Bridgestone Joins Teledyne Lunar Terrain Vehicle Development Team

ATMA BRINGS TYRE SAFETY IN FOCUS

Teledyne Brown Engineering recently announced that Bridgestone Corporation will be joining its team, looking to design and build the crewed lunar terrain vehicle (LTV) for NASA, in order to support future exploration on the moon. Teledyne Brown Engineering provides innovative systems engineering, integration, operations and manufacturing solutions for defence, space, marine and energy applications.

According to Bridgestone, it has signed an exclusive teaming agreement with the Teledyne Team to provide lunar tyres for the NASA LTV program. As NASA's mission is to reach new territory in space development, there is a need for a crewed and autonomous vehicle to navigate unexplored areas on the moon, and the LTV will be expected to endure extreme temperatures and harsh environments over long periods of time to support crew mobility and research efforts, claims the tyre company.

"This partnership helps further solidify the strength of our team and the durable vehicle that will be a product of its collaboration," stated Scott Hall, President of Teledyne's Engineered Systems Segment, while sharing his views. He added, “The experience and reputation of Bridgestone is unparalleled and a tremendous asset for our vehicle in its journey to and on the moon's surface."

As per Bridgestone, in order to deliver the needed technology, Teledyne has built a team that includes industry champions, such as Nissan North America, Sierra Space, Textron, and now Bridgestone Corporation (a global leader in tyres and rubber).

To ensure tyre function and safety under difficult operating conditions (rocky and sandy deserts with exposure to extreme temperatures and cosmic ray radiation), Bridgestone claims that it is developing and validating metal airless tyre concepts. It is leveraging its "mastering road contact" technology, which is a core competency acquired from various experiences on roads around the world. In fact, according to Bridgestone, the tyre company embarked on a new challenge to research tyres for crewed lunar vehicles in 2019.

Putting across his thoughts on the collaboration with Teledyne Brown Engineering, Makoto Ishiyama, Executive Director – Next Generation Technology Development, Bridgestone, said, "This project is a bold new challenge for humanity, and we are honored to be joining the Teledyne Team. This project will help us fulfil the "Extension: Committed to non-stop mobility and innovation that keeps people and the world moving ahead" stated in our corporate commitment – the Bridgestone E8 Commitment. Through co-creation with new partners, the Bridgestone Group is dedicated to realising the dream of humankind with mobility innovation."

Tegeta Green Planet Explains Producer Responsibility To Future Automotive Professionals

Tegeta Green Planet Explains Producer Responsibility To Future Automotive Professionals

Tegeta Green Planet opened the Light Vehicle Diagnostics course at Tegeta Academy with a presentation for attendees aged 17 to 33. Beyond their chosen vocational field, participants learned about automotive waste management and environmental responsibility.

Shalva Akhvlediani, the organisation’s director, outlined its activities and goals while emphasising Extended Producer Responsibility. The session examined how the automotive sector connects to environmental duty and why used tyres, waste oils and automotive batteries must be collected and managed properly.

Tyre management and RECSOL featured prominently. Attendees traced a used tyre’s path from collection to recycling and learned how waste becomes a source of new resources. RECSOL, Tegeta’s tyre recycling plant, is a significant infrastructure project in used tyre recycling, processing tyres into materials for various uses and supporting circular economy principles.

A core aim is a system where waste is not an endpoint but the starting point for new resources, which requires infrastructure alongside greater public awareness and information on proper disposal. For participants, the meeting linked professional education with environmental awareness, stressing that future automotive professionals should understand this responsibility early.

Tyres Europe Joins Industry Call To Rethink CBAM Scope Extension

Tyres Europe Joins Industry Call To Rethink CBAM Scope Extension

Tyres Europe, alongside ACEA (the European Automobile Manufacturers’ Association) and CLEPA (the European Association of Automotive Suppliers), has dispatched a joint communication to EU decision-makers concerning the possible broadening of the Carbon Border Adjustment Mechanism (CBAM) to cover downstream goods. The move comes as trilogue discussions approach.

Tyre producers form part of an automotive value chain already bearing carbon-related expenses for steel and aluminium manufactured within Europe. The proposed expansion would draw additional products into the mechanism’s remit before the existing framework has demonstrated its effectiveness. Resulting costs and administrative requirements would land on downstream manufacturers, tyre makers included, with signatories cautioning that a conceptually sound regulatory effort could become an operational and financial strain.

Endorsing the mechanism’s aims, the signatories nonetheless urge a proportionate scope that shields the entire value chain from carbon leakage while preventing that risk from being pushed further downstream. They advocate extending the mechanism only where a material carbon-leakage danger is evidenced, and request that policymakers ease compliance demands, including via more fitting default values mirroring real production routes.

NEXEN TIRE Renews Zalgiris Deal, Expanding Brand Visibility Across Europe

NEXEN TIRE Renews Zalgiris Deal, Expanding Brand Visibility Across Europe

NEXEN TIRE has extended its partnership with Zalgiris, reinforcing its commitment to basketball in Europe, particularly across the Baltic region. The renewal builds on a relationship that began in 2024 and reflects the company’s broader strategy of linking its brand to performance, innovation and mobility.

The tyre maker has pursued sports partnerships as a way to connect with fans, sharing in the passion and excitement of supporting favourite teams during major matches and memorable moments. It also values the teamwork, dedication and collective achievement that define team sports, using such ties to build authentic connections and deepen engagement in key European markets. Its collaboration with clubs including Zalgiris and FC Bayern München forms part of this approach.

Under the extended agreement, NEXEN TIRE will gain greater visibility among sports fans in the region. The partnership offers branding opportunities at Zalgirio Arena, such as synchronised on-screen advertising and promotion on LED stands near the court, in a position visible on television during EuroLeague and LKL home games.

The arrangement also includes a hospitality programme allowing NEXEN TIRE to welcome guests and business partners at Zalgiris home fixtures. Through the strengthened alliance, the company aims to share its passion with more fans while raising brand awareness across the region.

Ricky Lee, Managing Director, NEXEN TIRE Poland, said, “Our cooperation with Zalgiris has developed positively since 2024, and we are pleased to extend and strengthen this partnership. Basketball has a particularly strong following in the Baltic region, making Zalgiris an important partner as we continue to grow our presence and engage with fans. We look forward to supporting the team throughout the season and doing our best to create positive experiences for both the players and their passionate fans.”

Paulius Jankunas, President, Zalgiris, said, “We are delighted to continue our cooperation with NEXEN TIRE and build on the partnership we started two years ago. NEXEN TIRE brings extensive experience in sports marketing, and we are proud to work together on creating meaningful projects and experiences for our fans. We look forward to another successful period of cooperation and to welcoming NEXEN TIRE’s guests and partners to our games and events.”

TBC Corporation Expands Multi-Mile Tyres Portfolio With Four New Lines

TBC Corporation Expands Multi-Mile Tyres Portfolio With Four New Lines

TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, has widened its tyre portfolio through the addition of four new lines under the Multi-Mile Tyres banner. Serving as a value step-up brand, Multi-Mile gives dealers a strong mix of broader product coverage and improved consumer advantages crafted to drive better retail margins, helping retailers offer greater value while lifting profitability. With this expansion, the portfolio now reaches over 85 percent of the vehicle market, offering dealers more ways to satisfy customer demand.

Among the additions are tyres built for rugged and mud terrain use, boasting self-cleaning treads that push out mud and stones alongside dependable traction both on and off the road. Also joining the range are commercial and C-metric speciality tyres tailored to heavy-duty regional and long-haul trucks, together with all-weather tyres that hold the 3-Peak Mountain Snowflake severe snow rating and are made for high mileage and consistent year-round use.

A prominent name in the replacement tyre segment, Multi-Mile carries cutting-edge touring, high-performance and broad-line tyres suited to passenger cars, light trucks and SUVs. Meanwhile, the upgraded Mile After Mile Protection Plan warranty now delivers broader coverage, adding three-year roadside assistance, a three-year road hazard protection plan and a 60-day ride guarantee on top of its extensive treadwear warranties.

Rachel Tibor, Chief Marketing Officer, TBC Wholesale, said, “For more than 70 years, Multi-Mile products have offered cost-efficient, reliable and durable tyre options that enhance safety and performance. With this expanded portfolio, Multi-Mile strengthens its position as a value step-up brand, giving dealers more opportunities to meet evolving consumer needs while offering a product mix designed to support stronger retail margins. We’re continuing our longstanding tradition of supplying the right products at the right time for every type of vehicle and application.”