Rubber certainly has its role to play in forest landscapes across the world, with natural rubber plantations having risen as a substantial basis of deforestation. One element that addresses deforestation concerns is the correct certification of rubber – be it natural or synthetic. International Sustainability & Carbon Certification (ISCC), a globally leading certification system, works with the objective of providing sustainability solutions for fully traceable and deforestation-free supply chains, inter alia involving the rubber industry. ISCC was one of the presenters at the Tire Technology Expo 2022 at Hannover, Germany, and Dr Jan M Henke, Director, ISCC, threw light on the nitty-gritty of certifications in the rubber industry, their clients in the tyre and rubber industry and more, in an interaction with Tyre Trends.

Can you tell us about your global sustainability scheme?
Our global sustainability and carbon certification scheme has certified companies in more than 100 countries. We certify entire supply chains from farms to plantations and forestry, and also the point of origin of waste and residues, biogenic and fossil waste. This is also covering rubber and natural rubber. Moreover, we cover biogenic waste and residues, including fossil waste, like carbon black, which is, again, used in the rubber industry. We also certify pyrolysis, where recycled mixed plastic waste can help produce synthetic rubber out of the pyrolysis oil. And we certify the entire supply chain, sustainability of raw material.

What is Meo’s role?
Meo initiated ISCC in a multi-stakeholder process a long time ago. It once was a Meo project and went on to become an operations and certification scheme. It was even recognised by the European Commission and some other authorities. It later got segregated from Meo, and ISCC is governed by the ISCC Association with more than 200 members.

So, what role does Meo play in this in case of certification?
Certification is always by independent, third-party certification bodies. ISCC is the standard development. Today’s ISCC was once a project of Meo. It then went on to become independent and operational, and was no longer a project but an individual entity running and further developing and improving the certification scheme.

The operations of the certification system, database, registration, qualification, training programme, integrity programme, the website and all the day-to-day business is done by ISCC. We are currently incorporating 45 certification bodies that are actually doing the on-site audits based on the ISCC standard.

Is ISCC recognised by the European Union?
Yes, it is being used in many sectors, like in bio energy, bio fuel, renewable transport fuels etc. In fact, ISCC is also recognised by the European Commission and by companies based on their sustainability standards and different industry initiatives.

Hence, ISCC is active on a really broad scale, covering different types of raw materials, natural rubber being one of them. We are also covering waste and residues for pyrolysis and their outputs. We then go to all the different end markets, which can be polymers, rubber, tyres, packaging, all types of plastic products, bio energy or any type of renewable fuels, aviation fuels, maritime fuels etc. This is global and is being used in more than 100 countries.

Tyre companies are talking about sustainability, but the larger part of the industry is of small stakeholders, especially in the natural rubber segment, where traceability and accountability are the main issues. How do you see this?
That’s a big challenge, especially in rubber production. At the cultivation level, there are a lot of small holders. There also exist large plantations that are easier to implement and certify. However, it’s definitely a bigger challenge with the small holders; it always depends on how well they are organised, whether there are certain structures, cooperatives or some central units.

Can you tell us about the certification of natural rubber?
The certification of natural rubber is definitely possible. Palm oil is maybe another example where the setup is quite similar sometimes. Also, with respect to the small holders, sometimes the companies are the same. Furthermore, we are very active in the palm oil sector with ISCC. We now also see a demand for natural rubber sustainability certification.

Is there a different process for getting certified in the rubber industry or is it a standard process?
It’s a standard process. It works on plantation. In fact, it works more or less the same as for palm plantations. But you certainly need to make sure that all the small holders reach a certain level, which is difficult. So starting out, bigger plantations may be easier because it’s easier for them to properly prepare for the certification audits. And then, you need to involve more farmers, step by step.

Who decides the standard process to get the certifications?
ISCC develops the standards and the requirements in the multi-stakeholder process. It then comes down to a company saying that it wants to become certified, use ISCC and also make certain claims and communications to its customers and stakeholders. They then reach out to a certification body, that is cooperating with ISCC. Following this, the certification body will do the audit on site – the third-party auditor will also make a decision on the issuance of the certificate.

Can tyre manufacturers get different certifications? For instance, one for natural rubber and another one for synthetic rubber? Or do they get one for all?
If tyre manufacturers source raw material for manufacturing from natural rubber but also synthetic rubber and everything under ISCC, then it’s one audit. Then the auditor would look into aspects of the volume of natural rubber being used that has been certified, although upstream. If one buys from certified suppliers and if the same auditors check, then aspects like the share of the certified synthetic rubber being used, the share of carbon black, etc. are taken into account. And finally, everything can be put together and a certain claim can be made.

Can tyre companies get a separate certificate for natural rubber?
Yes, they can. They can have separate certificates for natural and synthetic rubber both, or even of everything together. As for the final tyre, let’s say, if it’s 20 percent natural rubber and 20 percent synthetic rubber (40 percent of the tyre), then they can make certain sustainability claims on use of sustainable, circular materials etc.

What is the value of a certification?
It’s no deforestation – that’s key when it comes to natural rubber. When you certify, ‘no deforestation’ is the core requirement and deforestation is not allowed under ISCC. It is about additional environmental and social human rights criteria. This fits fine in this part of ISCC’s sustainability standard. And then it’s certainly about traceability in the supply chain, all the way in the end to the final tyre. And if this is established, then you can certainly make claims about the rubber or the final tyre, saying that it has been sustainably produced, based on sustainably sourced raw materials etc.

Plus, if you do this in a smart way, then you can actually cover the natural and synthetic rubber. Natural rubber and synthetic rubber are both very important parts of the final tyre. Both can be covered under ISCC.

Deforestation is a big issue, mainly in Southeast Asian and African countries. How difficult is it to keep an eye on that?
It’s not always easy to handle. Deforestation is not allowed under ISCC; there is a cut-off date of January 2008. If there was deforestation after January 2008, one cannot become certified. However, replanting or a change from palm to rubber is not considered as deforestation.

For example, if you have a palm plantation and if you cut it and plant rubber after 25 years, then that’s not deforestation. That’s just normal replanting.

Also, ISCC is certainly doing assessments, supported by remote sensing. Our core principle is no deforestation, which is very important to ISCC and its stakeholders. ISCC is not just us doing the operations in Cologne; there’s the ISCC Association for the multi-stakeholder dialogue. It has over 200 members from entire supply chains, industries, plantation companies, mineral oil, chemical companies, converters etc. We also have research organisations from different regions involved. In fact, also a number of non-governmental organisations are members of the ISCC Association.

The association meets annually and makes important strategic decisions and elects the ISCC Board. Due to the representation of the research sector and non-governmental organisations, there is quite a good balance of what people want and further development.

Can you tell us about the commercial benefits involved in having a certification?
There is a big value in it. It reduces sustainability risks for companies, helps to establish monitoring, protects the license to operate and has commercial value. For example, the OEMs ask for more sustainable products or lower greenhouse gas emissions. They all have climate neutrality commitments in place and need to start delivering step-by-step now; they need to show what are the activities that they are engaged in and how those improve sustainability in the overall supply chain. Here, ISCC certification can be used.

How do you maintain transparency in certification as a third party?
There is an annual audit. The certificate is valid for one year and then there is a re-certification. The company needs to provide evidence in every re-certification that the rules are being followed. And if they are not, a renewal of the certificates is not possible.

We certainly have quality management and training for companies and the auditors as well, who conduct on-site audits. What’s more, we have our own integrity programmes, where we send out our own auditors. These auditors work for ISCC and double-check the performance of the companies and the work of third-party auditors. Therefore, this integrity programme is key. We have the website where all the certificates are being published and the entire standard is public.

Do you help companies improve their sustainability supply chain?
No, we don’t consult. At ISCC, we are not involved in supporting the companies in order to improve. We have the standard and we conduct the training for companies. The preparation for the audit is not where ISCC is involved; it’s independent from that type of work. And the certification bodies are not allowed to consult in parallel either. ISCC is the independent standard that is used to certify that companies fulfil the sustainability requirements.

What are the other segments that you cover in the tyre industry?
It’s the entire supply chain. Petrochemical industries, tyre manufacturers etc. can all be covered. This also includes everything from plantations to the end product in the tyre industry.

Which is the easiest and the toughest one to certify?
All elements of the supply chain need to be covered.

This can sometimes be a challenge in the beginning, so as to convince your suppliers and also get certified. But, in truth, we have more than 6,000 certificates under ISCC. So there are already a lot of players that have valid certificates, and now this is starting to move into the space of rubber and tyre manufacturers.

Can you tell us about your clients in the rubber and tyre industry?
We have requests from many tyre producers right now. Some producers are certified already. Plus, we have requests for carbon black and first requests for natural rubber. We see the number of requests increasing, and we do have first certificates and first registrations from tyre producers. So we expect this to rise further as the industry needs to show compliance with their sustainability and climate neutrality commitments.

We see the entire tyre industry now targeting sustainability. So how do you find more opportunities and what’s your plan to get more client support?
ISCC started to get really further engaged in the rubber and tyre industry about a year ago; the industry has started understanding the standards, participating in ISCC trainings, joining our stakeholder events etc. Therefore, step by step, they got to know ISCC better and what it could do for them. They have now even started to get involved and do certifications, including reaching out all the way to the cultivation of natural rubber.

Are you going to focus on the Asian market?
Yes. In fact, we already have a few hundred certificates in Malaysia, Indonesia and other countries in the region. These markets are truly important. Our other key markets are North America and Europe, while we are also active in Africa and South America.

We are, eventually, trying to do more and convince people to become certified, show compliance to sustainability requirements, engage in a continuous improvement approach to become more sustainable and then allow manufacturers to really make claims.  

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Titan International, a global leader in off‑the‑road (OTR) tyre and wheel manufacturing and distribution, has entered into a significant 10-year exclusive distribution agreement with Triangle Tire USA. This strategic alliance grants Titan exclusive rights to distribute both Triangle and Diamondback branded OTR tyres across United States. By combining Triangle’s global manufacturing expertise with Titan’s extensive North American dealer network and the established recognition of the Diamondback brand, the partnership aims to deliver a comprehensive and unified portfolio of high-performance OTR solutions.

The collaboration enhances Titan’s product offering to include a diverse range of radial and bias tyres suited for the most demanding off-road environments. Customers across critical sectors such as mining, construction, earthmoving, aggregates, industrial operations and equipment rental will benefit from this expanded selection. The integrated portfolio supports a wide array of heavy machinery, including large earthmoving equipment, loaders, dozers, scrapers, haulage vehicles, mobile cranes and container handling machinery for ports, as well as industrial and rental fleets.

This initiative is designed to strengthen the market presence of the combined Titan, Triangle and Diamondback brands within the OTR sector. By leveraging Titan’s national sales and support infrastructure, the partnership aims to drive long-term performance through enhanced dealer adoption and improved customer satisfaction. The arrangement ensures that end users have access to a broader spectrum of mission-critical tyre solutions backed by reliable distribution and service support.

The initial rollout of Triangle and Diamondback OTR products is currently underway through Titan’s dealer network in United States. An expanded range of sizes and patterns is scheduled for release throughout the year, with dealers encouraged to consult their Titan representatives for detailed information on availability, specifications and ordering procedures.

Paul Reitz, CEO & President, Titan International, said, “This partnership combines Titan’s deep channel reach with Triangle’s expanding OTR portfolio to deliver a broader, more competitive offering to our customers – backed by Titan’s service, training and technical support. We’re excited to bring the Triangle and Diamondback families into our US distribution platform to improve availability, coverage, and value across critical OTR customers.”

Campbell Metcalfe, CEO, Triangle Tire USA, said, “Triangle is pleased to join forces with Titan to bring our OTR innovations to more US customers, faster. Titan’s scale, distribution strength and customer support capabilities will substantially enhance access to Triangle and Diamondback products across key industries.”

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Radar Tires, a globally recognised manufacturer known for its off-road and high-performance products, is broadening its footprint in the light truck and off-road vehicle segment with a major expansion of its popular Radar Renegade-X line. Responding directly to robust market demand and the model's sustained success among enthusiasts, the company will introduce nine new sizes featuring rim diameters from 18 to 26 inches. A key highlight of this expansion is the debut of 26-inch options, catering to the growing trend of customised and lifted trucks requiring larger wheel fitments.

Since its market introduction, the Renegade-X has built a strong reputation for delivering uncompromising off-road capability without sacrificing on-road civility. Consumer feedback consistently praises its superior traction in mud and rocky terrain, its robust durability and notably low road noise – a combination rarely achieved in the mud-terrain category. This balance of aggressive performance and refined driveability has solidified its appeal.

The tyre’s distinctive design is the result of a collaboration with the renowned Italian design house GFG Style, blending engineering rigor with premium aesthetics. Its technical features include a high void-to-lug ratio designed for effective self-cleaning in mud, alongside a specialised rock-crawl compound for enhanced grip on varied surfaces. Durability is addressed through a three-ply sidewall construction, while a strategic combination of stone ejectors and serrations protects the tyre casing. Furthermore, sidewall lugs inspired by stealth design not only contribute to a striking visual profile but also improve lateral traction in challenging conditions.

The newly added sizes are intended for a wide range of vehicles, including Jeeps, pickup trucks and full-size SUVs. Availability is scheduled to commence through authorised dealers in February 2026, with additional sizes arriving through April of that year.

Rob Montasser, Vice President, Radar Tires, said, “The response to the Radar Renegade-X has exceeded our expectations, and our dealer partners have consistently requested additional sizes to meet customer demand. This nine-size expansion, including our first 26-inch rim diameter sizes, demonstrates our commitment to providing dealers with a comprehensive product offering that supports sustained, profitable growth while giving consumers more choices for their vehicles.”

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Nokian Tyres has formally released its climate transition plan, a comprehensive roadmap guiding the company’s decarbonisation efforts. This strategy is anchored in the company’s near- and long-term climate objectives, which received validation from the Science Based Targets initiative in 2024. Crucially, the organisation’s ambition to achieve net-zero emissions across Scope 1, 2 and 3 aligns with the stringent requirements of limiting global warming to 1.5°C, as dictated by contemporary climate science.

The company has already made significant progress, particularly within its own operations. By the close of 2025, Nokian Tyres had successfully reduced absolute Scope 1 and 2 emissions by more than 38 percent relative to the 2022 baseline, edging closer to its interim target of a 42 percent reduction by 2030. The newly published plan elaborates on this trajectory, detailing the primary sources of emissions and the essential strategies for reduction both internally and across the broader value chain. These actions are designed to meet the 2030 benchmarks while maintaining a clear pathway towards the ultimate goal of net-zero greenhouse gas emissions by 2050.

Endorsed by the company’s Board of Directors, the plan is a living document subject to updates as emission-reduction technologies and methodologies evolve. Further details are accessible on the corporate website. This strategic approach is already yielding tangible results and external recognition. The company’s Romanian facility stands as the world’s first full-scale tyre factory to achieve zero CO2 emissions in its own operations. Furthermore, this commitment to sustainability was acknowledged in 2025 by TIME Magazine, which named Nokian Tyres one of the World’s Most Sustainable Companies, and by CDP, which awarded the firm its sixth consecutive leadership-level score for climate action.

Paolo Pompei, President and CEO, Nokian Tyres, said, “Our work towards net-zero emissions is not only about us but also about drivers worldwide. Through our actions and innovations, we reduce the environmental impact of tyre manufacturing while delivering the safety and quality that define Nokian Tyres.”

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As temperatures drop and road conditions become increasingly unpredictable, ensuring vehicle safety demands more than cautious driving. Giti Tire, drawing on over seven decades of global expertise, offers both advanced tyre technology and practical guidance to help drivers navigate winter’s challenges with confidence. Their latest winter offerings, the Giti Winter Comfort WT26 and the Giti Winter Control WT80, cater to a wide range of vehicles with sizes spanning R15 to R22. These tyres, developed under the AdvanZtech platform with Ice Surface Adhesion Technology 3.0, demonstrate how innovation can directly enhance grip and stability in icy and snowy conditions.

However, even the most sophisticated tyres require proper maintenance to perform effectively. Giti highlights that drivers frequently overlook how colder weather affects their tyres. A significant drop of 10°C can cause tyre pressure to decrease, which in turn impacts braking and handling. Checking pressure monthly when the tyres are cold helps maintain optimal performance. Tread depth is another critical factor; once it nears the wear indicators, replacement is essential. Additionally, the condition of the rubber itself matters – prolonged exposure to moisture, harsh sunlight or road chemicals can accelerate aging. Simple habits like parking carefully and clearing debris from the tread grooves can prevent damage and extend tyre life.

When temperatures consistently hover below 7°C, or when frost and snow coat the roads, switching to dedicated winter tyres becomes a necessity rather than an option. Unlike all-season alternatives, winter tyres retain their flexibility in extreme cold, offering superior traction on slippery surfaces. This translates to more controlled acceleration, braking and cornering. The WT26, for instance, is engineered for comfort and quiet operation. Its specialised rubber compound works to absorb the thin water layer on ice, while interlocking tread blocks and dense sipes provide secure footing without compromising cabin serenity. For those who prioritise dynamic handling, the WT80 employs a bionic tread pattern and tightly packed sipes that act like brushes on ice, sharpening steering response and braking precision. Advanced groove designs also boost snow traction, while noise optimisation technology ensures a refined ride even at higher speeds.

Beyond tyres, a holistic approach to winter preparation is vital. Drivers should verify that lighting, brakes and steering systems are in peak condition before the season sets in. Choosing the right windshield washer fluid, one rated for local low temperatures, prevents freezing and maintains visibility. On the road, managing fogged windows, using lights appropriately and keeping a steady rhythm on slick surfaces are key defensive driving techniques. Electric vehicle owners face unique considerations; preserving battery health means avoiding extended parking in extreme cold with a low state of charge. Even routine car washing matters – opting for warmer parts of the day and using warm water reduces stress on paint and glass caused by rapid temperature changes.

These combined efforts, from high-tech tyre selection to mindful daily habits, form a comprehensive safety net. By attending to both the obvious and easily missed details, drivers can significantly reduce risk and maintain control throughout the winter months.

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