For any enterprise involved in on road operations there are quite a number of risks and always a degree of risk. How to mitigate the risk potential is always a challenge and in some larger businesses involving a dedicated risk manager.

Many trucking companies look at risk exposure as a necessary evil and utilise insurance packages to reduce the financial ramifications of such exposures.

Now, what if, a risk mitigation strategy that provided positive financial outcomes was available for just a little investment? Does this spark interest in those who drive the abacuses in the back rooms?

Tyres form one of the highest cost centres for a transport operation be the activities on road or in a mining operation. Fuel is usually the largest and is tightly controlled as the abacus jockeys understand that every last millilitre of fuel must be accounted for. Granted there is a percent here or there for spillage but as fuel companies demand payment prior to delivery for almost all operations the bean counters are onto it without delay. Tyres?

When we consider the humble tyre so many ASSuMe that the tyre just performs the required duties without any (at worst) attention or with just a little attention, perhaps a kick every now and again or being slapped with a pipe or bar to confirm the tyre isn’t totally flat.

Tyre, the influencer

What is not very well understood by back-office personnel is that tyres are influenced by, and actually influence, the successful operation of the vehicle, be it a wheel barrow, a tri-cycle, a rigid truck or road train even a giant haul truck. If the tyres aren’t “right” then the operating costs will rise. Consider a delta percentage on fuel burn of 3 – 5%, a wheel end bearing life reduction of 10%, a tyre life deficit of 10%, decreased suspension component life as the tyres are being dragged not rolling, at what cost does the “head in the tyre” influence the profits of the business?

So, when we “Cover Your Analyse risk SAFETY” every-time (CYA) we consider all the contributing aspects of tyre use and how risk mitigation practises can be employed to grow the return on the investment our businesses make in tyres. All successful transport companies maintain a close log on the consumption of mechanical items such as fuel and spare parts. Labour costs are also rigidly overseen and as every driver well understands there are events on the road that result in a later delivery than was planned, a traffic event that turns the usual highway into a car park. When the driver returns to base and lodges the work hours there is always a cry from the accounting department why has this person worked overtime, why are we paying more than normal?

Yet, for tyres it seems too often the humble servant is treated as a mere consumable commodity and just turned over or replaced without any consideration as to how life can be extended. Why? When tyres influence so many of the unseen factors for a transport operator why are they not used as the reporter, the data logger of operations? A tyre does not lie about the experiences they have endured, they cannot suddenly grow tread to cover misalignment or a brake lock up, the evidence is in our faces IF we simply observe what the tyres are telling us.

Tyre management

There are many valued publications from around the globe that have photos of tyres that have worn in a certain manner or exhibit various conditions that relay the root causes of the damage to the observer. The tyre scrap heap is the first place we visit when determining the tyre management capacity and capability of a new client. How many tyres with more than the minimum legal tread depth are in the scrap heap? If there are records of tyre performance what is the tread consumption rate for the tyres consumed? What is the frequency of the various scrapping reasons the business using tyres is experiencing? Why? What is the distance per tread unit rate? What is the fuel burn rate per tread unit consumption? What if these questions can’t be answered? Then a risk mitigation practise is obviously not in practise. Exposure is certain, a matter of when not if.

A simple tree diagram or spider web drawing outlining the various risk aspects a tyre could experience with each branch drawing down into detail of how, what and why can assist in the mitigation process. The risk on the underside of the branch with the solution on the top provides a simple but effective illustration of the potentials available.

The TyreSafe Australia policy known as the 6M Principle is engaged in not only tyre performance enhancement but right through the various aspects of the transport business. Before you can MANAGE you have to be able to MEASURE. With measurements (read data) one can MONITOR to know when to MAINTAIN the equipment therefore actually MANAGING in order to MAKE MONEY! The 6M principle is simple but it requires diligent and dedicated systems within the workplace. There are many principles such as that espoused by Dr William Deming who developed the PDCA process, PLAN, DO, CHECK, ACT where the a/ versus b/ consideration was created:

Bill Smith who introduced the 6 Sigma philosophy in the 1980’s also recognised the same avenue of opportunity. The basis of 6 Sigma is the improvement of the output quality by recognising and eliminating the root causes of defects and so minimizing the impacts using statistical processes, ie managing by measuring monitoring and maintaining!

The TyreSafe Australia 6M principle is closely aligned with these well recognised philosophies and commences with the simple recognition that tyre inflation pressure control is the absolute basis for the desired performance outcomes a transport related business will experience. How do you analyse the risks, what mitigation processes are in place?

Safety is not just about well-being of personnel. If a business doesn’t employ safe practices, is it going to be sustainable? Not just from the human factor but also consider the financial aspects. A business engaged in risky financial undertakings will probably collapse sooner than later.

So why not start the process from the ground up by ensuring that the foundation of the modern motor vehicle, the humble tyre is indeed operating at optimum levels. With modern electronics there is no excuse for not completely understanding (and so appreciating) what the tyres you use are providing to your business profits. If you are not measuring, how are you managing?

Ensure that your tyres are not a drag on your operation, ensure the rolling resistance is as low as possible and this will ensure there is an even flow of dollars into your account. Utilising real time tyre monitoring is now a standard practise for successful businesses who utilise tyres in their operations.

Cover Your, Analyse Risks Safety Everytime! (TT)

• Adam Gosling and the team at TyreSafe Australia provide guidance and direction for all tyre users. Safety is paramount, so is efficiency and sustainability. Tyres are a globally universal product, the requirement for tyre safety is also a global standard.

Apollo Tyres, one of the leading tyre makers in the country, has expanded its product portfolio with the introduction of the made-in-India for India and the world Apollo Aspire 5 ultra-high performance (UHP) tyre.

Available in 17-inch and above rim size with W/Y speed rating, the company looks to tap into the demand for Uthe HP tyre range, especially in the luxury car segment. The company shared that the UHP tyre has been designed with Dynamic Contour Technology for superior physical and acoustic comfort, and Tri-Flex Compound for high-speed grip and stability.

The electric vehicle-ready Apollo Aspire 5 tyre range has undergone extensively testing across Europe, India, Japan and Korea, and has been tailored to meet the demanding needs from Indian road conditions. Furthermore, the Apollo Aspire 5 will also be introduced in global markets such as Europe and Asia.

Rajesh Dahiya, Vice-President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres, said, “Performance today goes beyond speed; premium car buyers now demand a quieter, more refined driving experience, especially with the rise of electric crossover and luxury SUVs. At Apollo Tyres, we have been preparing for this shift with cutting-edge R&D, global benchmarking and technologies tailored for evolving mobility. Aspire 5 is a testament of our commitment to lead this new era of performance.”

The tyre maker stated that the new range of products have been co-developed with leading OEMs, deep industry insight with real-world consumer feedback.

The Apollo Aspire 5 tyre range offers better control, superior ride comfort and impressively low noise levels. The tyre will be produced at the company’s state-of-the-art plant in Andhra Pradesh.

 The U.S. Tire Manufacturers Association (USTMA) is convening its annual Tire Manufacturing Ambassadors programme this week, sending industry professionals to Capitol Hill to press lawmakers on policies supporting domestic manufacturing, road safety and sector innovation.

The two-day event, running from 24–25 June, brings together representatives from USTMA’s 11 member companies — including engineers, business managers and marketers — to meet with members of Congress and their staff. The discussions are expected to focus on key legislative priorities such as expanding tyre retreading in the U.S., advancing consumer safety initiatives, and passing a congressional resolution in support of National Tire Safety Week.

“The U.S. tyre manufacturing industry is a vibrant engine of innovation, enabling safe and sustainable mobility for consumers and businesses. Our industry is a cornerstone of the nation’s economy, supporting more than 800,000 jobs and keeping up with evolving consumer expectations on reliability, safety and environmental impact,” said Anne Forristall Luke, USTMA president and CEO.

The ambassadors, who live in the same communities where the industry operates, are set to highlight how national legislation impacts local jobs and infrastructure. USTMA members operate 55 manufacturing facilities across 16 states and contribute to a $170.6 billion annual economic footprint, the association said.

The event follows a letter sent by USTMA to Congressional leaders in February outlining the sector’s legislative agenda. The group is advocating for increased investment in tyre innovation, transparency measures for consumers, and job creation through infrastructure and sustainability-focused policies.

“Our Ambassadors represent the manufacturing workers who power the industry every day, and we are honoured by their advocacy for the tyre manufacturing industry and the communities it supports,” Luke added.

The initiative reflects USTMA’s broader push to align policymakers with the industry’s goals of maintaining global competitiveness while securing long-term growth for U.S. manufacturing.

Finnish tyre manufacturer Nokian Tyres has been recognised by TIME Magazine as one of the World’s Most Sustainable Companies 2025, ranking 98th on the prestigious global list of 500 companies demonstrating outstanding environmental and social responsibility.

The second edition of the rankings, compiled by TIME Magazine in collaboration with data firm Statista, evaluated companies based on verified sustainability commitments, including UN Global Compact membership and greenhouse gas emission reduction targets validated by the Science-Based Targets initiative.

Assessment criteria also included performance ratings from respected organisations such as CDP and MSCI, alongside evaluations of sustainable business practices, transparency, and environmental and social stewardship.

Nokian Tyres has positioned itself as a sustainability pioneer within the tyre industry, driving sustainable development both within its operations and throughout its value chain. The company’s environmental leadership dates back three decades, with its Finnish factory becoming the world’s first tyre manufacturing facility to achieve environmental certification in 1995.

“We create tyres that are safe, innovative and sustainable. Nokian Tyres has been a pioneer in sustainability in the tyre industry for over three decades. As early as 1995, our factory in Finland was the first tyre factory in the world to gain an environmental certification. We are proud of our track record and want our sustainability actions to have a meaningful impact. The most recent example of this is our new factory in Romania, the first full-scale zero CO2 emission tyre factory in the world,” said Paolo Pompei, president and chief executive of Nokian Tyres.

The company’s latest sustainability milestone is its new Romanian manufacturing facility, which represents the world’s first full-scale zero CO2 emission tyre factory, demonstrating Nokian Tyres’ continued commitment to environmental innovation in industrial manufacturing.

Chinese state-owned enterprise Sinochem has achieved a significant milestone, with its brand value surpassing 500 billion yuan for the first time, according to rankings released at the 22nd World Brand Conference in Beijing.

The World Brand Lab announced that Sinochem ranked seventh on its annual “China’s 500 Most Valuable Brands” list for 2025, with the company’s brand value climbing from 475.906 billion yuan in 2024 to over 500 billion yuan this year.

This marks the 22nd consecutive year that the Sinochem brand has secured a position on the prestigious ranking. The company’s property development arm, Jinmao, also featured prominently, placing 170th with a brand value of 74.186 billion yuan.

The World Brand Lab’s methodology evaluates brand worth through three key metrics: financial performance, brand strength, and consumer behaviour analysis, employing a “present value of earnings method” for valuation. The ranking is widely regarded as one of the most authoritative assessments in Chinese brand research.

Sinochem’s consistent performance has been particularly notable since 2004 when it first entered the top ten of the annual list. Following the establishment of China National Chemical Corporation on 8 May 2021, the enhanced Sinochem brand has maintained its seventh position for four consecutive years, demonstrating sustained growth in brand value and international market recognition.

The company attributed its success to implementing comprehensive brand management strategies aligned with government directives on brand development. Sinochem stated that it will continue to leverage high-quality brand building and valuable brand assets to strengthen its core functions and competitiveness, supporting the company’s long-term development objectives.

The World Brand Conference, now in its 22nd year, serves as a key platform for evaluating China’s corporate brand landscape and tracking the evolution of the country’s most significant commercial entities.