Rubber certainly has its role to play in forest landscapes across the world, with natural rubber plantations having risen as a substantial basis of deforestation. One element that addresses deforestation concerns is the correct certification of rubber – be it natural or synthetic. International Sustainability & Carbon Certification (ISCC), a globally leading certification system, works with the objective of providing sustainability solutions for fully traceable and deforestation-free supply chains, inter alia involving the rubber industry. ISCC was one of the presenters at the Tire Technology Expo 2022 at Hannover, Germany, and Dr Jan M Henke, Director, ISCC, threw light on the nitty-gritty of certifications in the rubber industry, their clients in the tyre and rubber industry and more, in an interaction with Tyre Trends.

Can you tell us about your global sustainability scheme?
Our global sustainability and carbon certification scheme has certified companies in more than 100 countries. We certify entire supply chains from farms to plantations and forestry, and also the point of origin of waste and residues, biogenic and fossil waste. This is also covering rubber and natural rubber. Moreover, we cover biogenic waste and residues, including fossil waste, like carbon black, which is, again, used in the rubber industry. We also certify pyrolysis, where recycled mixed plastic waste can help produce synthetic rubber out of the pyrolysis oil. And we certify the entire supply chain, sustainability of raw material.

What is Meo’s role?
Meo initiated ISCC in a multi-stakeholder process a long time ago. It once was a Meo project and went on to become an operations and certification scheme. It was even recognised by the European Commission and some other authorities. It later got segregated from Meo, and ISCC is governed by the ISCC Association with more than 200 members.

So, what role does Meo play in this in case of certification?
Certification is always by independent, third-party certification bodies. ISCC is the standard development. Today’s ISCC was once a project of Meo. It then went on to become independent and operational, and was no longer a project but an individual entity running and further developing and improving the certification scheme.

The operations of the certification system, database, registration, qualification, training programme, integrity programme, the website and all the day-to-day business is done by ISCC. We are currently incorporating 45 certification bodies that are actually doing the on-site audits based on the ISCC standard.

Is ISCC recognised by the European Union?
Yes, it is being used in many sectors, like in bio energy, bio fuel, renewable transport fuels etc. In fact, ISCC is also recognised by the European Commission and by companies based on their sustainability standards and different industry initiatives.

Hence, ISCC is active on a really broad scale, covering different types of raw materials, natural rubber being one of them. We are also covering waste and residues for pyrolysis and their outputs. We then go to all the different end markets, which can be polymers, rubber, tyres, packaging, all types of plastic products, bio energy or any type of renewable fuels, aviation fuels, maritime fuels etc. This is global and is being used in more than 100 countries.

Tyre companies are talking about sustainability, but the larger part of the industry is of small stakeholders, especially in the natural rubber segment, where traceability and accountability are the main issues. How do you see this?
That’s a big challenge, especially in rubber production. At the cultivation level, there are a lot of small holders. There also exist large plantations that are easier to implement and certify. However, it’s definitely a bigger challenge with the small holders; it always depends on how well they are organised, whether there are certain structures, cooperatives or some central units.

Can you tell us about the certification of natural rubber?
The certification of natural rubber is definitely possible. Palm oil is maybe another example where the setup is quite similar sometimes. Also, with respect to the small holders, sometimes the companies are the same. Furthermore, we are very active in the palm oil sector with ISCC. We now also see a demand for natural rubber sustainability certification.

Is there a different process for getting certified in the rubber industry or is it a standard process?
It’s a standard process. It works on plantation. In fact, it works more or less the same as for palm plantations. But you certainly need to make sure that all the small holders reach a certain level, which is difficult. So starting out, bigger plantations may be easier because it’s easier for them to properly prepare for the certification audits. And then, you need to involve more farmers, step by step.

Who decides the standard process to get the certifications?
ISCC develops the standards and the requirements in the multi-stakeholder process. It then comes down to a company saying that it wants to become certified, use ISCC and also make certain claims and communications to its customers and stakeholders. They then reach out to a certification body, that is cooperating with ISCC. Following this, the certification body will do the audit on site – the third-party auditor will also make a decision on the issuance of the certificate.

Can tyre manufacturers get different certifications? For instance, one for natural rubber and another one for synthetic rubber? Or do they get one for all?
If tyre manufacturers source raw material for manufacturing from natural rubber but also synthetic rubber and everything under ISCC, then it’s one audit. Then the auditor would look into aspects of the volume of natural rubber being used that has been certified, although upstream. If one buys from certified suppliers and if the same auditors check, then aspects like the share of the certified synthetic rubber being used, the share of carbon black, etc. are taken into account. And finally, everything can be put together and a certain claim can be made.

Can tyre companies get a separate certificate for natural rubber?
Yes, they can. They can have separate certificates for natural and synthetic rubber both, or even of everything together. As for the final tyre, let’s say, if it’s 20 percent natural rubber and 20 percent synthetic rubber (40 percent of the tyre), then they can make certain sustainability claims on use of sustainable, circular materials etc.

What is the value of a certification?
It’s no deforestation – that’s key when it comes to natural rubber. When you certify, ‘no deforestation’ is the core requirement and deforestation is not allowed under ISCC. It is about additional environmental and social human rights criteria. This fits fine in this part of ISCC’s sustainability standard. And then it’s certainly about traceability in the supply chain, all the way in the end to the final tyre. And if this is established, then you can certainly make claims about the rubber or the final tyre, saying that it has been sustainably produced, based on sustainably sourced raw materials etc.

Plus, if you do this in a smart way, then you can actually cover the natural and synthetic rubber. Natural rubber and synthetic rubber are both very important parts of the final tyre. Both can be covered under ISCC.

Deforestation is a big issue, mainly in Southeast Asian and African countries. How difficult is it to keep an eye on that?
It’s not always easy to handle. Deforestation is not allowed under ISCC; there is a cut-off date of January 2008. If there was deforestation after January 2008, one cannot become certified. However, replanting or a change from palm to rubber is not considered as deforestation.

For example, if you have a palm plantation and if you cut it and plant rubber after 25 years, then that’s not deforestation. That’s just normal replanting.

Also, ISCC is certainly doing assessments, supported by remote sensing. Our core principle is no deforestation, which is very important to ISCC and its stakeholders. ISCC is not just us doing the operations in Cologne; there’s the ISCC Association for the multi-stakeholder dialogue. It has over 200 members from entire supply chains, industries, plantation companies, mineral oil, chemical companies, converters etc. We also have research organisations from different regions involved. In fact, also a number of non-governmental organisations are members of the ISCC Association.

The association meets annually and makes important strategic decisions and elects the ISCC Board. Due to the representation of the research sector and non-governmental organisations, there is quite a good balance of what people want and further development.

Can you tell us about the commercial benefits involved in having a certification?
There is a big value in it. It reduces sustainability risks for companies, helps to establish monitoring, protects the license to operate and has commercial value. For example, the OEMs ask for more sustainable products or lower greenhouse gas emissions. They all have climate neutrality commitments in place and need to start delivering step-by-step now; they need to show what are the activities that they are engaged in and how those improve sustainability in the overall supply chain. Here, ISCC certification can be used.

How do you maintain transparency in certification as a third party?
There is an annual audit. The certificate is valid for one year and then there is a re-certification. The company needs to provide evidence in every re-certification that the rules are being followed. And if they are not, a renewal of the certificates is not possible.

We certainly have quality management and training for companies and the auditors as well, who conduct on-site audits. What’s more, we have our own integrity programmes, where we send out our own auditors. These auditors work for ISCC and double-check the performance of the companies and the work of third-party auditors. Therefore, this integrity programme is key. We have the website where all the certificates are being published and the entire standard is public.

Do you help companies improve their sustainability supply chain?
No, we don’t consult. At ISCC, we are not involved in supporting the companies in order to improve. We have the standard and we conduct the training for companies. The preparation for the audit is not where ISCC is involved; it’s independent from that type of work. And the certification bodies are not allowed to consult in parallel either. ISCC is the independent standard that is used to certify that companies fulfil the sustainability requirements.

What are the other segments that you cover in the tyre industry?
It’s the entire supply chain. Petrochemical industries, tyre manufacturers etc. can all be covered. This also includes everything from plantations to the end product in the tyre industry.

Which is the easiest and the toughest one to certify?
All elements of the supply chain need to be covered.

This can sometimes be a challenge in the beginning, so as to convince your suppliers and also get certified. But, in truth, we have more than 6,000 certificates under ISCC. So there are already a lot of players that have valid certificates, and now this is starting to move into the space of rubber and tyre manufacturers.

Can you tell us about your clients in the rubber and tyre industry?
We have requests from many tyre producers right now. Some producers are certified already. Plus, we have requests for carbon black and first requests for natural rubber. We see the number of requests increasing, and we do have first certificates and first registrations from tyre producers. So we expect this to rise further as the industry needs to show compliance with their sustainability and climate neutrality commitments.

We see the entire tyre industry now targeting sustainability. So how do you find more opportunities and what’s your plan to get more client support?
ISCC started to get really further engaged in the rubber and tyre industry about a year ago; the industry has started understanding the standards, participating in ISCC trainings, joining our stakeholder events etc. Therefore, step by step, they got to know ISCC better and what it could do for them. They have now even started to get involved and do certifications, including reaching out all the way to the cultivation of natural rubber.

Are you going to focus on the Asian market?
Yes. In fact, we already have a few hundred certificates in Malaysia, Indonesia and other countries in the region. These markets are truly important. Our other key markets are North America and Europe, while we are also active in Africa and South America.

We are, eventually, trying to do more and convince people to become certified, show compliance to sustainability requirements, engage in a continuous improvement approach to become more sustainable and then allow manufacturers to really make claims.  

Comments (0)

ADD COMMENT

Link Copied!

TyreSafe has entered into a new collaborative agreement with the Rail Safety and Standards Board (RSSB), marking a unified effort to mitigate occupational road risks and enhance vehicle safety standards within United Kingdom's rail sector. This strategic alliance will see TyreSafe integrating its expertise with the RSSB’s Road Risk Group (RRG) to bolster safety protocols for rail employees, contractors and all personnel traveling on industry business.

The core objective of this partnership is to embed tyre safety education, awareness and best practices into the rail industry's operational framework. By doing so, the collaboration directly targets the hazards associated with work-related driving. This initiative comes as data reveals that road traffic collisions were responsible for 3 out of 10 workforce fatalities in the rail industry over the five-year period leading up to 2024, underscoring the critical need for enhanced risk management.

In response, the Road Risk Group is spearheading sector-wide improvements by fostering collaboration, sharing safety methodologies and refining safety reporting and analysis. The group is also championing behavioural and cultural shifts within organisations while actively promoting the Occupational Road Risk Management Charter. This partnership recognises that effective risk management encompasses not only driver conduct but also vehicle maintenance and overarching safety culture.

Through joint educational campaigns and resources, TyreSafe and RSSB will encourage rail organisations to prioritise tyre condition as a fundamental component of their road safety strategies. This initiative directly supports the broader objectives of the Rail Health and Safety Strategy, which has identified occupational road risk management as a key priority for safeguarding the industry's workforce.

Lucy Powell, Strategy Manager at RSSB, who approved the partnership, said, “Road risk continues to be one of the most significant safety challenges facing the rail industry beyond the railway boundary. Partnering with TyreSafe enables us to strengthen awareness of one of the most critical elements of vehicle safety. Through education, collaboration and the sharing of best practice, we can help organisations better manage occupational road risk and support our industry’s commitment to protecting everyone who drives for work.”

Caitriona O’Brien, Workforce Health and Safety Manager at Network Rail and Chair of the RSSB Road Risk Group, said, “The Road Risk Group is committed to championing a stronger focus on managing occupational road risk across the rail industry. Working with TyreSafe brings valuable expertise that complements our strategic objectives, helping organisations place greater emphasis on vehicle safety as part of a wider culture of safe driving. By working together, we can continue to reduce preventable incidents and improve outcomes for everyone travelling on work-related journeys.”

Stuart Lovatt, Chair of TyreSafe, said, “We are delighted to become an official partner of RSSB and to support the important work of the Road Risk Group. Tyres are the only point of contact between a vehicle and the road, yet they are often overlooked in fleet safety programmes. By working with RSSB, we can help embed tyre safety into occupational road risk management across the rail sector, ensuring that employees and contractors understand the vital role that properly maintained tyres play in preventing incidents and saving lives.”

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Tire has renewed its environmental collaboration with the Surfrider Foundation’s North Orange County chapter through a recent coastal cleanup initiative at Seal Beach in Southern California. The joint effort resulted in the collection of dozens of refuse bags, with the total haul of hazardous waste exceeding 100 pounds (approximately 45.36 kg) removed from the local shoreline.

This beach restoration project represents the latest activity in a three-year partnership between the tyre manufacturer and the nonprofit organisation. The initiative falls under Yokohama’s broader corporate social responsibility framework known as the ‘Caring for our Communities’ programme, which coordinates various philanthropic endeavours.

Beyond the direct cleanup efforts, Yokohama continues to provide material support to the Surfrider chapter, including student club memberships, water quality testing kits, cigarette butt collection canisters and replacement equipment for harbour maintenance. The company maintains similar environmental partnerships with Tread Lightly! and the California State Parks Foundation alongside its ongoing work with Surfrider.

Alan Holtschneider, Senior Director of Marketing, Yokohama, said, “It’s been truly gratifying being a part of Surfrider Foundation’s North OC Chapter ongoing work to protect the environment, especially the beaches and oceans. We continue to volunteer on numerous projects with them, and the successful Seal Beach cleanup was another great example. It’s all part of Surfrider’s ongoing mission to protect and preserve the world’s ocean, waves and beaches for all to enjoy.”

George Manyak, longtime event coordinator for Surfrider Foundation North Orange County Chapter, said, “We really appreciate all the help Yokohama Tire has given us over the years. Their support has made a major impact on keeping our local beaches clean and safe for visitors to experience.”

Comments (0)

ADD COMMENT

Link Copied!

Nexen Tire America has unveiled a comprehensive overhaul of its Next Level Associate Dealer Program, introducing structural changes designed to accelerate dealer qualification and enhance reward accessibility. The revised initiative directly responds to dealer input by lowering purchase thresholds and creating new earning opportunities for participants at various stages of engagement with the brand.

Central to the updated framework is a substantial reduction in the quarterly Tier 1 qualification benchmark, which has been decreased by 40 percent from 100 units to 60 eligible tyres per quarter. Additionally, a new introductory earning bracket has been established for dealers purchasing between 1 and 59 qualifying units, granting them USD two per tyre. The programme’s annual True-Up mechanism has also been expanded, allowing dealers who achieve year-end tier qualifications to receive volume bonuses for previous quarters where they initially fell short, with the 2026 annual qualifier reduced to 320 units.

Given the midyear implementation, Nexen has instituted a transitional qualification schedule for 2026, applying the former 100-unit standard to the first two quarters while the new 60-unit tier takes effect for the third and fourth quarters. To commemorate the programme’s relaunch, a Triple Dollars promotion will run from 1 July through 13 September, significantly increasing per-tyre payouts on select patterns, including the N’Blue 4S2, AH5, GTX, HP, CT8, AH7, AH8, N’Fera Sport, N’Priz S, N’Fera AU7, Roadian ATX, Roadian HTX2 and Roadian MTX models.

Participants can monitor their qualifying purchases, tier progression and total earnings through the Next Level online dealer dashboard. Complete eligibility criteria and payout structures are available through Nexen Tire America sales representatives, who can provide detailed guidance on the revised program provisions.

John Hagan, Executive Vice President – Sales, Nexen Tire America, said, “We listened closely to our Next Level dealers, and they have spoken about wanting a programme that makes it easier to qualify and provides more opportunities to earn. These changes deliver on that feedback by opening the programme to more dealers, allowing them to qualify sooner and begin earning rewards faster. We believe the new programme will help dealers grow their business with Nexen and ultimately strengthen our dealer network long term.”

Comments (0)

ADD COMMENT

Link Copied!

FALKEN has released a new film titled ‘The Perfect Lap’, offering a gripping behind-the-scenes look at the team's recent campaign in the ADAC RAVENOL 24h Nürburgring. The film arrives following the team's 27th participation in the legendary endurance event, which took place this past May. It meticulously documents the intense operational rhythm within the pit lane and the unforgiving nature of the Nordschleife circuit, set against one of the world's largest motorsport gatherings, attracting over 450,000 spectators.

The documentary underscores the challenge of the 24-hour race, where contenders must execute between 156 and 162 nearly perfect laps to secure victory. Created with automotive film specialists FORMAT67, the production team spent six days capturing footage on the treacherous track. The use of a U-Crane camera rig enabled dynamic tracking shots following the FALKEN Porsche directly on the tarmac, delivering authentic and high-quality visuals.

Emphasising traditional filmmaking, the entire project was executed without artificial intelligence, from location shoots through post-production. This commitment to conventional methods was a deliberate choice to enhance the film's genuine credibility and emotional resonance. The film portrays a team defined by relentless determination, returning annually to pursue ultimate triumph in this iconic race.

Debuting in 1999, the FALKEN Motorsport Team has evolved into a front-running force at the Green Hell. Its greatest achievement remains a podium finish with third place in 2015, and the recognisable Porsche 911 GT3 R continues to be a fan favourite. With a history of ‘Top 10’ finishes and high-profile drivers, the team carries immense ambition, using compelling track footage to tell stories fuelled by emotion and the harsh realities of endurance racing.

Dennis Wilstermann, Marketing Manager, Dunlop Tyre Europe GmbH, which also includes the tyre brand FALKEN, said, “It was particularly important to us to give the film a classic, premium look while maintaining a timeless visual style. The film captures the unique atmosphere and intensity of the Nürburgring 24 Hours while also telling the story of a broader, recurring challenge in motorsport: the pursuit of the perfect lap.”

Evropi Dionysiadou, Brand Communications Specialist, Dunlop Tyre Europe GmbH, and responsible for the production, said, “The concept behind the film is to symbolise precision, passion, teamwork and the relentless drive to extract the maximum performance time and time again – lap after lap, day and night. In this respect, endurance racing and our complex film productions have a great deal in common.”

Comments (0)

ADD COMMENT

Link Copied!