Betting Big On R&D And Testing Capabilities
- By Sharad Matade
- October 13, 2021
JK Tyre is preparing for the future mobility demand, banking on its R&D and testing capabilities. The pioneer of radial tyre technology to green tyres in India, JK Tyre is in the process of launching new technologies from puncture-proof tyres to UUHP ( Ultra Ultra High Performance) and electric vehicles tyres for passenger cars and connected mobility solutions.
“If you look at the evolution of tyre technologies in India, today radialisation in the passenger car tyre segment has reached over 90 percent, while it is in the 50–55 percent range in the commercial tyres segment. In the next three to five years, the radialisation of commercial tyres will reach 65 to 70 percent. We will also see a fast transition from tube tyres to tubeless tyres in the country soon. New technologies such as smart tyres and puncture-proof tyres will pick up gradually segment-wise in India, catering to niche demand initially. As and when OEMs require these new technologies, our products will be readily available,” said Dr Rabindra Mukhopadhyay, director, R&D, JK Tyre & Industries,.
JK Tyre acquired Pune-based Treel Mobility. Today, JK Tyre is India’s only tyre company that indigenously manufactures Tyre Pressure Monitoring Systems (TPMS) based on TREEL sensor technology for OE and OE replacement markets. Its smart tyres provide live data on tyre temperature, tyre pressure, tyre positions, locations, distance travelled and expected tyre life through its algorithm, thus capturing the full health of the tyres.
The company is pushing its smart tyre solutions in the replacement market, especially for fleet companies. “It’s all about the value for money. If the customers think this product is value for money, they will pay for it,” said Dr Mukhopadhyay. The company’s smart tyres are available in PCR, 2-wheeler, LCV and truck categories.
The company is engaged in the manufacturing and marketing of automotive tyres, tubes and flaps. Today, the company has 12 state-of-the-art manufacturing facilities – three plants in Mysuru; three plants in Haridwar; one plant each in Banmore (MP), Kankroli (Rajasthan) and Chennai, and three plants in Mexico. These plants manufacture around 32 million tyres per annum.
JK Tyre’s products comprise truck & bus radial and bias, passenger car radials, two- and three-wheeler tyres, LCV & SCV bias and radial, off-highway tyres (OTR and Farm), as well as speciality tyres for military and defence, industrial and farm applications besides racing tyres.
Products in Pipeline
The company will soon introduce new products catering to the demand of new requirements, and one of them is a puncture-proof tyre for cars. The puncture-proof tyre has an inner coat of a special rubber compound developed by the company that seals and heals the tyre immediately. As per the company, its puncture-proof tyre can sustain up to 300 punctures. It also enhances durability and does not allow fuel efficiency to drop.
Bias tyres will also remain the focus of JK Tyre to maintain its leading position in the commercial tyres segment. According to Dr Mukhopadhyay, though India is aggressively moving towards the radialisation of commercial tyres, bias tyres will remain in demand for the next 15-20 years owing to the road conditions and the benefits it provides. “For short-haul and within-the-city transportation, bias tyres are still preferred. Globally, bias tyres still own around 10 percent market, and India is one of the leading exporters of bias tyres,” said Dr Mukhopadhyay.
Tyres for EVs are expected to have lower rolling resistance, much lower tyre noise and high torque resistance with durability. JK Tyre has also developed new pattern series for electric scooters. For the scooter tyres, the company has a compound which has a 12 percent reduction in hysterias, leading to higher fuel saving and lower heat-related failures. JK Tyre is currently working with MG Motor to offer EV tyres on the passenger car tyre side. “We also have plans to offer electric passenger and light truck tyres,” added Dr Mukhopadhyay.
JK Tyre has also developed the second generation of EV tyres for passenger cars, which can up to 13 to 14 k per KVH.
Though niche, the high-performance bikes and car segment is gaining traction in India, and JK Tyre is also eyeing the same segment. For premium, high-end luxury cars, for domestic and export, JK Tyre has developed Levitas Ultra, an ultra-high-performance tyre. The Levitas Ultra offers the best in class ride and handling, braking, comfort and noise level. The company will also bring out ‘H’ rated tyres designed for high-speed motorcycles, which can reach 210 kmph, focusing on a lower aspect ratio. The company has tested and validated the Levitas Ultra tyre for India and Europe. The company claims the Levitas Ultra tyre’s performance is tuned at a level better than the global brands in overall handling, performance, control, wet grip and noise. “We are also working on non-pneumatic tyres, but it will take time to develop,” added Dr Mukhopadhay.
R&D and Testing Capabilities
R&D has always been an integrated focus of JK Tyres to bring new technologies. A few decades ago, almost all tyre companies in India collaborated with foreign tyre companies to get technologies. To reduce dependency on international companies, JK Tyre established India’s first independent elastomer and tyre research institute, Hari Shankar Singhania Elastomer & Tyre Research Institute (HASETRI), in 1991 at Kankroli, Rajasthan. Today, HASETRI is one of the leading research institutes in Asia in rubber and tyre technology. HASETRI works in material characterisation, product characterisation, simulation, environmental analysis, calibration, consultancy and training.
In 2018, JK Tyre inaugurated its Global Technology Centre RPSCoE in Mysuru, bringing together the best in class facilities under one roof. The RPSCoE houses HASETRI and The JK Tyre Tech Centre. The company is ramping up its R&D and testing capabilities to meet future requirements. This year, the company has allocated a budget of INR 1.1 billion to procure equipment for tyre analysis. JK Tyre has already ordered the Flat-Trac CT Plus system, made by MTS, which is engineered to deliver highly accurate and repeatable measurements of tyre force and moment properties under steady-state and dynamic conditions. The machine, which costs over INR 500 million, has capabilities of steady-state force and moment measurement, dynamic force and moment measurement, sinusoidal radial deflection tests, simulation testing and effective rolling radius measurement. Another highlight of the centre is semi-anechoic chamber for noise, harshness and vibration measurement. JK Tyre was also the first tyre company in India to invest in a first-of-its-kind semi-anechoic chamber.
JK Tyre also has a centre of excellence at IIT Madras, a joint venture between the company and IIT Madras. Over the years, the company has developed many predictive technologies and other solutions at the centre. The IIT Madras centre has a virtual proving ground to have the actual performance for the tyres on a vehicle without having real tyres or vehicles. Various data for the vehicles and a tyre is fed into the software, and you can put data of any test track and drive the car with different speeds. The virtual proving ground helps the company generate various data to determine what kind of tyres is best suited for a particular vehicle.
For enhancing its door testing capabilities, JK Tyre is also establishing its wet grip testing capability. The company has bought a skid trailer used for on-road tyre characterisations- force & moment, rolling resistance dry and wet grip. Currently, it is at NATRiP, Indore.
Recently, HASETRI received accreditation from the prestigious National Accreditation Board for Testing & Calibration Laboratories (NABL) for outdoor regulatory testing as per ISO/IEC 17025:2017. With this, HASETRI has become the first Scientific & Industrial Research Organisation (SIRO) recognised by DSIR, Government of India and an independent tyre testing and research institute in India to receive such accreditation from NABL.
Under the scope for outdoor testing, the accreditation includes testing for wet grip and coast-by noise for C1 (passenger) and C2 (light truck) category tyres as per ECE R117 method. The indoor tyre testing facilities for regulatory requirement like rolling resistance, endurance, dynamic growth etc. have already been accredited by NABL as per ISO/IEC 17025:2017.
JK tyre is exploring many possibilities on the material development front, one of which is mixing solid and liquid materials. “We are exploring possibilities of mixing natural rubber at the level of latex form with other solid materials. With this mixing process, we can save lots of energy consumption,” said Dr Mukhopadhyay. The company is working with different raw materials suppliers, especially synthetic rubber suppliers like SBR, to convert petrol-based materials to non-petrol based materials.
Reuse, retread and recycle are also focus of the company. Currently, the company is using three percent recycled rubber in its new products. In the future, it targets to have 10 percent recycled rubber in the new products in the next five years. “However, a greater challenge is to have virgin rubber properties in the recycled rubber,” added Dr Mukhopadhyay.
JK Tyre is also targetting to increase its retread tyre volume . As of now, it is retreading 300 tonnes of used tyres per day, aiming to take it to 500 tonnes per day. (TT)
USTMA Brings Industry Leaders to Capitol Hill to Push for U.S. Manufacturing & Road Safety Policies
- By TT News
- June 25, 2025

The U.S. Tire Manufacturers Association (USTMA) is convening its annual Tire Manufacturing Ambassadors programme this week, sending industry professionals to Capitol Hill to press lawmakers on policies supporting domestic manufacturing, road safety and sector innovation.
The two-day event, running from 24–25 June, brings together representatives from USTMA’s 11 member companies — including engineers, business managers and marketers — to meet with members of Congress and their staff. The discussions are expected to focus on key legislative priorities such as expanding tyre retreading in the U.S., advancing consumer safety initiatives, and passing a congressional resolution in support of National Tire Safety Week.
“The U.S. tyre manufacturing industry is a vibrant engine of innovation, enabling safe and sustainable mobility for consumers and businesses. Our industry is a cornerstone of the nation’s economy, supporting more than 800,000 jobs and keeping up with evolving consumer expectations on reliability, safety and environmental impact,” said Anne Forristall Luke, USTMA president and CEO.
The ambassadors, who live in the same communities where the industry operates, are set to highlight how national legislation impacts local jobs and infrastructure. USTMA members operate 55 manufacturing facilities across 16 states and contribute to a $170.6 billion annual economic footprint, the association said.
The event follows a letter sent by USTMA to Congressional leaders in February outlining the sector’s legislative agenda. The group is advocating for increased investment in tyre innovation, transparency measures for consumers, and job creation through infrastructure and sustainability-focused policies.
“Our Ambassadors represent the manufacturing workers who power the industry every day, and we are honoured by their advocacy for the tyre manufacturing industry and the communities it supports,” Luke added.
The initiative reflects USTMA’s broader push to align policymakers with the industry’s goals of maintaining global competitiveness while securing long-term growth for U.S. manufacturing.
Nokian Tyres Named Among World’s Most Sustainable Companies by TIME Magazine
- By TT News
- June 25, 2025

Finnish tyre manufacturer Nokian Tyres has been recognised by TIME Magazine as one of the World’s Most Sustainable Companies 2025, ranking 98th on the prestigious global list of 500 companies demonstrating outstanding environmental and social responsibility.
The second edition of the rankings, compiled by TIME Magazine in collaboration with data firm Statista, evaluated companies based on verified sustainability commitments, including UN Global Compact membership and greenhouse gas emission reduction targets validated by the Science-Based Targets initiative.
Assessment criteria also included performance ratings from respected organisations such as CDP and MSCI, alongside evaluations of sustainable business practices, transparency, and environmental and social stewardship.
Nokian Tyres has positioned itself as a sustainability pioneer within the tyre industry, driving sustainable development both within its operations and throughout its value chain. The company’s environmental leadership dates back three decades, with its Finnish factory becoming the world’s first tyre manufacturing facility to achieve environmental certification in 1995.
“We create tyres that are safe, innovative and sustainable. Nokian Tyres has been a pioneer in sustainability in the tyre industry for over three decades. As early as 1995, our factory in Finland was the first tyre factory in the world to gain an environmental certification. We are proud of our track record and want our sustainability actions to have a meaningful impact. The most recent example of this is our new factory in Romania, the first full-scale zero CO2 emission tyre factory in the world,” said Paolo Pompei, president and chief executive of Nokian Tyres.
The company’s latest sustainability milestone is its new Romanian manufacturing facility, which represents the world’s first full-scale zero CO2 emission tyre factory, demonstrating Nokian Tyres’ continued commitment to environmental innovation in industrial manufacturing.
Sinochem Breaks 500 Billion Yuan Brand Value Milestone, Ranks Seventh in China’s Most Valuable Brands
- By TT News
- June 25, 2025

Chinese state-owned enterprise Sinochem has achieved a significant milestone, with its brand value surpassing 500 billion yuan for the first time, according to rankings released at the 22nd World Brand Conference in Beijing.
The World Brand Lab announced that Sinochem ranked seventh on its annual “China’s 500 Most Valuable Brands” list for 2025, with the company’s brand value climbing from 475.906 billion yuan in 2024 to over 500 billion yuan this year.
This marks the 22nd consecutive year that the Sinochem brand has secured a position on the prestigious ranking. The company’s property development arm, Jinmao, also featured prominently, placing 170th with a brand value of 74.186 billion yuan.
The World Brand Lab’s methodology evaluates brand worth through three key metrics: financial performance, brand strength, and consumer behaviour analysis, employing a “present value of earnings method” for valuation. The ranking is widely regarded as one of the most authoritative assessments in Chinese brand research.
Sinochem’s consistent performance has been particularly notable since 2004 when it first entered the top ten of the annual list. Following the establishment of China National Chemical Corporation on 8 May 2021, the enhanced Sinochem brand has maintained its seventh position for four consecutive years, demonstrating sustained growth in brand value and international market recognition.
The company attributed its success to implementing comprehensive brand management strategies aligned with government directives on brand development. Sinochem stated that it will continue to leverage high-quality brand building and valuable brand assets to strengthen its core functions and competitiveness, supporting the company’s long-term development objectives.
The World Brand Conference, now in its 22nd year, serves as a key platform for evaluating China’s corporate brand landscape and tracking the evolution of the country’s most significant commercial entities.
- Continental
- Continental Tires
- Edwin Goudswaard
- Ultra High Performance tyres
- AC Schnitzer
- Brabus
- Porsche Panamera
- Maserati Levante
- Audi RS6 Avant
- Polestar 3
- BMW 5 Series
- BYD Seal
Continental Strengthens Position in Ultra-High-Performance Tyre Market
- By TT News
- June 25, 2025

German tyre major Continental is significantly expanding its presence in the global market for ultra-high-performance (UHP) tyres. The company states that the UHP tyres are designed for safe and dynamic driving at high speeds and are available in sizes from 18 inches.
Between 2019 and 2024, the premium tyre manufacturer increased its worldwide sales of UHP tyres in the passenger car and light truck segment by approximately 15 percent. Over the same period, the share of UHP tyre sales across all Continental brands rose from 38 to 52 percent, and to 60 percent for the core Continental brand, up from 46 percent five years ago.
Edwin Goudswaard, Head of R&D, Continental Tires, said, “For us, ultra-high-performance tyres are much more than a technological flagship product – they are a strategic driver of innovation. Their development requires engineering of the highest standard, high-tech materials and precise testing and production processes. At the same time, they demonstrate our solid position in the premium segment and significantly contribute to Continental’s economic strength.”
UHP tyres are claimed to provide excellent grip, precise steering, strong brake performance and high driving stability, primarily used on powerful vehicles such as sports cars, SUVs and luxury saloons. The global demand for UHP tyres is projected to grow by around 9 percent annually until 2029, driven by the increasing popularity of SUVs and the electrification of powertrains. Continental is experiencing particularly high demand for UHP tyres in the Asia-Pacific region, especially in China.
The German brand currently offers UHP tyres across all product segments, including summer, winter and all-season tyres. The flagship product in its UHP portfolio is the SportContact 7. Since its global launch in 2022, the SportContact 7 has won 21 out of 24 independent tyre tests, boasting a success rate of over 87 percent.
The company stated that tyre testers have praised its ‘shortest braking distances under all test conditions’ and ‘very balanced and safe vehicle handling on dry roads and even better performance on wet roads compared with the competition.’ Its precise steering characteristics, reproducible driving responses and excellent grip during sporty driving have also received acclaim.
Continental continues to invest in the development of its UHP products, fostering close collaborations with vehicle manufacturers and tuning specialists like AC Schnitzer and Brabus.
"These partnerships enable us to transfer ideas from the high-performance segment to the mass market,” explained Goudswaard. The High-Performance Technology Centre (HPTC) in Korbach produces high-performance tyres for powerful and technologically sophisticated passenger cars and conducts rigorous testing under realistic extreme conditions.
The SportContact 7 has received original equipment approvals for various models, including the Porsche Panamera, Maserati Levante, Audi RS6 Avant, Polestar 3, BMW 5 Series and BYD Seal. The tyre is available in 120 sizes from 18 to 24 inches and has been developed for both electric and conventional vehicles.
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