Tyre Technocrats extends its tyre management services to 27 locations across the country with its clientele comprising Tata Steel, Hindustan Zinc, Reliance, Gainwell, Larsen & Toubro, Essel Mining, Ultratech and others. The company also serves big players in Andhra Pradesh’s mining sector.

The tyre retreading market in the country has come a long way. From roadside retreaders resorting to conventional processes to major players bringing in imported machinery for more scientific operations, tyre retreading is no more an idea of the past. The glorious journey has been witnessed by a few from its starting days – Tyre Technocrats is one such retreader. The company also acts as a distributor for major tyre OEMs in the country. 

Founded in 1972 by Biman Das Talreja, Tyre Technocrats was initially associated with retreading truck tyres. Speaking about the company’s journey, Director Sahil Talreja said, “Our retreading operations started under the banner of Widget Tyre Retreaders while simultaneously serving as the dealer for CEAT tyres. Following the success in trucks, we forayed into OTR tyre retreading in 1984. Back then, the supply of OTR tyres was limited, and that affected the country’s mining sector. New tyres had to be imported, which was not feasible for many players in the sector.”

“Taking cognizance of the situation, we started retreading all sizes of tyres, striking a balance between supply and demand,” he said, adding, “From 1990, the company started distributing new wheels of Goodyear and continues distribution across the country.”

The company also has MRF, Bridgestone, Apollo and BKG tyres in its distribution portfolio. 

Explaining why the company didn’t take any franchise of retreading company, Talreja said, “Retreading companies in India, who work on the franchise model, are restricted to truck tyres. The companies retread 1020 and 1120 variants of tyres under the franchise model, which is an old concept. But our primary focus has always been OTR tyres with 95 percent of business dependent on this segment.”

Presently, Tyre Technocrats retreads tyres between 20 and 63 inches alongside the 1020 and 1120 models at its plant located in Udaipur. The company resorts to both cold and hot retreading processes to ensure quality and tyre life. 

The company uses both imported and indigenous machinery at its plant. According to the executive, Tyre Technocrats has imported two of its machines from Italy and Turkey. The Italian machine works on computer numerical control and can retread tyres ranging from 25 to 63 inches. The company uses auto clay machines, moulders to ensure quality for its customers. 

Talreja also informed that the company has its own testing lab to produce the tread rubber used in its processes. The company started production of pre-cured tread rubber in 1986. Presently, Tyre Technocrats manufactures 100 tonnes of tread rubber a month and retreads 1,100 rubber wheels. 

Speaking about the testing lab and ensuring the quality of pre-cured tread, the director stated, “The research and development facility, located within our main plant, is responsible for compounding and manufacturing the pre-cured tread rubber according to the requirements of the fleets that serve the mining sector. We have established eight parameters that ensure quality in our pre-cured tread.”

The company has been marketing its treads for the last two years and banks on customer satisfaction. Its manufacturing facility at Madri Industrial Area spans 180,000 square feet and features a state-of-the-art testing lab. 

Speaking on the facility’s eco-friendliness, Talreja explained, “The industry’s pollution footprints are a result of the carbon mixing. To reduce the carbon footprint, we have installed a machine for 100 percent closed manufacturing that emits 0.2 percent waste per 100 kg of rubber. Hence, the wastage is negligible. The plant has solar panels installed, which contributes to 60 percent of the power consumption.  

Commenting on the present scenario in the country’s retreading market, Talreja explained, “Following the easing of Covid-19 restrictions, the retreading market is gradually gaining momentum. But due to the inflation in rubber prices and the Russia-Ukraine war, the market is volatile. The prices of raw materials are increasing with each passing month. The price hike is also double of what it was six months ago. Even OEMs are refraining from hiking prices.”

“Again, the availability of raw materials like chemicals and synthetic rubber used in retreading, which was being imported from open markets in Europe and China, has been impacted heavily, creating a dearth. This has mainly been fuelled by a shortage of shipping containers and the exorbitant prices demanded by freight lines,” he added. 

Apart from its extensive business footprint in India, Tyre Technocrats also runs operations in Zambia. Speaking on the same, Talreja pointed out, “We are not into retreading in the East African country but extend tyre management services to KCM mining owned by Vedanta Group.” 

Talking about tyre management services, the executive informed, “We are the pioneer in India when it comes to tyre management services. We started operations in 2003 with Tata Steel in Jamshedpur. Since then, we have continued to successfully extend the service to different companies. The service comprises supplying new tyres to companies, their maintenance and providing manpower at the locations. Under the scheme, we are responsible for removal, fitment, checking inflation levels, check-ups etc. pertaining to tyre life and performance at the sites.”

“The worn-out tyres are brought back to our facility for retreading and again fitted in the dumpers. A team is always present at the client’s site to look after the tyres,” he added. 

The company extends its tyre management services to 27 locations across the country with its clientele comprising Tata Steel, Hindustan Zinc, Reliance, Gainwell, Larsen & Toubro, Essel Mining, Ultratech and others. The company also serves big players in Andhra Pradesh’s mining sector. The company has a vast presence in the Indian mining sector . 

“We have recently forayed into haul road maintenance wherein we develop tyres for underground mining operations. We have our own loaders, compactors, graders used in the operations and also supply tyres on a cost-per-hour basis. We also manufacture patches for cut repairs,” Talreja informed. 

Speaking on the company’s future plans, Talreja informed, “We are entering into manufacturing of solid tyres. We have installed the machinery and the production unit is also nearing completion. We will start operations post-July.”  

Tyre Technocrats has an employee base of 1,200. 

Comments (0)

ADD COMMENT

Link Copied!

Lazada, a major e-commerce player in Southeast Asia, has entered a strategic collaboration with Michelin to transform how drivers buy tyres online. By merging digital commerce capabilities with Michelin’s mobility expertise, the partnership seeks to improve operational efficiency, build consumer confidence and simplify the entire purchasing process across the region.

A pilot programme will launch in Thailand during the first quarter of 2026, featuring a dedicated Michelin flagship store on LazMall. From there, the initiative will extend to other Southeast Asian markets. The companies plan to co‑invest in a framework that streamlines tyre buying on LazMall by incorporating Michelin’s authorised distributors into Lazada’s ecosystem. This integration supports better inventory control, guarantees product authenticity and widens customer reach. Educational campaigns promoting road safety and proper tyre maintenance are also part of the plan.

As part of the agreement, Michelin will onboard its authorised local partners and distributors onto Lazada’s platform, giving them access to Lazada’s regional customer base. Lazada will further support Michelin’s loyalty efforts through its membership programme, bridging offline and online interactions. This aligns with Michelin’s broader offline‑to‑online strategy while reinforcing product authenticity and service quality for drivers throughout the region.

Varitha Kiatpinyochai, CEO, Lazada Thailand, said, “This partnership with Michelin reflects Lazada’s commitment to building a high-trust premium eCommerce platform that goes beyond transactions. By combining Michelin’s global leadership in mobility and safety with Lazada’s technology, logistics and regional know-how, we are creating a more integrated journey that gives consumers greater confidence, convenience and peace-of-mind.”

Paul Perriniaux, Vice President for Sales, B2C, Michelin Asia Pacific, said, “This partnership lets us deliver that promise digitally: clear guidance, authentic products and seamless after sales support, all anchored in Michelin’s vision for safer, long-lasting and more sustainable mobility. By working with Lazada, we will shape a meaningful, end to end journey that puts consumers first – before, during, and long after their purchase.”

Comments (0)

ADD COMMENT

Link Copied!

HS HYOSUNG ADVANCED MATERIALS was honoured at the sixth Endangered Species Day ceremony, which took place on 1 April 2026 at the Chollipo Arboretum in Taean. The company received a certificate recognising its sponsorship of endangered species conservation. This annual event, organised by the National Institute of Ecology, has been running since 2021 with the goal of increasing public awareness about the protection of threatened species. The institute also runs a special recognition programme that celebrates corporate contributions to conservation efforts.

Since signing an agreement with the National Institute of Ecology in 2022, HS HYOSUNG ADVANCED MATERIALS has been acknowledged for its ongoing commitment to preserving biodiversity. The firm planted 2,000 specimens of Veronica pusanensis, a Class II endangered wild plant and has been listed as an official conservation sponsor since 2023. The company has also focused on safeguarding essential pollinators like bees. In 2023, it created a pollinator garden at the Mulbeodeul Ecological Experience Learning Center in Seocheon, followed by another in 2024 at the Ulsan Climate Crisis Response Education Center, where nectar rich plants such as canola and buckwheat help sustain bee populations and reproduction.

Additionally, the company tackles threats to biodiversity through regular removal of invasive species. Since 2023, it has annually cleared harmful plants including Sicyos angulatus and Humulus japonicus from Yubu Island in Seocheon, a UNESCO World Natural Heritage site. These persistent efforts demonstrate a holistic approach to protecting both flora and fauna, from endangered wild plants to critical pollinators, while also managing ecological threats to preserve natural heritage areas.

An ESG official from HS HYOSUNG ADVANCED MATERIALS said, “We are honoured to receive this recognition for our efforts in endangered species conservation. We will continue to work closely with the National Institute of Ecology to further expand and strengthen our conservation initiatives.”

Comments (0)

ADD COMMENT

Link Copied!

Kumho Tire USA has renewed its commitment to Formula DRIFT by extending its sponsorship for another three years. For the 2026 Formula DRIFT PRO Championship, the company has assembled a formidable roster of six elite drivers to represent Team KUMHO. This group includes Jeff Jones, Andy Hateley, Rome Charpentier, Jack Shanahan, Ryan Litteral and Cody Buchanan. Each of them will compete on KUMHO Ecsta V730 tyres, a model specifically developed to withstand the punishing conditions of high level competitive drifting.

Jeff Jones returns for his third season with KUMHO and his 18th in the PRO Championship, more determined than ever to reach the podium and build on his legacy as a drifting pioneer. He is also committed to mentoring the next generation of drivers. Andy Hateley, known as the Drift Wizard, brings over two decades of experience as both a driver and builder, entering his third PRO season and third with KUMHO. Rome Charpentier, a Southern California native who began chasing his racing dreams at age 30, has achieved multiple podium finishes worldwide and is starting his second year with KUMHO.

Jack Shanahan, who earned Formula DRIFT PRO 2025 Rookie of the Year on KUMHO tyres, now aims for the championship podium in 2026. Hailing from Ireland, he started racing at 10 and has won multiple international titles in hot rod racing, tarmac rallying and drifting. Ryan Litteral, with over a decade of Formula DRIFT experience, is known for his aggressive yet composed driving style and grassroots roots; 2026 will be his first season with KUMHO. Cody Buchanan, the 2025 PROSPEC Champion and the first driver from North Dakota to earn a Formula DRIFT license, joins KUMHO for his PRO rookie year, bringing consistency under pressure and fan favourite status to the championship chase.

Entering its 23rd season, Formula DRIFT continues to be motorsport's fastest rising discipline, capturing a young audience with over 85 percent of fans aged 18 to 44. Attendance has grown exponentially, and the series now commands more than five and a half million social media followers. By partnering with this energetic and rapidly expanding sport, Kumho Tire taps into a deeply engaged community, reinforcing its image as a premium brand choice in a competitive market.

Shawn Denlein, President of Sales and Marketing, said, "As one of the most popular motorsports in the United States for millennial and Gen Z generations, Formula DRIFT offers an unparalleled platform to showcase the ultra-high-performance capabilities of KUMHO tyres and we are thrilled to be an Official Tyre sponsor through 2029. We are also incredibly proud to partner with an elite lineup of Formula DRIFT PRO drivers in 2026, equipping them with cutting-edge tyres as they push the limits of skill and precision on the track."

Ryan Sage, President, Formula DRIFT, said, "KUMHO has continued to engage with Formula DRIFT in a way that emphasises a strong manufacturer-to-event relationship. Having partnered with teams in a thoughtful and strategic way, its effort drives a powerful narrative throughout the season. And KUMHO tyres appear both competitive and reliable, allowing the teams to push hard on the track against top products from their main rivals. This helps the athletes who are in an extreme situation, going sideways with smoke, walls and fellow competitors just inches away.”

2026 Formula DRIFT Schedule:

• Round 1: Streets of Long Beach (10–11 April, Long Beach, Calif.)
• Round 2: Road to the Championship (7–9 May, Atlanta, Georgia)
• Round 3: Scorched (29–30 May, Orlando, Florida)
• Round 4: Battle at the Springs (18–20 June, Stafford, Connecticut)
• Round 5: Midwest Mayhem (30 July–1 August, Indianapolis, Indiana)
• Round 6: Throwdown (21–22 August, Seattle, Washington)
• Round 7: High Stakes (24–26 September, Las Vegas, Nevada)
• Round 8: Shoreline Showdown (23–24 October, Long Beach, Calif.)

Comments (0)

ADD COMMENT

Link Copied!

Singapore-based Radar Tyres has entered into a multi-year partnership with the Texas Rangers baseball team. The idea is to increase the market visibility and dealer engagement for the tyre brand across North America.

The partnership allows Radar Tyres to utilise the Texas Rangers' platform to coordinate with distributors and retailers. The initiative follows a similar strategic partnership with South African Cricket, as the brand seeks to expand its global footprint.

At present, Radar Tyres distributes passenger and light truck tyres in over 80 countries.

Rob Montasser, Vice-President for Radar Tyres, North America, said, “We’re excited to partner with the Texas Rangers, an organisation that represents excellence at the highest level. This partnership gives us a unique opportunity to engage with our dealers and customers in a more impactful way, while continuing to build the Radar brand across key markets like Texas.”

Comments (0)

ADD COMMENT

Link Copied!