Rubber certainly has its role to play in forest landscapes across the world, with natural rubber plantations having risen as a substantial basis of deforestation. One element that addresses deforestation concerns is the correct certification of rubber – be it natural or synthetic. International Sustainability & Carbon Certification (ISCC), a globally leading certification system, works with the objective of providing sustainability solutions for fully traceable and deforestation-free supply chains, inter alia involving the rubber industry. ISCC was one of the presenters at the Tire Technology Expo 2022 at Hannover, Germany, and Dr Jan M Henke, Director, ISCC, threw light on the nitty-gritty of certifications in the rubber industry, their clients in the tyre and rubber industry and more, in an interaction with Tyre Trends.

Can you tell us about your global sustainability scheme?
Our global sustainability and carbon certification scheme has certified companies in more than 100 countries. We certify entire supply chains from farms to plantations and forestry, and also the point of origin of waste and residues, biogenic and fossil waste. This is also covering rubber and natural rubber. Moreover, we cover biogenic waste and residues, including fossil waste, like carbon black, which is, again, used in the rubber industry. We also certify pyrolysis, where recycled mixed plastic waste can help produce synthetic rubber out of the pyrolysis oil. And we certify the entire supply chain, sustainability of raw material.

What is Meo’s role?
Meo initiated ISCC in a multi-stakeholder process a long time ago. It once was a Meo project and went on to become an operations and certification scheme. It was even recognised by the European Commission and some other authorities. It later got segregated from Meo, and ISCC is governed by the ISCC Association with more than 200 members.

So, what role does Meo play in this in case of certification?
Certification is always by independent, third-party certification bodies. ISCC is the standard development. Today’s ISCC was once a project of Meo. It then went on to become independent and operational, and was no longer a project but an individual entity running and further developing and improving the certification scheme.

The operations of the certification system, database, registration, qualification, training programme, integrity programme, the website and all the day-to-day business is done by ISCC. We are currently incorporating 45 certification bodies that are actually doing the on-site audits based on the ISCC standard.

Is ISCC recognised by the European Union?
Yes, it is being used in many sectors, like in bio energy, bio fuel, renewable transport fuels etc. In fact, ISCC is also recognised by the European Commission and by companies based on their sustainability standards and different industry initiatives.

Hence, ISCC is active on a really broad scale, covering different types of raw materials, natural rubber being one of them. We are also covering waste and residues for pyrolysis and their outputs. We then go to all the different end markets, which can be polymers, rubber, tyres, packaging, all types of plastic products, bio energy or any type of renewable fuels, aviation fuels, maritime fuels etc. This is global and is being used in more than 100 countries.

Tyre companies are talking about sustainability, but the larger part of the industry is of small stakeholders, especially in the natural rubber segment, where traceability and accountability are the main issues. How do you see this?
That’s a big challenge, especially in rubber production. At the cultivation level, there are a lot of small holders. There also exist large plantations that are easier to implement and certify. However, it’s definitely a bigger challenge with the small holders; it always depends on how well they are organised, whether there are certain structures, cooperatives or some central units.

Can you tell us about the certification of natural rubber?
The certification of natural rubber is definitely possible. Palm oil is maybe another example where the setup is quite similar sometimes. Also, with respect to the small holders, sometimes the companies are the same. Furthermore, we are very active in the palm oil sector with ISCC. We now also see a demand for natural rubber sustainability certification.

Is there a different process for getting certified in the rubber industry or is it a standard process?
It’s a standard process. It works on plantation. In fact, it works more or less the same as for palm plantations. But you certainly need to make sure that all the small holders reach a certain level, which is difficult. So starting out, bigger plantations may be easier because it’s easier for them to properly prepare for the certification audits. And then, you need to involve more farmers, step by step.

Who decides the standard process to get the certifications?
ISCC develops the standards and the requirements in the multi-stakeholder process. It then comes down to a company saying that it wants to become certified, use ISCC and also make certain claims and communications to its customers and stakeholders. They then reach out to a certification body, that is cooperating with ISCC. Following this, the certification body will do the audit on site – the third-party auditor will also make a decision on the issuance of the certificate.

Can tyre manufacturers get different certifications? For instance, one for natural rubber and another one for synthetic rubber? Or do they get one for all?
If tyre manufacturers source raw material for manufacturing from natural rubber but also synthetic rubber and everything under ISCC, then it’s one audit. Then the auditor would look into aspects of the volume of natural rubber being used that has been certified, although upstream. If one buys from certified suppliers and if the same auditors check, then aspects like the share of the certified synthetic rubber being used, the share of carbon black, etc. are taken into account. And finally, everything can be put together and a certain claim can be made.

Can tyre companies get a separate certificate for natural rubber?
Yes, they can. They can have separate certificates for natural and synthetic rubber both, or even of everything together. As for the final tyre, let’s say, if it’s 20 percent natural rubber and 20 percent synthetic rubber (40 percent of the tyre), then they can make certain sustainability claims on use of sustainable, circular materials etc.

What is the value of a certification?
It’s no deforestation – that’s key when it comes to natural rubber. When you certify, ‘no deforestation’ is the core requirement and deforestation is not allowed under ISCC. It is about additional environmental and social human rights criteria. This fits fine in this part of ISCC’s sustainability standard. And then it’s certainly about traceability in the supply chain, all the way in the end to the final tyre. And if this is established, then you can certainly make claims about the rubber or the final tyre, saying that it has been sustainably produced, based on sustainably sourced raw materials etc.

Plus, if you do this in a smart way, then you can actually cover the natural and synthetic rubber. Natural rubber and synthetic rubber are both very important parts of the final tyre. Both can be covered under ISCC.

Deforestation is a big issue, mainly in Southeast Asian and African countries. How difficult is it to keep an eye on that?
It’s not always easy to handle. Deforestation is not allowed under ISCC; there is a cut-off date of January 2008. If there was deforestation after January 2008, one cannot become certified. However, replanting or a change from palm to rubber is not considered as deforestation.

For example, if you have a palm plantation and if you cut it and plant rubber after 25 years, then that’s not deforestation. That’s just normal replanting.

Also, ISCC is certainly doing assessments, supported by remote sensing. Our core principle is no deforestation, which is very important to ISCC and its stakeholders. ISCC is not just us doing the operations in Cologne; there’s the ISCC Association for the multi-stakeholder dialogue. It has over 200 members from entire supply chains, industries, plantation companies, mineral oil, chemical companies, converters etc. We also have research organisations from different regions involved. In fact, also a number of non-governmental organisations are members of the ISCC Association.

The association meets annually and makes important strategic decisions and elects the ISCC Board. Due to the representation of the research sector and non-governmental organisations, there is quite a good balance of what people want and further development.

Can you tell us about the commercial benefits involved in having a certification?
There is a big value in it. It reduces sustainability risks for companies, helps to establish monitoring, protects the license to operate and has commercial value. For example, the OEMs ask for more sustainable products or lower greenhouse gas emissions. They all have climate neutrality commitments in place and need to start delivering step-by-step now; they need to show what are the activities that they are engaged in and how those improve sustainability in the overall supply chain. Here, ISCC certification can be used.

How do you maintain transparency in certification as a third party?
There is an annual audit. The certificate is valid for one year and then there is a re-certification. The company needs to provide evidence in every re-certification that the rules are being followed. And if they are not, a renewal of the certificates is not possible.

We certainly have quality management and training for companies and the auditors as well, who conduct on-site audits. What’s more, we have our own integrity programmes, where we send out our own auditors. These auditors work for ISCC and double-check the performance of the companies and the work of third-party auditors. Therefore, this integrity programme is key. We have the website where all the certificates are being published and the entire standard is public.

Do you help companies improve their sustainability supply chain?
No, we don’t consult. At ISCC, we are not involved in supporting the companies in order to improve. We have the standard and we conduct the training for companies. The preparation for the audit is not where ISCC is involved; it’s independent from that type of work. And the certification bodies are not allowed to consult in parallel either. ISCC is the independent standard that is used to certify that companies fulfil the sustainability requirements.

What are the other segments that you cover in the tyre industry?
It’s the entire supply chain. Petrochemical industries, tyre manufacturers etc. can all be covered. This also includes everything from plantations to the end product in the tyre industry.

Which is the easiest and the toughest one to certify?
All elements of the supply chain need to be covered.

This can sometimes be a challenge in the beginning, so as to convince your suppliers and also get certified. But, in truth, we have more than 6,000 certificates under ISCC. So there are already a lot of players that have valid certificates, and now this is starting to move into the space of rubber and tyre manufacturers.

Can you tell us about your clients in the rubber and tyre industry?
We have requests from many tyre producers right now. Some producers are certified already. Plus, we have requests for carbon black and first requests for natural rubber. We see the number of requests increasing, and we do have first certificates and first registrations from tyre producers. So we expect this to rise further as the industry needs to show compliance with their sustainability and climate neutrality commitments.

We see the entire tyre industry now targeting sustainability. So how do you find more opportunities and what’s your plan to get more client support?
ISCC started to get really further engaged in the rubber and tyre industry about a year ago; the industry has started understanding the standards, participating in ISCC trainings, joining our stakeholder events etc. Therefore, step by step, they got to know ISCC better and what it could do for them. They have now even started to get involved and do certifications, including reaching out all the way to the cultivation of natural rubber.

Are you going to focus on the Asian market?
Yes. In fact, we already have a few hundred certificates in Malaysia, Indonesia and other countries in the region. These markets are truly important. Our other key markets are North America and Europe, while we are also active in Africa and South America.

We are, eventually, trying to do more and convince people to become certified, show compliance to sustainability requirements, engage in a continuous improvement approach to become more sustainable and then allow manufacturers to really make claims.  

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Linglong Tire, the Chinese manufacturer, is to invest an estimated USD 270 million in a new tyre factory in Egypt, as part of a strategy to expand its footprint across Europe, the Middle East and Africa.

The company has established Linglong Tire Egypt Co, Ltd to run the Shandong Linglong Tyre Co Overseas (Egypt) Investment and Construction Project. The registered name remains subject to confirmation by local authorities, which are reviewing a missing company registration certificate.

The factory will be built in Borg El Arab, 45 km south of Alexandria, on a site covering approximately 251,460 square metres. Construction is expected to take two years and will include the plant itself, along with civil buildings, infrastructure, landscaping and other support works.

Once operational, the site is expected to produce about 6m car tyres a year, generating annual sales of approximately USD 175  million and a net profit of around USD 35 million.

Linglong said the investment was designed to serve both the Egyptian market and its core markets in Europe, the Middle East and Africa, where the automotive sector has grown steadily in recent years. Egypt's location, at the intersection of Asia, Africa and Europe and close to the Suez Canal, was cited as a factor in the decision, alongside access to local ports and logistics networks that could help lower supply-chain costs.

The Egyptian plant would complement Linglong's existing production sites in China, Thailand and Europe, adding capacity to a global network that already includes five factories in China and one each in Thailand and Serbia. The company said the project supported a wider strategy involving automation, research and development, and more sustainable production methods.

The investment still requires approval from the relevant authorities in China and Egypt. Linglong said the project could be modified, delayed or discontinued if the necessary permits were not obtained.

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Liberty Tire Recycling facilities throughout North America took part in the Recycled Materials Association's (ReMA) annual Safety Stand Down Week, underscoring the company's sustained dedication to worker safety and well-being. Teams set aside regular duties to engage in training sessions, hazard awareness conversations and reviews of established best practices aimed at reinforcing a safety-first culture.

The week's programming spanned the company's entire network and featured toolbox talks, site-specific safety discussions, CEO-sponsored facility inspections with managers and employees and examinations of safe operating procedures. These activities gave workers room to spot potential hazards, offer observations, raise questions and strengthen the systems underpinning a safer workplace.

Beyond this annual event, Liberty maintains year-round safety measures that include regular stand downs, five-minute safety talks, near-miss reporting, safety work orders, Liberty Learning LMS training, engineering upgrades, standard operating procedures and employee development programmes. Joining industry peers in the ReMA initiative let the company reaffirm continuous improvement across every facility.

Safety is treated as a shared responsibility and an ongoing journey. Liberty Tire Recycling, a leader in tyre recycling and circular economy solutions, expressed appreciation to all participating team members for keeping safety central to daily operations while supporting ReMA's broader push for industry-wide safety excellence.

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DT Swiss has refreshed its mountain bike (MTB) wheel range with redesigned asymmetric alloy rims, following more than 10 years of leadership in the alloy MTB segment. The EX 511, XM 481 and XR 391 have each received updates featuring premium aluminium alloy, welded rim joints, wider horns to limit tyre damage and a humped tyre contact surface for better support, yielding stronger and more durable rims.

Across the range, every new rim now uses an asymmetrical profile that balances spoke tension more evenly and extends wheel life. Distinct construction traits are tailored to cross-country, all-mountain and enduro use, so riders can select a rim suited to their preferred discipline.

The EX 441 is built for unplanned lines, combining its asymmetric shape with wider horns and an optimised structure for stability and impact resistance. It comes in multiple sizes with either 28 or 32 spoke holes.

For mountain exploration, the XM 431 pairs a strong aluminium build with a refined profile and wider horns for greater impact resistance, plus a redesigned contact patch for improved lateral tyre support; it is offered in 27.5 or 29 inches. The XR 421, meanwhile, uses a lightweight asymmetric, flatter construction with a 28 mm inner width optimised for tyres up to 2.7 inches, giving cross-country riders confidence and speed lap after lap.

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Bridgestone Americas has entered a three-year partnership with the Sports Car Club of America (SCCA), becoming the organisation’s Official Tyre and the exclusive tyre supplier for the SCCA Club Spec programme. The agreement deepens Bridgestone’s presence in grassroots motorsports, spanning autocross, track days and time trials while reinforcing its commitment to accessible competition.

Under the arrangement, Bridgestone will equip vehicle platforms intended to reduce the technical and financial obstacles facing newcomers to motorsports. The company’s championship-winning Potenza RE-71RZ tyre will support established categories such as Solo Spec Coupe, Club Spec MX-5 and Club Spec Mustang. It will also serve as the spec tyre for the Club Spec Cayman class, scheduled to debut in 2027.

The Potenza RE-71RZ, an extreme 200TW summer performance tyre, was engineered specifically for grassroots racing, delivering rapid lap times and responsive control. Bridgestone performance tyres, including the new model and its predecessor, the Potenza RE-71RS, posted strong 2026 results. They captured 75 percent of class wins, more than 350, and 70 percent of class podiums across 21 of 24 national SCCA Solo events, while accounting for 70 percent of eligible entries, surpassing 3,300 competitors. At the SCCA Solo National Championships, the tyres represented 55 percent of total event entries and 80 percent of eligible street tyre classes. They won 36 of 41 classes, earned 103 trophies and set the event’s fastest overall index time by 0.7 seconds. In SCCA time trials, they claimed 97 percent of podium finishes and set 19 class lap records.

Looking forward, the two organisations plan to collaborate on educational programmes, trackside support and member experiences. The partnership will back initiatives including Track Night in America and SCCA Women on Track, underscoring Bridgestone’s aim to combine innovative tyre technology with broader access to high-performance driving.

David Colletti, President of Consumer Original Equipment Tires, North America, Bridgestone Americas Tire Operations, said, “Bridgestone and the SCCA share a core commitment to making motorsports accessible, educational and fun. Partnering as the Official Tire of the SCCA and SCCA Club Spec furthers our investment in the heart of the racing community while enabling us to deliver peak Potenza performance every single weekend.”

Heyward Wagner, Vice President of Rally, Solo and Experiential Programs, said, “SCCA is honoured to partner with Bridgestone and welcome the brand back into our community. Bridgestone was a tremendous supporter of SCCA Solo competitors 20 years ago, and many of our members still remember the impact the brand made. That history has paved the way for genuine excitement across SCCA to reunite with Bridgestone, celebrate that shared history and build on it through programmes that support accessible, competitive and fun motorsports experiences for drivers at every level.”

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