CRISIL Market Intelligence and Analytics has predicted a rough patch for the tyre industry in its latest report. As per the report, the price of natural rubber has surged more than 33 percent on-year in the first five months of this fiscal due to strong demand and crunched supply, potentially affecting profitability.

The research also notes that domestic natural rubber prices ended August at an average of INR 238 per kg, significantly higher than the previous 10-year trend. The commodity last broke beyond the INR 200/kg barrier in 2011, driven by the rebound in demand following the Global Financial Crisis and the accommodating policies of the US Federal Reserve and other central banks. From 2008 to 2011, prices have grown at a compound annual growth rate of 101 percent. But the three-year boom was short-lived, and prices were low, averaging less than INR 150 per kilogramme, for the next 10 years. Since the end of 2023, prices have increased dramatically once more despite several difficulties.

Pushan Sharma, Director – Research, Market Intelligence and Analytics, said, “While the previous spikes were triggered by isolated events such as farmer protests over low profits in 2016 or the pandemic-induced labour crisis in 2020, the current price rise is rooted in fundamentals, i.e. demand and supply dynamics. In 2011, the natural rubber market had sufficient supply to cater to global demand. Between fiscals 2011 and 2023, however, global production grew 35 percent, while demand expanded 40 percent, resulting in supply crunch and, thereby, higher prices.”

This has a significant impact on tire manufacturers' profitability since, depending on the kind, natural rubber makes up 20–40 percent of the weight of tyres. About 80 percent of the nation's natural rubber use comes from the tyre sector. Therefore, there is a negative association between the cost of natural rubber and the profit margins of tyre original equipment manufacturers (OEMs). For example, while natural rubber prices surged by 22 percent year over year in the first quarter of this fiscal year, the operating margin of the top five Indian listed tyre makers fell by almost 200 basis points to 14 percent, down from 16 percent in fiscal 2024.

The cost of crude-based raw materials, such as nylon tyre cord fabric, poly butadiene rubber, styrene butadiene rubber and carbon black, is also anticipated to decrease as crude oil prices ease. However, CRISIL's Basic Tyre Raw Material Index, which tracks the prices of these commodities, is likely to increase due to the rising cost of natural rubber. After declining by five percent the previous fiscal year, the index is predicted to rise by 4–6 percent this time around.

Mohit Adnani, Associate Director – Research, Market Intelligence and Analytics, said, “With further rise in demand and restricted supply, the prices of natural rubber are expected to remain elevated, impacting the margins of tyre manufacturers well beyond fiscal 2025. The deficit in the natural rubber market is expected to triple in 2024 as smaller tappable area and lower yield, along with a potential increase in demand, test the supply side.”

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.

Trelleborg Tires will showcase its latest tyre solutions for the logistics and material handling industry at the upcoming Intermodal South America 2025, Latin America’s largest and most comprehensive event for logistics, intralogistics, cargo transportation, technology and foreign trade, from 22 to 24 April on booth L100.

Trelleborg's XP1000 tyre is engineered to deliver exceptional performance in terms of comfort, stability, fuel efficiency, durability and mileage. To tackle the demands of today's interlogistics work, this tyre is ideal. By using its unique integrated Pit Stop Line technology, fleet managers can better ensure operator safety and save waste and downtime by knowing when to change their tyres. Locally made, the XP1000 has a cutting-edge tread that is intended to operate sustainably. The tyre's revolutionary fibre composition, which is manufactured from recycled materials, reduces CO2 emissions by up to 110 tonnes annually while saving 866 tonnes of new materials. The new CX940 has an extra-strong casing, an enhanced tread design and a wear-resistant compound that lowers the chance of cuts and punctures. These qualities guarantee great stability, outstanding grip and superior load distribution.

Alessandro Sacco, Sales Director of Trelleborg Tires in South America, said, “Being able to respond quickly and effectively to the specific needs of the South American market is essential. Thanks to our local production, we’re bringing top-quality, high-performance tyres exactly where and when they’re needed. We’re not just supplying products; we’re delivering advanced tyre technology built to match the pace and pressure of today’s logistics. Whether our customers operate in high-intensity ports or dynamic warehouse environments, they can count on Trelleborg Tyres to deliver long-lasting performance while ensuring efficiency and cost-effectiveness every step of the way.”