ACE Products & Consulting, a leading rubber and silicone testing and development laboratory, has announced that it achieved record growth in 2021 due to diversification of services, investment in equipment, staff additions, partnerships, and collaborations. 

The company announced that it made two new partnerships last year. In January, Wallace Instruments (UK) named ACE as its North American Sales, Calibration and Service partner. 

Besides sales and service support, ACE added several Wallace instruments to its laboratory, including the new Compression Stress Relaxometer, two hardness testers (IRHD and Shore A), a rapid plastimeter and a densimeter.  

In September, Endurica announced its partnership with ACE to offer new Intrinsic Strength Analyzer (ISA) services to provide fully supported testing systems for engineering analysis of elastomer durability.  

In 2020, ACE named UK-based Rubber Heart its international sales and marketing representative, and that partnership has accelerated ACE’s global reach. In 2021 ACE’s international customer base spanned across five continents and 12 different countries. Erick Sharp, CEO, ACE Products & Consulting, said, “Rubber Heart has been vital in fueling our global growth.”  

ACE, which has reinvested 100 percent of its profits back into the company since its inception, made its investment in its weathering and aging laboratory last year. 

Sharp said, “We will continue our aggressive reinvestment in 2022 and are evaluating ways to expand the business through organic additions of capabilities and by acquisition.” 

ACE, which increased its workforce by 70 per cent last year, has aggressive growth plans in 2022, including building a key management team.  

Sharp added, “One of the keys to ACE’s success has been service. We are going to ensure we have the right team in place to provide the top level of service our customers deserve.” 

Besides, ACE participated in the Rubber Division, ACS Spring Meeting, and the International Elastomer Conference last year. ACE has a strong lineup of events in 2022, including the International Elastomer Conference in Knoxville, the Silicone Expo in Detroit, the German and International Rubber Conference, Nuremberg. 

Sharp stated, “We are looking forward to seeing more of our customers in 2022 and engaging with the rubber industry again face-to-face.” (TT)

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German manufacturer to cease production at Modipuram plant by June 2025

German tyre manufacturer Continental Tires said on Monday it would discontinue truck and bus tyre production in India and focus entirely on the passenger car segment, as intense competition and price sensitivity weigh on profitability in the commercial vehicle market.

The company will cease manufacturing truck and bus radial (TBR) tyres at its Modipuram plant in Meerut, Uttar Pradesh, by June 2025, Continental said in a statement. The facility will be repurposed to support the company’s passenger car and light truck (PLT) tyre operations.

Continental cited “intense competition and high price sensitivity in the TBR segment” as key factors behind the decision, saying sustaining long-term value from its premium offerings had proved challenging in the commercial vehicle tyre market.

The strategic realignment follows a comprehensive business review, as described by the company, aimed at strengthening its competitiveness across the Asia-Pacific region. Continental said it would focus resources on developing its local product portfolio in the more profitable PLT premium segment.

“The realignment is aimed at ensuring the long-term viability of Continental Tires’ operations in India,” the company said, adding that the decision was made “in response to changing local customer demand.”

Continental said it would provide support to affected employees, including career counselling and assistance in finding opportunities within and outside the company. A voluntary retirement and separation scheme will also be offered.

Despite exiting the truck tyre business, Continental emphasised that India remained strategically important for its operations. The company maintains its sales and distribution activities, as well as its manufacturing operations, headquartered in Faridabad, Haryana.

Continental ranks among the world’s leading premium tyre manufacturers and serves both replacement and original equipment customers across the Asia-Pacific region through what it describes as a strong manufacturing network.

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  - Vikram Singhania June 02, 2025 16:32 PM

  Extremely sad news.

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Pirelli hosted an exclusive event at Villa Bicocca degli Arcimboldi, its historic Milan headquarters, to celebrate two decades of collaboration with Sacs Tecnorib that gave rise to the Maxi-Ribs line, redefining nautical excellence by blending performance, design and unmistakable identity – bringing Pirelli’s racing heritage from the road to the open sea.

Over 20 years, this partnership has flourished, with over 1,000 Pirelli-branded boats delivered to discerning owners across 30+ nationalities. From the sun-drenched coasts of Florida to the crystal waters of the Mediterranean, these vessels have carved a legacy of innovation and style. Supported by the Sacs Tecnorib distribution network in 19 countries, the brand has achieved annual revenues exceeding EUR 20 million for the past two years.

The story began with the Pirelli P ZERO™ 770, a model that introduced a bold new aesthetic – defined by taut lines, a dynamic hull and the unmistakable P ZERO tyre tread on its tubulars. This design language became the hallmark of the entire Pirelli marine collection. The Pirelli 1400, launched in 2007, took inspiration from offshore racing and earned the prestigious Red Dot ‘Best of the Best’ Award, cementing the brand’s reputation for cutting-edge design. By 2012, the Pirelli 1100 Cabin emerged as the most successful cabin cruiser in the lineup, merging sleek aesthetics with unmatched comfort.

In 2017, the Pirelli 1900 made its grand debut at the Cannes Yachting Festival, standing as the largest and most formidable model in the range – a maxi-RIB engineered for speed, stability and luxury. The brand’s evolution continued in 2019 with the introduction of jet tenders, compact yet powerful vessels designed for versatility. The year 2020 marked a new chapter with the Pirelli 42, the first walkaround model, offering seamless connectivity between spaces and a truly immersive on-board experience. Today, the Pirelli speedboats collection has expanded to include the 30, 35 and the flagship Pirelli 50 – a masterpiece of engineering and elegance, embodying the pinnacle of the brand’s vision.

Marco Maria Tronchetti Provera, SVP – Pirelli Design & Assets Conversion, said, “The partnership with Sacs Tecnorib is a virtuous example oriented towards excellence and for this reason capable of lasting over time. Together we have been able to transfer the values ​​of the Pirelli brand such as innovation, sportiness and glamour to the nautical world, with a range of boats that has redefined the standards of the sector. This anniversary celebrates not only the results achieved but also the strength of an agreement that looks to the future with ambition, determination and the desire to continue to grow.”

Gianni De Bonis, Founder, Tecnorib, said, “Twenty years of close cooperation on a complex project is an achievement that fills us with pride. Since the beginning we have tried to interpret the attributes of the Pirelli brand by adapting them to the nautical world, with an innovative and international approach.”

Matteo Magni, President & CEO, Sacs Tecnorib, said, “This anniversary renews a successful partnership and launches us towards new challenges in strategic continuity and with even greater attention to the issues of sustainability and international development.”

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Michelin North America, Inc, in partnership with the Best Defense Foundation and Delta Air Lines, will escort 30 World War II veterans to Normandy, France, for the 81st anniversary of D-Day. The group departs on a chartered flight 31 May 2025, continuing a four-year tradition of honouring veterans’ courage and preserving their legacy.

The veterans, accompanied by volunteers from all three organisations, will participate in commemorative events, including the 6 June D-Day ceremony – marking 81 years since the pivotal invasion that turned the tide of World War II in Europe.

Michelin’s connection to D-Day dates to 1947, when it published bilingual maps – Battle of Normandy, Battle of Provence, Battle of Alsace and Liberty Road – documenting key campaigns. Today, its partnership with the Best Defense Foundation and Delta, established in 2021, fulfils a shared mission: honouring veterans where their history unfolded.

Matthew Cabe, President and CEO, Michelin North America, Inc, said, “These veterans exemplify the highest ideals of courage and sacrifice. By supporting their return to Normandy, we honour not only their heroism but also ensure their stories inspire future generations. This journey reflects Michelin’s ongoing commitment to preserving the legacy of veterans and expressing our profound gratitude for their service.”

Donnie Edwards, President and Founder, Best Defense Foundation, said, “Bringing these heroes back to Normandy is about giving them the recognition and closure they deserve. Our partnerships with Michelin North America, Inc. and Delta Air Lines allow us to continue this important mission of honouring their legacy where it all began.”

Delta CEO Ed Bastian said, “It is our honour and privilege to continue this historic charter and weeklong celebration as a journey of remembrance and gratitude, dedicated to our World War II heroes. Delta has a deep history of supporting our military service members and veterans, and this programme is one of the many ways we live our values in service of those who served us.”

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French tyre major Michelin has inaugurated its first standalone Michelin Tyres & Services store in Kochi, Kerala. Launched in partnership with Global Tyres, this further adds to the company’s aggressive expansion plans for India.

The new facility spread across 5,500 sqft provides a comprehensive range of tyre-related services under one roof, including tyre sales, professional fitment, wheel balancing, alignment, nitrogen inflation and alloy wheel upgrades.

The store was inaugurated by Prashant Sharma, National Sales Manager at Michelin India, along with the team from Global Tyres.

Shantanu Deshpande, Managing Director, Michelin India, said, “Kochi is an important and fast-evolving mobility market. The launch of our first standalone Michelin Tyres & Services store in the city underscores our commitment to bringing world-class products and services closer to customers. Together with our experienced partner Global Tyres, we aim to deliver a premium experience that matches the expectations of Kochi’s growing base of automotive enthusiasts and discerning drivers.”

The tyre maker stated that Kochi is experiencing a steady rise in personal mobility and premium vehicle ownership.

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