However, the huge effort to support the automotive and tyre sectors could not prevent a dramatic 20% drop in demand for consumer tyres, which of course had an impact on retail. The repeated closures, coupled with the economic crisis and the closure of some factories due to mobility restrictions have had a major impact on the tyre industry in terms of sales and job losses.

The lockdown has changed shopping habits and the number of trips has declined in all countries. Driving less means fewer new tyres sold. This means that the industry's revenue growth is expected to stagnate over the period 2020-2022 as the pandemic effect continues to dampen the flow of motor vehicles lowering demand. In fact, weaker demand for tyres is expected to bankrupt some small tyre dealers, with small non-employer businesses being the most vulnerable.

Changes in the way tyres are distributed also affect the tyre dealer. Gas stations and auto repair shops are becoming less and less important in terms of sales. This trend is expected to continue. Differences in wholesale, price, service, warranty and performance are no longer essential keys to staying competitive.

During lockdowns, small businesses in particular found themselves in unpredictable circumstances and many had to close their doors. However, the pandemic has created more than just disruption and uncertainty. It sparked a new spirit of persistent creativity.

The pandemic effect has actually changed the way business is done. The market value of e-commerce will be four or five times that of any country in the coming years.

Some tyre retail authorities are confident that it will not be out of reach for the industry to return to 2019 levels in 2021. If possible, how will this be achieved, as habits and opportunities purchasing have changed dramatically. They assume that in 2021 it will only be a question of achieving a “return to normal.” In fact, defining “normal” is the hardest part, although 30% of Western tyre replacement markets are still covered by Southeast Asian tyre manufacturers.

The pandemic effect has actually changed the way business is done. First, consumers have chosen to shop online more than ever. The future of retail emphasises the digitalisation of the world. Cashless and digital payment is becoming consumer behaviour and increasingly relies on digital payment. We are seeing a recovery in the e-commerce sector.

We know that the number of “buy now, pay later” platforms has increased dramatically in some countries. Consumers can visit and compare online e-commerce stores in seconds. Marketing a product has never seen such great competition. The market value of e-commerce will be four or five times that of any country in the coming years.

E-commerce service solutions are gaining importance as online tyre sales offerings become available.

The five largest tyre manufacturers offer motorists online shopping experiences. Customers can buy the products and reserve the assembly through their selected local dealer. Customers can therefore buy tyres directly online, either on a computer or on a mobile phone. The online store provides the tyre options available as well as clear information needed in the selection process to guide consumers to the specific tyre that meets their needs.

At the same time, the fitting network is directly connected to the store via the online planner and allows the consumer to directly make an appointment for the fitting of tyres. Another benefit for consumers is that all tyre and installation costs are paid online and in advance so they can easily show up at the scheduled installation time. This may enrich the activity of some tyre dealers as a member of the e-commerce solution partner network.

Most customers, however, want the approval and perspective of a qualified tyre professional. There is a common belief that tyres are sold, not bought! This nuance focuses on our view that consumers ultimately want to consult with someone who knows how these tyres fit, how they react and most importantly their quality, before making the purchasing decision. Conversely, how will this aspect of customer habits affect the e-commerce tyre network?

On the other hand, it takes huge finished product SKUs and huge warehouses for e-commerce operations to handle thousands of orders every day. Therefore, we are usually talking about a high amount of logistics costs, which represent about 6 to 10 percent of total sales. E-commerce service solutions are gaining in importance as online tyre sales offerings become available.

2020 has been an interesting year for e-commerce in general. Large companies have improved their skills in this regard. Overall, more and more consumers are turning to online sellers, as many tyre manufacturers have seen. However, careful analysis of consumer transactions and changes in customer behaviour must also be done in the everyday environment, including other brands, and the huge data centre entrances must be analyzed very well. Rigorous processes and close cooperation are the best ways to ensure the integrity and quality of sensitive and valuable products.

Therefore, agility and adaptability will be of crucial importance in the global supply chain for mobility in the years to come. Remaining flexible is the effective response to this growing complexity by optimizing current operations while remaining sufficiently adaptable and scalable to meet future demand peaks. To do this, tyre manufacturers need to work closely with their logistics service provider to present and implement powerful new approaches to tyre logistics.

For small and medium-sized enterprises, the message of the past few months is clear: bold strategies are required to survive and thrive in the current economic downturn, and those strategies should include a robust e-commerce plan with a strong cross-component.

It is certain that “online sales” will become more popular in the years to come. Therefore, innovative e-commerce solutions will never stop. In any case, nothing is immune from fierce competition. Businesses of all sizes need smart recovery strategies. Those who are more diligent and see future opportunities are better prepared to survive.

So, it is certain that “Online Tyre Sales” will become more popular in the years to come. Whoever has a robust e-commerce plan is diligent and agile will win in the market. (TT)

Bekaert has flagged off its first fleet of LNG-powered trucks in India in collaboration with GreenLine, the country’s leading provider of sustainable heavy trucking solutions. The joint initiative is aimed at supporting India’s vision for a gas-based economy and reducing the carbon footprint of road logistics.

The foundation of the collaboration with GreenLine is a mutual dedication to operational innovation and ESG standards. Bekaert has the infrastructure required to trial this effort in Chennai and Halol, with plans to expand following a six-month learning period, thanks to GreenLine's LNG ecosystem, which is supported by real-time telemetry and a smooth refuelling network. It is anticipated that each LNG truck will save up to 24 tonnes of CO₂ a year, making a significant contribution to Bekaert's targets of 65 percent of sales coming from sustainable sources and carbon net zero by 2050.

Dinesh Mukhedkar, Procurement Operations Lead – South Asia and Procurement Global Shared Service Centre Lead, said, “As part of our purpose, ‘Establishing the new possible’, and our ambition to lead in safe, smart and sustainable solutions, decarbonising logistics is an essential step. Heavy-duty transport contributes nearly 90 percent of emissions in Indian logistics. Switching to LNG helps reduce CO₂ by up to 30 percent and particulate matter by up to 91 percent compared to diesel. GreenLine’s mission and integrated support made them the ideal partner. Together, we are shaping a cleaner, more sustainable future for logistics in India.”

Trelleborg Tires is all prepped up to debut the ART1000, its first agricultural rubber track for high-powered machinery, at the upcoming Agrishow 2025, the largest agribusiness trade show in Latin America. The company will also display its TM150 CFO tyre, which is developed for a new generation of sprayers, along with a wide selection of products designed for modern farming. The event is scheduled to be held from 28 April to 2 May in Ribeirão Preto (SP), Brazil.

Trelleborg Tires enters the agricultural rubber track market with the ART1000, a tyre designed for high-horsepower machines. In addition to optimizing vehicle economy and offering additional strength and long-lasting durability, the ART1000 is engineered for remarkable adaptability and mobility of agricultural machinery in all operating circumstances. Its track design incorporates cutting-edge tread bars that reduce soil compaction, encouraging nutrient absorption and robust root development. In demanding high-pull applications, the high self-cleaning capability maximizes overall performance and lowers operating costs by improving ride quality and increasing traction. Even in the most demanding agricultural settings, ART1000's exceptional wear and cut resistance is ensured by its cutting-edge engineering and sophisticated rubber compounds.

The TM150 CFO series, which comes in sizes VF380/90R46 and has both VF (Very High Flexion) and CFO (Cyclic Field Operations) technology, is also making its debut in Brazil. CFO allows for greater load capacity during cyclic operations at up to 30 kmph when installed on contemporary, powerful sprayers. Because of its unique internal construction, the TM150 can operate at lower pressures, increasing its ground footprint, reducing soil compaction, and improving traction.

At Booth #E8b, Trelleborg will also display a range of high-performance tyre solutions including PneuTrac, a hybrid between a radial agricultural tyre and a track designed for smooth navigation in vineyards and orchards, the multi-award-winning TM1000 ProgressiveTraction tyre and the company’s patented agricultural TW rim profile for contemporary tractors, combines and harvesters.

Marcelo Natalini, President at Yokohama TWS South America, said, “Trelleborg Tires brings innovation from the soil up, delivering high-performing tyre solutions to boost productivity and protect their land. At Agrishow 2025, agri professionals will have the chance to connect with our tyre experts on site and see these technologies live, from the new ART1000 rubber track to our most advanced tyre ranges, designed to handle the challenges of next-generation machinery and modern field operations.”

Goodyear Tyre & Rubber is conducting a strategic review of the farm tyre business at its Indian subsidiary, signalling potential changes as the US manufacturer evaluates its global operations.

The Indian unit disclosed in a regulatory filing that its board has acknowledged communication from its American parent regarding the review. Goodyear will be examining "all strategic, operational and financial opportunities" related to the agricultural tyre business, according to the statement filed under SEBI disclosure requirements.

The Ohio-based tyre maker has not indicated any specific plans or timeline for the review. The company cautioned that there is "no assurance that the strategic review will result in the implementation of any transaction."

This move is part of Goodyear's broader efforts to optimise its global portfolio amid challenging market conditions in the automotive sector.

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.