The European Tyre and Rubber Manufacturers’ Association (ETRMA) appointed Dr Adam McCarthy joining as Secretary General, effective 1st January 2023.

Dr McCarthy replaces Fazilet Cinaralp, who has been with the association for 17 years. To ensure a smooth transition, Cinaralp will remain as Senior Advisor to the Board for the first quarter of 2023.

Dr Adam McCarthy has over 20 years of experience working in public policy and governmental affairs holding positions in both private and public sectors, and joins ETRMA from the Cobalt Institute, where he served as president.

Franco Annunziato, President of the Board of Directors of ETRMA, said, “After 17 pioneering and successful years at the helm of our Association, Fazilet Cinaralp will hand over her leadership responsibilities to Dr Adam McCarthy. On behalf of the Board of Directors, I would like to wholeheartedly thank Fazilet for her commitment, dedication, and direction from the very start of ETRMA in 2006. She steered the association’s inception and, since then, has built it up to become the voice of the European Tyre and Rubber Industry.”

Throughout her tenure as Secretary General of ETRMA, Cinaralp has driven the association’s increased engagement with European and global decision-makers. She contributed significantly to the discourse and ensured that policies and regulations are science-based and effectively enforced. ETRMA’s contributions to furthering the sustainability, safety and efficiency of the European mobility sector have helped to deliver on the ambitious global sustainability targets.

“I have been extremely privileged to serve the tyre and rubber Industry for over three decades. In that time, I have worked closely with European Institutions, steadily creating the necessary trust and confidence between institutional and industry stakeholders to successfully face many challenges. It is now time for me and ETRMA to make a change. Although I deeply love and cherish this job, I would like to devote myself more to private matters and my family. I have no doubt I am leaving the association in safe hands and that Adam will successfully lead ETRMA members and the Industry through the emerging challenges and opportunities.”

Dr McCarthy said, “I am very excited about the opportunity given to me by ETRMA. Helping to preserve ETRMA’s culture and leading such a successful Association is a great honour and a privilege. I look forward to working with the association’s members and the Board of Directors to advance progress and increase visibility and influence for the entire Industry.”

Franco Annunziato added, “With complex challenges lying ahead, in particular the European focus on sustainable growth and digital transformation in the context of the EU Green Deal, ETRMA needs a leader with experience in engaging in the Brussels ecosystem, who will continue to make a difference in advocating on behalf of our members. I’m very pleased that Fazilet has agreed to stay with us as a Senior Advisor to the Board of Directors during the first quarter of 2023. With that approach, we are able secure progression in continuity for the benefit of ETRMA and its members.”

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Bridgestone Americas has announced a significant evolution for the 2026 INDYCAR season, as Firestone Racing will equip the series with Firehawk race tyres featuring the company's global ENLITEN Technology. This integration of sustainability-focused innovations begins immediately with this weekend’s Firestone Grand Prix of St. Petersburg, impacting both the NTT INDYCAR SERIES and the INDY NXT by Firestone support series.

This development arrives as the Firestone brand marks its 125th anniversary, a legacy deeply intertwined with motorsport. Firestone’s competitive pedigree was established in the early 1900s and solidified when Ray Harroun secured victory at the inaugural Indianapolis 500 in 1911 using Firestone tyres. Racing continues to serve as a critical proving ground, driving advancements in materials and technology that ultimately benefit tyre development for everyday consumers.

For the 2026 season, the Firestone Race Tire Engineering (RTE) team will produce approximately 37,000 Firehawk ENLITEN race tyres. Over 32,000 of these are destined for the NTT INDYCAR SERIES, requiring 60 distinct specifications to handle the unique challenges of ovals, road courses and temporary street circuits across an 18-race calendar. An additional 5,000 tyres, spanning 18 specifications, will support the INDY NXT by Firestone series, providing a developmental platform for rising drivers on a 17-race schedule that closely mirrors the premier series.

The ENLITEN Technology integrated into these race tyres represents a commitment to enhanced sustainability without compromising performance. The Firestone Firehawk primary and alternate compounds now incorporate key components such as renewable soybean oil, which replaces traditional petroleum-based oils. They also utilise recycled steel for the bead wire and recycled carbon black derived from end-of-life tyres, improving resource efficiency and material circularity while meeting the extreme demands of open-wheel racing.

This move builds on several years of sustainability initiatives by Firestone Racing. Previous efforts have included the successful use of guayule-derived natural rubber in sidewalls on street circuits, as well as incorporating materials from hard-to-recycle plastics and palm oil waste residue. The 2026 Firehawk tyres also continue the use of ISCC PLUS-certified monomers from palm oil processing waste. Concurrently, Firestone is advancing end-of-life recycling, with nearly all race tyres from the series being repurposed into products like playground surfaces and flooring.

All Firestone Firehawk race tyres are produced at the Bridgestone Advanced Tyre Production Center in Akron, Ohio, a facility opened in 2022 that represents a new chapter in the brand’s history. The engineering team works in close collaboration with the nearby Bridgestone Americas Technology Center, ensuring that insights gained from the racetrack directly inform and enhance the development of tyres across the company’s entire portfolio.

Lisa Boggs, Director, Bridgestone Americas Motorsports, said, "Firestone Racing serves as a mobile lab to test and prove new technologies under the most extreme conditions. The integration of ENLITEN Technology is the next step in our commitment to no compromises and sustainably focused technology through the use of cutting-edge materials."

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Bridgestone Americas is preparing to introduce three new off-the-road tyres at the upcoming CONEXPO-CONAGG exhibition, showcasing advancements in durability, load capacity and application versatility across its Bridgestone and Firestone brands. The company’s booth will feature these latest innovations – the Bridgestone MasterCore V-Steel M-Traction Deep (VMTD), the Bridgestone V-Steel Rock Deep Ultra (VRDU) and the Firestone Multi Block T – alongside a broader selection of premium intelligent tyres engineered for equipment ranging from cranes and graders to haulers and loaders.

The Bridgestone MasterCore VMTD, a 27.00R49 tyre developed for 100-tonne haul trucks, represents the expansion of the company’s proprietary MasterCore technology into large-scale quarry applications. This new tyre features a traction-oriented tread pattern that delivers a 14 percent increase in tread depth compared to the conventional Bridgestone VMTP tyre, enhancing performance on difficult terrain. Its durable sidewall construction and narrow tread grooves contribute to a 10 percent extension in tyre life, while the MasterCore platform enables a 10 percent increase in load capacity and a two percent improvement in tonne-mile per hour and tonne-kilometre per hour metrics over the previous generation. With this launch, Bridgestone now offers two distinct tread patterns in the 27.00R49 segment, the other being the rock-patterned MasterCore VRDU introduced in mid-2025. The MasterCore VMTD will be available to fleets beginning in June, offered in four compound formulations including standard, cut resistant, ultra-cut resistant and heat-resistant options.

Also debuting at the show is a new three-star VRDU tyre in the 24.00R35 size, engineered with a rock tread pattern specifically for rigid dump trucks operating in quarry environments. This marks the company’s second three-star product in the large tyre segment and extends the hauling benefits of larger VRDU sizes to more compact applications. The tyre incorporates a stronger cord, enhanced casing structure and refined tread design that together yield a 15 percent increase in TMPH and TKPH compared to its predecessor. The new casing construction also provides more than an eight percent gain in load capacity relative to the two-star Bridgestone VRQP tyre. Its tread pattern incorporates slopes and centre grooves that improve wear characteristics while minimising heat generation during operation. This new VRDU size is scheduled for availability in 2027 and will replace the Bridgestone VRQP tyre in the company’s portfolio.

The Firestone brand introduces the Multi Block T radial tyre, designed for articulated dump trucks and wheel loaders, marking a new chapter in the brand’s 125-year legacy of durable products. This model replaces the Versabuilt AP and delivers a 10 percent improvement in cut resistance through strategically placed tie bars, robust steel cord construction and advanced compound formulations. The tyre features a 10 percent deeper tread depth combined with a new block design incorporating biting edges for reliable grip on challenging terrain. Its multi-star rating and non-directional pattern enhance application versatility and simplify tyre management, contributing to reduced operational costs. The Firestone Multi Block T will be available this summer in five sizes including 17.5R25, 20.5R25, 23.5R25, 26.5R25 and 29.5R25.

CONEXPO-CONAGG stands as the largest construction exhibition in United States, taking place from 3 through 7 March at the Las Vegas Convention Center. Bridgestone Americas will be exhibiting at booth 41633 in the West Hall.

Rob Seibert, President – Off the Road, Bridgestone Americas, said, "These three new tyres underscore our relentless focus on delivering premium products that help our customers operate more efficiently. Each tyre is engineered to deliver optimal performance in the most demanding environments, extending tyre life, reducing downtime and lowering total cost of ownership, helping our customers move more with less."

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Citira has taken another significant step towards becoming the leading tyre management provider in Northern Europe by acquiring Dekkservice Kvinesdal, marking its first service point acquisition in Norway. The well-regarded tyre shop has built a strong reputation since its establishment in 2000, serving both passenger car and heavy vehicle customers with consistent high-quality service and personal relationships.

Under the new arrangement, Dekkservice Kvinesdal will maintain its operations with the same team at the same location, ensuring continuity for its valued customers. The team will continue managing daily operations while gaining access to Citira's resources for continued development. Ivar Røyseland will become a co-owner of Citira as part of this strategic partnership that combines local expertise with broader organisational support.

David Boman, CEO, Citira, said, “It is a pleasure to welcome Ivar and the Dekkservice team to Citira. They have established a well-run tyre shop with a longstanding reputation in the industry as a trusted tyre service point, which has truly impressed us. The combination of strong expertise and local customer relationships makes them an ideal partner, and we are proud that they have chosen to join us. This marks an important first step as we pursue our ambition to build a nation-wide service network in Norway.”

Røyseland said, “When we started Dekkservice Kvinesdal, our goal was to build a tyre shop that customers could trust for timely and high-quality service. After more than 25 years, I am incredibly proud of the relationships we have built with customers and the team we have become. Joining Citira will now allow us to focus fully on further developing the business while leveraging the resources of a larger organisation, and it is exciting to do so as their first service point in Norway.”

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Recreatives Industries, the company behind the iconic MAX 6x6 Amphibious All-Terrain Vehicles, has unveiled a new proprietary tyre engineered specifically for its platforms. The TerraTread, available initially in a 23x11-8 size for the MAX 2 model, represents the largest original equipment tyre ever offered for that vehicle. Its expanded 23-inch diameter on an eight-inch rim provides increased ground clearance and a noticeably smoother ride. The design also delivers superior traction across diverse surfaces and enhances performance in water. According to the company, this new tyre substantially broadens the capabilities of both current and older MAX 2 vehicles while ensuring proper fit and boosting amphibious functionality.

Beyond the MAX 2 application, Recreatives Industries is developing a larger 25x12-10 TerraTread version intended for its MAX 4 and Buffalo Truck models. This larger tyre will utilise a 10-inch rim to preserve essential sidewall flexibility while improving flotation, overall stability and rugged off-road performance. The development of this larger TerraTread is a key component of the company's strategic plan, which includes a structured reintroduction of the MAX 4 and Buffalo Truck vehicles targeted for the middle of 2026.

The introduction of the TerraTread line underscores the company’s commitment to expanding its range of proprietary accessories and performance enhancements. These upgrades not only improve vehicle capability but also contribute to increased per-unit revenue. By engineering exclusive components tailored to its own vehicles, Recreatives Industries is strengthening its vertical integration and cultivating a more comprehensive ecosystem around the MAX brand. Initial stock of the new TerraTread tyres is anticipated to arrive during July and August of 2026, at which point they will be made available through the company's dealer network and its online store.

Andrew Lapp, CEO, Recreatives Industries, said, “Our TerraTread tyres were designed to elevate what MAX can do. The 23-inch TerraTread transforms the MAX 2 with additional clearance, improved ride quality and aggressive all-terrain performance. At the same time, the 25-inch development supports our forward platform planning as we position MAX 4 and Buffalo for expanded availability.”

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