Continental, one of the world’s leading tyre manufacturers, is celebrating 90 years of developing and producing winter tyres. The German company launched its first winter-specific tyre, the Gelände, in 1934, pioneering safety and performance in cold-weather driving conditions.

Today, Continental’s winter tyres, including the award-winning WinterContact TS 870, feature advanced tread patterns and specialised rubber compounds that deliver superior grip, braking and handling on snow, ice, and wet roads. The German automobile association ADAC recently recognised the TS 870 as a test winner for its precise and safe driving performance across various road conditions.

“For 90 years, our winter tyres have been synonymous with safety in winter weather conditions. Softer rubber compounds improve adhesion, while sipes provide grip on snow and ice. And wider grooves displace water particularly effectively,” explains Martin Welzhofer, Head of Global Tire Testing at Continental Tires. “We put our winter tyres through their paces during testing on snow and ice, in Germany and Sweden.”

Decades of Progress in Winter Safety

Continental’s winter tyres are specifically engineered to handle harsh weather. Compared to summer tyres, they provide significant safety advantages. In recent tests conducted by UK trade magazine Tyre Review, the WinterContact TS 870 P demonstrated remarkable braking performance. When braking hard from 40 km/h on snow, the winter tyre stopped in just 18.25 metres, while a summer tyre took 44.18 metres — a difference of nearly six car lengths.

Similar results were observed on ice. During emergency braking from 25 km/h, the WinterContact TS 870 P stopped in 11.13 metres, whereas the summer tyre required 32.19 metres — almost three times the distance.

This performance is attributed to Continental’s advanced tread design and rubber compounds. The softer, more flexible winter tyre compound enhances grip at low temperatures, while optimised tread grooves and sipes improve traction and water displacement.

Rigorous Testing for Maximum Safety

Ensuring safety remains Continental’s top priority. Each new winter tyre undergoes extensive testing, covering up to 500,000 kilometres across 20 disciplines before being brought to market. The tyres are assessed for traction, braking, cornering stability, and directional control on dry, wet, and snow-covered roads. Noise levels, fuel efficiency, and overall driving comfort are also evaluated.

Testing takes place under extreme conditions. At Continental’s test site in Arvidsjaur, Sweden, near the Arctic Circle, engineers measure performance on snow and ice, collecting over 60,000 individual data points each winter. Vehicles complete thousands of manoeuvres, including starts, cornering and braking on icy surfaces.

Closer to home, the company’s Contidrom test site near Hanover features an indoor ice track that operates year-round. Here, tyres are tested under varying temperatures to assess rubber compound behaviour in freezing conditions. Continental’s automated braking test facility further ensures precision by evaluating tyre performance on wet and dry surfaces without a driver.

A Legacy of Innovation

Continental’s journey in winter tyre development began in 1934 with the Gelände, one of the world’s first tyres designed for snow, ice, and slush. By 1953, the company’s M+S winter tyres had proven their capability by enabling vehicles to cross the snow-covered Gotthard Pass in the Alps safely.

Today, Continental continues to push boundaries, refining its tyre technologies and materials to ensure optimal safety and performance. Models such as the WinterContact TS 870 undergo relentless testing in Sweden’s icy landscapes and the Contidrom’s controlled environments.

With 90 years of experience, Continental remains at the forefront of winter tyre innovation, delivering safer driving experiences for motorists navigating treacherous winter roads.

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A new joint venture, UniPyrum, has been established by Pyrum Innovations AG and the independent tank farm operator UNITANK Holding GmbH, with the ambition to build a European network for processing end-of-life tyres. Based in Hamburg, the venture will be managed by a dedicated team overseeing the expansion of multiple advanced recycling facilities. The initial blueprint calls for the development of five to 10 such plants across strategic European locations, beginning with several sites in Germany.

Each new facility will feature a modular setup, starting with a minimum of three modern thermolysis reactors. This configuration allows a single site to process at least 22,000 tonnes of scrap tyres annually, with the flexibility for future capacity increases based on local demand. For the launch, three initial target regions have been selected, with comprehensive preliminary work on engineering and business planning already completed. A UNITANK facility in Emleben, Thuringia, is under strong consideration as the first operational location, and the partners are preparing to initiate approval processes imminently.

UNITANK, which holds a 51 percent majority stake in the partnership to Pyrum’s 49 percent, is actively securing the venture’s commercial foundations. This involves concurrent negotiations to establish reliable supply chains for feedstock tyres and to secure offtake agreements for the recycled output. The collaboration combines Pyrum's proprietary technology with UNITANK's industrial logistics expertise to accelerate the rollout of this recycling infrastructure.

Jan Vogel, CEO, UNITANK Group, said, “We are delighted to take a decisive step forward in our longstanding and trusting partnership with Pyrum by establishing this joint venture today. In addition to our core business in the tank storage sector, this creates a new business area with strong growth potential that is independent of the energy transition. The combination of Pyrum’s leading technology and our extensive experience in operating critical infrastructure in the energy sector opens up exciting opportunities for the future. The aim is for the new joint venture to rapidly develop and operate a network of used tyre recycling plants in Germany and neighbouring countries.”

Pascal Klein, CEO, Pyrum Innovations AG, said, “Since our initial memorandum of understanding with UNITANK, we have worked intensively together to further develop our partnership. We are delighted to reach this important milestone today. Following the positive funding approval in Greece and the recently signed shareholder agreement with SUAS, the founding of the joint venture with UNITANK represents the next important step in finally accelerating the construction and operation of new plants. UNITANK’s many years of experience in operating critical infrastructure and its diverse technical and logistical expertise complement our technology perfectly. Together, we are significantly increasing Europe-wide recycling capacity for end-of-life tyres and actively promoting the circular economy.”

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Sri Trang Agro-Industry Public Company Limited (STA), under the leadership of Executive Director Chalermpop Khanjan, has entered a strategic partnership to advance sustainability through innovation. The company participated in a ceremony to sign a Memorandum of Understanding (MOU) with Chiang Mai University and five other leading industrial sectors. This collaboration is dedicated to promoting the development of knowledge, research and innovation, firmly aligning with STA's commitment to sustainability and its core Environmental, Social, and Governance (ESG) values.

The partnership’s specific objectives include advancing joint research, supporting specialised training programmes and strengthening collaborative networks to directly address climate change. A key focus is the transfer of technology and environmental innovations, including climate adaptation solutions, to be applied across business, government and community sectors to drive tangible, shared learning. This initiative reinforces STA’s mission to generate long-term value for all its stakeholders, including farmers, local communities, customers and consumers.

Concurrently, an industrial panel discussion titled ‘Innovations Toward Industrial Sustainability’ was held. Dr Saranthinee Mongkolrat, Sustainability Division Manager at STA, delivered a presentation on ‘Carbon-Smart Natural Rubber: Turning Plantations into Long-Term Carbon Sinks’. Her session underscored the critical role of natural rubber plantations in carbon sequestration and their contribution to a more sustainable industrial future.

Through this integration of expertise, technology and cross-sector collaboration, Sri Trang Group continues to drive its long-term sustainability mission. The Group is committed to consolidating its position as a global leader in the green natural rubber industry, thereby fostering balanced growth and supporting sustainable development on both a national and international scale.

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In a strategic move to deepen its engagement in the Middle East, Hankook Tire, along with Al Dobowi Tyre Company, the official distributors of Hankook in UAE since 1978 under Al Dobowi Group, has entered a three-year official partnership with the celebrated football club Al Ain FC, effective January 2026. The alliance was formally inaugurated at Al Ain’s Hazza Bin Zayed Stadium. This collaboration aims to significantly elevate Hankook’s premium brand stature on a global scale by connecting with the club’s vast regional fanbase and leveraging prominent marketing channels, such as stadium LED advertising.

Al Ain FC, founded in 1968 and currently leading the 2024/2025 season, is the most decorated club in the UAE, boasting numerous domestic and continental titles. Partnering with such an institution provides Hankook a powerful platform to reinforce its market leadership. The sponsorship strategy includes exclusive initiatives like a VIP Hospitality Program and the Ainawi Membership season cards, designed to foster closer sales relationships and deliver distinctive experiences to stakeholders across the region.

This partnership builds upon Hankook's established efforts to cultivate a premium image in the Middle East and Africa, underscored by the introduction of its high-performance Ventus evo tyre series and its role as an original equipment supplier for luxury automotive brands in the local market. Simultaneously, Al Dobowi Group continues to enhance its advanced service infrastructure, aiming to surpass customer expectations at every touchpoint and further strengthen consumer engagement alongside Hankook.

Jong Woo Kim, Vice President – Middle East & Africa Regional HQ, Hankook Tire & Technology, said, “We are delighted to enhance communication with local customers and consumers and expand brand touchpoints through this partnership with Al Ain FC, a representative club of the UAE. Based on our global technical leadership, we will continue to share Hankook Tire’s premium value across the Middle East.”

Surender Singh Kandhari, Chairman, Al Dobowi Group, said, "Al Ain FC is a symbol of success, and we are honoured to join this journey. This partnership brings together three brands standing for performance and long-term commitment."

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Citira, a Sweden-based company specialising in circular tyre management, has announced a definitive strategic step in its ambition to become a leading, integrated provider in the Northern European circular tyre ecosystem with the acquisition of Tyrefix. The agreement, executed on 20 January 2026 and expected to close imminently, secures a robust and scalable operational foundation for Citira in the United Kingdom, representing a core pillar of its geographic expansion.

Tyrefix is renowned for its four decades of specialised service excellence. The company operates a nationwide fleet delivering on-site tyre management, repair and replacement exclusively for off-highway and earthmoving machinery, a sector where equipment uptime, worksite safety and service reliability are non-negotiable for its industrial clientele.

This transaction is fundamentally value-driven. It provides Citira with immediate access to Tyrefix’s established national network, its deeply entrenched customer relationships and its unique mobile service expertise. The integration of this proven model is anticipated to generate significant commercial synergies and cross-selling opportunities across Citira’s broader portfolio, enhancing service offerings for all customers.

Post-closure, Tyrefix will continue its operations under the trusted Tyrefix brand, preserving its customer-facing identity and its experienced management team, including Oliver Johnson, Jon Pitman and Steve Bareham, who will transition to become co-owners within the Citira group. The transaction facilitates a full exit for the current investment company, Literacy Capital, and other minority shareholders, transferring ownership to Citira and marking a new chapter of growth.

David Boman, CEO, Citira, said, “I am very happy to welcome Oliver, Jon, Steve and the entire Tyrefix team to Citira. Tyrefix’s model is unique and has shown great success during several decades, and still has potential for growth across current and new market segments. With Oliver at the helm, I am confident that our expansion into the United Kingdom will become another success story of Citira.”

Oliver Johnson, CEO, Tyrefix, said, “Joining Citira allows Tyrefix Group to advance our already strong market position in off-highway tyre services while providing additional solutions to minimise vehicle downtime. By becoming part of a larger organisation, Tyrefix Group gains access to additional resources and increased opportunities to accelerate our growth plans.”

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