CRISIL Market Intelligence and Analytics has predicted a rough patch for the tyre industry in its latest report. As per the report, the price of natural rubber has surged more than 33 percent on-year in the first five months of this fiscal due to strong demand and crunched supply, potentially affecting profitability.

The research also notes that domestic natural rubber prices ended August at an average of INR 238 per kg, significantly higher than the previous 10-year trend. The commodity last broke beyond the INR 200/kg barrier in 2011, driven by the rebound in demand following the Global Financial Crisis and the accommodating policies of the US Federal Reserve and other central banks. From 2008 to 2011, prices have grown at a compound annual growth rate of 101 percent. But the three-year boom was short-lived, and prices were low, averaging less than INR 150 per kilogramme, for the next 10 years. Since the end of 2023, prices have increased dramatically once more despite several difficulties.

Pushan Sharma, Director – Research, Market Intelligence and Analytics, said, “While the previous spikes were triggered by isolated events such as farmer protests over low profits in 2016 or the pandemic-induced labour crisis in 2020, the current price rise is rooted in fundamentals, i.e. demand and supply dynamics. In 2011, the natural rubber market had sufficient supply to cater to global demand. Between fiscals 2011 and 2023, however, global production grew 35 percent, while demand expanded 40 percent, resulting in supply crunch and, thereby, higher prices.”

This has a significant impact on tire manufacturers' profitability since, depending on the kind, natural rubber makes up 20–40 percent of the weight of tyres. About 80 percent of the nation's natural rubber use comes from the tyre sector. Therefore, there is a negative association between the cost of natural rubber and the profit margins of tyre original equipment manufacturers (OEMs). For example, while natural rubber prices surged by 22 percent year over year in the first quarter of this fiscal year, the operating margin of the top five Indian listed tyre makers fell by almost 200 basis points to 14 percent, down from 16 percent in fiscal 2024.

The cost of crude-based raw materials, such as nylon tyre cord fabric, poly butadiene rubber, styrene butadiene rubber and carbon black, is also anticipated to decrease as crude oil prices ease. However, CRISIL's Basic Tyre Raw Material Index, which tracks the prices of these commodities, is likely to increase due to the rising cost of natural rubber. After declining by five percent the previous fiscal year, the index is predicted to rise by 4–6 percent this time around.

Mohit Adnani, Associate Director – Research, Market Intelligence and Analytics, said, “With further rise in demand and restricted supply, the prices of natural rubber are expected to remain elevated, impacting the margins of tyre manufacturers well beyond fiscal 2025. The deficit in the natural rubber market is expected to triple in 2024 as smaller tappable area and lower yield, along with a potential increase in demand, test the supply side.”

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Pirelli P Zero has made a prominent return to the Goodwood Festival of Speed, reinforcing its status as a leading choice for premium manufacturers. The 2026 edition features numerous high-performance vehicles equipped with tyres from the revitalised P Zero family. This widespread adoption underscores the range’s appeal, supported by over 300 homologations secured for the latest products across diverse vehicle types that prioritise performance, safety and driving enjoyment. The complete renewal of the P Zero line, initiated in 2023, is now showcased as original equipment on many contemporary models.

The festival highlights several bespoke applications, starting with the Ferrari Luce. For this model, Pirelli engineered a custom P Zero E tyre, merging high performance with over 55 percent bio-based and recycled materials in a record-setting 24-inch format. The semi-slick P Zero Trofeo RS appears on the Bentley Supersports, Porsche Taycan Turbo GT and BMW M2, while the Pagani Utopia Roadster adopts this tyre alongside the Cyber Tyre system, enabling direct communication with vehicle electronics.

The luxury electric segment is represented by the Rolls-Royce Spectre and Jaguar Type 01, both utilising P Zero Elect tyres with diameters reaching 23 inches. The P Zero Trofeo RS is also fitted to the Koenigsegg Sadair's Spear megacar and its LEGO Technic replica, the latter achieving a record of 111 kilometres per hour on the Goodwood Hillclimb.

All P Zero tyres share a technological foundation rooted in motorsport, serving as Pirelli’s primary testing ground. The company’s participation in over 350 racing events annually, including Formula 1, facilitates the transfer of innovations like virtual development processes to road tyre production. This continuous cycle ensures the P Zero range remains at the forefront of tyre technology for both track and street applications.

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Titan International, Inc. has officially introduced the new Titan ForestEDGE tyre line, engineered to meet the severe demands of contemporary forestry work. This release broadens the company’s existing forestry portfolio, positioning the ForestEDGE as a dependable and economically conscious alternative alongside its established Goodyear Logger Lug series. The tyre is specifically tailored for critical machinery including skidders and feller bunchers.

Engineered with a heavy-duty steel-belt package, the tyre resists damage from rocks, stumps and debris, while a specialised rubber compound promotes even tread wear and extended service life. Backed by Titan’s extensive engineering and field-testing heritage, the tyre offers boots-on-the-ground reliability. This combination of rugged construction and proven performance provides a practical option for fleet managers aiming to balance productivity with reduced operating expenses.

The ForestEDGE line is now available for ordering through authorised dealers in sizes 30.5L-32 and DH35.5L-32. Additionally, the 24.5-32 size is currently open for pre-orders, with shipments expected to begin in the third quarter of the calendar year.

Matt Werstein, Product & Engineering R&D Manager – OTR, Titan, said, “Forestry environments are often extreme. With the Titan ForestEDGE, we set out to provide a tyre that not only stands up to some of the worst conditions but also helps boost productivity and lower total operating costs. After extensive field testing, we're confident that the ForestEDGE line delivers the durability and value operators need to keep their machines moving.”

Andrew Hogan, Director – Pricing and Product Strategy, Titan, said, “Forestry work is demanding, not just on people but also on equipment and tyres. We worked closely with customers and dealers to understand where current solutions were falling short. The ForestEDGE is the result: a tyre line that’s tough, dependable and built around the realities of modern forestry work.”

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Kumho Tire U.S.A. is addressing the evolving demands of the American automotive market, where light trucks, including pickups, SUVs and crossovers, now represent 80 percent of new vehicle sales. As this segment continues to expand, the complexity of selecting the appropriate tyre has increased for owners. In response, Kumho is promoting its Road Venture family, which utilises a straightforward nomenclature and clear performance tiers to guide consumers towards the optimal choice for their specific lifestyle and driving requirements.

The Road Venture series is comprised of four specialised models, each engineered for a distinct driving environment. These include the highway-focused HT, the versatile AT52 for all-terrain use, the RT for enhanced off-road capability and the MT71, which is designed for maximum traction in mud-terrain conditions. This structured approach allows drivers to easily navigate the selection process based on their primary usage patterns.

Engineered predominantly for paved surfaces, the new Road Venture HT is an all-season highway-terrain tyre that prioritises a quiet, comfortable ride and dependable performance in diverse weather conditions. It holds the Three-Peak Mountain Snowflake certification for severe winter service and is backed by a limited treadwear warranty of 75,000 miles for P-metric sizes and 50,000 miles for LT-metric sizes, aligning its durability with higher-priced competitors.

For those requiring a compromise between on-road civility and off-road exploration, the Road Venture AT52 offers an all-terrain solution that manages dirt and gravel while maintaining low noise levels. It also carries the 3PMSF rating and comes with a 55,000-mile warranty for P-metric and 50,000 for LT-metric sizes. Bridging the gap between all-terrain and mud-terrain tyres, the new Road Venture RT provides rugged-terrain traction without forfeiting on-road refinement, supported by a 50,000-mile warranty. The lineup culminates with the MT71, featuring aggressive tread blocks and stone ejectors for superior grip in mud and rocky environments, catering to serious off-road enthusiasts.

Carolina Wagner, Vice President – Marketing, Kumho Tire U.S.A., said. "Tyres are one of the most important safety components on any vehicle, yet many consumers find the tyre shopping process overwhelming because of the sheer number of options available. Our Road Venture lineup was designed with a simple naming structure and clear performance distinctions to help drivers confidently choose the tyre that best fits their lifestyle and driving needs, whether they spend most of their time on the highway, explore trails on weekends or tackle demanding off-road terrain."

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The Yokohama Rubber Co., Ltd., in collaboration with the Surat Thani branch of the Rubber Authority of Thailand (RAOT), hosted an educational seminar for natural rubber farmers in June 2026. The event took place in Surat Thani province, where the company’s local processing subsidiary, Y.T. Rubber Co., Ltd., (YTRC) is based. Fifty farm households participated in the session, which represented the 11th such gathering since the programme began in 2020. Following the lectures, Yokohama Rubber distributed fertiliser, developed with RAOT’s technical input, to all attendees at no cost.

This initiative stems from a Memorandum of Understanding signed between Yokohama Rubber and the RAOT in January 2020, aimed at providing economic assistance to Thai growers and improving supply chain traceability. The seminar forms a core component of the company’s farmer-support activities under that agreement, organised regularly through the local YTRC office to ensure alignment with Yokohama Rubber’s sustainable procurement policy.

The curriculum covered soil nutrition, proper fertilisation methods, contamination prevention, workplace safety, health management and farm operations. Guest representatives from local government agencies, the police and a regional hospital delivered presentations on legal employment practices, human rights protections for foreign and ethnic minority workers, transportation safety and occupational health measures to prevent tapping-related injuries.

Participant feedback from post-event questionnaires indicated heightened awareness of systematic cultivation techniques and quality assurance. Farmers acknowledged previously haphazard fertilisation practices and gained a clearer understanding of contamination risks through direct engagement with the processing subsidiary. Several attendees expressed intentions to share their newfound knowledge with tappers, while others voiced appreciation for a tire manufacturer’s grassroots involvement, thereby deepening mutual trust. As a founding member of the Global Platform for Sustainable Natural Rubber (GPSNR), Yokohama Rubber continues to implement its revised procurement policy supporting small-scale suppliers. The company remains committed to publishing further initiatives under its sustainability motto, ‘Caring for the Future’, addressing social challenges through business operations.

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