Leading data and analytics company GlobalData has predicted substantial ripples across the global automotive industry owing to US Government’s announcement of 25 percent tariff on all foreign automobiles and automotive parts entering the country. Though President Donald Trump has since announced a 90-day suspension on the new tariff implementation to allow trade negotiations with partner trading countries, the report says that the situation still poses a significant challenge for the global automotive industry.

According to Madhuchhanda Palit, Automotive Analyst at GlobalData: “The economic repercussions of these tariffs are particularly pronounced for Japan, where the automotive industry is a vital economic pillar. According to the Japan Automobile Manufacturers Association (JAMA), over 30 percent of Japanese car exports were directed to the US in 2023, solidifying its status as the largest single-country export market. Projections from Japan’s Ministry of Finance indicate that automotive sales accounted for approximately 30 percent of Japan's total exports to the US, valued at around JPY 6 trillion (USD 40 billion) in 2024. The looming tariffs threaten to disrupt this critical trade, compelling the Japanese government to act swiftly to negotiate favourable terms with US officials.”

South Korea too has implemented emergency steps to offset the expected financial impact of US tariffs. With plans to increase policy financing support to local manufacturers to KRW 15 trillion (roughly USD 10.09 billion) by 2025, the South Korean trade ministry has unveiled a multibillion-dollar support package that includes tax breaks, subsidies and increased financial backing for regional automakers. India is positioned to be impacted by the new tariff laws as a major supplier of automobile components to the United States. The 90-day negotiating pause is an important window of time for APAC nations to adjust to the changing nature of trade, notes the report.

The report adds that German manufacturers are expected to suffer the most as a result of the US tariffs on exports from the EU automobile sector. Prominent companies like Mercedes, Audi, BMW and Volkswagen now have to make difficult choices about whether to stop shipments or pay the additional expenses associated with tariffs. As a result of US tariffs on EU steel and aluminium, the EU has responded by levying a 25 percent duty on a variety of US commodities worth about EUR 22 billion. However, the EU has also halted its retaliatory tariffs until the conclusion of ongoing trade talks, in response to the US president's declaration of a 90-day postponement of tariff rises.

The report notes that this tit-for-tat strategy highlights the brittleness of global trade relationships and that a protracted trade war may lead to a negative cycle of tariffs that would hurt both economies. As a result, a solution must be found to promote a more stable environment in the automotive industry. “The US president's decision to suspend tariff increases for 90 days while negotiations unfold presents a critical opportunity for all stakeholders involved. Larger manufacturers may adapt through strategic pricing and production shifts, but smaller suppliers may face a more precarious future amid these changes. As the automotive sector increasingly focuses on domestic production to mitigate tariff impacts, the evolving landscape presents both immediate challenges and potential long-term opportunities for growth and investment,” concluded Palit.

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HS HYOSUNG Group has officially released its inaugural Sustainability Report, marking a significant milestone since the conglomerate’s establishment. The comprehensive document provides a transparent overview of the organisation’s Environmental, Social and Governance management activities, detailing both ongoing initiatives and notable accomplishments across its operations.

The publication consolidates ESG data from the holding entity, HS HYOSUNG Corporation, and extends to major subsidiaries such as HS HYOSUNG USA, Inc., HS HYOSUNG TOYOTA Co., Ltd. and HS HYOSUNG GLOBAL LOGISTICS VINA CO., Ltd. Furthermore, the report incorporates the ESG performance of key affiliates, including HS HYOSUNG ADVANCED MATERIALS Corporation and HS HYOSUNG INFORMATION SYSTEMS Corporation, ensuring a holistic representation of the group’s sustainability efforts.

Central to the report is the introduction of the group’s sustainability vision, ‘Rooted in Value, Growing Together’, which is supported by three strategic pillars: Growth Value, Shared Value and Trusted Value. To guide its strategy, the group synthesised double materiality assessments from various units, identifying five Group-wide priorities: customer satisfaction, occupational health and safety, compliance, eco-friendly portfolio and climate change response. The report systematically details the management frameworks, current progress, key achievements and forward-looking plans for each of these critical areas.

An HS HYOSUNG official said, "Publishing our first Sustainability Report as we celebrate the second anniversary of HS HYOSUNG makes this milestone especially meaningful. Going forward, we will continue to respond proactively to a changing business environment while creating greater value and building stronger trust with our stakeholders."

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Tegeta Green Planet, in collaboration with Shine Energy, recently conducted an environmental awareness session at Edison School ‘Novatsia’, drawing the participation of approximately 60 students. The gathering was designed to illuminate the core tenets of the green economy, renewable energy and circular economic models, aiming to instil a robust sense of environmental stewardship among the younger generation.

The initiative sought to cultivate a collective sense of duty regarding the preservation of natural resources and the urgent challenges posed by climate change. Attendees were briefed on the deployment of modern technologies and innovative strategies to mitigate ecological footprints while also exploring the corporate sector's role in fostering a sustainable future. The discourse underscored that sustainable development transcends mere environmental conservation, integrating economic vitality and social equity.

Tegeta Green Planet’s representatives delved into the specifics of the Extended Producer Responsibility system and the intricacies of managing particular waste streams, alongside the foundational principles of the circular economy. Concurrently, Shine Energy’s team elaborated on the pivotal function of renewable sources in the ongoing energy transition, highlighting the societal and ecological advantages of solar power and other clean energy alternatives. The session was notably enriched by the proactive engagement of 10th-grade students.

These students delivered presentations on Earth Day, tracing its historical origins, its evolution into a global movement and the critical importance of individual action in resource preservation. The dialogue reinforced that every societal member contributes to this balanced vision. Tegeta Green Planet and Shine Energy remain committed to expanding such educational projects across various institutions, viewing them as essential to nurturing an environmental culture and responsible behaviours that are fundamental for the well-being of future generations.

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The U.S. Tire Manufacturers Association (USTMA) has launched National Tire Safety Week 2026, a public education campaign running from 29 June through 4 July. This year’s initiative, themed ‘Driving Safety, Full Circle’, introduces a new storytelling platform called Full Circle, which emphasises the essential role of tyres in everyday American life. The campaign underscores the critical importance of regular tyre maintenance for overall vehicle safety.

To illustrate this message, the association has released Full Circle Moments, a series of short videos depicting common scenarios where tire performance is paramount. The series features five distinct vignettes, including an infant’s secure journey home from the hospital, a parent’s lesson in driving for a teenager, the durability required for a family road trip, the traction needed during a heavy rainstorm and the stopping power necessary for sudden braking. These videos are being distributed via USTMA’s official website and social media channels.

The campaign also provides motorists with a practical maintenance guide, urging them to remember the acronym ‘P.A.R.T.’, which stands for Pressure, Alignment, Rotation and Tread. Drivers are advised to conduct these checks at least monthly and prior to embarking on extended summer road trips. According to the association, investing a few minutes in these simple inspections can significantly reduce the risk of highway incidents.

Furthermore, National Tire Safety Week marks the official launch of the Full Circle digital platform, which is structured around five core pillars: safety, sustainability, innovation, economic impact and advocacy. The site offers evidence-based narratives about the tyre industry’s dedication to reliable mobility and environmental stewardship, including efforts to repurpose tyres. The initiative is supported by all major USTMA member companies, including Bridgestone, Continental, Goodyear, Michelin and several other leading tyre manufacturers.

Anne Forristall Luke, President and CEO, USTMA, said, “Every drive home, every family road trip, every race to an emergency by a first responder happens on tyres. Proper tyre maintenance plays a critical role in safety on the road, and we must all do our part to protect the people and moments we value most. National Tire Safety Week is our reminder that caring for our tyres is simple and essential, and that behind every safe mile is an industry working to make mobility safer, smarter and more dependable.

“Tyres are essential to nearly every part of modern life, yet they’re easy to take for granted. Full Circle embodies the depth of our industry’s commitment to the communities we serve. It’s a story of an industry committed to continuous progress with safety at the forefront, and we’re proud to keep driving it forward.”

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NEXEN TIRE made a prominent appearance at THE TIRE COLOGNE 2026, where it underscored its dedication to the digital evolution of mobility in partnership with the Global Data Service Organisation (GDSO). The company’s presence at the event highlighted its active role within the organisation, a commitment that has been ongoing since January 2024.

As a GDSO member, the tyre manufacturer is contributing to the establishment of unified digital standards that promise to transform tyres into intelligent, data-centric assets over their entire lifespan. The push for standardised and reliable tyre data is expected to foster greater transparency, operational efficiency and novel value creation across the broader mobility sector. This digital infrastructure is designed to enable advanced services, improve vehicle connectivity and bolster road safety while promoting sustainable transportation.

Through its GDSO collaborations with industry partners including Michelin and Devel, NEXEN TIRE is advancing technologies for lifecycle tracking and digital identification. These innovations aim to revolutionise tyre maintenance and management, ultimately benefiting manufacturers, fleet operators, regulators and drivers by creating a more integrated and efficient mobility ecosystem.

Gianluca Lo Vercio, Chief of (EU) Standard & Regulation Unit at NEXEN TIRE and member of the Board of Directors of GDSO, said, "The future of mobility will depend on reliable and standardised data exchange across the entire value chain. Through its active participation in GDSO, NEXEN TIRE is contributing to the development of digital standards that will support greater transparency, efficiency and innovation in the tyre industry and beyond.”

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