Chinese tyre manufacturer eyes North African expansion following Vietnam success

Guizhou Tyre Co., Ltd. said it plans to establish a second overseas production facility in Morocco, as the Chinese tyre manufacturer seeks to strengthen its international presence and diversify its manufacturing footprint.

The company, which already operates a production base in Vietnam, said the proposed Moroccan facility forms part of its strategic focus on "internationalisation, intelligent manufacturing, green development, and high-end orientation".

Guizhou Tyre said the project would help "optimise production capacity layout, strengthen operational resilience, improve risk resistance, and promote high-quality development".

The announcement comes as Chinese manufacturers increasingly look to establish overseas production bases to reduce supply chain risks and gain better access to international markets.

However, the company cautioned that the project remains in early planning stages, with feasibility studies and evaluations still underway. No formal agreements have been signed and specific construction details or investment amounts have not been determined.

"The implementation of this project is subject to approval by the relevant administrative authorities, and is affected by factors such as policy changes, macroeconomic conditions, and market environment," the company said in a regulatory filing to the Shenzhen Stock Exchange.

The firm warned there was "significant uncertainty" over whether the project would proceed and advised investors to "make prudent decisions and pay attention to investment risks".

Should the feasibility assessment prove positive, Guizhou Tyre said it would submit the proposal to internal approval authorities and make appropriate regulatory disclosures in line with exchange listing rules.

The move would mark the latest expansion by a Chinese tyre manufacturer into Africa, a continent seen as offering growth opportunities for automotive and industrial sectors.

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Ride-hailing major Uber has introduced an exclusive offer for its driver partners in London, giving electric vehicle drivers 50 percent off on Enso high-performance, ultra-efficient tyres.

These tyres are specifically engineered for popular electric vehicles like the Tesla Model 3 and Model Y. The driver partners can purchase the Enso tyres via the Uber Marketplace app, giving Uber EV drivers direct access to more affordable EV tyres. 

Enso, an Earthshot Prize Finalist, produces tyres that it claims increase EV range, reduce tyre pollution and last longer than standard alternatives, delivering both environmental and economic benefits to Uber drivers.

This partnership is Uber’s first collaboration with an Earthshot Prize Finalist and is part of a wider partnership with The Earthshot Prize, founded by HRH Prince William. 

Interestingly, London is Uber’s global capital of electrification, with nearly 40 percent of all Uber rides in the city now fully electric. Through its GBP 145 million Clean Air Fund, Uber continues to help drivers switch to EVs, which is now further enhanced by access to specially discounted Enso tyres.

Brit Grant, Head of Electrification, Uber UK, said, “We’re proud to partner with ENSO as part of our ongoing mission to make it as easy and affordable as possible for drivers to go electric in the UK. Uber drivers are already switching to electric vehicles five times faster than the general public, and initiatives like this help us keep up that momentum. By reducing running costs and cutting emissions, this partnership supports our commitment to a cleaner, greener future for cities like London.”

Gunnlaugur Erlendsson, CEO, Enso, said, “Enso is playing its part in reducing costs and environmental impact for Uber drivers today. This has been made possible through our partnership with Uber and The Earthshot Prize; a collaboration that brings together sustainability with scale and commercialisation to deliver real impact. Enso develops A-A rated tyres specifically for EVs like Tesla’s to give drivers more range on a single charge, pay less upfront for their tyres and replace them less often, all of which helps Uber drivers earn more per mile.”

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A new partnership between Pirelli and Aston Martin will integrate Pirelli's pioneering Cyber Tyre technology into the British ultra-luxury brand's future vehicles. This system represents a significant technological advancement as the first of its kind capable of gathering real-time data from sensors embedded directly within the tyre's tread. These sensors feed information to Pirelli's proprietary software and algorithms, which then communicate seamlessly with the vehicle's electronic architecture.

This integration, developed in cooperation with Bosch Engineering, allows the car's main dynamic control systems, including ESP, ABS and traction control, to receive and utilise a comprehensive set of precise tyre data that was previously unavailable. By processing this information, an electronic control unit can optimise the vehicle's dynamics, enhancing both performance and safety. The collaboration underscores a shared commitment to innovation in the ultra-luxury performance sector. The adoption of the Cyber Tyre system marks a notable step forward in Aston Martin's pursuit of class-leading capabilities, leveraging detailed, real-time insights to refine the driving experience.

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The latest data from the German rubber industry highlights severe challenges at the domestic location are compelling companies to fulfil local demand primarily through their foreign production facilities, according to the German Rubber Industry Association (wdk).

A recent business climate index indicates a slight improvement in industry sentiment for the second half of 2025. However, wdk President Michael Klein sharply contradicts this optimism, stating that the data reveals a far grimmer reality. He emphasises that critical performance indicators – including revenue, sales, employment and production – are all showing deeply negative results for the domestic market, underscoring a troubling exodus of manufacturing from its core German base.

Klein has acknowledged the federal government's pledge to launch an ‘autumn of reforms’ as a positive signal. Nevertheless, he insists these measures must urgently deliver tangible relief and cost reductions for industrial companies of all sizes. He argues that what is needed most is a decisive and rapid approach to the promised reduction in bureaucracy, stressing that only verifiable results, not further promises, will count towards improving the competitiveness of the German industrial location.

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Chinese tyre manufacturer Sailun Group has begun construction on a new USD-1-billion tyre facility in Egypt. The plant is situated within the Sokhna integrated industrial zone, part of the Suez Canal Economic Zone (SCZONE). This investment, one of the largest Chinese industrial projects in Egypt, was officially launched at a ceremony attended by SCZONE General Authority Chairperson Walid Gamal El-Din.

The expansive 350,000-square-metre factory will be developed in three phases over a three-year period. The initial phase is scheduled to become operational in 2026, with a planned production capacity of three million passenger car tyres and 600,000 truck and bus tyres annually. This first stage is expected to generate 1,500 new jobs. Upon full completion, the facility's total output is projected to surpass ten million tyres each year.

As a global leader in tyre manufacturing with an extensive international sales network, Sailun Group will utilise this new factory as a strategic hub. The facility is designed to meet rising demand within the local Egyptian market while also creating substantial opportunities for export to regional and international markets.

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