Certainty With Certified Rubber
- By Juili Eklahare & Gaurav Nandi
- August 23, 2022
Rubber certainly has its role to play in forest landscapes across the world, with natural rubber plantations having risen as a substantial basis of deforestation. One element that addresses deforestation concerns is the correct certification of rubber – be it natural or synthetic. International Sustainability & Carbon Certification (ISCC), a globally leading certification system, works with the objective of providing sustainability solutions for fully traceable and deforestation-free supply chains, inter alia involving the rubber industry. ISCC was one of the presenters at the Tire Technology Expo 2022 at Hannover, Germany, and Dr Jan M Henke, Director, ISCC, threw light on the nitty-gritty of certifications in the rubber industry, their clients in the tyre and rubber industry and more, in an interaction with Tyre Trends.
Can you tell us about your global sustainability scheme?
Our global sustainability and carbon certification scheme has certified companies in more than 100 countries. We certify entire supply chains from farms to plantations and forestry, and also the point of origin of waste and residues, biogenic and fossil waste. This is also covering rubber and natural rubber. Moreover, we cover biogenic waste and residues, including fossil waste, like carbon black, which is, again, used in the rubber industry. We also certify pyrolysis, where recycled mixed plastic waste can help produce synthetic rubber out of the pyrolysis oil. And we certify the entire supply chain, sustainability of raw material.
What is Meo’s role?
Meo initiated ISCC in a multi-stakeholder process a long time ago. It once was a Meo project and went on to become an operations and certification scheme. It was even recognised by the European Commission and some other authorities. It later got segregated from Meo, and ISCC is governed by the ISCC Association with more than 200 members.
So, what role does Meo play in this in case of certification?
Certification is always by independent, third-party certification bodies. ISCC is the standard development. Today’s ISCC was once a project of Meo. It then went on to become independent and operational, and was no longer a project but an individual entity running and further developing and improving the certification scheme.
The operations of the certification system, database, registration, qualification, training programme, integrity programme, the website and all the day-to-day business is done by ISCC. We are currently incorporating 45 certification bodies that are actually doing the on-site audits based on the ISCC standard.
Is ISCC recognised by the European Union?
Yes, it is being used in many sectors, like in bio energy, bio fuel, renewable transport fuels etc. In fact, ISCC is also recognised by the European Commission and by companies based on their sustainability standards and different industry initiatives.
Hence, ISCC is active on a really broad scale, covering different types of raw materials, natural rubber being one of them. We are also covering waste and residues for pyrolysis and their outputs. We then go to all the different end markets, which can be polymers, rubber, tyres, packaging, all types of plastic products, bio energy or any type of renewable fuels, aviation fuels, maritime fuels etc. This is global and is being used in more than 100 countries.
Tyre companies are talking about sustainability, but the larger part of the industry is of small stakeholders, especially in the natural rubber segment, where traceability and accountability are the main issues. How do you see this?
That’s a big challenge, especially in rubber production. At the cultivation level, there are a lot of small holders. There also exist large plantations that are easier to implement and certify. However, it’s definitely a bigger challenge with the small holders; it always depends on how well they are organised, whether there are certain structures, cooperatives or some central units.
Can you tell us about the certification of natural rubber?
The certification of natural rubber is definitely possible. Palm oil is maybe another example where the setup is quite similar sometimes. Also, with respect to the small holders, sometimes the companies are the same. Furthermore, we are very active in the palm oil sector with ISCC. We now also see a demand for natural rubber sustainability certification.
Is there a different process for getting certified in the rubber industry or is it a standard process?
It’s a standard process. It works on plantation. In fact, it works more or less the same as for palm plantations. But you certainly need to make sure that all the small holders reach a certain level, which is difficult. So starting out, bigger plantations may be easier because it’s easier for them to properly prepare for the certification audits. And then, you need to involve more farmers, step by step.
Who decides the standard process to get the certifications?
ISCC develops the standards and the requirements in the multi-stakeholder process. It then comes down to a company saying that it wants to become certified, use ISCC and also make certain claims and communications to its customers and stakeholders. They then reach out to a certification body, that is cooperating with ISCC. Following this, the certification body will do the audit on site – the third-party auditor will also make a decision on the issuance of the certificate.
Can tyre manufacturers get different certifications? For instance, one for natural rubber and another one for synthetic rubber? Or do they get one for all?
If tyre manufacturers source raw material for manufacturing from natural rubber but also synthetic rubber and everything under ISCC, then it’s one audit. Then the auditor would look into aspects of the volume of natural rubber being used that has been certified, although upstream. If one buys from certified suppliers and if the same auditors check, then aspects like the share of the certified synthetic rubber being used, the share of carbon black, etc. are taken into account. And finally, everything can be put together and a certain claim can be made.
Can tyre companies get a separate certificate for natural rubber?
Yes, they can. They can have separate certificates for natural and synthetic rubber both, or even of everything together. As for the final tyre, let’s say, if it’s 20 percent natural rubber and 20 percent synthetic rubber (40 percent of the tyre), then they can make certain sustainability claims on use of sustainable, circular materials etc.
What is the value of a certification?
It’s no deforestation – that’s key when it comes to natural rubber. When you certify, ‘no deforestation’ is the core requirement and deforestation is not allowed under ISCC. It is about additional environmental and social human rights criteria. This fits fine in this part of ISCC’s sustainability standard. And then it’s certainly about traceability in the supply chain, all the way in the end to the final tyre. And if this is established, then you can certainly make claims about the rubber or the final tyre, saying that it has been sustainably produced, based on sustainably sourced raw materials etc.
Plus, if you do this in a smart way, then you can actually cover the natural and synthetic rubber. Natural rubber and synthetic rubber are both very important parts of the final tyre. Both can be covered under ISCC.
Deforestation is a big issue, mainly in Southeast Asian and African countries. How difficult is it to keep an eye on that?
It’s not always easy to handle. Deforestation is not allowed under ISCC; there is a cut-off date of January 2008. If there was deforestation after January 2008, one cannot become certified. However, replanting or a change from palm to rubber is not considered as deforestation.
For example, if you have a palm plantation and if you cut it and plant rubber after 25 years, then that’s not deforestation. That’s just normal replanting.
Also, ISCC is certainly doing assessments, supported by remote sensing. Our core principle is no deforestation, which is very important to ISCC and its stakeholders. ISCC is not just us doing the operations in Cologne; there’s the ISCC Association for the multi-stakeholder dialogue. It has over 200 members from entire supply chains, industries, plantation companies, mineral oil, chemical companies, converters etc. We also have research organisations from different regions involved. In fact, also a number of non-governmental organisations are members of the ISCC Association.
The association meets annually and makes important strategic decisions and elects the ISCC Board. Due to the representation of the research sector and non-governmental organisations, there is quite a good balance of what people want and further development.
Can you tell us about the commercial benefits involved in having a certification?
There is a big value in it. It reduces sustainability risks for companies, helps to establish monitoring, protects the license to operate and has commercial value. For example, the OEMs ask for more sustainable products or lower greenhouse gas emissions. They all have climate neutrality commitments in place and need to start delivering step-by-step now; they need to show what are the activities that they are engaged in and how those improve sustainability in the overall supply chain. Here, ISCC certification can be used.
How do you maintain transparency in certification as a third party?
There is an annual audit. The certificate is valid for one year and then there is a re-certification. The company needs to provide evidence in every re-certification that the rules are being followed. And if they are not, a renewal of the certificates is not possible.
We certainly have quality management and training for companies and the auditors as well, who conduct on-site audits. What’s more, we have our own integrity programmes, where we send out our own auditors. These auditors work for ISCC and double-check the performance of the companies and the work of third-party auditors. Therefore, this integrity programme is key. We have the website where all the certificates are being published and the entire standard is public.
Do you help companies improve their sustainability supply chain?
No, we don’t consult. At ISCC, we are not involved in supporting the companies in order to improve. We have the standard and we conduct the training for companies. The preparation for the audit is not where ISCC is involved; it’s independent from that type of work. And the certification bodies are not allowed to consult in parallel either. ISCC is the independent standard that is used to certify that companies fulfil the sustainability requirements.
What are the other segments that you cover in the tyre industry?
It’s the entire supply chain. Petrochemical industries, tyre manufacturers etc. can all be covered. This also includes everything from plantations to the end product in the tyre industry.
Which is the easiest and the toughest one to certify?
All elements of the supply chain need to be covered.
This can sometimes be a challenge in the beginning, so as to convince your suppliers and also get certified. But, in truth, we have more than 6,000 certificates under ISCC. So there are already a lot of players that have valid certificates, and now this is starting to move into the space of rubber and tyre manufacturers.
Can you tell us about your clients in the rubber and tyre industry?
We have requests from many tyre producers right now. Some producers are certified already. Plus, we have requests for carbon black and first requests for natural rubber. We see the number of requests increasing, and we do have first certificates and first registrations from tyre producers. So we expect this to rise further as the industry needs to show compliance with their sustainability and climate neutrality commitments.
We see the entire tyre industry now targeting sustainability. So how do you find more opportunities and what’s your plan to get more client support?
ISCC started to get really further engaged in the rubber and tyre industry about a year ago; the industry has started understanding the standards, participating in ISCC trainings, joining our stakeholder events etc. Therefore, step by step, they got to know ISCC better and what it could do for them. They have now even started to get involved and do certifications, including reaching out all the way to the cultivation of natural rubber.
Are you going to focus on the Asian market?
Yes. In fact, we already have a few hundred certificates in Malaysia, Indonesia and other countries in the region. These markets are truly important. Our other key markets are North America and Europe, while we are also active in Africa and South America.
We are, eventually, trying to do more and convince people to become certified, show compliance to sustainability requirements, engage in a continuous improvement approach to become more sustainable and then allow manufacturers to really make claims.
TyreSafe And Good Egg Safety Launch National Partnership To Tackle Child Seat And Tyre Risks
- By TT News
- May 21, 2026
TyreSafe and Good Egg Safety CIC have formed a major national partnership to tackle child seat misuse and vehicle safety together. The collaboration unites the UK’s leading child seat safety organisation with the country’s road safety charity, creating a pioneering programme designed to address both risks at scale. Following a planned pilot with Bradford City Council’s Road Safety Team, the initiative will roll out joint child seat and tyre safety check clinics across the UK using a data-led approach that reflects real-world road risks.
Good Egg Safety’s evidence, drawn from over 45,000 child seat checks, shows that more than 60 percent of child restraints are incorrectly fitted or incompatible, with many involving serious errors that could lead to life-changing or fatal injuries. Simultaneously, unroadworthy or illegal tyres remain a critical but often overlooked factor in many collisions. The partnership directly confronts both hazards by protecting children inside the vehicle while ensuring the vehicle itself is safe for emergency manoeuvres.
Good Egg Safety is known for its government-funded Advanced Child Seat Training Programme, which has accredited hundreds of professionals from police, fire and rescue, public health and local authorities. Unlike awareness-only campaigns, its evidence-based and behaviour-led approach has produced average knowledge increases of over 500 percent among professionals and up to 96 percent retention at six months. The new partnership extends this impact into real-world intervention and prevention.
Joint clinics will offer expert child seat checks, identification of high-risk installations, tyre safety inspections including tread depth and pressure and practical pre-journey advice. This whole-vehicle safety model aligns with the UK’s Safe System approach. The partnership will be showcased at the TyreSafe National Briefing in June 2026 and the Road Safety GB National Conference in November 2026, where early findings and national rollout plans will be presented. By combining training, community engagement and hands-on checks, the programme provides one of the most scalable and effective interventions available to protect children on UK roads.
Stuart Lovatt, Chair of Tyresafe, said, “This partnership with Good Egg Safety CIC represents a significant step forward in our shared ambition to reduce avoidable road casualties. By combining expertise in child seat safety with tyre safety checks, we are addressing two critical but often disconnected risk factors in a practical, evidence-led way. The planned pilot in Bradford, followed by national rollout, will allow us to better understand real-world vehicle safety issues and intervene directly with families at the point of need. Working together in this way strengthens the Safe System approach and has the potential to make a measurable difference in saving lives and reducing incidents on UK roads.”
Janis James MBE, CEO, Good Egg Safety CIC, said, “For too long, road safety messaging has treated risks in isolation. In reality, a correctly fitted child seat cannot compensate for a vehicle that cannot stop safely – and safe tyres cannot protect a child who is incorrectly restrained. This partnership is about bringing those two critical elements together in a way that is practical, evidence-led and capable of saving lives at scale.”
Alison Lowe OBE, Chair of the West Yorkshire Vision Zero Board, said, “The fact that two thirds of children are at risk travelling in unsafe seats is deeply troubling. Being a nana myself, I made sure to make use of the Good Egg Safety service and I am very glad that I did. We have worked with them for a number of years to run child car seat checking events. I am pleased to say that another 50 sessions will be taking place over the coming months in West Yorkshire as part of our work to reduce road deaths and serious injury to zero by 2040.”
AZuR To Unveil Alarming Retreading Survey At THE TIRE COLOGNE On 10 June
- By TT News
- May 21, 2026
The Alliance for the Future of Tires (AZuR) is set to publicly unveil new survey findings on 10 June at THE TIRE COLOGNE 2026, located in Hall 7.1 at booth C031 B038. The data reveals a European retreading industry in distress, with three-quarters of international survey respondents characterising the current situation as either critical or declining. Cheap new tyre imports are cited as the primary driver of mounting price pressure.
Conducted in spring 2026 among European tyre and retreading firms and experts, the survey aimed to assess real-world market conditions, success factors and political hurdles. Results show a deeply contradictory landscape: while retreading is acknowledged as a key circular economy technology for climate and resource protection, cheap imports, high energy costs and weak policy support are squeezing businesses. Nearly half of participants describe the industry as under severe pressure, with German players notably pessimistic, though a few see a growing market.
Respondents still see major potential through lower total cost of ownership, high casing quality and closer cooperation among fleets, retailers and retreaders. Cost-per-kilometre models, professional tyre management and transparent environmental, social and governance documentation are highlighted as crucial future strategies to prove economic and environmental benefits.
A strong political appeal emerged, with 88 percent of participants urging green procurement and more public funding. They call for binding sustainability criteria in public tenders, improved regulations and equal treatment of retreaded tyres in European ESG and taxonomy systems. France and Scandinavia are cited as models due to their eco-taxes and national circular economy collaborations. The full results will be discussed at AZuR’s event ‘The Future is retreaded!’ on 10 June at THE TIRE COLOGNE.
Superteam Wheels Launches Ultra SL SE All-Scenario Wheelset
- By TT News
- May 21, 2026
Superteam Wheels, a prominent Chinese manufacturer of carbon fibre bicycle wheelsets, has introduced a new flagship carbon fibre wheelset, the Ultra SL SE, designed to resolve the performance trade-offs faced by road cyclists. Riders have long been forced to choose between lightweight designs lacking stiffness or rigid wheelsets too heavy for long distances. The new model integrates mature Chinese manufacturing with DT180 hubs, carbon spokes and aerodynamic optimisation for professional racing, training and casual riding.
Unlike single-function wheelsets, the Ultra SL SE is engineered for full-scenario adaptability. Weighing only 1,210 grammes, the wheelset achieves a lightweight breakthrough without compromising rigidity. The DT180 hubs enable direct power transmission for sprinting, climbing or cruising. The wheelset adapts seamlessly to flat roads, rolling terrain and climbs.
Compared to the classic H2 model, the Ultra SL SE brings three major upgrades: lighter weight, DT180 hubs and a redesigned circular rim. It retains H2’s stiffness and shark fin bionic aerodynamics. At 40 kmph, wind resistance drops by 17.62 percent.
The 51-millimetre front rim and 48-millimetre rear rim create a three-millimetre difference. The higher front rim enhances stability and resists crosswinds, while the lower rear rim reduces drag. This design balances controllability and aerodynamics.

Superteam selected DT180 hubs for their precision and low rolling resistance, combined with carbon spokes. The Ultra SL SE delivers professional race-level performance at a friendly cost, offering lightweight portability, rigid power transmission and all-scenario adaptability.
Falken Named Finalist For Inaugural BRV Service Award
- By TT News
- May 21, 2026
Falken has advanced to the final round of the first-ever Service Award, a new distinction created by the Federal Association of Tyre Retailers and Tyre Repairers (BRV) based in Bonn. As a brand operating under Dunlop Tyre Europe GmbH, Falken now competes alongside two other undisclosed nominees for a prize designed to highlight outstanding trust-based partnerships and superior service within the passenger car and light commercial vehicle tyre sector.
A comprehensive survey of over 250 BRV member companies drove the selection process. Between early March and mid-April, participating retailers cast online votes evaluating criteria such as on-time delivery reliability, logistics and ordering efficiency, commercial terms, customer service responsiveness and the quality of sales, marketing and training support. The results placed Falken among the three finalists, signalling strong approval from the specialist tyre trade.
The eventual winner will be revealed on 8 June 2026 at a ceremony held during the BRV General Meeting in Cologne. That announcement will formally close the inaugural competition, with Falken remaining in contention for the top honour.
Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “Being nominated for the BRV Service Award means a great deal as it is decided by the specialist tyre trade. It confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, tailored support and a genuine partnership-based collaboration. This feedback motivates the whole team to remain focussed on serving our loyal customer base.”



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