Ainscough Crane Hire, UK’s largest crane hire business, has significantly deepened its collaboration with Michelin by placing its entire tyre management operation in the hands of Michelin’s Connected Solutions (CXS) division. What began in 2023 as an arrangement focused on the company’s truck tyres has now evolved into a comprehensive, long-term partnership covering the full spectrum of the operator’s fleet.

Operating from 30 sites nationwide, the agreement encompasses more than 350 Liebherr cranes, a substantial number of which are 16-wheelers, alongside 135 trucks and trailers and 199 support vans. Included within this are 40 Scania heavy goods vehicles dedicated to heavy haulage. CXS now coordinates the supply of roughly 1,000 tyres annually through a national network while also providing detailed sustainability reporting to support Ainscough’s environmental goals.

The extension of the partnership was reinforced by a successful benchmarking trial, which demonstrated that Michelin’s X Multi truck tyres delivered three times the lifespan of a leading competitor. These fitments now equip the majority of the haulage fleet. Michelin is also introducing its advanced X Crane 2 tyres across the heavy crane fleet as existing rubber is replaced. These tyres offer a new tread pattern for enhanced grip and braking, alongside a higher load capacity that permits an additional 800 kilogrammes per tyre at highway speeds. Certified testing also shows they are more than 13 percent more fuel-efficient than their main premium rival due to reduced rolling resistance.

Sustainability remains central to the arrangement. Ainsworth makes full use of Michelin’s multi-life tyre policy for its trucks and ballast trailers. Casings are regrooved once tread depth diminishes, then later retreaded at Michelin’s Remix facility in Stoke, with the option for further regrooving. The company’s Mercedes-Benz service vans are fitted with the adaptable Michelin Agilis CrossClimate tyre.

Supporting this comprehensive operation is Fraser Greer, Key Account Manager at CXS. Ainscough Crane Hire continues to serve a wide array of sectors including infrastructure, defence, energy and telecommunications, cementing its role as a key contributor to the UK’s built environment.

Chris Britton, Head of Operations Support, Ainscough Crane Hire, said, “Michelin has become our latest highly valued strategic supplier relationship. Being the number one operator in our field, we only go with trusted and number one brands as our suppliers. The fuel savings of GBP 130 per 10,000 km will save us GBP 100,000s across the lifetime of the machines and reduce their environmental impact. Likewise, the increased load factor of the fitments and the 20 percent improvement in braking distances really impressed us. It means safety margins will increase, and safety is at the heart of everything we do.

“As a business we aren’t looking for the cheapest deal, but the best value. We are receiving a world class service from Michelin. It has streamlined procurement and helped us forecast tyre costs better; it has delivered the right products in the right place ensuring maximum uptime for our cranes; we have a ‘best way of working’ when it comes to protocols and tyres being fitted at our sites; and we have full traceability of each tyre and an insight into its environmental impact.”

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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