Apollo Tyres inaugurated an advanced tyre testing facility today. The facility is housed at its global R&D centre, Asia in Chennai, India. Apollo Tyres claims that the new facility will help improve the efficiency and effectiveness of product development cycle for passenger vehicle and two-wheeler tyres, including the ones for electric vehicles.

The key features of the advanced test facility are the custom-designed flat-trac machine and anechoic chamber. These characterise the performance of the tyres’ dynamics and acoustics, leading to faster product development for both OE and replacement markets, according to the tyre maker company. The development of tyres for high-end passenger vehicles, EV-specific tyres for passenger vehicles and high-end motorcycle tyres would be the products that would get directly benefitted due to this facility.

As per Apollo Tyres, the flat-trac machine, which is a key component of advanced tyre testing, is used to characterise handling parameters and tyre models, and to measure force and moment (F&M) properties of the tyres. This machine is custom-designed to address the tyre simulation needs of future vehicles, such as EVs and autonomous vehicles. Unlike previous versions, the machine replicates real-life situations, including the vehicles’ emergency manoeuvrs, like high slip angles and high torque ramp-up. For two-wheelers, it simulates the most severe inclinations, as prevalent amongst premium motorcycle riders, states Apollo Tyres.

Another component of this testing facility is the high-speed uniformity machine combined with anechoic chamber. The tyre manufacturing company claims that this helps simulate the noise, vibration and harshness (NVH) properties of the tyres, which are critical for vehicles – especially for EVs and premium vehicles. This machine combines the study of both mechanical and acoustic comfort parameters by building different road profiles for the tyres to be tested.

Apollo Tyres is also looking at reducing the expensive and time-consuming tests at different tracks around the world, by augmenting the advanced testing capabilities.

Speaking at the inauguration, Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres, said, “We strongly focus on continuous improvement in efficiency and effectiveness of product development, and this new facility will further augment our testing capabilities for future vehicle models. We will be able to fine-tune the performance of our products by simulating closely to the real world conditions using this facility. This is aligned with Apollo Tyres’ 2026 vision, of which technology is a key pillar.”

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.