Bridgestone India, a subsidiary of the Japanese tyre giant Bridgestone Corporation, hosted a three-day sustainability campaign from June 19th to 21st to engage employees and local communities near its manufacturing sites in Pune and Indore.

The campaign aligns with Bridgestone's global "3.0 Journey" strategy, which emphasises sustainability as a core social and customer value creation principle. Bridgestone India actively integrates sustainability into its operations, and this campaign served as a key initiative to engage stakeholders.

Employee engagement and community outreach

The event included a World Yoga Day celebration with employee participation at both plant locations.

“Our sustainability journey continues to be driven by our commitment to deliver social and customer value. Globally, by 2023, we reduced our CO2 emissions by approximately 50%, ensuring that we stay on track to achieve carbon neutrality by 2050. We have also initiated efforts to realise green and smart factories, making our plants smarter and more sustainable. Bridgestone has recently brought to India its global proprietary ENLITEN Technology, enabling ultimate customisation, which can also provide better rolling resistance when the tyres are being driven, leading to lower CO2 emissions. Additionally, we are advancing initiatives for Scope 3, such as reinforcing supplier engagement. The Sustainability Campaign 2024 further underlines our focus to maximise the impact and encourage participation from all our stakeholders,” said Hiroshi Yoshizane, Managing Director, Bridgestone India. 

SJR Kutty, Vice President and Chief Sustainability Officer of Tata Motors, led a session on sustainability awareness. He emphasised the need for collaboration within the automotive supply chain to achieve a sustainable future.

The campaign encouraged employees to share ideas for integrating sustainability into their daily lives, with awards presented for the best suggestions. A cornerstone of the initiative was waste management, with employees donating old clothes for recycling into bags by women empowered through Bridgestone's "Swayamsidhha" CSR project. Local communities also participated in a clean-up drive around the manufacturing sites.

Bridgestone's sustainability achievements

Bridgestone's Pune plant, which produces over four million tyres annually, has achieved carbon neutrality for 2022. The facility has reduced its total carbon footprint by 94 percent through various measures, including a 5 MW solar power generation capacity and a carbon-neutral biomass boiler using agricultural waste.

Bridgestone India has planted over 3,500 saplings at its Pune and Indore plants, which also house butterfly gardens, fostering biodiversity.

This campaign demonstrates Bridgestone India's commitment to sustainability and its efforts to engage employees and communities in achieving a greener future.

Bridgestone will supply tailored-made tyres for Lamborghini’s Huracán STO, which will be launched in 2021.

Bridgestone ensured the high-performance tyre can maximise the Huracán STO’s traction, handling, control, and extreme overall performance.

Key to the tyre’s success in maximising the super sports car’s performance is the combination of pattern and cavity design. The Potenza tyres apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering.

As well as the road-focused, custom-developed Potenza fitment, Bridgestone will also be providing a track-oriented, road-homologated version of the tyre that applies “race” technologies to maximise the vehicle’s track performance, especially in dry conditions.

Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA, said, “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tyre that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tyre. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”

Hankook, one of the major global tyre brands, has started testing and development operations at its new ultra modern facility in Spain.

The testing facility has been set up on the premises of the Applus+ IDIADA Group and can also cater to European premium car manufacturers that have their own demanding tyre tests. The facility is completely automated and will host a 20-member team from the Spanish testing centre, which is affiliated to the Hankook Europe Technical Centre.

Klaus Krause, Head of European Research and Development Centre, said, "With the further expansion of our testing capacities in Spain, we are reaching the next level together with our local partner Applus+ IDIADA."

He also added, "We are confident that the newly installed testing facilities in particular will significantly improve our efforts to provide the best tyre testing conditions and services to our employees and customers. In addition, we will also be able to conduct significantly more tests on site." (TT)

ASCENSO introduced a construction tyre - BLB 730- which is used for boom lift vehicles used in construction and other industries. It comes with several features that cater to the unique needs of aerial lifting equipment.

The BLB 730 tyre is available in different sizes to fit various boom lift vehicles. This range of sizes provides versatility and compatibility with different types of aerial lift work platforms.

“ASCENSO's BLB 730 tyre is a significant advancement in specialised equipment for the construction industry. It focuses on load capacity, stability, traction, and durability to improve the performance and safety of boom lift vehicles. Whether working at heights or manoeuvring on tough terrains, this tyre offers reliability and durability for efficient operations,” said the company in a statement.

The BLB 730 tyre is built to handle heavy loads and stabilise boom lift vehicles. It has solid lugs and a more extended shoulder design, which ensures good traction and prevents slipping during operation. This is important for safely carrying heavy weights at high elevations. ASCENSO has used a special rubber compound in making the BLB 730 tyre, making it durable and long-lasting, resulting in less downtime and more productivity on construction sites.

To make the tyre even better, the company has optimised its inner volume to reduce tyre fill consumption, reducing the risk of tyre punctures, minimising the need for maintenance, and keep the vehicles running smoothly.

Falken Tyre Europe is an official IHF Men's World Championship 2023 partner for the upcoming tournament, the company has announced. The tournament is taking place at nine venues in Sweden and Poland from 11-29 January, 2023. Falken Tyre claims that the partnership was organised by the sports marketing agency SPORTFIVE. SPORTFIVE is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

Falken Tyre claims that this is its second agreement with the International Handball Federation. In addition to title and logo rights (Official IHF Men's World Championship 2023 Partner), the company has also secured advertising rights, including the Falken logo in each goal and centre circle of the courts, as well as the presence of Falken branding in the official tournament social media communications and print materials. According to Falken Tyre, this is complemented by 30-second video ads that will be shown on the big screens in the nine sports halls before the start of each match and at half-time.

Sharing his views, Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, said, “With Falken, the IHF World Handball Championships have secured a great partner who is positioned with far-reaching influence in the relevant core markets. We are delighted to have been able to bring two global partners together for one of the most exciting sporting events of next year.”

Markus Bögner, COO and President of Falken Tyre Europe GmbH, explained, “Handball isn’t just of great importance in Europe, but all over the world, which has led us to partake in this top-level tournament once again. The fact that the international tournament is taking place in countries that are among our core markets is another great reason for our involvement. We can also look back on a long partnership with our colleagues at SPORTFIVE, who always offers us excellent opportunities that are an excellent fit for the Falken brand, which stands for enthusiasm, performance and achievement.”