European replacement tyre demand was broadly stable in the third quarter of 2025, although overall volumes remain weaker than last year as economic softness and rising imports continue to weigh on the market, according to new figures from Tyres Europe.

The industry association said sales across the consumer segment — which includes passenger cars, SUVs and light commercial vehicles — were flat in the quarter and down slightly in the first nine months of the year. Adam McCarthy, Secretary-General of Tyres Europe, said: “Tyre markets were generally stable in the third quarter of 2025, although demand in the Truck & Bus tyre segment remained weak. Data for the first three quarters shows tyre volumes generally lower than the same period in 2024.”

The data point to an ongoing shift in consumer purchasing patterns. Sales of summer car tyres declined, while demand for all-season and winter products continued to rise. McCarthy added that “demand for car tyres is clearly shifting from summer tyres toward all-season and winter products”.

Truck and bus tyres recorded a sharper downturn. Third-quarter declines followed similar weakness earlier in the year, reflecting subdued freight activity and stronger competition from imports. Year-to-date sales fell about 1 percent. McCarthy noted that the segment’s performance “reflect[s] subdued economic activity across the region and an increase in imported tyres”.

Agricultural tyre volumes remained well below pre-pandemic levels, though quarterly figures were broadly stable. Moto and scooter tyres showed modest growth.

The update highlights significant changes in the region’s import landscape. Imports of passenger car and light truck tyres into the EU27 and UK rose 10 percent in the first eight months of 2025, although growth slowed sharply after a strong end to 2024 and early 2025. China retained a dominant market share of more than 70 percent, but Vietnam’s exports expanded rapidly from a low base, exceeding volumes from India. Truck and bus tyre imports increased nearly 14 percent, with Thailand and Vietnam accounting for more than half of extra-European shipments. China lost share and fell to third place.

Underlying mobility trends also point to a mixed recovery in tyre usage. Miles travelled by light vehicles across Europe are expected to surpass pre-pandemic levels in 2025, but car mileage in Western Europe will not fully recover until 2026 or later, according to the analysis. Truck mileage remains closely tied to GDP growth but has lagged behind owing to efficiency gains, larger vehicles and structural shifts in the European economy.

The report also emphasised regulatory barriers that continue to affect the recycling sector. Tyres Europe and Recycling Europe repeated their call for harmonised EU-wide End-of-Waste criteria for rubber derived from end-of-life tyres. “Standardised End-of-Waste criteria will boost demand for high-quality secondary raw materials and reduce dependence on virgin resources,” said McCarthy.

Tyres Europe represents 13 manufacturers whose global sales account for 70 per cent of the worldwide tyre market and collectively operate more than 70 production sites and over 20 research centres in Europe. The sector supports almost 500,000 jobs across the EU.

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Kuraray America, Inc. marked National STEM Day on 8 November by spotlighting a community educational event that brought together 15 of its volunteers and students from the Houston Japanese Supplementary School at San Jacinto College for a day of hands-on exploration and discovery.

Participants engaged in activities illustrating how science, technology, engineering and mathematics (STEM) converge in chemical manufacturing. Experiments with superabsorbent polymer beads explored chemistry and material properties, while a tour of the college’s facilities introduced industrial equipment. Students also learned about water filtration and distillation processes and how mathematical concepts underpin scientific and engineering applications.

One student showed particular interest in the distillation tower, linking the experience to the Kuraray Group’s contributions to everyday life and its mission of achieving for people and the planet what no one else can. The event also benefited KAI volunteers, who shared technical knowledge, exchanged perspectives and learned alongside potential future scientists and engineers.

Kuraray America thanked Reiko Fuwa and Tomohiro Tani for coordinating the visit, Hans Vandommele for sharing his expertise and all 15 KAI volunteers. The company also expressed appreciation to San Jacinto College for facility access and to the Houston Japanese Supplementary School students for their curiosity, enthusiasm and thoughtful questions.

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Liberty Tire Recycling attended the 2026 SEMA Show in Las Vegas, held from 3–6 November at the Las Vegas Convention Center. The automotive aftermarket event, one of the industry's largest, drew over 160,000 attendees from the automotive, tyre and transportation sectors to review new products, technologies and business opportunities.

The Lakin Tire brand, a consistent SEMA exhibitor, once again used the show to reinforce industry relationships and present Liberty's tyre collection, recycling and sustainable resource management capabilities. Personnel from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, together with corporate and regional leadership, met customers, suppliers and industry professionals from around the world.

The booth received existing and prospective customers from numerous tyre and automotive segments during the week. Costco Wholesale Corporate Office, United Tires and UTU Wholesale were among the organisations that stopped by to examine Liberty Tire's products, services and nationwide reach. The company viewed the event as an effective forum for monitoring emerging market trends and demonstrating its position in recycling and sustainability, alongside its focus on innovation, workforce development and circular economy principles.

A memorable moment came when a high school shop teacher and students, attending through a special educator programme, toured the booth to learn about tyre recycling and industry operations. Liberty team members provided industry insights, outlined career pathways and acknowledged educators' contribution to developing future skilled trades professionals, supplying tyre inflation gauges for classroom use.

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Laufenn, Hankook's associate brand, earned a ‘Good’ ratingwith an overall score of 2.2 for its G Fit 4S in the Auto Bild Allrad all-season SUV tyre test published on 8 October 2026 (issue 41). The tyre competed credibly against 11 rivals from established premium marques, finishing competitively in a 12-strong field.

Wet handling proved a particular strength, with the G Fit 4S collecting the second-highest rating shared with other models. Aquaplaning resistance also impressed, as the tyre held its line until stability began to fade at roughly 100 kmph (62 mph). In snow, it recorded the third-shortest braking distance, matching two other contenders.

Testing spanned snow, wet and dry disciplines, each weighted equally in the final ranking, with a third-generation MINI Countryman serving as the test vehicle. Snow assessments were carried out in New Zealand, while European venues hosted the wet and dry evaluations. The jury's conclusion underscored Laufenn's value-focused positioning, finding the G Fit 4S a solid option for cost-conscious buyers.

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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