Rubber certainly has its role to play in forest landscapes across the world, with natural rubber plantations having risen as a substantial basis of deforestation. One element that addresses deforestation concerns is the correct certification of rubber – be it natural or synthetic. International Sustainability & Carbon Certification (ISCC), a globally leading certification system, works with the objective of providing sustainability solutions for fully traceable and deforestation-free supply chains, inter alia involving the rubber industry. ISCC was one of the presenters at the Tire Technology Expo 2022 at Hannover, Germany, and Dr Jan M Henke, Director, ISCC, threw light on the nitty-gritty of certifications in the rubber industry, their clients in the tyre and rubber industry and more, in an interaction with Tyre Trends.

Can you tell us about your global sustainability scheme?
Our global sustainability and carbon certification scheme has certified companies in more than 100 countries. We certify entire supply chains from farms to plantations and forestry, and also the point of origin of waste and residues, biogenic and fossil waste. This is also covering rubber and natural rubber. Moreover, we cover biogenic waste and residues, including fossil waste, like carbon black, which is, again, used in the rubber industry. We also certify pyrolysis, where recycled mixed plastic waste can help produce synthetic rubber out of the pyrolysis oil. And we certify the entire supply chain, sustainability of raw material.

What is Meo’s role?
Meo initiated ISCC in a multi-stakeholder process a long time ago. It once was a Meo project and went on to become an operations and certification scheme. It was even recognised by the European Commission and some other authorities. It later got segregated from Meo, and ISCC is governed by the ISCC Association with more than 200 members.

So, what role does Meo play in this in case of certification?
Certification is always by independent, third-party certification bodies. ISCC is the standard development. Today’s ISCC was once a project of Meo. It then went on to become independent and operational, and was no longer a project but an individual entity running and further developing and improving the certification scheme.

The operations of the certification system, database, registration, qualification, training programme, integrity programme, the website and all the day-to-day business is done by ISCC. We are currently incorporating 45 certification bodies that are actually doing the on-site audits based on the ISCC standard.

Is ISCC recognised by the European Union?
Yes, it is being used in many sectors, like in bio energy, bio fuel, renewable transport fuels etc. In fact, ISCC is also recognised by the European Commission and by companies based on their sustainability standards and different industry initiatives.

Hence, ISCC is active on a really broad scale, covering different types of raw materials, natural rubber being one of them. We are also covering waste and residues for pyrolysis and their outputs. We then go to all the different end markets, which can be polymers, rubber, tyres, packaging, all types of plastic products, bio energy or any type of renewable fuels, aviation fuels, maritime fuels etc. This is global and is being used in more than 100 countries.

Tyre companies are talking about sustainability, but the larger part of the industry is of small stakeholders, especially in the natural rubber segment, where traceability and accountability are the main issues. How do you see this?
That’s a big challenge, especially in rubber production. At the cultivation level, there are a lot of small holders. There also exist large plantations that are easier to implement and certify. However, it’s definitely a bigger challenge with the small holders; it always depends on how well they are organised, whether there are certain structures, cooperatives or some central units.

Can you tell us about the certification of natural rubber?
The certification of natural rubber is definitely possible. Palm oil is maybe another example where the setup is quite similar sometimes. Also, with respect to the small holders, sometimes the companies are the same. Furthermore, we are very active in the palm oil sector with ISCC. We now also see a demand for natural rubber sustainability certification.

Is there a different process for getting certified in the rubber industry or is it a standard process?
It’s a standard process. It works on plantation. In fact, it works more or less the same as for palm plantations. But you certainly need to make sure that all the small holders reach a certain level, which is difficult. So starting out, bigger plantations may be easier because it’s easier for them to properly prepare for the certification audits. And then, you need to involve more farmers, step by step.

Who decides the standard process to get the certifications?
ISCC develops the standards and the requirements in the multi-stakeholder process. It then comes down to a company saying that it wants to become certified, use ISCC and also make certain claims and communications to its customers and stakeholders. They then reach out to a certification body, that is cooperating with ISCC. Following this, the certification body will do the audit on site – the third-party auditor will also make a decision on the issuance of the certificate.

Can tyre manufacturers get different certifications? For instance, one for natural rubber and another one for synthetic rubber? Or do they get one for all?
If tyre manufacturers source raw material for manufacturing from natural rubber but also synthetic rubber and everything under ISCC, then it’s one audit. Then the auditor would look into aspects of the volume of natural rubber being used that has been certified, although upstream. If one buys from certified suppliers and if the same auditors check, then aspects like the share of the certified synthetic rubber being used, the share of carbon black, etc. are taken into account. And finally, everything can be put together and a certain claim can be made.

Can tyre companies get a separate certificate for natural rubber?
Yes, they can. They can have separate certificates for natural and synthetic rubber both, or even of everything together. As for the final tyre, let’s say, if it’s 20 percent natural rubber and 20 percent synthetic rubber (40 percent of the tyre), then they can make certain sustainability claims on use of sustainable, circular materials etc.

What is the value of a certification?
It’s no deforestation – that’s key when it comes to natural rubber. When you certify, ‘no deforestation’ is the core requirement and deforestation is not allowed under ISCC. It is about additional environmental and social human rights criteria. This fits fine in this part of ISCC’s sustainability standard. And then it’s certainly about traceability in the supply chain, all the way in the end to the final tyre. And if this is established, then you can certainly make claims about the rubber or the final tyre, saying that it has been sustainably produced, based on sustainably sourced raw materials etc.

Plus, if you do this in a smart way, then you can actually cover the natural and synthetic rubber. Natural rubber and synthetic rubber are both very important parts of the final tyre. Both can be covered under ISCC.

Deforestation is a big issue, mainly in Southeast Asian and African countries. How difficult is it to keep an eye on that?
It’s not always easy to handle. Deforestation is not allowed under ISCC; there is a cut-off date of January 2008. If there was deforestation after January 2008, one cannot become certified. However, replanting or a change from palm to rubber is not considered as deforestation.

For example, if you have a palm plantation and if you cut it and plant rubber after 25 years, then that’s not deforestation. That’s just normal replanting.

Also, ISCC is certainly doing assessments, supported by remote sensing. Our core principle is no deforestation, which is very important to ISCC and its stakeholders. ISCC is not just us doing the operations in Cologne; there’s the ISCC Association for the multi-stakeholder dialogue. It has over 200 members from entire supply chains, industries, plantation companies, mineral oil, chemical companies, converters etc. We also have research organisations from different regions involved. In fact, also a number of non-governmental organisations are members of the ISCC Association.

The association meets annually and makes important strategic decisions and elects the ISCC Board. Due to the representation of the research sector and non-governmental organisations, there is quite a good balance of what people want and further development.

Can you tell us about the commercial benefits involved in having a certification?
There is a big value in it. It reduces sustainability risks for companies, helps to establish monitoring, protects the license to operate and has commercial value. For example, the OEMs ask for more sustainable products or lower greenhouse gas emissions. They all have climate neutrality commitments in place and need to start delivering step-by-step now; they need to show what are the activities that they are engaged in and how those improve sustainability in the overall supply chain. Here, ISCC certification can be used.

How do you maintain transparency in certification as a third party?
There is an annual audit. The certificate is valid for one year and then there is a re-certification. The company needs to provide evidence in every re-certification that the rules are being followed. And if they are not, a renewal of the certificates is not possible.

We certainly have quality management and training for companies and the auditors as well, who conduct on-site audits. What’s more, we have our own integrity programmes, where we send out our own auditors. These auditors work for ISCC and double-check the performance of the companies and the work of third-party auditors. Therefore, this integrity programme is key. We have the website where all the certificates are being published and the entire standard is public.

Do you help companies improve their sustainability supply chain?
No, we don’t consult. At ISCC, we are not involved in supporting the companies in order to improve. We have the standard and we conduct the training for companies. The preparation for the audit is not where ISCC is involved; it’s independent from that type of work. And the certification bodies are not allowed to consult in parallel either. ISCC is the independent standard that is used to certify that companies fulfil the sustainability requirements.

What are the other segments that you cover in the tyre industry?
It’s the entire supply chain. Petrochemical industries, tyre manufacturers etc. can all be covered. This also includes everything from plantations to the end product in the tyre industry.

Which is the easiest and the toughest one to certify?
All elements of the supply chain need to be covered.

This can sometimes be a challenge in the beginning, so as to convince your suppliers and also get certified. But, in truth, we have more than 6,000 certificates under ISCC. So there are already a lot of players that have valid certificates, and now this is starting to move into the space of rubber and tyre manufacturers.

Can you tell us about your clients in the rubber and tyre industry?
We have requests from many tyre producers right now. Some producers are certified already. Plus, we have requests for carbon black and first requests for natural rubber. We see the number of requests increasing, and we do have first certificates and first registrations from tyre producers. So we expect this to rise further as the industry needs to show compliance with their sustainability and climate neutrality commitments.

We see the entire tyre industry now targeting sustainability. So how do you find more opportunities and what’s your plan to get more client support?
ISCC started to get really further engaged in the rubber and tyre industry about a year ago; the industry has started understanding the standards, participating in ISCC trainings, joining our stakeholder events etc. Therefore, step by step, they got to know ISCC better and what it could do for them. They have now even started to get involved and do certifications, including reaching out all the way to the cultivation of natural rubber.

Are you going to focus on the Asian market?
Yes. In fact, we already have a few hundred certificates in Malaysia, Indonesia and other countries in the region. These markets are truly important. Our other key markets are North America and Europe, while we are also active in Africa and South America.

We are, eventually, trying to do more and convince people to become certified, show compliance to sustainability requirements, engage in a continuous improvement approach to become more sustainable and then allow manufacturers to really make claims.  

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Kuraray America, Inc. (KAI) threw its support behind Japan Festival Houston 2026, joining the weekend-long cultural showcase as both a sponsor and an active participant. The event served as a bridge between the company's Japanese origins and the Houston community it calls home.

Organised by the Japan-America Society of Houston (JASH), the two-day celebration gave visitors a window into Japanese culture. Attendees explored traditional and contemporary art, enjoyed live performances and authentic food, took part in family-oriented activities and browsed vendors selling Japanese merchandise and handcrafted items. The festival returns each year to honour Japanese culture in Houston while deepening ties between Japan and the United States.

KAI contributed as an Entertainment Underwriter sponsor, helping fund programming that made a weekend devoted to cultural connection, learning and community involvement possible. The occasion carried extra weight given that Kuraray reaches its 100th anniversary in 2026. Launched in Kurashiki, Japan, in 1926, the company evolved into a worldwide specialty chemical enterprise without losing its deep Japanese roots. For KAI's Houston-based employees, the festival became a way to honour that background and encourage cultural understanding close to home.

Over the course of the weekend, 21 KAI employees donated their time across various shifts, pitching in from Saturday morning until Sunday evening. Such involvement mirrors Kuraray America's wider dedication to supporting the communities where its workers reside and labour, and the company has backed the festival as a sponsor for several years running. KAI thanked every employee who volunteered, along with JASH for continuing to unite Houston through culture, education and meaningful interpersonal exchange, and offered particular gratitude to Mieko Davidson, Reiko Fuwa and Tomo Tani for their efforts.

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BKT has opened a 10,000 sq ft distribution facility in Sankagiri, Tamil Nadu, as the Indian tyre maker seeks to strengthen its position in the commercial vehicle radial segment in a key freight corridor.

The site, operated by authorised distributor Sri Jayanthi Roadways, is intended to improve product availability across eight markets — Salem, Sankagiri, Namakkal, Erode, Coimbatore, Dharmapuri, Krishnagiri and Karur — while enabling closer engagement with fleet operators and dealers.

Tamil Nadu is one of India’s largest industrial and logistics centres, with extensive road infrastructure and high freight movement. The company said these factors make the state a strategic market for commercial vehicle tyres.

Sankagiri, a major trucking hub linking Salem, Coimbatore and Kerala, has been selected to support distribution across southern India. The facility is expected to serve as a point of contact for fleet operators and channel partners, strengthening the group’s regional presence.

The opening was accompanied by a partner event attended by dealers, fleet operators and regional transport representatives. A flag-off ceremony for seven commercial vehicles fitted with BKT tyres was also held.

Representatives present included Satish Sharma, Senior President and Director for Business Development and Strategy at BKT, and Amitkumar Agarwal, National Sales Head for Commercial Vehicle Radial Tyres at BKT. Local industry figures, including N R S (a) N Kandhasamy of the Sankagiri Lorry Owners Association and P Shanmugam of the Sankagiri Taluk Bus Owners Association, also attended.

Agarwal said: “Tamil Nadu is one of BKT Tyres priority growth markets for the commercial vehicle tyre segment, given its strong transport ecosystem, developed infrastructure and mature fleet operator base. As we continue to expand our on-highway business in India, strengthening our presence in key freight and logistics hubs is critical to building closer relationships with customers and improving access to our products.

“Sankagiri's strategic location and deep-rooted transport community make it an important market for our growth ambitions in the region. Through our partnership with Sri Jayanthi Roadways, which brings over four decades of industry experience, we are creating a stronger platform to serve fleet operators, transporters and channel partners. This facility is an important step in our commitment to building a robust distribution network and expanding BKT Tyres commercial vehicle tyre footprint across South India.”

The move comes as the company expands its commercial vehicle radial portfolio in India, targeting demand from the country’s transport sector.

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Dunlop will continue as the exclusive tyre supplier to the FIM Endurance World Cup Superstock and FIM Production World Trophy classes through the end of the 2029 season. The three-year extension with Endurance Moto Promoter, promoter of the FIM Endurance World Championship, preserves a role Dunlop has filled in Superstock since 2022 and in Production since that category's 2025 debut.

The agreement also maintains Dunlop's position as an Official Partner of the FIM EWC, a relationship that began in 2016. Teams across both classes will keep using the Dunlop KR slick range, receiving consistent performance, reliability and technical support whatever their size. Since 2022, the manufacturer has aided the steady progress of both grids in performance and competitive depth.

In the Formula EWC, where tyre choice stays open to all manufacturers, Dunlop will keep collaborating closely with several leading teams. It remains the most successful tyre brand in Championship history. The 2027 season opens with the 24 Heures Motos at Le Mans, France, from 8 to 11 April 2027.

Wim Van Achter, Motorcycle Motorsport Manager EMEA, Dunlop Motorcycle Europe, said, “We are honoured to continue our partnership with the FIM Endurance World Championship and EMP as the exclusive tyre supplier for the Superstock and Production classes. EWC is a valuable arena for the active development of Dunlop’s KR racing tyres, which are available on the market for racers and track day riders. This partnership represents a stamp of approval for our tyres and a further incentive to continue developing the next generation of the Dunlop KR racing range in one of the most competitive racing environments.”

Claude Michy, President, Endurance Moto Promoter, said, “We are delighted to continue the longstanding partnership between the FIM EWC World Championship and Dunlop as the sole tyre manufacturer for the Superstock and Production classes. Endurance racing is a discipline that demands performance but also great consistency and complete trust between the teams and their technical partners. Dunlop has unique expertise and experience in this field and has always demonstrated its ability to meet the particularly high standards of the FIM EWC World Championship. This renewal reflects the quality of our collaboration and our shared commitment to keep promoting the championship. Above all, the main goal is to continue supporting the Superstock and Production teams as well as possible, thanks to a new allocation system.”

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Hankook Tire has earned 11 podium placements in the 2026 WhatTyre Awards, marking its sixth straight year of recognition at the UK-focused honours. The awards, run by a specialist tyre news and comparison platform, spotlight leading products available to British motorists and rely on a scoring algorithm to rank top performers across the market.

The company’s 2026 haul includes three category victories, two Highly Recommended mentions and six Commended awards, reflecting the breadth of its portfolio and its emphasis on performance, safety and innovation. Its Ventus evo tyre retained the Performance of the Year title for a second consecutive year, with design features including an AI-assisted mixing process, extra-rigid sidewalls and tread blocks and low rolling resistance.

The Ventus evo’s latest honour follows strong showings in the 2026 Auto Bild summer tyre test, where it competed against 50 rival products, and the Auto Bild Allrad tyre test, which featured nine competing tyres. Hankook’s electric vehicle range also drew attention, with the iON evo named Electric Car Tyre of the Year for a third straight year after wins in 2024 and 2025, while the iON FlexClimate received a Commended award in the same category.

Recognition extended across SUV, summer, all-season, winter and super-sport segments. The iON evo SUV won SUV Tyre of the Year, the Ventus Prime4 was Highly Recommended in the Summer Tyre of the Year category, and the iON FlexClimate SUV earned Highly Recommended status among all-season SUV tyres. Commended awards went to the Ventus S1 evo Z in the super-sport category and the Kinergy 4S2 among all-season tyres.

Winter products also featured, with the Winter icept RS3 commended in the Winter Tyre of the Year category and both the Winter icept evo3 and Winter i*cept evo3 X recognised among winter performance tyres. The 11 awards across multiple segments underscore the strength and diversity of Hankook’s UK range, from sports and premium summer tyres to dedicated EV, SUV, all-season and winter solutions.

Complete list of winning tyres from Hankook:

1. Winner – Performance Tyre of the Year: Hankook Ventus evo
2. Winner – SUV Tyre of the Year: Hankook iON evo SUV
3. Winner – Electric Car Tyre of the Year: Hankook iON evo
4. Highly Recommended – Summer Tyre of the Year: Hankook Ventus Prime4
5. Highly Recommended – All-Season SUV Tyre of the Year: Hankook iON FlexClimate SUV
6. Commended – Super-sport Tyre of the Year: Hankook Ventus S1 evo Z
7. Commended – All- Season Tyre of the Year: Hankook Kinergy 4S2
8. Commended – Winter Tyre of the Year: Hankook Winter i*cept RS3
9. Commended – Winter Performance Tyre of the Year: Hankook Winter i*cept evo3
10. Commended – Winter Performance Tyre of the Year: Hankook Winter i*cept evo3 X
11. Commended – Electric Car Tyre of the Year: Hankook iON FlexClimate

Chris Anthony, Managing Director at Tyres & Accessories, Tyrepress and WhatTyre, said, “With 11 tyres winning, being highly recommended or commended in the 2026 WhatTyre Tyre of the Year awards, Hankook is arguably the most successful tyre manufacturing this time round. With hundreds of thousands of tyres in our database and multiple tyre manufacturers competing, that result is a significant achievement – that fact that Hankook's recognition takes place across range of categories that includes everything from all-season SUV tyres to super-sport tyres only serves to underline the point.”

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