Bridgestone India announced the winners of the second edition of the Mobility Social Impact Awards on Monday. These awards identify, recognise and promote mobility innovations through advanced technologies and solutions in the field of social advancement.

The awards have three focus areas – Accessible, Safe and Smart mobility solutions, claims Bridgestone India. The first is innovative ideas that provide better accessibility to healthcare and nutrition, livelihoods, education and social inclusion is one area. The second is to assess safe mobility solutions that enhance safety and inclusion, bridging the present gender gap, disaster mitigation and increase road safety, states Bridgestone India. And the third is smart mobility solutions that yield a positive social impact, eliminating poverty, promoting biodiversity conservation and developing our rural communities.

The winners took home a total price money of INR three million in the three categories.

Sharing his views, Parag Satpute, Managing Director, Bridgestone India, said, “Bridgestone aims to positively impact the way people live, move, work and play. Mobility plays a key role in a nation’s development and thereby, has a significant impact on society. With these awards, we aim to recognise those who employ sustainable mobility solutions in the service of communities, thereby improving the quality of life. Being a global leader in mobility solutions, we understand what it takes to create innovative solutions and simultaneously aid to the needs of diverse communities. The winners of Bridgestone Mobility Social Impact Awards are a testament to this and we are honoured to recognise such innovators.”

The winners
As per Bridgestone India, Mentors Foundation, Tasgaon, Maharashtra was the winner for the “Two Wheels of Hope - Bicycle Bank project”, This project has been developed to solve distance and mobility challenges faced by girl students in rural areas to reach schools. Also, the project solved the problem of access to healthcare services in parallel. The tyre company states that an Accredited Social Healthcare Activist (ASHA) worker is allocated for every 1,000 families, and access to these families was only done by walking the distance. With Two Wheels of Hope, they are now able to reach out to the families well in time, as per Bridgestone India.

Bridgestone India further claims that the first runner up was Nav Bharat Jagriti Kendra (NBJK), Hazaribagh, Jharkhand for its initiatives on restoring eyesight, free of cost, for rural, underprivileged citizens, with avoidable blindness – thus, restoring their mobility, social life and livelihood.

The second runner up was the Centre for Rural Development, Guwahati, Assam, for its project “Rickshaw Bank”. According to Bridgestone India, this project provides a means of self-employment to rickshaw pullers by offering a “rent-to-own” financing option to purchase an innovative, newly-designed rickshaw, DIP-BAHAN (originally designed by the Indian Institute of Technology, Guwahati). DIP-BAHAN is lighter in weight, has an improved centre of gravity, contains more luggage space and has a canopy to cover both puller and passengers.

The jury and felicitation
Bridgestone India states that the jury comprised Dr Sudha Kothari, Founder and Managing Trustee, Chaitanya; Arindam Lahiri, CEO at Automotive Skills Development Council – India; Prashant Ranjan Verma, General Secretary, National Association for the Blind; and Dr Lidwin Dias, Principal, College of Social Work, Nirmala Niketan, Mumbai. Bridgestone India was represented on the jury by Apurv Choubey, Chief Human Resource Officer and Rajarshi Moitra Chief Commercial Officer.

The awardees were felicitated at the event attended by industrialist, philanthropist, humanitarian, Lila Poonawalla, as the Chief Guest, and Shankar Venkateshwaran, renowned expert on ESG and responsible business, as the keynote speaker, among other dignitaries from corporates, NGOs and the government and local administration, as per Bridgestone India.

Bridgestone will supply tailored-made tyres for Lamborghini’s Huracán STO, which will be launched in 2021.

Bridgestone ensured the high-performance tyre can maximise the Huracán STO’s traction, handling, control, and extreme overall performance.

Key to the tyre’s success in maximising the super sports car’s performance is the combination of pattern and cavity design. The Potenza tyres apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering.

As well as the road-focused, custom-developed Potenza fitment, Bridgestone will also be providing a track-oriented, road-homologated version of the tyre that applies “race” technologies to maximise the vehicle’s track performance, especially in dry conditions.

Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA, said, “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tyre that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tyre. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”

Hankook, one of the major global tyre brands, has started testing and development operations at its new ultra modern facility in Spain.

The testing facility has been set up on the premises of the Applus+ IDIADA Group and can also cater to European premium car manufacturers that have their own demanding tyre tests. The facility is completely automated and will host a 20-member team from the Spanish testing centre, which is affiliated to the Hankook Europe Technical Centre.

Klaus Krause, Head of European Research and Development Centre, said, "With the further expansion of our testing capacities in Spain, we are reaching the next level together with our local partner Applus+ IDIADA."

He also added, "We are confident that the newly installed testing facilities in particular will significantly improve our efforts to provide the best tyre testing conditions and services to our employees and customers. In addition, we will also be able to conduct significantly more tests on site." (TT)

ASCENSO introduced a construction tyre - BLB 730- which is used for boom lift vehicles used in construction and other industries. It comes with several features that cater to the unique needs of aerial lifting equipment.

The BLB 730 tyre is available in different sizes to fit various boom lift vehicles. This range of sizes provides versatility and compatibility with different types of aerial lift work platforms.

“ASCENSO's BLB 730 tyre is a significant advancement in specialised equipment for the construction industry. It focuses on load capacity, stability, traction, and durability to improve the performance and safety of boom lift vehicles. Whether working at heights or manoeuvring on tough terrains, this tyre offers reliability and durability for efficient operations,” said the company in a statement.

The BLB 730 tyre is built to handle heavy loads and stabilise boom lift vehicles. It has solid lugs and a more extended shoulder design, which ensures good traction and prevents slipping during operation. This is important for safely carrying heavy weights at high elevations. ASCENSO has used a special rubber compound in making the BLB 730 tyre, making it durable and long-lasting, resulting in less downtime and more productivity on construction sites.

To make the tyre even better, the company has optimised its inner volume to reduce tyre fill consumption, reducing the risk of tyre punctures, minimising the need for maintenance, and keep the vehicles running smoothly.

Falken Tyre Europe is an official IHF Men's World Championship 2023 partner for the upcoming tournament, the company has announced. The tournament is taking place at nine venues in Sweden and Poland from 11-29 January, 2023. Falken Tyre claims that the partnership was organised by the sports marketing agency SPORTFIVE. SPORTFIVE is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

Falken Tyre claims that this is its second agreement with the International Handball Federation. In addition to title and logo rights (Official IHF Men's World Championship 2023 Partner), the company has also secured advertising rights, including the Falken logo in each goal and centre circle of the courts, as well as the presence of Falken branding in the official tournament social media communications and print materials. According to Falken Tyre, this is complemented by 30-second video ads that will be shown on the big screens in the nine sports halls before the start of each match and at half-time.

Sharing his views, Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, said, “With Falken, the IHF World Handball Championships have secured a great partner who is positioned with far-reaching influence in the relevant core markets. We are delighted to have been able to bring two global partners together for one of the most exciting sporting events of next year.”

Markus Bögner, COO and President of Falken Tyre Europe GmbH, explained, “Handball isn’t just of great importance in Europe, but all over the world, which has led us to partake in this top-level tournament once again. The fact that the international tournament is taking place in countries that are among our core markets is another great reason for our involvement. We can also look back on a long partnership with our colleagues at SPORTFIVE, who always offers us excellent opportunities that are an excellent fit for the Falken brand, which stands for enthusiasm, performance and achievement.”