Continental has launched the Pure CONTACT, a lightweight urban tyre designed to boost cyclists’ confidence during daily commutes, errands, and adventures.

The Pure CONTACT sets a new standard for puncture protection within Continental’s Urban range. Its performance surpasses even the Level Seven rating of the E-CONTACT Plus, necessitating the introduction of Level Eight on Continental’s safety scale.

This breakthrough is achieved through Continental’s innovative multi-layer breaker technology. The Pure CONTACT combines high-quality racing bike tyre technology with a Poly X breaker, which has proven highly effective in Continental’s leading automotive tyres.

The Pure CONTACT inspires confidence in both dry and wet conditions. Its symmetrical tread pattern, featuring repeating grooves, scales, and drainage elements, enhances grip and rolling resistance, making it ideal for urban riding and occasional off-road exploration.

Available in a wide range of sizes (from 50-60/584 to 40-55/622), the Pure CONTACT boasts an E50 rating, signifying its suitability for both conventional and electric bikes, including electric SUV models.

Continental incorporates silicate derived from rice husk ash, an agricultural byproduct. This silica, processed through a new energy-efficient method, helps optimise key tyre characteristics like grip, rolling resistance, and durability. Additionally, the tyre uses responsibly sourced natural rubber for strength and further longevity.

Oliver Vauth, Urban Product Manager, Continental Tires, said: “Pure Contact represents the pinnacle of development in our urban tyre range. During our testing process, the tyre exceeded expectations and demonstrated the perfect blend of rolling resistance and puncture protection. The results were so impressive that we had to create a new level (Level Eight) in our puncture protection scale.”

 “Not only does the tyre offer superior puncture protection, but we also redesigned the tread pattern to improve wet grip and rolling resistance. In addition to these huge improvements in performance, it was also important to us that we made the tyre more sustainable. The tyre contains more than a third of renewable materials and represents the beginning of a new chapter in the CONTACT family’s journey towards sustainability.”

 “Pure Contact is more than a match for all urban terrains, from smooth asphalt to light off-road conditions. Now, people have a choice of which route they want to take the next time they are out on their bikes. I am excited to see where it takes people.”

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.