The order book for Curemaster is strong with a surge in orders during the first two months of the year. The executive anticipates continued momentum throughout the year, driven by increasing global demand for advanced, sustainable curing solutions.

FORWARD INTEGRATION

According to Rudman, digitalisation is playing a crucial role in enhancing the efficiency and reliability of curing presses. “Digitalisation provides real-time visibility into production processes, allowing manufacturers to monitor efficiency and product quality continuously. With a clear overview of operations, manufacturers can identify inefficiencies and ensure production targets are met. The HF XPLORE digital portal offers access to critical data at all times. It provides insights into machine health, predictive maintenance alerts and production performance. The system helps track efficiency, detect potential failures and optimise operations by identifying areas for improvement,” he said.

Artificial intelligence is also slated to play a key role in electrical heating, ensuring stable temperature control within the platens. Machine learning is being developed for predictive maintenance, helping to forecast bladder life and detect potential failures before they occur. These technologies are part of the company’s development roadmap, focusing on improving reliability and efficiency in curing press operations.

He also noted that as tyre compounds evolve, curing requirements will change, making electrical curing a more suitable solution. Unlike steam-based systems, where temperature is directly linked to pressure, electrical curing allows independent control of both factors. This flexibility is crucial for processing new materials that may not tolerate traditional curing conditions.

“In steam curing, the relationship between pressure and temperature is fixed. For example, achieving a temperature of 200 degrees Celsius requires increasing the pressure to 20 bar. With electrical curing, temperature and pressure are completely separate, enabling curing at lower temperatures while maintaining the necessary pressure levels. This capability is particularly significant for future materials, which may require curing at 160 degrees Celsius but at much higher pressures,” explained Rudman.

The shift towards electrical curing is expected to gain momentum, particularly for high-end and specialised tyres that demand more advanced curing strategies. While steam curing will continue to be used for lower-segment applications, the upper range of the market, especially where sustainability and material innovations are key factors, will require the precision and adaptability that electrical curing provides.

OVERLAPPING TECHNOLOGIES

There is a clear trend in the market where customers are seeking more customised solutions rather than standard off-the-shelf curing presses. Manufacturers now have unique requirements including features like electrical curing, digitalisation, automated loading and unloading and seamless integration with factory infrastructure and tyre transportation systems. As a result, the demand for tailored solutions is increasing, making flexibility a key factor in the adoption of new curing technologies.

“Curemaster is designed with upgradeability in mind, ensuring that tyre manufacturers do not have to replace entire presses when looking to modernise operations. Even older HF curing presses that have been in service for more than 20 years can be upgraded to electrical curing without altering the mechanical structure. This allows manufacturers to transition to more efficient curing technology while retaining the existing equipment. At the same time, the new Curemaster is available as a fully electric system from the outset, offering a ready-made solution for greenfield projects,” averred Rudman.

Nonetheless, the biggest business potential currently lies in retrofitting existing curing presses rather than selling entirely new equipment. “Many customers prefer upgrade kits that allow them to transition to electrical curing while maintaining current production setup. While greenfield projects present a significant opportunity for new fully electric presses, the greater demand at present is for retrofit solutions, as it provides a cost-effective way to improve efficiency and sustainability without major infrastructure changes,” he added.

PROCESS OVERVIEW

Most curing press suppliers have introduced electrical curing solutions. There are two main approaches to electrical heating, which are electromagnetic (induction) heating and resistive heating.

Electromagnetic heating method involves placing a coil outside the tyre to generate heat. However, there are concerns about how this method interacts with the tyre’s internal bead wire and breaker package. Since the long-term impact of electromagnetic fields on tyre integrity has not been fully tested or verified, there are still some uncertainties regarding its effects on tyre quality.

In contrast, resistive heating, which the company employs, places coils directly inside the plate, ensuring controlled and targeted heating. This method eliminates any risk associated with electromagnetic interference and allows precise temperature application only where needed. While both technologies are viable, resistive heating offers greater reliability and consistency in maintaining tyre quality.

“One of the key advantages of electrical curing is its rapid heating and cooling capabilities. The nitrogen used in the process can be heated from 20 degrees Celsius to 250 degrees Celsius in less than 20 seconds and cooled back down in the same time frame. This is achieved through continuous nitrogen circulation, where the system directs the flow through either the heater or the cooler as needed. In terms of curing time, electrical heating currently matches steam curing with a typical cycle of 10 minutes per tyre. However, there is significant potential to reduce curing time by 10 to 15 percent as electrical systems can operate at higher temperatures and offer more precise control over the process,” informed Rudman.

Nonetheless, steam curing has a predominant risk of mishaps in the bladder, which could lead to an explosion. The Curemaster is designed with a fully encapsulated dome, ensuring that any pressure build-up remains contained. If a failure occurs, the pressure is released downward instead of sideways, reducing the risk of injury.

The locking system is also unique. Even if there is a total power or hydraulic pressure loss, the press cannot open unintentionally. This containment and locking mechanism ensure a high level of safety during operation.

CHALLENGES AND OPPORTUNITIES

According to the executive, the biggest challenge in the curing press business comes from cost competition as lower-cost manufacturers pose a significant pricing challenge. However, from a technological standpoint, the company offers unique features that set it apart from competitors. While competitors may have cost advantages, HF’s focus on advanced technology, automation and digitalisation allows it to capture market share by offering superior functionality and efficiency.

The passenger car and truck segments remain the company’s primary focus owing to the highest growth potential. Additionally, the company sees an emerging opportunity in motorcycle and bicycle tyre curing, particularly with electric heating technology. HF is among the first to introduce electrical curing for these segments, positioning itself as an industry leader.

While HF is active in the passenger and truck segments, it has opted not to enter the off-the-road tyre market due to its relatively small size and intense competition. The segment still relies heavily on traditional mechanical presses, making it less attractive for innovation-driven solutions.

The company continues to refine the Curemaster lineup by introducing new materials, insulation techniques and design concepts. The company is particularly focused on increasing automation to enhance efficiency and reduce operational costs.

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As India’s industrial sector accelerates its shift towards cleaner energy, tyre manufacturers are emerging as a critical test case for integrating renewable power into continuous, high-load operations. In this conversation, Kuldeep Jain, Founder and Managing Director of CleanMax, outlines how demand from companies such as CEAT and Michelin is reshaping renewable procurement – from conventional solar contracts to hybrid, round-the-clock solutions – while positioning clean energy as both an operational necessity and a strategic lever for decarbonisation.

Industrial decarbonisation in India is entering a more operational phase, where renewable electricity is no longer a peripheral lever but an embedded component of manufacturing strategy. For CleanMax, this shift is most visible in energy-intensive sectors such as tyre manufacturing, where continuous processes, global supply-chain pressures and ESG commitments are converging to reshape how power is procured and consumed.

Kuldeep Jain, Founder and Managing Director of CleanMax, describes a market moving beyond cost arbitrage towards structural integration of clean energy. Demand from tyre manufacturers – long characterised by high, stable electricity loads – is now influencing both project design and procurement models, pushing developers towards hybrid and round-the-clock renewable solutions. 

Energy-intensive industries are increasingly prioritising renewable electricity to manage power costs and reduce operational emissions. Manufacturing sectors with continuous loads are particularly suited to long-term renewable procurement models such as group captive and open-access PPAs, which provide cost stability while supporting decarbonisation goals,” Jain says.

That demand is already translating into project pipelines. CleanMax’s collaboration with CEAT involves developing 59 MW of hybrid wind-solar capacity to supply renewable power to its Halol and Kanchipuram plants. Similarly, its engagement with Michelin includes an open-access solar power purchase agreement supporting operations at the company’s Chennai facility.

“These projects illustrate how large industrial consumers are integrating renewables into their long-term energy strategy. For instance, globally, the International Energy Agency has already noted that industrial electrification and renewable procurement will drive the next phase of the energy transition. Tyres are firmly in that wave,” Jain notes.

FROM INTERMITTENT SUPPLY TO ENGINEERED RELIABILITY

Tyre manufacturing presents a distinctive challenge for renewable integration. Plants operate continuous processes – mixing, curing and vulcanisation – that require stable baseload electricity and thermal energy. Traditional solar PPAs, while cost-effective, are inherently intermittent, limiting their suitability for such operations.

The industry is therefore evolving towards hybrid models that combine multiple renewable sources. “Hybrid projects are gaining traction because they smooth generation across the day, improving plant load factors,” Jain says. According to the International Renewable Energy Agency, such hybrid systems are among the fastest-scaling formats for industrial decarbonisation.

“As a result, the industry is moving beyond single-source solar PPAs towards wind-solar hybrid projects and open-access group captive models that provide higher plant load factors and more balanced generation profiles across the day. Wind-solar hybrid is increasingly seen as the most practical and efficient pathway to scale renewable penetration in continuous manufacturing environments,” Jain explains.

This shift reflects a broader reframing of renewables – not as intermittent substitutes for fossil fuel power but as engineered systems tailored to industrial demand curves. The emphasis is on aligning generation profiles with consumption patterns, rather than expecting operations to adapt to variable supply.

SECTOR-SPECIFIC DECARBONISATION PATHWAYS

Not all heavy industries decarbonise along the same trajectory. Jain draws a clear distinction between tyre manufacturing and sectors such as cement or steel, where process emissions form a significant share of the carbon footprint.

“If you step back, industries don’t decarbonise in the same way because they don’t consume energy in the same way. A tyre plant is largely powered by electricity. So if you clean up the electricity, you’ve already addressed a meaningful part of its emissions,” he says.

However, the challenge lies in reliability. “These are continuous operations. They don’t switch off when the sun sets or the wind drops. That’s why hybrid becomes important, as a way of shaping energy to demand,” Jain adds.

“In case of cement or steel, a significant portion of emissions comes from how the product itself is made. So the shift we’re seeing is subtle but important. It’s about redesigning the energy profile itself so that clean energy isn’t intermittent in theory but dependable in practice,” he continues.

The implication is that electrification-driven sectors such as tyre manufacturing can achieve faster decarbonisation gains through renewable procurement, provided supply reliability is addressed through hybridisation and system design.

ESG, PRODUCT STRATEGY AND COMPETITIVE POSITIONING

Renewable energy is also assuming a more strategic role within tyre companies’ ESG frameworks. What began as a cost-management exercise is increasingly tied to product innovation, sustainability reporting and global competitiveness.

“The conversation around renewable energy in the tyre industry has clearly evolved beyond cost optimisation. Many manufacturers are increasingly integrating renewable power into their broader ESG strategies and supply-chain decarbonisation commitments, particularly as global automotive OEMs push for lower-carbon sourcing across the value chain,” Jain says.

This transition is evident at the product level. CEAT’s launch of its SecuraDrive CIRCL tyre – produced with up to 90 percent sustainable materials – signals how manufacturers are aligning product design with sustainability objectives.

“Renewable electricity procurement helps reduce Scope 2 emissions and supports the development of lower-carbon products, which is becoming an important factor in both sustainability reporting and global competitiveness. As a result, renewable energy is now seen not only as a cost-management tool but also as a strategic lever for product decarbonisation and ESG positioning,” Jain explains.

TECHNOLOGY MIX AND OPERATIONAL ALIGNMENT

From a systems perspective, no single technology provides a complete solution. CleanMax advocates a portfolio approach that combines generation assets with digital tools and flexible contracting structures.

“A portfolio approach works best. For manufacturing operations with steady electricity demand, hybrid renewable systems combining solar and wind have proven effective, as the complementary generation profiles improve overall availability and plant load factors,” Jain says.

Digital energy management platforms play a supporting role by optimising dispatch and aligning supply with consumption patterns. Flexible procurement structures, including open-access and group captive models, further enhance adaptability across sites and regulatory regimes.

“In practice, hybrid setups combining solar and wind have proven effective because they smooth generation across the day and improve overall availability. That’s what makes renewable power usable at scale,” Jain adds.

The CEAT and Michelin projects exemplify this approach, integrating multiple procurement pathways – onsite solar, offsite generation and open-access PPAs – to increase renewable penetration without compromising operational stability.

POLICY VARIABILITY AND MULTI-LOCATION STRATEGIES

India’s regulatory landscape remains heterogeneous, with state-level policies shaping the feasibility and economics of renewable procurement. For tyre manufacturers operating across multiple locations, this creates both complexity and opportunity.

“Overall, the ecosystem is steadily evolving to support higher renewable penetration practically. Open-access mechanisms are becoming more aligned with industrial needs. Renewable procurement is naturally becoming more location-specific,” Jain says.

Different state frameworks enable companies to tailor their energy mix – combining onsite solar with offsite wind or solar depending on regional resource availability and regulatory incentives.

“In practice, this leads to more balanced and resilient energy portfolios. This is also where developers with experience across markets can add value by structuring solutions that are aligned to each site’s load profile, regulatory context and long-term cost objectives, rather than taking a one-size-fits-all approach,” Jain explains.

GLOBAL SUPPLY CHAINS AND RISING EXPECTATIONS

Pressure from global automotive OEMs is accelerating the adoption of renewable energy in India’s tyre sector. As manufacturers integrate more deeply into international supply chains, emissions performance is becoming a criterion for sourcing decisions.

“As tyre manufacturers become more integrated with global OEM supply chains, expectations around emissions are becoming more defined. Renewable electricity is one of the more immediate ways to address this, especially for Scope 2 emissions,” Jain says.

“What we’re seeing is more about alignment – companies are adapting their energy mix to stay relevant in global markets, where sustainability is increasingly part of how sourcing decisions are made,” Jain says.

This dynamic is likely to intensify as OEMs tighten decarbonisation targets and extend accountability across their value chains, reinforcing the role of renewable energy in industrial competitiveness.

THE NEXT FRONTIER: TRACEABILITY AND CARBON MARKETS

As companies move towards net-zero targets, the focus is broadening beyond direct emissions to include value-chain impacts and verification mechanisms.

“Instruments such as renewable energy certificates and carbon markets help companies transparently account for the renewable electricity they procure. At the same time, there is growing focus on Scope 3 reporting as manufacturers work to address emissions across their broader value chains and align with global supply-chain decarbonisation expectations,” Jain says.

Traceability – ensuring that renewable energy claims are verifiable and auditable – is expected to become increasingly important, particularly for export-oriented manufacturers facing stringent disclosure requirements.

A DECADE OUTLOOK: ACHIEVABLE, BUT CONDITIONAL

Looking ahead, Jain is cautiously optimistic about the pace of renewable adoption in India’s tyre manufacturing sector. The fundamentals – declining costs, expanding capacity and supportive policy evolution – are largely in place.

“Over the next decade, higher renewable penetration in tyre manufacturing is well within reach, especially as clean power availability continues to expand. For electricity-led operations, increasing the share of renewable energy is already a practical pathway, not a distant target,” he says.

However, execution will hinge on system-level factors. “What will make the difference is how reliably this power can be integrated at scale – through consistent open-access frameworks, stronger grid alignment, and wider use of hybrid solutions that better match continuous industrial demand,” Jain says.

The trajectory is clear: renewable energy in tyre manufacturing is transitioning from opportunistic adoption to structural integration. For developers such as CleanMax, the challenge – and opportunity – lies in engineering solutions that convert intermittent resources into dependable industrial infrastructure.

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Wallace Instruments, a globally recognised leader in rubber testing equipment, has expanded its United Kingdom-manufactured specimen preparation lineup with the launch of the WAS3 Pneumatic Cutting Press. The new device joins the company’s range of rubber testing equipment.

Unlike manual cutting methods, pneumatic systems apply consistent force on every cycle, eliminating operator fatigue and variability. Poorly prepared specimens with uneven edges or internal stress can compromise test accuracy, while the pneumatic approach also reduces repetitive physical strain, supporting technician wellbeing during long production runs.

The WAS3 prioritises safe single-operator use through a two-button activation system requiring both buttons to be pressed within half a second, preventing any hand contact with the cutting area. Additional three-sided protective guards further enhance operational safety.

Delivering 15 kN of cutting force, the press easily cuts through 10-mm thick, 95 Shore A rubber sheet using five bar of filtered air pressure. It works with existing Wallace cutting dies, so laboratories can integrate the unit without replacing current tooling, and its compact footprint suits both lab and production environments.

Chris Norval, Managing Director, Wallace Instruments, said, "Specimen preparation is the foundation of accurate rubber testing. With the WAS3, we focused on practical safety, dependable cutting performance and drop-in compatibility. Labs get a compact pneumatic press that fits the air lines already in place, uses their current Wallace dies and delivers consistent results for every operator – because when specimen quality is controlled, you can have confidence in the results that follow."

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DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has teamed up with Fujitsu Limited to create an artificial intelligence (AI) surrogate model that predicts tyre performance rapidly and with high precision. The breakthrough was validated in a proof of concept tied to DUNLOP’s digital transformation strategy. When applied to tyre deformation upon road contact, the technology slashed analysis time by 90 percent, from 45 minutes to just 5 minutes while processing nearly 600,000 mesh elements.

Based on these results, both firms will build a design support tool, aiming for deployment at DUNLOP by April 2027. The system runs on FUJITSU MONAKA, a next-generation energy efficient Arm-based CPU.

Tyre design typically relies on finite element method (FEM) analysis, where finer mesh grids boost accuracy but increase calculation time and costs. To tackle this, the partners developed an AI surrogate model that solves FEM equations using past data. The model, based on the Graph Neural Network algorithm, predicted contact shape with 87.7 percent accuracy, enabling faster decisions and lower costs.

Select findings will be shared at the 31st Computational Engineering Conference starting 3 June 2026. By December 2026, both companies will test the model on a FUJITSU MONAKA prototype to refine speed and power use.

Under its long-term strategy R.I.S.E. 2035, DUNLOP seeks to provide new experiential value from rubber. Through this co creation, the tyre maker will enhance its analytical technologies and strengthen innovation. Fujitsu will promote this approach across large scale FEM analysis in automotive and other manufacturing sectors, contributing to carbon neutrality via an AI platform combining FUJITSU MONAKA and GNN.

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Starrett-Bytewise has appointed GL Inspect GmbH as its new European sales representative. The German firm, led by Christian Lantzsch and based in Hargesheim, will oversee regional operations. The partnership aims to provide local expertise for demanding measurement challenges across tyre plants, steel mills and extrusion lines.

Lantzsch and the GL Inspect team bring a sophisticated understanding of non-contact metrology. Their technical background aligns with the diverse industrial sectors served by Starrett-Bytewise, ensuring that European customers receive support tailored to specific materials and production environments. The collaboration strengthens local technical knowledge and on-site application assistance.

Under this agreement, European customers gain direct access to local consultations and expanded on-site evaluations led by Lantzsch’s team. Laser measurement solutions can be better integrated into individual production lines. The partnership also streamlines communication and support, building on existing European infrastructure to enable seamless transitions to automated in-line inspection.

The appointment represents a significant investment in European infrastructure. Having GL Inspect on the ground shortens the distance between Starrett-Bytewise’s U.S. engineering team and local factory floors. Faster application assessments, more frequent site visits and industry-specific language support are key outcomes of the new arrangement.

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