Rubber certainly has its role to play in forest landscapes across the world, with natural rubber plantations having risen as a substantial basis of deforestation. One element that addresses deforestation concerns is the correct certification of rubber – be it natural or synthetic. International Sustainability & Carbon Certification (ISCC), a globally leading certification system, works with the objective of providing sustainability solutions for fully traceable and deforestation-free supply chains, inter alia involving the rubber industry. ISCC was one of the presenters at the Tire Technology Expo 2022 at Hannover, Germany, and Dr Jan M Henke, Director, ISCC, threw light on the nitty-gritty of certifications in the rubber industry, their clients in the tyre and rubber industry and more, in an interaction with Tyre Trends.

Can you tell us about your global sustainability scheme?
Our global sustainability and carbon certification scheme has certified companies in more than 100 countries. We certify entire supply chains from farms to plantations and forestry, and also the point of origin of waste and residues, biogenic and fossil waste. This is also covering rubber and natural rubber. Moreover, we cover biogenic waste and residues, including fossil waste, like carbon black, which is, again, used in the rubber industry. We also certify pyrolysis, where recycled mixed plastic waste can help produce synthetic rubber out of the pyrolysis oil. And we certify the entire supply chain, sustainability of raw material.

What is Meo’s role?
Meo initiated ISCC in a multi-stakeholder process a long time ago. It once was a Meo project and went on to become an operations and certification scheme. It was even recognised by the European Commission and some other authorities. It later got segregated from Meo, and ISCC is governed by the ISCC Association with more than 200 members.

So, what role does Meo play in this in case of certification?
Certification is always by independent, third-party certification bodies. ISCC is the standard development. Today’s ISCC was once a project of Meo. It then went on to become independent and operational, and was no longer a project but an individual entity running and further developing and improving the certification scheme.

The operations of the certification system, database, registration, qualification, training programme, integrity programme, the website and all the day-to-day business is done by ISCC. We are currently incorporating 45 certification bodies that are actually doing the on-site audits based on the ISCC standard.

Is ISCC recognised by the European Union?
Yes, it is being used in many sectors, like in bio energy, bio fuel, renewable transport fuels etc. In fact, ISCC is also recognised by the European Commission and by companies based on their sustainability standards and different industry initiatives.

Hence, ISCC is active on a really broad scale, covering different types of raw materials, natural rubber being one of them. We are also covering waste and residues for pyrolysis and their outputs. We then go to all the different end markets, which can be polymers, rubber, tyres, packaging, all types of plastic products, bio energy or any type of renewable fuels, aviation fuels, maritime fuels etc. This is global and is being used in more than 100 countries.

Tyre companies are talking about sustainability, but the larger part of the industry is of small stakeholders, especially in the natural rubber segment, where traceability and accountability are the main issues. How do you see this?
That’s a big challenge, especially in rubber production. At the cultivation level, there are a lot of small holders. There also exist large plantations that are easier to implement and certify. However, it’s definitely a bigger challenge with the small holders; it always depends on how well they are organised, whether there are certain structures, cooperatives or some central units.

Can you tell us about the certification of natural rubber?
The certification of natural rubber is definitely possible. Palm oil is maybe another example where the setup is quite similar sometimes. Also, with respect to the small holders, sometimes the companies are the same. Furthermore, we are very active in the palm oil sector with ISCC. We now also see a demand for natural rubber sustainability certification.

Is there a different process for getting certified in the rubber industry or is it a standard process?
It’s a standard process. It works on plantation. In fact, it works more or less the same as for palm plantations. But you certainly need to make sure that all the small holders reach a certain level, which is difficult. So starting out, bigger plantations may be easier because it’s easier for them to properly prepare for the certification audits. And then, you need to involve more farmers, step by step.

Who decides the standard process to get the certifications?
ISCC develops the standards and the requirements in the multi-stakeholder process. It then comes down to a company saying that it wants to become certified, use ISCC and also make certain claims and communications to its customers and stakeholders. They then reach out to a certification body, that is cooperating with ISCC. Following this, the certification body will do the audit on site – the third-party auditor will also make a decision on the issuance of the certificate.

Can tyre manufacturers get different certifications? For instance, one for natural rubber and another one for synthetic rubber? Or do they get one for all?
If tyre manufacturers source raw material for manufacturing from natural rubber but also synthetic rubber and everything under ISCC, then it’s one audit. Then the auditor would look into aspects of the volume of natural rubber being used that has been certified, although upstream. If one buys from certified suppliers and if the same auditors check, then aspects like the share of the certified synthetic rubber being used, the share of carbon black, etc. are taken into account. And finally, everything can be put together and a certain claim can be made.

Can tyre companies get a separate certificate for natural rubber?
Yes, they can. They can have separate certificates for natural and synthetic rubber both, or even of everything together. As for the final tyre, let’s say, if it’s 20 percent natural rubber and 20 percent synthetic rubber (40 percent of the tyre), then they can make certain sustainability claims on use of sustainable, circular materials etc.

What is the value of a certification?
It’s no deforestation – that’s key when it comes to natural rubber. When you certify, ‘no deforestation’ is the core requirement and deforestation is not allowed under ISCC. It is about additional environmental and social human rights criteria. This fits fine in this part of ISCC’s sustainability standard. And then it’s certainly about traceability in the supply chain, all the way in the end to the final tyre. And if this is established, then you can certainly make claims about the rubber or the final tyre, saying that it has been sustainably produced, based on sustainably sourced raw materials etc.

Plus, if you do this in a smart way, then you can actually cover the natural and synthetic rubber. Natural rubber and synthetic rubber are both very important parts of the final tyre. Both can be covered under ISCC.

Deforestation is a big issue, mainly in Southeast Asian and African countries. How difficult is it to keep an eye on that?
It’s not always easy to handle. Deforestation is not allowed under ISCC; there is a cut-off date of January 2008. If there was deforestation after January 2008, one cannot become certified. However, replanting or a change from palm to rubber is not considered as deforestation.

For example, if you have a palm plantation and if you cut it and plant rubber after 25 years, then that’s not deforestation. That’s just normal replanting.

Also, ISCC is certainly doing assessments, supported by remote sensing. Our core principle is no deforestation, which is very important to ISCC and its stakeholders. ISCC is not just us doing the operations in Cologne; there’s the ISCC Association for the multi-stakeholder dialogue. It has over 200 members from entire supply chains, industries, plantation companies, mineral oil, chemical companies, converters etc. We also have research organisations from different regions involved. In fact, also a number of non-governmental organisations are members of the ISCC Association.

The association meets annually and makes important strategic decisions and elects the ISCC Board. Due to the representation of the research sector and non-governmental organisations, there is quite a good balance of what people want and further development.

Can you tell us about the commercial benefits involved in having a certification?
There is a big value in it. It reduces sustainability risks for companies, helps to establish monitoring, protects the license to operate and has commercial value. For example, the OEMs ask for more sustainable products or lower greenhouse gas emissions. They all have climate neutrality commitments in place and need to start delivering step-by-step now; they need to show what are the activities that they are engaged in and how those improve sustainability in the overall supply chain. Here, ISCC certification can be used.

How do you maintain transparency in certification as a third party?
There is an annual audit. The certificate is valid for one year and then there is a re-certification. The company needs to provide evidence in every re-certification that the rules are being followed. And if they are not, a renewal of the certificates is not possible.

We certainly have quality management and training for companies and the auditors as well, who conduct on-site audits. What’s more, we have our own integrity programmes, where we send out our own auditors. These auditors work for ISCC and double-check the performance of the companies and the work of third-party auditors. Therefore, this integrity programme is key. We have the website where all the certificates are being published and the entire standard is public.

Do you help companies improve their sustainability supply chain?
No, we don’t consult. At ISCC, we are not involved in supporting the companies in order to improve. We have the standard and we conduct the training for companies. The preparation for the audit is not where ISCC is involved; it’s independent from that type of work. And the certification bodies are not allowed to consult in parallel either. ISCC is the independent standard that is used to certify that companies fulfil the sustainability requirements.

What are the other segments that you cover in the tyre industry?
It’s the entire supply chain. Petrochemical industries, tyre manufacturers etc. can all be covered. This also includes everything from plantations to the end product in the tyre industry.

Which is the easiest and the toughest one to certify?
All elements of the supply chain need to be covered.

This can sometimes be a challenge in the beginning, so as to convince your suppliers and also get certified. But, in truth, we have more than 6,000 certificates under ISCC. So there are already a lot of players that have valid certificates, and now this is starting to move into the space of rubber and tyre manufacturers.

Can you tell us about your clients in the rubber and tyre industry?
We have requests from many tyre producers right now. Some producers are certified already. Plus, we have requests for carbon black and first requests for natural rubber. We see the number of requests increasing, and we do have first certificates and first registrations from tyre producers. So we expect this to rise further as the industry needs to show compliance with their sustainability and climate neutrality commitments.

We see the entire tyre industry now targeting sustainability. So how do you find more opportunities and what’s your plan to get more client support?
ISCC started to get really further engaged in the rubber and tyre industry about a year ago; the industry has started understanding the standards, participating in ISCC trainings, joining our stakeholder events etc. Therefore, step by step, they got to know ISCC better and what it could do for them. They have now even started to get involved and do certifications, including reaching out all the way to the cultivation of natural rubber.

Are you going to focus on the Asian market?
Yes. In fact, we already have a few hundred certificates in Malaysia, Indonesia and other countries in the region. These markets are truly important. Our other key markets are North America and Europe, while we are also active in Africa and South America.

We are, eventually, trying to do more and convince people to become certified, show compliance to sustainability requirements, engage in a continuous improvement approach to become more sustainable and then allow manufacturers to really make claims.  

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Apollo Tyres Ltd recently marked the seventh edition of EK NAAM, its flagship programme dedicated to recognising and uplifting women entrepreneurs from underserved communities. The initiative, launched in 2019, has evolved into a significant platform that celebrates grassroots women leaders who drive community transformation and inclusive development through their resilience and vision. By spotlighting their achievements, Apollo Tyres reinforces its commitment to fostering gender equity and enabling sustainable livelihoods.

At this year’s ceremony, eight remarkable women were honoured as EK NAAM Change Agents for their outstanding leadership and entrepreneurial spirit. The awardees included Sahida Beevi, Seemamol S, Meera Appa, Pinki Ji, Manjulaben Patel, Kavita Ji, Gohil Dakshaben and Bahamuni Kisku. Their recognition followed targeted support and collaboration between Apollo Tyres and its NGO partners, underscoring the impact of structured interventions in empowering women at the grassroots level.

The event featured notable voices who enriched the discourse on equity and inclusion. Gregor Trumel, Counsellor for Cooperation and Cultural Affairs and Director of The French Institute in India, spoke on the importance of diversity in strengthening societies and international partnerships. R Mahalakshmi, Chief Human Resources Officer at Apollo Tyres, reiterated the organisation’s dedication to inclusive growth, emphasising that supporting women entrepreneurs is essential for lasting community progress. A special interaction with Anjum Chopra, former captain of the Indian women’s cricket team, offered the audience valuable perspectives on leadership and determination.

The occasion also saw Apollo Tyres Foundation reaffirm its strategic alliance with Saral Jeevan India Foundation and Frontier Markets, aimed at expanding economic opportunities for rural women through digital platforms. Ajaita Shah, Founder and CEO of Frontier Markets, highlighted the vital role of women-led enterprises in fostering grassroots economic development. Additionally, a panel discussion titled ‘Justice in Action: Advancing Equity for Inclusive Futures’ called for moving beyond conversation to concrete systemic change, ensuring fairness and access for marginalised groups by embedding equity into policy and practice.

Through EK NAAM, Apollo Tyres continues to advance its sustainability goals in alignment with the United Nations Sustainable Development Goals, positioning women as key drivers of change and community resilience.

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Bandag has taken a significant step forward in its UK growth strategy by welcoming Scotland’s largest independent tyre retreader into its franchise network. The new partnership with Alba Tyre Management Ltd marks a pivotal moment for both companies and strengthens Bridgestone’s footprint in the region.

Based in Kilbirnie, near Glasgow, Alba was established in 2004 and has built a strong reputation as a leading supplier of premium retreaded truck tyres and new tyres across all vehicle classes. The company manages around 60,000 tyres currently in service on Scottish roads and delivers comprehensive local, national, and mobile fitting services. With 26 employees, the business now looks to expand further after becoming a Bandag Cornerstone Franchisee.

A central element of the agreement includes the installation of new retreading equipment, such as a Bandag builder machine, which is projected to boost annual production by at least 2,000 additional retread units initially. This growth in capacity is also expected to lead to job creation in the near future.

The decision to join Bandag was largely driven by the integrated offering from Bridgestone, which combines high-quality casing supply, established fleet partnerships, and advanced mounted wheel programmes. Few manufacturers can deliver such a complete package. Furthermore, Alba will implement BASys, Bridgestone’s digital tracking system, enabling full visibility of each casing throughout its lifecycle – from collection and retreading to final refitment. This end-to-end solution positions Alba for a new phase of operational growth and service excellence.

David Wilson, Operations Director, Alba, said, “This partnership gives us a full front-to-end provision of services. From premium Bridgestone casing supply to access to their new tyre range, data, fleet programmes and mounted wheel offering, it’s a complete solution. For us, we will never get into a war about price. We’re about premium quality and delivering a circular, joined-up approach for commercial fleets. With Bandag sharing our philosophy, the growth potential is huge.”

Mike Howling, Bandag Service Operations Business Partner, said, “We are overjoyed to attract Alba to Bandag, who will play a strategic role in the success of our brand for many years to come. The only limiting factor is our imagination. We wanted a footprint in Scotland, and could not wish for a better partner than ALBA. Alba has established the marketplace in Scotland, but in working together, we both believe the business can grow significantly. We can build a very strong partnership together. We have an entrepreneur in Alba and their enthusiasm and vision for the future is something that we are all extremely excited about.

“Our Bandag model is built on three pillars: premium Bridgestone casing supply, longstanding commercial fleet partnerships and a network of experienced, locally based dealers, which is where Alba comes into its own. We’re not about quantity but quality franchise partners who share our passion and ambition for the future. With Alba now firmly embedded within the network, we have a formidable presence north of the border – and our global expertise, digital traceability and premium product engineering can only provide additional strength in the months and years to come.”

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Continental has unveiled the Terra Competition, a significant new addition to its Terra tyre line and the brand's fastest gravel tyre to date. Designed to excel across mixed surfaces, this model aims to dissolve the traditional boundaries between pure road cycling and gravel exploration, catering to riders who prioritise speed and performance on diverse terrain.

The tyre features a meticulously engineered tread pattern suited for rough pavement, compacted dirt and light gravel, particularly in dry to moderately damp conditions. A nearly solid central strip ensures minimal rolling resistance for sustained speed on straights, while pronounced shoulder knobs provide reliable traction when cornering off-road. This design reflects a dual-purpose philosophy, balancing efficiency on tarmac with capability on loose surfaces.

Recognising the varied demands of gravel riding, Continental offers the Terra Competition in two distinct casing options. The Race version, paired with the Rapid compound, is tailored for those seeking maximum velocity and swift acceleration on both flats and climbs. In contrast, the Trail casing utilises the Grip compound and a sturdier single-ply construction, delivering enhanced durability, puncture resistance and ground compliance for more technical off-road sections. Both variants incorporate a textile breaker beneath the tread for added protection and feature the brand's proprietary BlackChilli rubber compound. Furthermore, both models are designed to be Tubeless Ready and compatible with hookless rims.

For the first time in the Terra series, aerodynamic efficiency was a primary development goal. The Terra Competition offers notable performance gains, including a weight reduction of up to 16 percent – with the 35-622 Race version tipping the scales at just 345 grammes – and a decrease in rolling resistance of up to 17 percent when compared to the 35-622 Terra Speed. The tyre is available in 35, 40 and 45-millimetre widths, each offered in both Race and Trail casings to suit a wide spectrum of riding styles and surfaces.

Alexander Haenke, Product Manager – MTB and Gravel, Continental Tyres, said, “We set out to create the Terra Competition for riders who don’t want to choose between road speed and off-road capability. As more riders mix surfaces and push performance, the demand for a fast, yet versatile tyre continues to grow. Terra Competition delivers that balance, combining efficiency on tarmac with the confidence needed when the route turns to gravel.”

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ZC Rubber has announced the extension and expansion of its successful partnership with the Red Bull Driftbrothers. Through this collaboration, the Chinese tyre manufacturer, under its Westlake Performance Tyres brand, serves as the official tyre and equipment partner for the renowned German motorsport team. The partnership primarily focuses on equipping the team’s fleet of BMW vehicles used in competitions, show drifts and exhibitions. This fleet now features a newly constructed BMW M2 built for the 2026 season, alongside two 1,000-horsepower BMW M4 models and a classic BMW E30 used as a show car.

Beyond vehicle supply, the partnership is deeply rooted in joint technological development. Engineers, drivers and team members from both ZC Rubber and the Red Bull Driftbrothers work closely to enhance tyre performance. Their collaborative efforts have led to the latest innovation, the improved Westlake Sport RS2. This next-generation high-performance competition tyre offers precise handling, maximum stability and consistently high-level performance across all temperatures and throughout the entire tread depth. Enthusiasts and end customers can also look forward to this product, as it will be available through ZC Rubber’s retail partners.

The 2026 season promises an extensive programme for the Red Bull Driftbrothers, featuring selected rounds of the Drift Masters European Championship and a spectacular show as part of the supporting programme at the ADAC RAVENOL 24h Nürburgring in May. Further joint appearances are planned at major industry events, including The Tire Cologne in June and the Essen Motor Show in late November, where both partners will showcase their ongoing collaboration and innovations.

Jeffrey Zhang, General Manager – International Business Department, Zhongce Rubber Group, said, “We are excited to continue our partnership with the Red Bull Driftbrothers. The experience of Elias and the constructive exchange with his team are extremely valuable for technology and the performance of our products. This is demonstrated very clearly in the development of the Westlake Sport RS2. The demanding drift sport is also an excellent platform for illustrating the performance of our tyres. We look forward to the joint events, where we intend to activate our partnership for the European market.”

Elias Hountondji, driver and engineer of the Red Bull Driftbrothers, said, “Having a reliable and high-performance tyre partner is enormously important in our sport. With ZC Rubber, we have had such a partner at our side since last year and are very pleased to continue the cooperation. Together, we have further optimised the rubber compound of the Westlake Sport RS2. The result is a high-performance tyre that we can rely on one hundred percent, even under extreme loads, to ensure that the level of grip does not drop. The fact that the tyre will soon also be available to customers makes us even more delighted.”

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