“This has not been an easy journey. By its very nature, motorsport is a tough and all too often brutal business that can take its toll on you, physically and mentally. As a young woman climbing the ladder in this predominantly male arena, I’ve faced my fair share of challenges,” says Samantha .

Samantha  started racing at an early age, her major influence being her father. “I got interested in racing because of my dad. I spent a lot of time with him growing up, so his interests had a big influence over me, which sparked my passion for cars and racing. I used to watch Formula One, go karting and attend  track days with him, so I learned to love the feeling of speed at a young age. When I was 14 years old, I attended the Ferrari Driving Experience at Circuit Mont Tremblant in Quebec, Canada, and was the youngest ever participant. At the end of the event, attendees were offered to sit passenger in a Ferrari 458 Challenge race car for a hot lap with a pro driver. Needless to say, I jumped at the opportunity. I vividly remember the extremely late braking, intense G-forces and acceleration. I was strapped into a 5-point harness, but being so little, my legs were still flailing around and I had to brace myself by gripping onto the belts. Although some people may find this terrifying, I remember having the biggest smile on my face. It was an incredible, unforgettable experience that ultimately inspired me to seriously pursue a racing career myself. I started racing when I was 16 years old in regional races around the US, and also competed in my first full national series, the Canadian Touring Car Championship, that same year in 2014. I moved to Pirelli World Challenge in 2015 and competed in the TCA Class with Kinetic Motorsports in a Kia Forte, and continued to compete in PWC for the next 6 years. Since then, I’ve been competing with BMW, created our amazing race team, Samantha Tan Racing, and won multiple championships. It’s been one hell of a journey, but I wouldn’t have it any other way!”

She started off her racing career with a Mini Cooper S in the 2014 Canadian Touring Car Championship and moved on to a Kia Forte Koup in the 2015 Pirelli World Challenge. After that she closed in on BMW as her brand for future races. “When we started the race team, it was around the same time as the launch of the BMW M235iR programme. My dad and I have always been BMW enthusiasts, and I already had plans to move up to TC. BMW was the only manufacturer that was supplying factory built race cars for TC and the BMW M235iR was very competitive that year. It was the best option at the time for us. It perfectly aligned with my future goals as I also wanted to make the transition back to RWD race cars.”

 Through the ages, racing has predominantly been gender biased and there are many misconceptions about female drivers. But Samantha has a great outlook on this divide. When we asked her about this, she said, “I get this question a lot, and I always like to start off with saying that one of the reasons why I love racing is because the car doesn’t care what gender or race you are. It only cares about whether you can handle it well.

“I have personally never been told that I couldn’t race because I’m a female. However, the gender discrimination that I, and many others, have experienced presents itself in more subtle ways, such as when we are judged or evaluated solely on our appearances, rather than the elite skill level we compete at. When people in the paddock question why we have been given a ride, or in other words, the opportunity to race. When people get offended by the fact that it’s my name over the door at Samantha Tan Racing. When people whistle at me wearing my driver’s suit. When I’ve been pushed off track, ending both of our races, because they couldn’t deal with getting beaten by a girl.  When people have tried to make me feel like their racial/sexual comments are compliments or that it’s ‘okay’. I can’t count the amount of times people have doubted the fact that I’m a driver, saying things like ‘ but you’re so small, so pretty, so gentle’ or ‘you’re more of a model than a race car driver’. My dad has been asked many times why he allows his daughter to compete in such a dangerous sport, and time and time again, he asks ‘would you question this if she were a boy?’. The fact of the matter is he raised my brother and I the same, as every parent should.

“I recently hosted BMW USA’s International Women’s Day event, and I wanted to share some words from the speech I presented there. ‘This has not been an easy journey.

“But I race because I choose to. Because I yearn to.  Because I aspire to prove that motorsport is no longer the boys club it once was. It’s a battleground that only the hungriest and most dedicated people – men AND women from all walks of life – can compete in nose-to-nose, and come out on top.

Tyres play a crucial role while racing, how do you as a racer manage to keep the race tyres at their optimum performance level?

One of the quintessential skills of a good racing driver is the ability to be at the limit of the tyre everywhere on track. To keep the tyres at their optimum performance level, you have to factor in everything: ambient temperature/track temperature, tyre pressures and degradation, avoiding pickup, heat cycles, throttle application and braking management.

The tyres have to be at the right temperature and pressures to be at their peak performance. This means avoiding the curbing during the outlap when the tyres are cold to prevent damage to the sidewalls and ensuring a proper warm up to bring the tyres up to temperature. As the tyres begin to wear, you have less grip and have to worry more about unnecessary understeer and oversteer, or in other words, not overdriving the car, because it’ll put additional temperature into the tyre and wear it out even faster. Braking progressively also adds additional heat into the tyre.

Ultimately, it’s about balancing the car, keeping it at the limit of adhesion and maximising the grip of the tyre by adapting to track conditions.

Over the years that you’ve raced, have you experienced how different tyres behave on a track and do the changes in the Pirelli tyres make a difference in  the years gone by to the current ones?

I have experienced different tyres and their unique behaviours on track! For example, I have tried both slicks and rains from manufacturers such as Pirelli, Hankook, Michelin and Toyo. They all have their own distinctive characteristics and feel on track, but they also all share something in common: the manufacturers are always working to improve the composition and structure of the tyres. As the cars consistently get faster, the tyre compounds must also improve to match that performance increase.

Starting a racing company while still getting a graduation from college must have been tough. Could you take us through your thought process, the hurdles and the overall vision you have for yourself and the team?

It was extremely difficult balancing school and racing. When I started racing in 2014, I was transitioning from my last year of high school to university. I actually missed my high school graduation because I was competing at the Toronto Indy event in CTCC! I completed my degree in economics at the University of California, Irvine last year while still full-time racing for the past five years. There were many times that I would have to study in the car on the way to the racetrack, or do my homework in between sessions, or finish a race weekend and have to fly out that evening to make a final exam the next morning. I had to find the time to train, travel to race events, go to lectures, finish homework, study for exams etc... It was really tough, but it all came down to good time management, negotiating with my professors and relying on some of my college friends to help me take lecture notes. I definitely still had that college experience with multiple all-nighters, but it’s made me stronger as a person and I’m very proud to have finished the university.

My economics degree has helped my ventures with the race team. Initially, when I was in college, I just focused on my role as a driver instead of a team owner. However, after I graduated, I took a more central role and managed publicity, logistics, sponsorships and my own personal brand. I definitely could not have been as successful without my dad guiding me along the way, and am forever thankful for what he has helped me achieve.

Ultimately, my goal is to race in LeMans and to be the first Asian woman to win there. I hope to bring my amazing team with me, as one of my favourite things about racing is sharing the podium with my racing family!

What has been your biggest career high so far, and what do you have planned for the future in your bucket list?

As a driver, my biggest career high is split between winning the 2021 24H Dubai and winning the 6H Abu Dhabi. I was the first Asian woman to win the 24H Dubai and first woman to win the 6H Abu Dhabi! These were both my first ever pro racing wins, so they mean a lot to me. It was a culmination of all the hard work I had done in the previous years and I’m so proud to have shared it with my own racing team. I can’t thank my teammates, Nick Wittmer, Jon Miller and Chandler Hull, enough for putting their faith in me and helping me develop as a driver.

They played the Canadian national anthem on the podium at Abu Dhabi and raised the Canadian flag behind me as I took my trophy. It almost made me cry, I was so happy!

As a team, I think our career high was winning both the 2019 Pirelli GT4 America SprintX West Driver’s Championship and Team Championship! We were finally given credibility and recognition that we had fought for against established teams that had multiple championships on their records.

Do you have any words of advice for women who think of getting into racing but are too afraid to?

The biggest obstacle in racing is finding the funding. Racing is an extremely expensive sport and it requires a lot of sponsors, because if you don’t have the proper funding, it can be a major challenge. You really have to learn how to market yourself, build your brand, fight for recognition and seize any and every opportunity that you can.

Whenever you try anything new, you’re going to fail a lot of times and you’re going to make mistakes. You have to learn to be okay with that. Failure means that you’re trying. You fail and you eliminate a method that won’t work. From failure, we learn, grow and succeed.

As Joanne Molinaro has said, “It’s so much easier to listen to the voices that are telling you ‘you’re not good enough. You’re not smart enough. You’re not strong enough.’ You might even feel tempted to agree with them, just to shut them up. But just when you feel like giving in to those voices, I want you to remember: you are fierce. You are strong. You are a fighter.” Because success is out there for those who fight for it. (TT)

 The U.S. Tire Manufacturers Association (USTMA) is convening its annual Tire Manufacturing Ambassadors programme this week, sending industry professionals to Capitol Hill to press lawmakers on policies supporting domestic manufacturing, road safety and sector innovation.

The two-day event, running from 24–25 June, brings together representatives from USTMA’s 11 member companies — including engineers, business managers and marketers — to meet with members of Congress and their staff. The discussions are expected to focus on key legislative priorities such as expanding tyre retreading in the U.S., advancing consumer safety initiatives, and passing a congressional resolution in support of National Tire Safety Week.

“The U.S. tyre manufacturing industry is a vibrant engine of innovation, enabling safe and sustainable mobility for consumers and businesses. Our industry is a cornerstone of the nation’s economy, supporting more than 800,000 jobs and keeping up with evolving consumer expectations on reliability, safety and environmental impact,” said Anne Forristall Luke, USTMA president and CEO.

The ambassadors, who live in the same communities where the industry operates, are set to highlight how national legislation impacts local jobs and infrastructure. USTMA members operate 55 manufacturing facilities across 16 states and contribute to a $170.6 billion annual economic footprint, the association said.

The event follows a letter sent by USTMA to Congressional leaders in February outlining the sector’s legislative agenda. The group is advocating for increased investment in tyre innovation, transparency measures for consumers, and job creation through infrastructure and sustainability-focused policies.

“Our Ambassadors represent the manufacturing workers who power the industry every day, and we are honoured by their advocacy for the tyre manufacturing industry and the communities it supports,” Luke added.

The initiative reflects USTMA’s broader push to align policymakers with the industry’s goals of maintaining global competitiveness while securing long-term growth for U.S. manufacturing.

Finnish tyre manufacturer Nokian Tyres has been recognised by TIME Magazine as one of the World’s Most Sustainable Companies 2025, ranking 98th on the prestigious global list of 500 companies demonstrating outstanding environmental and social responsibility.

The second edition of the rankings, compiled by TIME Magazine in collaboration with data firm Statista, evaluated companies based on verified sustainability commitments, including UN Global Compact membership and greenhouse gas emission reduction targets validated by the Science-Based Targets initiative.

Assessment criteria also included performance ratings from respected organisations such as CDP and MSCI, alongside evaluations of sustainable business practices, transparency, and environmental and social stewardship.

Nokian Tyres has positioned itself as a sustainability pioneer within the tyre industry, driving sustainable development both within its operations and throughout its value chain. The company’s environmental leadership dates back three decades, with its Finnish factory becoming the world’s first tyre manufacturing facility to achieve environmental certification in 1995.

“We create tyres that are safe, innovative and sustainable. Nokian Tyres has been a pioneer in sustainability in the tyre industry for over three decades. As early as 1995, our factory in Finland was the first tyre factory in the world to gain an environmental certification. We are proud of our track record and want our sustainability actions to have a meaningful impact. The most recent example of this is our new factory in Romania, the first full-scale zero CO2 emission tyre factory in the world,” said Paolo Pompei, president and chief executive of Nokian Tyres.

The company’s latest sustainability milestone is its new Romanian manufacturing facility, which represents the world’s first full-scale zero CO2 emission tyre factory, demonstrating Nokian Tyres’ continued commitment to environmental innovation in industrial manufacturing.

Chinese state-owned enterprise Sinochem has achieved a significant milestone, with its brand value surpassing 500 billion yuan for the first time, according to rankings released at the 22nd World Brand Conference in Beijing.

The World Brand Lab announced that Sinochem ranked seventh on its annual “China’s 500 Most Valuable Brands” list for 2025, with the company’s brand value climbing from 475.906 billion yuan in 2024 to over 500 billion yuan this year.

This marks the 22nd consecutive year that the Sinochem brand has secured a position on the prestigious ranking. The company’s property development arm, Jinmao, also featured prominently, placing 170th with a brand value of 74.186 billion yuan.

The World Brand Lab’s methodology evaluates brand worth through three key metrics: financial performance, brand strength, and consumer behaviour analysis, employing a “present value of earnings method” for valuation. The ranking is widely regarded as one of the most authoritative assessments in Chinese brand research.

Sinochem’s consistent performance has been particularly notable since 2004 when it first entered the top ten of the annual list. Following the establishment of China National Chemical Corporation on 8 May 2021, the enhanced Sinochem brand has maintained its seventh position for four consecutive years, demonstrating sustained growth in brand value and international market recognition.

The company attributed its success to implementing comprehensive brand management strategies aligned with government directives on brand development. Sinochem stated that it will continue to leverage high-quality brand building and valuable brand assets to strengthen its core functions and competitiveness, supporting the company’s long-term development objectives.

The World Brand Conference, now in its 22nd year, serves as a key platform for evaluating China’s corporate brand landscape and tracking the evolution of the country’s most significant commercial entities.

German tyre major Continental is significantly expanding its presence in the global market for ultra-high-performance (UHP) tyres. The company states that the UHP tyres are designed for safe and dynamic driving at high speeds and are available in sizes from 18 inches.

Between 2019 and 2024, the premium tyre manufacturer increased its worldwide sales of UHP tyres in the passenger car and light truck segment by approximately 15 percent. Over the same period, the share of UHP tyre sales across all Continental brands rose from 38 to 52 percent, and to 60 percent for the core Continental brand, up from 46 percent five years ago.

Edwin Goudswaard, Head of R&D, Continental Tires, said, “For us, ultra-high-performance tyres are much more than a technological flagship product – they are a strategic driver of innovation. Their development requires engineering of the highest standard, high-tech materials and precise testing and production processes. At the same time, they demonstrate our solid position in the premium segment and significantly contribute to Continental’s economic strength.”

UHP tyres are claimed to provide excellent grip, precise steering, strong brake performance and high driving stability, primarily used on powerful vehicles such as sports cars, SUVs and luxury saloons. The global demand for UHP tyres is projected to grow by around 9 percent annually until 2029, driven by the increasing popularity of SUVs and the electrification of powertrains. Continental is experiencing particularly high demand for UHP tyres in the Asia-Pacific region, especially in China.

The German brand currently offers UHP tyres across all product segments, including summer, winter and all-season tyres. The flagship product in its UHP portfolio is the SportContact 7. Since its global launch in 2022, the SportContact 7 has won 21 out of 24 independent tyre tests, boasting a success rate of over 87 percent.

The company stated that tyre testers have praised its ‘shortest braking distances under all test conditions’ and ‘very balanced and safe vehicle handling on dry roads and even better performance on wet roads compared with the competition.’ Its precise steering characteristics, reproducible driving responses and excellent grip during sporty driving have also received acclaim.

Continental continues to invest in the development of its UHP products, fostering close collaborations with vehicle manufacturers and tuning specialists like AC Schnitzer and Brabus.

"These partnerships enable us to transfer ideas from the high-performance segment to the mass market,” explained Goudswaard. The High-Performance Technology Centre (HPTC) in Korbach produces high-performance tyres for powerful and technologically sophisticated passenger cars and conducts rigorous testing under realistic extreme conditions.

The SportContact 7 has received original equipment approvals for various models, including the Porsche Panamera, Maserati Levante, Audi RS6 Avant, Polestar 3, BMW 5 Series and BYD Seal. The tyre is available in 120 sizes from 18 to 24 inches and has been developed for both electric and conventional vehicles.