Cooper Tire has launched its Endeavor line of tyres for SUVs, cars and pickup trucks. The Endeavor and Endeavor plus tyres offer excellent reliability, safety and a mix of wet performance, robust handling and long tread life.

The Endeavor line of tyres receives a 65,000-mile warranty, making it suitable for drivers looking for consistent performance over a long distance. The Endeavor line of tyres comes equipped with a Wear Square indicator that allows users to quickly see the approximate tread life remaining on their tyres. They also feature the right combination of water evacuation grooves and checkmark channels to help flush out water and improve traction over wet surfaces.

Along with the launch of the new tyre range, Cooper Tire is also celebrating the production of the 200 millionth tyre at its Findlay manufacturing facility. Constructed in 1919, the Ohio facility was Cooper Tire’s first manufacturing facility and today employs approximately 900 associates within one million square feet of production space.

The Cooper Discovery AT3 LT was the 200 millionth tyre produced at this facility.

Talking about the new tyre range, Michiel Kramer, Executive Director – Product Marketing, Cooper Tire, said, “The Endeavor and Endeavor Plus tyres were made to offer great all-around performance for anyone from college students driving their first car to multi-hour commuters looking for a smooth and quiet ride. These tyres were designed with consumer needs at the forefront, which is why we focused on providing excellent mileage and handling for drivers across the spectrum of vehicle types.”

Talking about the company’s achievement, Mark Kreinbrink, Plant Manager, Cooper Tires, said, “We are grateful for our Findlay associates, past and present, who contributed to this significant production achievement. Two hundred million tyres, if stacked end to end, would stretch 96,000 miles and be able to circle the earth nearly four times. I sincerely appreciate the dedication, hard work and commitment to quality that our Findlay team has delivered day in and day out to produce this significant body of work. Our customers recognise and appreciate our commitment to service, as well, and have rewarded us with continuing strong demand for our products. We look forward to serving them by making millions more industry-leading tyres.” (TT)

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Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.

Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.

Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.

The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.

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Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.

The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.

Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.

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German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.

Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.

Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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