Bridgestone India announced the winners of the second edition of the Mobility Social Impact Awards on Monday. These awards identify, recognise and promote mobility innovations through advanced technologies and solutions in the field of social advancement.

The awards have three focus areas – Accessible, Safe and Smart mobility solutions, claims Bridgestone India. The first is innovative ideas that provide better accessibility to healthcare and nutrition, livelihoods, education and social inclusion is one area. The second is to assess safe mobility solutions that enhance safety and inclusion, bridging the present gender gap, disaster mitigation and increase road safety, states Bridgestone India. And the third is smart mobility solutions that yield a positive social impact, eliminating poverty, promoting biodiversity conservation and developing our rural communities.

The winners took home a total price money of INR three million in the three categories.

Sharing his views, Parag Satpute, Managing Director, Bridgestone India, said, “Bridgestone aims to positively impact the way people live, move, work and play. Mobility plays a key role in a nation’s development and thereby, has a significant impact on society. With these awards, we aim to recognise those who employ sustainable mobility solutions in the service of communities, thereby improving the quality of life. Being a global leader in mobility solutions, we understand what it takes to create innovative solutions and simultaneously aid to the needs of diverse communities. The winners of Bridgestone Mobility Social Impact Awards are a testament to this and we are honoured to recognise such innovators.”

The winners
As per Bridgestone India, Mentors Foundation, Tasgaon, Maharashtra was the winner for the “Two Wheels of Hope - Bicycle Bank project”, This project has been developed to solve distance and mobility challenges faced by girl students in rural areas to reach schools. Also, the project solved the problem of access to healthcare services in parallel. The tyre company states that an Accredited Social Healthcare Activist (ASHA) worker is allocated for every 1,000 families, and access to these families was only done by walking the distance. With Two Wheels of Hope, they are now able to reach out to the families well in time, as per Bridgestone India.

Bridgestone India further claims that the first runner up was Nav Bharat Jagriti Kendra (NBJK), Hazaribagh, Jharkhand for its initiatives on restoring eyesight, free of cost, for rural, underprivileged citizens, with avoidable blindness – thus, restoring their mobility, social life and livelihood.

The second runner up was the Centre for Rural Development, Guwahati, Assam, for its project “Rickshaw Bank”. According to Bridgestone India, this project provides a means of self-employment to rickshaw pullers by offering a “rent-to-own” financing option to purchase an innovative, newly-designed rickshaw, DIP-BAHAN (originally designed by the Indian Institute of Technology, Guwahati). DIP-BAHAN is lighter in weight, has an improved centre of gravity, contains more luggage space and has a canopy to cover both puller and passengers.

The jury and felicitation
Bridgestone India states that the jury comprised Dr Sudha Kothari, Founder and Managing Trustee, Chaitanya; Arindam Lahiri, CEO at Automotive Skills Development Council – India; Prashant Ranjan Verma, General Secretary, National Association for the Blind; and Dr Lidwin Dias, Principal, College of Social Work, Nirmala Niketan, Mumbai. Bridgestone India was represented on the jury by Apurv Choubey, Chief Human Resource Officer and Rajarshi Moitra Chief Commercial Officer.

The awardees were felicitated at the event attended by industrialist, philanthropist, humanitarian, Lila Poonawalla, as the Chief Guest, and Shankar Venkateshwaran, renowned expert on ESG and responsible business, as the keynote speaker, among other dignitaries from corporates, NGOs and the government and local administration, as per Bridgestone India.

Apollo Tyres Ltd has secured a one-season shirt-sleeve sponsorship agreement with AS Monaco, one of French football's most successful clubs, to increase awareness for its premium Vredestein brand.

This partnership will leverage Ligue 1's ranking as the fifth most watched football league in the world to raise awareness of Vredestein's award-winning products among a large audience in France and abroad. On November 22, AS Monaco's home league game against Brest will have the new sleeve branding for the first time. The Vredestein brand will be heavily promoted at Stade Louis-II for the 2024–2025 season, including on player sleeves and LED screens around the field. Exclusive social media initiatives will further help make the brand prominent, reaching a large and interested audience.

Yves Pouliquen, Vice President – Commercial, Europe, Apollo Tyres, said, “This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season.”

Thibaut Chatelard, Marketing and Revenue Director, AS Monaco, said: “We are delighted to welcome Apollo Tyres and its Vredestein brand to the family of AS Monaco partners. This collaboration makes sense in view of the values we share, such as the constant pursuit of performance and excellence. There’s no doubt that this new support will be precious for the rest of our season, which promises to be thrilling.”

Nexen Tire, a leading global tyre manufacturer, has launched the Nexen N´Blue S tyre, adding to its range of summer tyres and providing drivers with advanced safety, energy efficiency and superior driving stability in wet and dry conditions.

Developed using highly dispersed silica and equipped with an optimised structural design, the Nexen N´Blue S tyre provides reduced road noise and improved driving stability. The tyre features an innovative tread compound, formulated with hydrophilic fillers and microstructure-controlled polymers, and provides lower rolling resistance and exceptional dry and wet grip. The tyre also excelled in test results by demonstrating an 11 percent improvement in wet braking distance compared to its predecessor.

Apart from providing excellent performance, the Nexen  N´Blue S also scores high on the sustainability index. The tyre provides an eco-friendly solution for environmentally conscious drivers by minimising fuel consumption and CO2 emissions. The Nexen N´Blue S summer tyre is available in 58 sizes, which makes it compatible with different types of vehicles.

Kumho Tire Vietnam Co., Ltd. is all set to expand its investment project in Binh Duong province of Vietnam, with the phase 3 of expansion commencing in early 2025. This was discussed at a recent meeting between Vo Van Minh, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee (PPC), and Kim Hyun Ho, General Director of Kumho Tire Vietnam Co., Ltd.

The meeting was held on 13 November at the Administrative Centre of Binh Duong province, as per an official statement. Apart from the company’s investment till date and the planned investment for phase 3, the two also discussed about the challenges and obstacles regarding procedures and processes to have more land funds to expand the manufacturing plant, along with taking measures to tackle the obstacles. Kim Hyun Ho also conveyed to the PPC Chairman that Kumho Tire Vietnam Co., Ltd. belongs to South Korea's Kumho Tire Group and is currently ranked 10th in the car tyre manufacturing industry.

The company had invested in a tyre manufacturing plant in My Phuoc 3 Industrial Park in 2007 with a total initial investment of USD 308 million, which was supplemented by another USD 300 million in 2021. This extended the factory scale to six hectares and increased the production capacity to 12.5 million tyres annually. With the expansion in early 2025, the company will raise its total investment to USD 908 million and increase the factory's production capacity to 17 million tyres annually. The expanded capacity is expected to be operational by early 2026.

Yokohama-ATG, a leading manufacturer of all-terrain and off-the-road tyres, has expanded its Galaxy MFS 101 SDS range of forklift tyres with the launch of white, non-marking tyres.

The Galaxy MFS 101 SDS range consists of puncture-proof SDS tyres with extended wear limits designed for high-intensity working shifts and long durability. These are premium, solid rubber tyres developed for tough demands, a long service life and high driving comfort. The addition of white, non-marking tyres is specifically aimed at clean working environments.

Marked by a 3-stage construction process, the forklift tyres feature reduced heat build-up, effective shock absorption and minimised vibrations. The pattern design guarantees a smooth ride and good steerability thanks to its continuous centre lug and circumferential grooves. Furthermore, the flat walls and wide flat profile offer excellent stability when using a forklift for vertical stacking. The tyres are also equipped with anti-slip steel beads for improved rim fitment

In a case study on a CAT 2.5-tonne forklift that was used for handling heavy pallets on asphalt, the Galaxy MFS 101 SDS outshone the competitors with impressive performance. The tyre delivered an approximate 900 working hours before replacement against competitors’ 500 working hours.