Bridgestone Americas has announced a significant evolution for the 2026 INDYCAR season, as Firestone Racing will equip the series with Firehawk race tyres featuring the company's global ENLITEN Technology. This integration of sustainability-focused innovations begins immediately with this weekend’s Firestone Grand Prix of St. Petersburg, impacting both the NTT INDYCAR SERIES and the INDY NXT by Firestone support series.

This development arrives as the Firestone brand marks its 125th anniversary, a legacy deeply intertwined with motorsport. Firestone’s competitive pedigree was established in the early 1900s and solidified when Ray Harroun secured victory at the inaugural Indianapolis 500 in 1911 using Firestone tyres. Racing continues to serve as a critical proving ground, driving advancements in materials and technology that ultimately benefit tyre development for everyday consumers.

For the 2026 season, the Firestone Race Tire Engineering (RTE) team will produce approximately 37,000 Firehawk ENLITEN race tyres. Over 32,000 of these are destined for the NTT INDYCAR SERIES, requiring 60 distinct specifications to handle the unique challenges of ovals, road courses and temporary street circuits across an 18-race calendar. An additional 5,000 tyres, spanning 18 specifications, will support the INDY NXT by Firestone series, providing a developmental platform for rising drivers on a 17-race schedule that closely mirrors the premier series.

The ENLITEN Technology integrated into these race tyres represents a commitment to enhanced sustainability without compromising performance. The Firestone Firehawk primary and alternate compounds now incorporate key components such as renewable soybean oil, which replaces traditional petroleum-based oils. They also utilise recycled steel for the bead wire and recycled carbon black derived from end-of-life tyres, improving resource efficiency and material circularity while meeting the extreme demands of open-wheel racing.

This move builds on several years of sustainability initiatives by Firestone Racing. Previous efforts have included the successful use of guayule-derived natural rubber in sidewalls on street circuits, as well as incorporating materials from hard-to-recycle plastics and palm oil waste residue. The 2026 Firehawk tyres also continue the use of ISCC PLUS-certified monomers from palm oil processing waste. Concurrently, Firestone is advancing end-of-life recycling, with nearly all race tyres from the series being repurposed into products like playground surfaces and flooring.

All Firestone Firehawk race tyres are produced at the Bridgestone Advanced Tyre Production Center in Akron, Ohio, a facility opened in 2022 that represents a new chapter in the brand’s history. The engineering team works in close collaboration with the nearby Bridgestone Americas Technology Center, ensuring that insights gained from the racetrack directly inform and enhance the development of tyres across the company’s entire portfolio.

Lisa Boggs, Director, Bridgestone Americas Motorsports, said, "Firestone Racing serves as a mobile lab to test and prove new technologies under the most extreme conditions. The integration of ENLITEN Technology is the next step in our commitment to no compromises and sustainably focused technology through the use of cutting-edge materials."

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Scandinavian Enviro Systems AB (publ) has taken decisive action to terminate its agreements with Infiniteria Europe Sàrl and Cuibhil Luxco concerning their joint venture, Infiniteria. This move is formally supported by Chapter 3, Section 9 of the Swedish Company Reorganization Act and forms a key component of the corporate restructuring that received approval from the Gothenburg District Court on 27 February 2026. A three-month notice period is now in effect.

The decision stems from a strategic need to free Enviro from what it describes as burdensome and loss-making contractual commitments that hindered its path to a sustainable business model. Prior to this termination, Enviro had spent considerable time attempting to renegotiate the terms with both the joint venture company and Cuibhil Luxco in order to establish a more viable long-term structure. Those discussions ultimately failed to yield an agreement, leaving Enviro with no alternative but to invoke the legal provisions available under its ongoing reorganisation.

Once the notice period expires, the joint venture will no longer hold exclusive European rights to Enviro’s patented pyrolysis technology, nor will it continue to receive the management and technical services previously provided. By reclaiming full control over these assets and capabilities, Enviro clears the path to market its technology on a global scale, unencumbered by the prior arrangement’s restrictions.

The agreements terminated by Enviro are: a license agreement between Enviro and Infiniteria Europe Sàrl under which Enviro licenses its patented pyrolysis technology to the JV company; a marketing and agency agreement between Enviro and Infiniteria Europe Sàrl under which Enviro acts as marketing and sales agent for the products produced through tyre recycling; a services agreement between Enviro and Infiniteria Europe Sàrl under which Enviro provides technical services and management support to the JV company and its group companies; an option agreement between Enviro and Cuibhil Luxco, a subsidiary of Antin Infrastructure Partners, granting Cuibhil Luxco the right, under certain conditions, to acquire shares in the JV company from Enviro; and a shareholders’ agreement relating to the JV company between Enviro, Cuibhil Luxco and Infiniteria Europe Sàrl (collectively, the “Agreements”).

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Michelin has added three new accolades from the JD Power 2026 U.S. Original Equipment Tire Customer Satisfaction Study, securing the highest ratings from drivers across the Passenger Car, Performance Sport and Luxury segments. This achievement raises the brand’s total to 106 JD Power Awards since the research programme began.

The study gathered insights from over 38,244 vehicle owners, who evaluated satisfaction based on tyre wear, ride quality, appearance and traction with handling. These four key areas form the foundation of how original equipment tyres are assessed in the annual benchmark.

For more than five decades, JD Power has provided automotive manufacturers, retailers, lenders and insurers with essential data and advanced analytics to support confident decision-making. By applying proprietary intelligence and deep industry expertise, the firm continues to help partners strengthen performance and better understand customer interactions with brands and products.

Matthew Cabe, president and CEO of Michelin North America, Inc, said, “Michelin’s enduring leadership in tyre performance and customer satisfaction is driven by our unwavering commitment to excellence. Earning three new JD Power Awards reflects the passion and precision our teams bring to every product we design. Every mile and every moment, drivers can trust Michelin to deliver long‑lasting tyres and uncompromising quality.”

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Facing mounting pressure on the industrial sector, the German rubber industry is demanding that the federal government adopt a crisis-mode approach. Michael Klein, President of the German Rubber Industry Association (wdk), issued the warning in Frankfurt am Main, criticising policymakers in both Germany and Europe for inaction while manufacturing firms, especially mid-sized companies, are already operating at maximum alert and fighting for survival.

Klein expressed strong support for the ‘Enough with the snail's pace!’ initiative launched by the German Chemical Industry Association (VCI), which calls for accelerated reforms. He also aligned with Chancellor Friedrich Merz’s view that economic policy must move more swiftly. According to Klein, the wave of site closures and production relocations underscores the severe strain on Germany as an industrial hub. He stressed that all nationally controllable competitive disadvantages must now be eliminated without delay.

To achieve this, Klein proposed tangible steps such as lowering the national CO₂ price and temporarily suspending national emissions trading, alongside a significant and immediately noticeable reduction in bureaucratic burdens.

Addressing broader economic pressures, the wdk president warned of additional strains from the conflict involving Iran. He pointed to surging fuel prices driving up transport costs and disruptions to global container shipping routes, which are increasingly jeopardising supply chains across sectors, including the rubber industry. With multiple crises converging, Klein cautioned that without swift countermeasures, Germany’s status as a production location faces further irreversible damage.

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Cooper Tires, a subsidiary of Goodyear, has unveiled a completely reimagined global brand identity aimed at increasing visibility, sharpening consumer recognition and reinforcing its position within a fiercely competitive market. The refresh speaks directly to drivers who rely on durable, dependable tyres.

Drawing on more than a century of building trust with those who expect peak performance, the new look merges Cooper’s established legacy with a contemporary aesthetic. The result conveys strength, intentionality and assurance. Central to the update are refined brand marks, an updated colour palette and a modern design approach tailored to stand out in both physical retail spaces and digital environments.

The evolution pays homage to two symbolic figures. One returns to Cooper’s history: a knight’s helm, first adopted in the 1940s following the brand’s Armored Cord tyre innovation, now reimagined with sharper lines to lead Cooper forward. Joining it is the American grey wolf, native to Ohio where Cooper is rooted. Representing adaptability, resolve and readiness for any terrain, the wolf reflects the brand’s character and the mindset of its drivers. Both icons will appear prominently across major brand materials.

The updated colour system balances heritage with visibility. Valor Green nods to Cooper’s history of crafting products for rugged conditions and natural landscapes, symbolising endurance and expertise. A heritage orange accent recalls the brand’s early days, adding energy and distinction. The overall palette draws inspiration from nature, a core element of Cooper’s identity.

Additional updates span typography, photography and illustration. Developed with Publicis P1T Crew and creatively led by BBH USA, the rollout begins in March 2026 with global website and social media updates, along with select paid media campaigns. Retail point-of-sale materials will follow gradually to ensure a consistent worldwide experience.

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