“This has not been an easy journey. By its very nature, motorsport is a tough and all too often brutal business that can take its toll on you, physically and mentally. As a young woman climbing the ladder in this predominantly male arena, I’ve faced my fair share of challenges,” says Samantha .

Samantha  started racing at an early age, her major influence being her father. “I got interested in racing because of my dad. I spent a lot of time with him growing up, so his interests had a big influence over me, which sparked my passion for cars and racing. I used to watch Formula One, go karting and attend  track days with him, so I learned to love the feeling of speed at a young age. When I was 14 years old, I attended the Ferrari Driving Experience at Circuit Mont Tremblant in Quebec, Canada, and was the youngest ever participant. At the end of the event, attendees were offered to sit passenger in a Ferrari 458 Challenge race car for a hot lap with a pro driver. Needless to say, I jumped at the opportunity. I vividly remember the extremely late braking, intense G-forces and acceleration. I was strapped into a 5-point harness, but being so little, my legs were still flailing around and I had to brace myself by gripping onto the belts. Although some people may find this terrifying, I remember having the biggest smile on my face. It was an incredible, unforgettable experience that ultimately inspired me to seriously pursue a racing career myself. I started racing when I was 16 years old in regional races around the US, and also competed in my first full national series, the Canadian Touring Car Championship, that same year in 2014. I moved to Pirelli World Challenge in 2015 and competed in the TCA Class with Kinetic Motorsports in a Kia Forte, and continued to compete in PWC for the next 6 years. Since then, I’ve been competing with BMW, created our amazing race team, Samantha Tan Racing, and won multiple championships. It’s been one hell of a journey, but I wouldn’t have it any other way!”

She started off her racing career with a Mini Cooper S in the 2014 Canadian Touring Car Championship and moved on to a Kia Forte Koup in the 2015 Pirelli World Challenge. After that she closed in on BMW as her brand for future races. “When we started the race team, it was around the same time as the launch of the BMW M235iR programme. My dad and I have always been BMW enthusiasts, and I already had plans to move up to TC. BMW was the only manufacturer that was supplying factory built race cars for TC and the BMW M235iR was very competitive that year. It was the best option at the time for us. It perfectly aligned with my future goals as I also wanted to make the transition back to RWD race cars.”

 Through the ages, racing has predominantly been gender biased and there are many misconceptions about female drivers. But Samantha has a great outlook on this divide. When we asked her about this, she said, “I get this question a lot, and I always like to start off with saying that one of the reasons why I love racing is because the car doesn’t care what gender or race you are. It only cares about whether you can handle it well.

“I have personally never been told that I couldn’t race because I’m a female. However, the gender discrimination that I, and many others, have experienced presents itself in more subtle ways, such as when we are judged or evaluated solely on our appearances, rather than the elite skill level we compete at. When people in the paddock question why we have been given a ride, or in other words, the opportunity to race. When people get offended by the fact that it’s my name over the door at Samantha Tan Racing. When people whistle at me wearing my driver’s suit. When I’ve been pushed off track, ending both of our races, because they couldn’t deal with getting beaten by a girl.  When people have tried to make me feel like their racial/sexual comments are compliments or that it’s ‘okay’. I can’t count the amount of times people have doubted the fact that I’m a driver, saying things like ‘ but you’re so small, so pretty, so gentle’ or ‘you’re more of a model than a race car driver’. My dad has been asked many times why he allows his daughter to compete in such a dangerous sport, and time and time again, he asks ‘would you question this if she were a boy?’. The fact of the matter is he raised my brother and I the same, as every parent should.

“I recently hosted BMW USA’s International Women’s Day event, and I wanted to share some words from the speech I presented there. ‘This has not been an easy journey.

“But I race because I choose to. Because I yearn to.  Because I aspire to prove that motorsport is no longer the boys club it once was. It’s a battleground that only the hungriest and most dedicated people – men AND women from all walks of life – can compete in nose-to-nose, and come out on top.

Tyres play a crucial role while racing, how do you as a racer manage to keep the race tyres at their optimum performance level?

One of the quintessential skills of a good racing driver is the ability to be at the limit of the tyre everywhere on track. To keep the tyres at their optimum performance level, you have to factor in everything: ambient temperature/track temperature, tyre pressures and degradation, avoiding pickup, heat cycles, throttle application and braking management.

The tyres have to be at the right temperature and pressures to be at their peak performance. This means avoiding the curbing during the outlap when the tyres are cold to prevent damage to the sidewalls and ensuring a proper warm up to bring the tyres up to temperature. As the tyres begin to wear, you have less grip and have to worry more about unnecessary understeer and oversteer, or in other words, not overdriving the car, because it’ll put additional temperature into the tyre and wear it out even faster. Braking progressively also adds additional heat into the tyre.

Ultimately, it’s about balancing the car, keeping it at the limit of adhesion and maximising the grip of the tyre by adapting to track conditions.

Over the years that you’ve raced, have you experienced how different tyres behave on a track and do the changes in the Pirelli tyres make a difference in  the years gone by to the current ones?

I have experienced different tyres and their unique behaviours on track! For example, I have tried both slicks and rains from manufacturers such as Pirelli, Hankook, Michelin and Toyo. They all have their own distinctive characteristics and feel on track, but they also all share something in common: the manufacturers are always working to improve the composition and structure of the tyres. As the cars consistently get faster, the tyre compounds must also improve to match that performance increase.

Starting a racing company while still getting a graduation from college must have been tough. Could you take us through your thought process, the hurdles and the overall vision you have for yourself and the team?

It was extremely difficult balancing school and racing. When I started racing in 2014, I was transitioning from my last year of high school to university. I actually missed my high school graduation because I was competing at the Toronto Indy event in CTCC! I completed my degree in economics at the University of California, Irvine last year while still full-time racing for the past five years. There were many times that I would have to study in the car on the way to the racetrack, or do my homework in between sessions, or finish a race weekend and have to fly out that evening to make a final exam the next morning. I had to find the time to train, travel to race events, go to lectures, finish homework, study for exams etc... It was really tough, but it all came down to good time management, negotiating with my professors and relying on some of my college friends to help me take lecture notes. I definitely still had that college experience with multiple all-nighters, but it’s made me stronger as a person and I’m very proud to have finished the university.

My economics degree has helped my ventures with the race team. Initially, when I was in college, I just focused on my role as a driver instead of a team owner. However, after I graduated, I took a more central role and managed publicity, logistics, sponsorships and my own personal brand. I definitely could not have been as successful without my dad guiding me along the way, and am forever thankful for what he has helped me achieve.

Ultimately, my goal is to race in LeMans and to be the first Asian woman to win there. I hope to bring my amazing team with me, as one of my favourite things about racing is sharing the podium with my racing family!

What has been your biggest career high so far, and what do you have planned for the future in your bucket list?

As a driver, my biggest career high is split between winning the 2021 24H Dubai and winning the 6H Abu Dhabi. I was the first Asian woman to win the 24H Dubai and first woman to win the 6H Abu Dhabi! These were both my first ever pro racing wins, so they mean a lot to me. It was a culmination of all the hard work I had done in the previous years and I’m so proud to have shared it with my own racing team. I can’t thank my teammates, Nick Wittmer, Jon Miller and Chandler Hull, enough for putting their faith in me and helping me develop as a driver.

They played the Canadian national anthem on the podium at Abu Dhabi and raised the Canadian flag behind me as I took my trophy. It almost made me cry, I was so happy!

As a team, I think our career high was winning both the 2019 Pirelli GT4 America SprintX West Driver’s Championship and Team Championship! We were finally given credibility and recognition that we had fought for against established teams that had multiple championships on their records.

Do you have any words of advice for women who think of getting into racing but are too afraid to?

The biggest obstacle in racing is finding the funding. Racing is an extremely expensive sport and it requires a lot of sponsors, because if you don’t have the proper funding, it can be a major challenge. You really have to learn how to market yourself, build your brand, fight for recognition and seize any and every opportunity that you can.

Whenever you try anything new, you’re going to fail a lot of times and you’re going to make mistakes. You have to learn to be okay with that. Failure means that you’re trying. You fail and you eliminate a method that won’t work. From failure, we learn, grow and succeed.

As Joanne Molinaro has said, “It’s so much easier to listen to the voices that are telling you ‘you’re not good enough. You’re not smart enough. You’re not strong enough.’ You might even feel tempted to agree with them, just to shut them up. But just when you feel like giving in to those voices, I want you to remember: you are fierce. You are strong. You are a fighter.” Because success is out there for those who fight for it. (TT)

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Pirelli is set to play a central role as the FIM Superbike World Championship concludes the first half of its season this weekend at Donington Park for the UK Round. Marking the final event before the summer break, the Italian tyre manufacturer has equipped competitors with the softest rear compounds from its 2026 standard range. This selection represents a clear advancement in development from the previous year, when riders were limited exclusively to older specification tyres.

For the premier WorldSBK class, the rear tyre allocation is headlined by the SCQ extrasoft compound, intended primarily for qualifying and the Superpole Race. This option, the softest in Pirelli’s portfolio, has already garnered positive feedback from riders during the Emilia-Romagna Round for its exceptional single-lap pace and consistent performance over a sprint distance. Complementing the SCQ are the SCX supersoft and SC0 soft compounds, while front tyre duties are covered by the standard SC1 soft and SC2 medium solutions, with the softer front being the overwhelming preference of last year’s grid, including triple race winner Toprak Razgatlıoğlu.

The notoriously unpredictable British weather remains a critical variable, with cool morning temperatures and frequent rain showers posing significant challenges for teams. Pirelli’s range has historically demonstrated considerable adaptability across fluctuating track and air temperatures, maintaining reliable grip in both cooler and warmer conditions. To address potential precipitation, the allocation is supplemented by DIABLO Wet intermediate and full DIABLO Rain tyres for both front and rear positions, ensuring competitors have viable options regardless of the elements.

In the supporting categories, WorldSSP riders will retain the SCX and SC0 rear compounds alongside the SC1 and SC2 front options. Meanwhile, the WorldWCR field and the emerging talents of the Yamaha R3 World Cup will also be in action, with both series utilising the Pirelli DIABLO Superbike SC1 tyre on both axles throughout the weekend’s racing programme.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “Donington Park is a very distinctive circuit and, in many respects, a unique venue on the FIM Superbike World Championship calendar. The opening part of the lap features a series of fast, flowing corners taken at high speed and rapid changes of direction that require riders to manage significant power while the bike is still heavily leaned over. This demands tyres capable of delivering outstanding grip, precision and stability while maintaining consistent performance over race distance.

"Compared with last year, when only standard range solutions were available and no development specifications were included, this season, while confirming the same compounds introduced in 2025, we will provide riders with the complete 2026 standard range. The SCQ extrasoft compound will be the softest option in the allocation and can be used not only in free practice and qualifying but also, potentially, in the Superpole Race. For the longer races, riders will be able to rely on the SCX supersoft and, should temperatures be lower, the SC0 soft compound – solutions that have already demonstrated throughout the season an excellent balance between outright performance and consistency, as reflected by the many new records that have been set.

"Finally, the weather, which has historically been unpredictable in the UK, will once again be a key factor. Rain and low temperatures, even in the middle of summer, can have a major influence on tyre management and race strategies. Having a complete and versatile range available will therefore be essential to provide the best possible support in any weather conditions.”

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Sri Trang Group has unveiled a comprehensive organisational strategy centred on its ‘Empowering AI’ mission, designed to integrate artificial intelligence across its operations to boost efficiency and foster long-term sustainability. The initiative was formally announced during the company’s flagship annual gathering, the Sri Trang Town Hall 2026, held at the Four Points by Sheraton Phuket Patong Beach Resort. The event drew over 1,700 participants, including executives such as the Chairman, Group CEO and other board members, alongside employees from domestic and international branches who attended both in person and virtually.

Central to the new vision is the Group’s commitment to leveraging AI and data analytics throughout its entire value chain, supported by a robust Enterprise Data Foundation and an AI Governance framework. These systems are intended to ensure meticulous data management and foster stakeholder confidence. The application of AI is being tailored to optimise specific operational phases, from upstream procurement and production to downstream sales and logistics, aiming for precision in market forecasting, quality control and customer responsiveness.

Parallel to its technological push, Sri Trang is prioritising the development of AI Agents and practical AI Use Cases to accelerate tangible business outcomes. This effort is complemented by a cultural shift towards an ‘AI x Human’ paradigm, preparing the workforce to collaborate effectively with intelligent systems. Concurrently, the Group is reinforcing its dedication to environmental, social and governance principles, focusing on resource efficiency and the management of energy, water, waste and emissions as part of its trajectory towards a Net Zero target.

To support its ESG goals, Sri Trang is enhancing data systems to align with international standards like ISO 14064-1, ensuring accuracy and auditability for better risk management and decision-making. The company is also expanding collaboration with suppliers through its ESG Partner approach to elevate industry standards. This strategic direction underscores Sri Trang Group’s ambition to solidify its status as an innovation-led entity, combining human potential with AI to drive the Thai natural rubber sector towards resilient and sustainable growth on the world stage.

Dr Viyavood Sincharoenkul, Chairman of Sri Trang Group, delivered a keynote address on the vision, stating, “AI will not merely be a tool; it will become part of Sri Trang’s way of working and decision-making. We are building the Sri Trang AI Factory to connect data, technology and people together. AI is not simply a new technology but a major transformation in the way we work and compete in business. As the world accelerates AI adoption, organisations and people that are able to learn, adapt and work effectively with AI will be the ones that gain a competitive advantage and achieve sustainable growth in the future. Our goal is not to have the best AI but to build an organisation where everyone can use AI effectively, supported by trusted data, proper governance and a culture of continuous learning. The success of AI is not measured by the number of systems developed but by the number of people who can work effectively with AI and create value for the organisation.”

Veerasith Sinchareonkul, Group CEO, Sri Trang Group said, “The ‘AI Revolution Without Boundaries’ does not mean bringing in technology to replace our people. Rather, it means using AI to enhance people’s capabilities so that they can work smarter, faster and more efficiently. In essence, the meaning of ‘Empowering AI’ is ‘Empowering People with AI’ empowering our people to grow and move forward through the potential of AI. We believe in the power of collaboration between humans and AI. When AI works alongside people at every level, it helps improve decision-making accuracy, enhance the efficiency of frontline employees, strengthen executive leadership and foster a culture of continuous learning, teamwork and innovation. The future of the organisation is therefore not one in which AI replaces humans, but one in which humans grow together with AI without limits.”

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Michelin has expanded its retail footprint in North India by inaugurating two Michelin Tyres & Services (MTS) outlets, located in Amritsar and Panchkula. The Amritsar location operates through a partnership with National Auto, while the Panchkula facility is a collaboration with Universal Tyres. This development underscores the French tyre giant’s strategy to place its globally recognised products and services within closer reach of consumers in a rapidly developing automotive market.

Each of the new establishments spans 5,000 square feet, situated strategically on Loharka Road and within Panchkula’s Industrial Area. Designed as modern service hubs, they provide a full spectrum of offerings, ranging from passenger car and two-wheeler tyres to advanced wheel alignment and mechanical maintenance. The stores stock renowned product lines such as the Primacy, Pilot Sport and Latitude Sport series, aiming to deliver a premium and seamless experience for vehicle owners.

The selection of Amritsar and Panchkula reflects Michelin’s assessment of their growth potential, driven by tourism, infrastructure projects and a rising number of private vehicle owners. To capitalise on these opportunities, Michelin has aligned with established regional players. National Auto, a trusted entity in Amritsar since 1927, brings a long-standing reputation for quality service, while Universal Tyres contributes over three decades of technical expertise and market knowledge in the Panchkula region.

These partnerships are central to Michelin’s broader objective of delivering superior mobility solutions rooted in safety and durability. By combining its own technological leadership with the local acumen of its partners, the company aims to strengthen its service ecosystem and cater to the evolving demands of the northern Indian automotive sector.

Shantanu Deshpande, Managing Director, Michelin India, said, “North India continues to be a key market in Michelin's growth journey, supported by rising vehicle ownership, improving road infrastructure and growing demand for premium mobility solutions. The launch of our new Michelin Tyres & Services Stores in Amritsar and Panchkula marks another important step in strengthening our retail presence and bringing Michelin's globally benchmarked products and services closer to customers across the region. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering solutions tailored to the evolving needs of Indian consumers.”

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Tyres Europe has issued a formal call for the Industrial Accelerator Act to be revised, urging policymakers to grant greater recognition to the tyre sector’s strategic importance within the continent’s automotive ecosystem. In a newly published position paper, the organisation argues that the current framework insufficiently addresses the industry’s unique contributions and challenges.

The association is advocating for several key amendments, including an expanded scope that acknowledges tyres as critical components in both the replacement and original equipment markets, thereby stimulating demand for EU-manufactured products. Additionally, Tyres Europe proposes the establishment of a Union origin definition that would prioritise European production in public procurement and state-aid schemes. The paper also highlights tyres’ potential to enhance energy efficiency and lower CO2 emissions for light vehicles, while calling for dedicated backing for retreaded and EU-made truck and bus tyres, alongside increased financial mechanisms for industrial decarbonisation and improved governance of manufacturing acceleration zones.

With these targeted modifications, Tyres Europe contends that the Industrial Accelerator Act could effectively foster a market for low-carbon, high-performance tyres produced domestically. Such adjustments would simultaneously bolster competitiveness, support decarbonisation goals and reinforce the overall resilience of Europe’s automotive supply chain.

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