BIDENOMICS TO DRIVE EV REVOLUTION

BIDENOMICS TO DRIVE EV REVOLUTION

President Biden Test drives Ford’s new electric truck

He said “my plan will spark more electric vehicle (EV) manufacturing in the United States, secure a domestic EV supply chain, ensure a nationwide network of charging stations, make EVs accessible to average consumers and do it with a unionised workforce.” Biden, in his nearly $2 TRILLION jobs-and-infrastructure spending plan, wants to spend $174 BILLION for EV infrastructure development. President Biden plans to fund the ambitious spending plan with tax increases, but as expected, it is opposed by the Republican lawmakers and many economists as inflationary and aggravating the national debt.

However, with this push for electrification, President Biden also appeases a large segment of his democrat supporters, such as the California Gov. Gavin Newsom, also a democrat, who has issued an executive order halting the sale of new gasoline-powered vehicles beginning in 2035 in the state of California.

The ‘GREEN’ angle

The most up-to-date data shows that driving an EV produces almost three times LOWER CO2 compared to an IC-powered vehicle. However, perhaps 50% or more of the greenhouse emissions occur due to an EV even before the vehicle hits the road; As the popularity of EVs starts to grow exponentially, so will the demand for raw materials such as lithium, nickel, and cobalt. These materials are used in batteries to power EVs but are also associated with significant greenhouse gas emissions and linked to environmental damage. Growing need for electricity to charge batteries with also add to the greenhouse gases, unless renewable energy is fully capable to power electricity networks.

Additionally, industry analysts predict that by 2030 the world will generate 2 million metric tons of used Li-ion batteries per year. Developing innovative methods to recycle and extract raw material from spent batteries is critical to reduce the need to mine for ‘fresh’ materials and to alleviate future pressure on supply chains. Therefore, there is an urgent need for further investment for researching and developing new practical methods for recycling the spent batteries and to avoid further environmental damage. While it is full-speed-ahead for EVs, a full life-cycle analysis of the production and use of EVs is needed.

Tyre industry seeks to benefit

The US Tire Manufacturers Association (USTMA) is hoping to influence eventual infrastructure spending and boost the industry in the process. Its 13 member companies produce 85 percent of the tyres sold in the United States, and directly support more than a quarter million jobs across the country.

The association, in its May 24 letter to Congress and the Biden administration, is urging them to take several steps to strengthen the US tyre manufacturing industry while also delivering on important environmental objectives.

The association is urging law makers to promote the recycling of scrap tyres, to invest in research and use of rubber modified asphalt in new and existing infrastructure work. The group also wants more research into the use of tyre derived aggregate in stormwater infiltration galleries.

USTMA also suggests incentivising the growth of US manufacturing of retreaded tyres for commercial vehicles and the use of low rolling-resistance tyres to increase fuel economy and reduce greenhouse gas emissions. Strengthened federal mandates that divert used tyres from landfills would help the country with sustainability and environmental goals, USTMA said, especially when coupled with the greater use of retreads. According to USTMA, there are several ways in which government and the tyre industry can collaborate to meet nation’s shared objectives.

Antidumping duty on tyre imports

President Biden plans to spend trillions of dollars for many social and infrastructure projects, and his administration will use every trick to raise money through imposition of higher taxes and tariffs. To wit, the US Commerce Department affirmed on 20 May 20 imposition of elevated antidumping duties on passenger vehicle and light truck tyres from South Korea, Taiwan, Thailand and Vietnam. This step will be followed by the US International Trade Commission (ITC) which will make its final injury determinations on or about 28 June, 2021. If the ITC finding is affirmative, then Commerce Dept. will issue antidumping orders. The 2019 imports of passenger tyres from the countries under investigation were approximately valued as follows:

  • $1.17 billion from South Korea;
  • $373.0 million from Taiwan;
  • $1.96 billion from Thailand; and
  • $469.6 million from Vietnam.

No doubt, USA will use vigorous enforcement of import duties to augment its budgetary needs. (TT)

Tegeta Green Planet Explains Producer Responsibility To Future Automotive Professionals

Tegeta Green Planet Explains Producer Responsibility To Future Automotive Professionals

Tegeta Green Planet opened the Light Vehicle Diagnostics course at Tegeta Academy with a presentation for attendees aged 17 to 33. Beyond their chosen vocational field, participants learned about automotive waste management and environmental responsibility.

Shalva Akhvlediani, the organisation’s director, outlined its activities and goals while emphasising Extended Producer Responsibility. The session examined how the automotive sector connects to environmental duty and why used tyres, waste oils and automotive batteries must be collected and managed properly.

Tyre management and RECSOL featured prominently. Attendees traced a used tyre’s path from collection to recycling and learned how waste becomes a source of new resources. RECSOL, Tegeta’s tyre recycling plant, is a significant infrastructure project in used tyre recycling, processing tyres into materials for various uses and supporting circular economy principles.

A core aim is a system where waste is not an endpoint but the starting point for new resources, which requires infrastructure alongside greater public awareness and information on proper disposal. For participants, the meeting linked professional education with environmental awareness, stressing that future automotive professionals should understand this responsibility early.

Tyres Europe Joins Industry Call To Rethink CBAM Scope Extension

Tyres Europe Joins Industry Call To Rethink CBAM Scope Extension

Tyres Europe, alongside ACEA (the European Automobile Manufacturers’ Association) and CLEPA (the European Association of Automotive Suppliers), has dispatched a joint communication to EU decision-makers concerning the possible broadening of the Carbon Border Adjustment Mechanism (CBAM) to cover downstream goods. The move comes as trilogue discussions approach.

Tyre producers form part of an automotive value chain already bearing carbon-related expenses for steel and aluminium manufactured within Europe. The proposed expansion would draw additional products into the mechanism’s remit before the existing framework has demonstrated its effectiveness. Resulting costs and administrative requirements would land on downstream manufacturers, tyre makers included, with signatories cautioning that a conceptually sound regulatory effort could become an operational and financial strain.

Endorsing the mechanism’s aims, the signatories nonetheless urge a proportionate scope that shields the entire value chain from carbon leakage while preventing that risk from being pushed further downstream. They advocate extending the mechanism only where a material carbon-leakage danger is evidenced, and request that policymakers ease compliance demands, including via more fitting default values mirroring real production routes.

NEXEN TIRE Renews Zalgiris Deal, Expanding Brand Visibility Across Europe

NEXEN TIRE Renews Zalgiris Deal, Expanding Brand Visibility Across Europe

NEXEN TIRE has extended its partnership with Zalgiris, reinforcing its commitment to basketball in Europe, particularly across the Baltic region. The renewal builds on a relationship that began in 2024 and reflects the company’s broader strategy of linking its brand to performance, innovation and mobility.

The tyre maker has pursued sports partnerships as a way to connect with fans, sharing in the passion and excitement of supporting favourite teams during major matches and memorable moments. It also values the teamwork, dedication and collective achievement that define team sports, using such ties to build authentic connections and deepen engagement in key European markets. Its collaboration with clubs including Zalgiris and FC Bayern München forms part of this approach.

Under the extended agreement, NEXEN TIRE will gain greater visibility among sports fans in the region. The partnership offers branding opportunities at Zalgirio Arena, such as synchronised on-screen advertising and promotion on LED stands near the court, in a position visible on television during EuroLeague and LKL home games.

The arrangement also includes a hospitality programme allowing NEXEN TIRE to welcome guests and business partners at Zalgiris home fixtures. Through the strengthened alliance, the company aims to share its passion with more fans while raising brand awareness across the region.

Ricky Lee, Managing Director, NEXEN TIRE Poland, said, “Our cooperation with Zalgiris has developed positively since 2024, and we are pleased to extend and strengthen this partnership. Basketball has a particularly strong following in the Baltic region, making Zalgiris an important partner as we continue to grow our presence and engage with fans. We look forward to supporting the team throughout the season and doing our best to create positive experiences for both the players and their passionate fans.”

Paulius Jankunas, President, Zalgiris, said, “We are delighted to continue our cooperation with NEXEN TIRE and build on the partnership we started two years ago. NEXEN TIRE brings extensive experience in sports marketing, and we are proud to work together on creating meaningful projects and experiences for our fans. We look forward to another successful period of cooperation and to welcoming NEXEN TIRE’s guests and partners to our games and events.”

TBC Corporation Expands Multi-Mile Tyres Portfolio With Four New Lines

TBC Corporation Expands Multi-Mile Tyres Portfolio With Four New Lines

TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, has widened its tyre portfolio through the addition of four new lines under the Multi-Mile Tyres banner. Serving as a value step-up brand, Multi-Mile gives dealers a strong mix of broader product coverage and improved consumer advantages crafted to drive better retail margins, helping retailers offer greater value while lifting profitability. With this expansion, the portfolio now reaches over 85 percent of the vehicle market, offering dealers more ways to satisfy customer demand.

Among the additions are tyres built for rugged and mud terrain use, boasting self-cleaning treads that push out mud and stones alongside dependable traction both on and off the road. Also joining the range are commercial and C-metric speciality tyres tailored to heavy-duty regional and long-haul trucks, together with all-weather tyres that hold the 3-Peak Mountain Snowflake severe snow rating and are made for high mileage and consistent year-round use.

A prominent name in the replacement tyre segment, Multi-Mile carries cutting-edge touring, high-performance and broad-line tyres suited to passenger cars, light trucks and SUVs. Meanwhile, the upgraded Mile After Mile Protection Plan warranty now delivers broader coverage, adding three-year roadside assistance, a three-year road hazard protection plan and a 60-day ride guarantee on top of its extensive treadwear warranties.

Rachel Tibor, Chief Marketing Officer, TBC Wholesale, said, “For more than 70 years, Multi-Mile products have offered cost-efficient, reliable and durable tyre options that enhance safety and performance. With this expanded portfolio, Multi-Mile strengthens its position as a value step-up brand, giving dealers more opportunities to meet evolving consumer needs while offering a product mix designed to support stronger retail margins. We’re continuing our longstanding tradition of supplying the right products at the right time for every type of vehicle and application.”