GRI Tires, on Tuesday, announced the launch of its GREEN XLR EARTH 65+ radial agriculture tyre at the SIMA 2022 exhibition in Paris, France. This was in line with its agenda to drive sustainability lead innovation in specialty agriculture tyres.

According to GRI, incorporating an innovative tread design that creates a virtual rib, the GREEN XLR EARTH 65+ subscribes to the GREEN XLR EARTH Series, which is developed to protect and nurture the earth. The industrial tyres manufacturer claims that it is produced with 37.5 percent sustainable materials, while delivering on superior functional properties to drive high performance and productivity for tractors across global markets.

The GREEN XLR EARTH 65+ also includes bio-sourced, sustainable and recycled materials. GRI claims that the tyre, which is also of the earthy green colour, is built with pure natural rubber, highly dispersible silica, recycled carbon black and reclaimed rubber from used tyres. Natural soybean oil, which is a sustainable material, has also been used instead of petroleum-based oil. Moreover, the carbon footprint has been reduced, as it is produced using bio-sourced and recycled materials, according to the tyre manufacturer.

Furthermore, GRI states that the feature of the virtual rib sets this latest tyre apart from other 65 series radial agriculture tyres. It provides enhanced driving comfort, both on as well as off-road, and improves steering precision and guidance for tractors at higher speeds. Plus, the innovative curve of the lug angle at the centre has been designed for improved fuel efficiency and greater off-road traction to enhance tyre life span, as per GRI.

Sharing his thoughts, Prabhash Subasinghe, Managing Director of GRI, said, “The ambition to innovate aggressively in the space of sustainability-led specialty tyres continues to grow within GRI, owing to its significant positive impact on the environment, the farming community and society at large. The feedback received so far by farmers who are currently testing the tyres on the field has further encouraged us to continue this trend of innovation. More and more, the future of specialty tyres will depend on the incorporation of earth-friendly value propositions to help reduce the carbon footprint further. We are happy to have already begun this journey well ahead of the game.”

Adding to this, Dr Mahesha Ranasoma, Chief Executive Officer at GRI, said, “The innovative tread design of the GREEN XLR EARTH 65+ is borne out of extensive R&D and the virtual rib created as a result, is proving extremely beneficial in tests relating to performance and comfort for tractors used on farms. More importantly, it protects not just the soil, but also the future of generations to come. We are proud to be leading this mission in producing one of the world’s first and most earth-friendly agriculture tyres, and we look forward to continuing to sustain this momentum we have created.”

The GREEN XLR EARTH 65+ will be commercially ready for launch in early 2023.

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Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.

Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.

Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.

The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.

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Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.

The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.

Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.

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German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.

Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.

Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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