President Biden Test drives Ford’s new electric truck

He said “my plan will spark more electric vehicle (EV) manufacturing in the United States, secure a domestic EV supply chain, ensure a nationwide network of charging stations, make EVs accessible to average consumers and do it with a unionised workforce.” Biden, in his nearly $2 TRILLION jobs-and-infrastructure spending plan, wants to spend $174 BILLION for EV infrastructure development. President Biden plans to fund the ambitious spending plan with tax increases, but as expected, it is opposed by the Republican lawmakers and many economists as inflationary and aggravating the national debt.

However, with this push for electrification, President Biden also appeases a large segment of his democrat supporters, such as the California Gov. Gavin Newsom, also a democrat, who has issued an executive order halting the sale of new gasoline-powered vehicles beginning in 2035 in the state of California.

The ‘GREEN’ angle

The most up-to-date data shows that driving an EV produces almost three times LOWER CO2 compared to an IC-powered vehicle. However, perhaps 50% or more of the greenhouse emissions occur due to an EV even before the vehicle hits the road; As the popularity of EVs starts to grow exponentially, so will the demand for raw materials such as lithium, nickel, and cobalt. These materials are used in batteries to power EVs but are also associated with significant greenhouse gas emissions and linked to environmental damage. Growing need for electricity to charge batteries with also add to the greenhouse gases, unless renewable energy is fully capable to power electricity networks.

Additionally, industry analysts predict that by 2030 the world will generate 2 million metric tons of used Li-ion batteries per year. Developing innovative methods to recycle and extract raw material from spent batteries is critical to reduce the need to mine for ‘fresh’ materials and to alleviate future pressure on supply chains. Therefore, there is an urgent need for further investment for researching and developing new practical methods for recycling the spent batteries and to avoid further environmental damage. While it is full-speed-ahead for EVs, a full life-cycle analysis of the production and use of EVs is needed.

Tyre industry seeks to benefit

The US Tire Manufacturers Association (USTMA) is hoping to influence eventual infrastructure spending and boost the industry in the process. Its 13 member companies produce 85 percent of the tyres sold in the United States, and directly support more than a quarter million jobs across the country.

The association, in its May 24 letter to Congress and the Biden administration, is urging them to take several steps to strengthen the US tyre manufacturing industry while also delivering on important environmental objectives.

The association is urging law makers to promote the recycling of scrap tyres, to invest in research and use of rubber modified asphalt in new and existing infrastructure work. The group also wants more research into the use of tyre derived aggregate in stormwater infiltration galleries.

USTMA also suggests incentivising the growth of US manufacturing of retreaded tyres for commercial vehicles and the use of low rolling-resistance tyres to increase fuel economy and reduce greenhouse gas emissions. Strengthened federal mandates that divert used tyres from landfills would help the country with sustainability and environmental goals, USTMA said, especially when coupled with the greater use of retreads. According to USTMA, there are several ways in which government and the tyre industry can collaborate to meet nation’s shared objectives.

Antidumping duty on tyre imports

President Biden plans to spend trillions of dollars for many social and infrastructure projects, and his administration will use every trick to raise money through imposition of higher taxes and tariffs. To wit, the US Commerce Department affirmed on 20 May 20 imposition of elevated antidumping duties on passenger vehicle and light truck tyres from South Korea, Taiwan, Thailand and Vietnam. This step will be followed by the US International Trade Commission (ITC) which will make its final injury determinations on or about 28 June, 2021. If the ITC finding is affirmative, then Commerce Dept. will issue antidumping orders. The 2019 imports of passenger tyres from the countries under investigation were approximately valued as follows:

• $1.17 billion from South Korea;
• $373.0 million from Taiwan;
• $1.96 billion from Thailand; and
• $469.6 million from Vietnam.

No doubt, USA will use vigorous enforcement of import duties to augment its budgetary needs. (TT)

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.