despite several operational challenges including Covid-induced disruptions in the beginning, nearly 90% of the ambitious target of 2 lakh hectares of new plantation has been achieved under Project INROAD during the last five years. Beyond plantation expansion, the project has also made significant progress in strengthening local nurseries and building grower capacities — a testament to the collaborative efforts of the tyre industry and the Rubber Board," said Mohan Kurian, chairman of Project INROAD.

The project has distributed a record 83m quality planting materials during the five-year period. It has focused on supporting resource-constrained communities in the designated states, particularly small and marginal farmers, most of whom own less than one hectare of land. More than 200,000 beneficiaries have been supported through the initiative, with the project aiming to improve livelihoods and promote socio-economic development.

Project INROAD has also expanded nursery infrastructure across the region. More than 200 nurseries are supplying high-yielding planting materials to growers, while new and improved rubber clones suited to the north-east's agro-climatic conditions are being distributed through the programme.

"With plantations reaching a critical stage, the next component of the project — development of supporting infrastructure such as model smokehouses and dissemination of improved practices among rubber growers — is progressing well under the INROAD Skilling and Production Efficiency Enhancement Drive (iSPEED) initiative," Kurian added.

Under the iSPEED initiative, infrastructure development is intended to improve the quality of rubber produced by farmers through value addition at source. The programme also plans to roll out large-scale digital and in-person training for growers, supported by newly developed training materials that are ready for release.

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