CEAT Acquires Michelin’s Camso Brand Off-Highway Tyres And Tracks Business For $225 Million

CEAT Acquires Michelin’s Camso Brand Off-Highway Tyres And Tracks Business For $225 Million

CEAT, one of India’s leading tyre companies making passenger car, two-wheeler, truck and bus, light commercial and off-highway tyres, has entered into a definitive agreement with Michelin to acquire its Camso brand off-highway construction equipment bias tyre and tracks business.

The deal, valued at around USD 225 million in cash, will comprise the business with revenues of over USD 213 million for fiscal year 2023, as well as global ownership of the Camso brand and two cutting-edge production facilities in Sri Lanka. The deal will be subject to regulatory clearance from the appropriate authorities.

The agreement includes the permanent assignment of the Camso brand to CEAT across all categories following a three-year licensing period. This will enable CEAT to broaden its product line in the high-margin off-highway tyres (OHT) and tracks segments, which include material handling tyres, power sports tracks, harvester tyres and agriculture tyres. Furthermore, it would provide CEAT with access to a worldwide clientele that includes more than 40 international OEMs and premium international OHT distributors. This deal also marks Michelin’s exit from the compact line bias tyres and construction tracks business.

Anant Goenka, Vice Chairman, RPG Enterprises, said, “This acquisition has significant strategic consequence for CEAT as it catalyses the company’s journey towards being a leading tyre maker globally. Camso is an industry leading brand in the Off-Highway Tyre market built through many years of investment in creating product superiority and manufacturing excellence, nurtured through the Michelin parentage. Most importantly, we found a great cultural alignment between Camso and CEAT because of our TQM way of working.”

Arnab Banerjee, MD & CEO, CEAT, said, “The Camso brand is an excellent fit with the growth strategy of CEAT’s Off-Highway Tyre business, thereby improving our margin profile. Access to the most premium customers, a high-quality brand and a qualified global workforce is what excites us the most about this acquisition. The track segment is a technologically superior segment with a limited number of global players. We also found high synergies between the two brands, CEAT and Camso, and are confident that both will benefit tremendously from their complementary capabilities and positioning.”

Nour Bouhassoun, Senior Vice President, Beyond Road Business Line, Michelin, said, “Michelin firmly believes that CEAT is the right fit to carry on our bias tyres and tracks for compact construction equipment business. Both our companies are fully committed to ensuring a smooth transition for our employees and business continuity for our customers and suppliers. With this operation, Michelin is continuing to reshape its Beyond Road business, in line with the Group's sustainable growth strategy.”

Comments (0)

ADD COMMENT

    Westlake Intros CB740 E4 Tyre For ADTs At BAUMA 2025

    Westlake Intros CB740 E4 Tyre For ADTs At BAUMA 2025

    Westlake has introduced the 29.5R25 CB740 E4 off-the-road (OTR) tyre at the ongoing BAUMA 2025 in Munich, Germany. The tyre is specifically designed for articulated dump trucks (ADTs).

    The CB740's tread depth is 17 percent deeper than the TRA's (Tyre and Rim Association) standard E-4 pattern, according to ZC Rubber, the brand owner of Westlake Tyre. The goal of this design is to give fleets working in demanding mining and construction situations a longer service life. To increase load-bearing capability and heat resistance, the tyre has a multi-layer steel belt design. Increased resistance to cuts, punctures and uneven wear is another benefit of the improved structure.

    The wide block tread design of the CB740 E4 is intended to increase vehicle stability and ground contact on difficult construction sites. Additionally, the self-cleaning tread design is meant to lessen stone retention, which will help to shorten maintenance intervals.

    Comments (0)

    ADD COMMENT

      Giti Tire Launches RFID-Enabled EVO Series TBR Tyres

      Giti Tire Launches RFID-Enabled EVO Series TBR Tyres

      Singapore-based global tyre maker Giti Tire has officially launched the Giti GSR237EVO and Giti GDR675EVO tyres under its new RFID-enabled EVO series of truck and bus tyres. The series, aimed at regional transport operators seeking fuel savings and environmental benefits, is part of the company’s Combi Road portfolio and complements the Eco Road range, which focuses on long-haul operations.

      The new EVO series, which was developed at Giti Tyre's European R&D Centre in Hannover, Germany, is intended to provide lower Rolling Resistance Coefficients (RRC) for improved fuel efficiency and lower emissions. The former GSR237's C-grade RRC has been upgraded to a B-grade RRC in the GSR237EVO. It is available in sizes 315/70R22.5, 385/55R22.5 and 385/65R22.5. Additionally, the GDR675EVO drive tyre is upgraded from the previous GDR675 model to a C-grade RRC. It is now offered in 315/70R22.5. Both tyres provide quieter driving according to their A-grade exterior noise ratings.

      Digital tracking of the tyre's full lifespan, from production to fleet usage, retreading and final disposal, is made possible by the incorporated RFID chips. Fleets may manage performance data and meet sustainability targets with the help of this digital traceability. By lowering hysteresis, the new internal compound technology and improved tyre curing procedures increase wear resistance and tyre longevity. This improves the tyre's retreading capability, which is a crucial aspect for fleet managers trying to keep long-term running expenses under control.

      Antonio Palummo, Senior Manager – TBR, Giti Tire, said, “We are excited to bring the EVO series to the market, offering a clear performance advantage across key areas for regional fleet use. With lower rolling resistance, quieter performance and advanced lifecycle tracking, the GSR237EVO and GDR675EVO tyres help fleet managers identify energy-efficient options that perform across diverse driving conditions.”

      Comments (0)

      ADD COMMENT

        Apollo Tyres Launches Expanded AWE 723+ Excavator Tyre Range At Bauma 2025

        Apollo Tyres Launches Expanded AWE 723+ Excavator Tyre Range At Bauma 2025

        Apollo Tyres has launched three new sizes for its AWE 723+ excavator tyre range at the ongoing Bauma 2025, Europe’s largest event dedicated to construction and industrial machinery, in Munich, Germany. The extended range will now cover machines from six to 26 tonnes.

        Engineered to provide improved stability, traction and wear resistance under difficult working circumstances, the AWE 723+ is intended for heavy-duty excavator operations. The range now provides operators operating on a range of job locations with more options thanks to this size extension. As infrastructure and construction projects continue to expand throughout Europe and beyond, the new range seeks to satisfy the rising need for dependable and long-lasting off-highway tyres, said the company. More and more excavator operators are looking for tyres that offer consistent performance and a longer lifespan while handling a variety of terrain. According to the business, the increased AWE 723+ range demonstrates its continued dedication to providing machine operators with tyre options appropriate for changing on-site difficulties.

        Benoit Rivallant, Chief Commercial Officer, Apollo Tyres Ltd, said, "We’ve just introduced a 3-size range for the Apollo AWE 723+, our unique excavator tyre solution, now fitting machines from six to 26 tonnes. It’s a major step forward for us, and one I’ve been genuinely excited to share."

        Comments (0)

        ADD COMMENT

          NEXEN TIRE Establishes Winter Tire Testing Center in Finland

          NEXEN TIRE Establishes Winter Tire Testing Center in Finland

          South Korean tyremaker NEXEN TIRE has established a dedicated winter tyre testing center at UTAC’s proving ground in Ivalo, Finland, to strengthen its winter tyre research capabilities.

          The new facility, located 300 kilometres north of the Arctic Circle, features research and development offices, workshops, and snow and ice tracks spanning an area equivalent to 20 football fields, with test tracks approximately 2,000 metres in length.

          The centre will extend NEXEN’s winter tyre testing period from one month to four months annually, allowing for more thorough tyre performance testing in extreme winter conditions.

          “As winter tire standards continue to strengthen, this investment is a crucial step to secure our technological competitiveness,” said Travis Kang, Global CEO of NEXEN TIRE. “The testing centre will not only reduce our development periods but also enhance the performance of our winter tyres through core technology research, reinforcing our presence in key markets while laying the groundwork for future growth in global markets."

          The facility will conduct tests for the Three-Peak Mountain Snowflake (3PMSF) certification, the European standard for winter tyres. This could potentially bolster NEXEN’s position in the European market.

          UTAC, Europe’s leading automotive testing company, will oversee the construction and operation of the centre, which is expected to begin entire operations in December 2025.

          “We are delighted to welcome NEXEN TIRE to have their own establishment at our Finnish proving ground,” said Connor McCormack, CEO of UTAC. “We have a long-lasting partnership now, and we are proud to support the development work of NEXEN TIRE and their participation in leading mobility towards a safer future.”

          NEXEN TIRE also operates winter testing facilities in Taebaek, South Korea, and Wanaka, New Zealand, allowing year-round testing under various winter conditions.

          The company supplies its winter tyre model, "WINGUARD SPORT 2," as original equipment to premium vehicle brands.

          Comments (0)

          ADD COMMENT