Rubber certainly has its role to play in forest landscapes across the world, with natural rubber plantations having risen as a substantial basis of deforestation. One element that addresses deforestation concerns is the correct certification of rubber – be it natural or synthetic. International Sustainability & Carbon Certification (ISCC), a globally leading certification system, works with the objective of providing sustainability solutions for fully traceable and deforestation-free supply chains, inter alia involving the rubber industry. ISCC was one of the presenters at the Tire Technology Expo 2022 at Hannover, Germany, and Dr Jan M Henke, Director, ISCC, threw light on the nitty-gritty of certifications in the rubber industry, their clients in the tyre and rubber industry and more, in an interaction with Tyre Trends.

Can you tell us about your global sustainability scheme?
Our global sustainability and carbon certification scheme has certified companies in more than 100 countries. We certify entire supply chains from farms to plantations and forestry, and also the point of origin of waste and residues, biogenic and fossil waste. This is also covering rubber and natural rubber. Moreover, we cover biogenic waste and residues, including fossil waste, like carbon black, which is, again, used in the rubber industry. We also certify pyrolysis, where recycled mixed plastic waste can help produce synthetic rubber out of the pyrolysis oil. And we certify the entire supply chain, sustainability of raw material.

What is Meo’s role?
Meo initiated ISCC in a multi-stakeholder process a long time ago. It once was a Meo project and went on to become an operations and certification scheme. It was even recognised by the European Commission and some other authorities. It later got segregated from Meo, and ISCC is governed by the ISCC Association with more than 200 members.

So, what role does Meo play in this in case of certification?
Certification is always by independent, third-party certification bodies. ISCC is the standard development. Today’s ISCC was once a project of Meo. It then went on to become independent and operational, and was no longer a project but an individual entity running and further developing and improving the certification scheme.

The operations of the certification system, database, registration, qualification, training programme, integrity programme, the website and all the day-to-day business is done by ISCC. We are currently incorporating 45 certification bodies that are actually doing the on-site audits based on the ISCC standard.

Is ISCC recognised by the European Union?
Yes, it is being used in many sectors, like in bio energy, bio fuel, renewable transport fuels etc. In fact, ISCC is also recognised by the European Commission and by companies based on their sustainability standards and different industry initiatives.

Hence, ISCC is active on a really broad scale, covering different types of raw materials, natural rubber being one of them. We are also covering waste and residues for pyrolysis and their outputs. We then go to all the different end markets, which can be polymers, rubber, tyres, packaging, all types of plastic products, bio energy or any type of renewable fuels, aviation fuels, maritime fuels etc. This is global and is being used in more than 100 countries.

Tyre companies are talking about sustainability, but the larger part of the industry is of small stakeholders, especially in the natural rubber segment, where traceability and accountability are the main issues. How do you see this?
That’s a big challenge, especially in rubber production. At the cultivation level, there are a lot of small holders. There also exist large plantations that are easier to implement and certify. However, it’s definitely a bigger challenge with the small holders; it always depends on how well they are organised, whether there are certain structures, cooperatives or some central units.

Can you tell us about the certification of natural rubber?
The certification of natural rubber is definitely possible. Palm oil is maybe another example where the setup is quite similar sometimes. Also, with respect to the small holders, sometimes the companies are the same. Furthermore, we are very active in the palm oil sector with ISCC. We now also see a demand for natural rubber sustainability certification.

Is there a different process for getting certified in the rubber industry or is it a standard process?
It’s a standard process. It works on plantation. In fact, it works more or less the same as for palm plantations. But you certainly need to make sure that all the small holders reach a certain level, which is difficult. So starting out, bigger plantations may be easier because it’s easier for them to properly prepare for the certification audits. And then, you need to involve more farmers, step by step.

Who decides the standard process to get the certifications?
ISCC develops the standards and the requirements in the multi-stakeholder process. It then comes down to a company saying that it wants to become certified, use ISCC and also make certain claims and communications to its customers and stakeholders. They then reach out to a certification body, that is cooperating with ISCC. Following this, the certification body will do the audit on site – the third-party auditor will also make a decision on the issuance of the certificate.

Can tyre manufacturers get different certifications? For instance, one for natural rubber and another one for synthetic rubber? Or do they get one for all?
If tyre manufacturers source raw material for manufacturing from natural rubber but also synthetic rubber and everything under ISCC, then it’s one audit. Then the auditor would look into aspects of the volume of natural rubber being used that has been certified, although upstream. If one buys from certified suppliers and if the same auditors check, then aspects like the share of the certified synthetic rubber being used, the share of carbon black, etc. are taken into account. And finally, everything can be put together and a certain claim can be made.

Can tyre companies get a separate certificate for natural rubber?
Yes, they can. They can have separate certificates for natural and synthetic rubber both, or even of everything together. As for the final tyre, let’s say, if it’s 20 percent natural rubber and 20 percent synthetic rubber (40 percent of the tyre), then they can make certain sustainability claims on use of sustainable, circular materials etc.

What is the value of a certification?
It’s no deforestation – that’s key when it comes to natural rubber. When you certify, ‘no deforestation’ is the core requirement and deforestation is not allowed under ISCC. It is about additional environmental and social human rights criteria. This fits fine in this part of ISCC’s sustainability standard. And then it’s certainly about traceability in the supply chain, all the way in the end to the final tyre. And if this is established, then you can certainly make claims about the rubber or the final tyre, saying that it has been sustainably produced, based on sustainably sourced raw materials etc.

Plus, if you do this in a smart way, then you can actually cover the natural and synthetic rubber. Natural rubber and synthetic rubber are both very important parts of the final tyre. Both can be covered under ISCC.

Deforestation is a big issue, mainly in Southeast Asian and African countries. How difficult is it to keep an eye on that?
It’s not always easy to handle. Deforestation is not allowed under ISCC; there is a cut-off date of January 2008. If there was deforestation after January 2008, one cannot become certified. However, replanting or a change from palm to rubber is not considered as deforestation.

For example, if you have a palm plantation and if you cut it and plant rubber after 25 years, then that’s not deforestation. That’s just normal replanting.

Also, ISCC is certainly doing assessments, supported by remote sensing. Our core principle is no deforestation, which is very important to ISCC and its stakeholders. ISCC is not just us doing the operations in Cologne; there’s the ISCC Association for the multi-stakeholder dialogue. It has over 200 members from entire supply chains, industries, plantation companies, mineral oil, chemical companies, converters etc. We also have research organisations from different regions involved. In fact, also a number of non-governmental organisations are members of the ISCC Association.

The association meets annually and makes important strategic decisions and elects the ISCC Board. Due to the representation of the research sector and non-governmental organisations, there is quite a good balance of what people want and further development.

Can you tell us about the commercial benefits involved in having a certification?
There is a big value in it. It reduces sustainability risks for companies, helps to establish monitoring, protects the license to operate and has commercial value. For example, the OEMs ask for more sustainable products or lower greenhouse gas emissions. They all have climate neutrality commitments in place and need to start delivering step-by-step now; they need to show what are the activities that they are engaged in and how those improve sustainability in the overall supply chain. Here, ISCC certification can be used.

How do you maintain transparency in certification as a third party?
There is an annual audit. The certificate is valid for one year and then there is a re-certification. The company needs to provide evidence in every re-certification that the rules are being followed. And if they are not, a renewal of the certificates is not possible.

We certainly have quality management and training for companies and the auditors as well, who conduct on-site audits. What’s more, we have our own integrity programmes, where we send out our own auditors. These auditors work for ISCC and double-check the performance of the companies and the work of third-party auditors. Therefore, this integrity programme is key. We have the website where all the certificates are being published and the entire standard is public.

Do you help companies improve their sustainability supply chain?
No, we don’t consult. At ISCC, we are not involved in supporting the companies in order to improve. We have the standard and we conduct the training for companies. The preparation for the audit is not where ISCC is involved; it’s independent from that type of work. And the certification bodies are not allowed to consult in parallel either. ISCC is the independent standard that is used to certify that companies fulfil the sustainability requirements.

What are the other segments that you cover in the tyre industry?
It’s the entire supply chain. Petrochemical industries, tyre manufacturers etc. can all be covered. This also includes everything from plantations to the end product in the tyre industry.

Which is the easiest and the toughest one to certify?
All elements of the supply chain need to be covered.

This can sometimes be a challenge in the beginning, so as to convince your suppliers and also get certified. But, in truth, we have more than 6,000 certificates under ISCC. So there are already a lot of players that have valid certificates, and now this is starting to move into the space of rubber and tyre manufacturers.

Can you tell us about your clients in the rubber and tyre industry?
We have requests from many tyre producers right now. Some producers are certified already. Plus, we have requests for carbon black and first requests for natural rubber. We see the number of requests increasing, and we do have first certificates and first registrations from tyre producers. So we expect this to rise further as the industry needs to show compliance with their sustainability and climate neutrality commitments.

We see the entire tyre industry now targeting sustainability. So how do you find more opportunities and what’s your plan to get more client support?
ISCC started to get really further engaged in the rubber and tyre industry about a year ago; the industry has started understanding the standards, participating in ISCC trainings, joining our stakeholder events etc. Therefore, step by step, they got to know ISCC better and what it could do for them. They have now even started to get involved and do certifications, including reaching out all the way to the cultivation of natural rubber.

Are you going to focus on the Asian market?
Yes. In fact, we already have a few hundred certificates in Malaysia, Indonesia and other countries in the region. These markets are truly important. Our other key markets are North America and Europe, while we are also active in Africa and South America.

We are, eventually, trying to do more and convince people to become certified, show compliance to sustainability requirements, engage in a continuous improvement approach to become more sustainable and then allow manufacturers to really make claims.  

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Toyo Tires will stage its Treadpass showcase at the 2026 SEMA Show in Las Vegas from 3–6 November, assembling a hand-picked roster of vehicles making their global premieres. Set between the Las Vegas Convention Center's Central and South Halls, the exhibit pairs the tyre maker with skilled builders, handing them a high-visibility platform for their craft.

Twenty-seven world-debut machines will populate this year's display, spanning a spectrum broad enough to satisfy nearly any automotive taste. Among them are a 1979 Porsche 935 styled after racing machinery and powered by a 637-horsepower electric drivetrain, alongside a 2027 Rolls-Royce Cullinan with a custom body kit marking its first North American appearance. Toyo Tires will again dedicate a section of its website to detailing each build, listing model year, make, model, wheel and tyre fitment and other notable modifications.

Working with Time Capsule, a business-to-business firm known for finely crafted diecast miniatures, Treadpass will host an oversized die-cast toy box. The centrepiece is a 2014 Scion FRS (Toyota GT86) conceived and assembled by Daniel Song of DRVNmind. It carries the first Neo86 widebody conversion fitted outside the demonstration car built in Japan a year earlier, restyling the Scion with cues drawn from the iconic AE86 and honouring the celebrated US-built AE86 nicknamed ‘Run Free’. A Beams 3SGE swap with individual throttle bodies from Panic Made and custom high-rise headers from Dream Maker Goods sit under the hood, while Rays TE37V 18x10 wheels in Dash White carry Toyo Proxes Sport R 255/35/18 rubber.

Leen Customs returns as a collaborator, with limited-edition pins once again part of the SEMA experience. Ten designs will honour select Treadpass vehicles and be handed out at scheduled times. A separate 11th pin will be offered during an Artist's Meet with Leen Customs founder Hansel Echeverria on 4 November from noon to 1 p.m.

As the industry's premier trade gathering, the SEMA Show draws manufacturers and buyers from every sector. Toyo Tires remains a highlight, presenting distinctive builds from leading shops nationwide. Among the vehicles on view will be a 1972 Chevrolet Blazer K5 by Tony Arme, a 1974 Capri Mk 1 by JH Restorations Ltd., a 1979 Ford F-250 Crew Cab by Fat Fender Garage, a 1979 Porsche 935 Baby Moby by Bisimoto and a 2027 Rolls-Royce Cullinan by WALD USA. Further details on the tyres behind these builds can be found on the Toyo Tires website.

Stan Chen, Deputy Director – Consumer Marketing, Toyo Tire U.S.A. Corp, said, “Over the years, Treadpass has been an incredible way for us to collaborate with top builders and create a one-of-a-kind experience at the SEMA Show. We are thrilled to bring the activation back for its 13th year and deliver another unforgettable experience for attendees while showcasing the largest culmination of world-debut cars at this year’s show.”

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Sri Trang Agro-Industry Public Company Limited (STA) and Sri Trang Gloves (Thailand) Public Company Limited (STGT) collectively secured six accolades at the IAA Awards for Listed Companies 2026, a recognition reflecting their strength in corporate management, financial stewardship and investor relations. The Investment Analysts Association (IAA) hosted the ceremony on 21 October 2026, at the Eastin Grand Hotel Phayathai.

STA claimed all three honours in the Agro Industry category for a second straight year. Chief Executive Officer Veerasith Sinchareonkul was named Outstanding CEO, with Thitima Wongwairoj, Regional Finance and Controller Manager, accepting on his behalf. Chief Financial Officer Patrawut Panitkul received the Outstanding CFO award, also collected by Wongwairoj. Executive Director Vitchaphol Sincharoenkul earned Outstanding IR recognition, with Pimpetch Sapkhoonthawee of Investor Relations accepting for him.

STGT, which won Outstanding CEO and Outstanding IR in 2024, took three awards in the Consumer Products category. Chief Executive Officer Jarinya Jirojkul was honoured as Outstanding CEO, while Chief Financial Officer Thanawan Sa-ngiamsak received Outstanding CFO. Chairman of the Executive Committee Vitanath Sincharoenkul was named Outstanding IR, with Sa-ngiamsak accepting on his behalf.

The six awards underscore the confidence of Thai securities analysts and fund managers in both companies' management teams amid global economic uncertainty. Sri Trang Group continues to uphold good corporate governance, rigorous financial discipline and transparent disclosure while integrating environmental, social and governance principles into its operations. These include STA's responsible raw material sourcing and EU Deforestation Regulation preparedness, alongside STGT's delivery of products meeting international quality standards. The IAA Awards, among Thailand's most prestigious capital market honours, are scored by analysts and fund managers on management expertise, disclosure quality and investor engagement.

Veerasith Sinchareonkul, Chief Executive Officer of Sri Trang Agro-Industry Public Company Limited, said, “Receiving awards in all three categories for the second consecutive year is a great honour and a source of pride for Sri Trang. This recognition inspires us to continue upholding the highest standards of excellence. It reflects the dedication of our executives and every member of our team, who work together to advance the business responsibly and with a firm commitment to good corporate governance. As economic and industry conditions evolve, we will continue to communicate accurately, transparently and promptly about both opportunities and challenges, enabling investors to understand our strategic direction and strengthening their confidence in our long-term growth.”

Jarinya Jirojkul, Chief Executive Officer of Sri Trang Gloves (Thailand) Public Company Limited, said, “At Sri Trang Gloves, trust begins with the quality of the rubber gloves we deliver to users around the world and the responsibility with which we manage our business. Receiving awards in all three categories this year is a source of pride for our entire team, whose collective efforts uphold product quality, sound financial management and effective investor communication. We remain committed to financial discipline, prudent resource management and open, transparent disclosure so that shareholders and investors understand our performance, opportunities and risks. We will continue to develop our business to create long-term value.”

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The Goodyear Tire & Rubber Company has named Joseph Stanekenas, a professional driver with General Transport, as the recipient of the 42nd Goodyear Highway Hero Award. The honour recognises his courageous response to a serious highway accident involving a semi-truck that had collided with another trailer and caught fire.

Upon witnessing the crash, Stanekenas immediately parked his vehicle and rushed to assist the driver trapped inside the burning truck. With the help of fellow commercial driver Charles Johnson, he led the rescue despite dangerous conditions, and the two men pulled the driver from the vehicle and moved him to safety. The driver survived thanks to Stanekenas' swift initial response and the pair's shared willingness to risk their own safety for a stranger.

Established in 1983, the Goodyear Highway Hero Award recognises professional truck drivers across the US and Canada who demonstrate exceptional courage and selflessness on the job. As the 42nd recipient, Stanekenas will receive a cash prize and a ride aboard the iconic Goodyear Blimp, with Johnson also invited to join the Blimp experience in recognition of the teamwork that made the rescue possible. The award reflects Goodyear's commitment to honouring the commercial trucking industry and the drivers who keep North America's roads, businesses and communities moving.

Karly Becker, Director of Safety, General Transport, said, “Joseph has been a driver for General Transport for four years and is always willing to go above and beyond in every aspect. It is a pleasure to have Joseph as part of our fleet but our honour to nominate his heroic actions through Goodyear’s Highway Hero Award to save a stranger’s life.”

Joe Stuglis, Vice President, Commercial Sales North America, Goodyear, said, "Professional truck drivers keep goods and services moving across North America every day, but their impact often extends far beyond the freight they haul. Joseph and Charles demonstrated extraordinary courage and selflessness when they stopped to help a fellow driver in a life-threatening situation. Their actions made a difference, and we are proud to recognise their bravery."

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Michelin has introduced its first tyre engineered specifically for the new generation of wide body trucks, bringing its established safety and performance standards to a segment traditionally served by Tier-3 products. The MICHELIN XDR Wide Body Truck is positioned as a premium offering for mining fleets, built to handle high loads and speeds while delivering robustness and puncture resistance in demanding mining environments.

Wide body trucks are gaining global traction in mining because they strike an appealing balance among payload capacity, safety and acquisition cost. Michelin developed and launched the new fitment in under two years by combining intensive field analysis with agility, responding to mining customers’ needs for safety and productivity. The tyre also supports fleets moving towards more efficient and increasingly electrified haulage solutions, addressing demands for safety, productivity and operating cost control.

Safety remains paramount in mining, where a tyre failure can seriously affect personnel, equipment and operational continuity. The new tyre therefore features an innovative casing fully reinforced with thick steel cords, enabling it to carry 12 tonnes (26,786 lbs) per tyre at a recommended pressure of 9-bar (130 PSI) – significantly lower than typical market recommendations, which helps reduce blowout risk.

The MICHELIN XDR Wide Body Truck sustains heavy loads at continuous speeds, supporting productivity during intensive duty cycles. It offers strong traction, particularly on soft or muddy ground, while its robust tread compound resists damage, provides excellent grip and extends service life, optimising total cost of ownership. These qualities help cut unplanned downtime and maintenance costs, improve equipment availability and maximise material haulage volumes. The tyre launches worldwide in its first size, 16.00 R25, on 1 November 2026, with additional sizes to follow.

Kevin Maleterre, Director – Michelin Beyond Road, said, “Wide body trucks are playing an increasingly important role in mining operations. With the MICHELIN XDR Wide Body Truck, we are applying our expertise in mining applications to this new generation of vehicles, with a clear aim: to help our customers combine safety, productivity and the development of their fleets.”

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