Hankook Tire has announced the renewal of its official websites in 26 countries to provide users with a more user-friendly, interactive digital experience.  

The company said in a release that the renewal of the multi-regional and multilingual websites was carried out to strengthen the platform’s function as a sales hub. With the Korean and North American websites currently reopened, a total of 30 websites across 26 countries have been renewed. 

Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab, said, “We are making our best efforts to further provide accessible, satisfactory consumer-oriented services to users all over the world, which will ultimately refine our competitiveness in the global market. The renewal of corporate websites in diverse languages is a part of it. Through the content we provide that is optimised for the digital age, we hope everyone can experience Hankook Tire’s industry-leading technology and premium brand value.” 

The company said one of the most notable improvements was the mobile-friendly user interface and user experience (UI/UX). The platform was designed to offer users faster, more accurate search results specifically catered to their purpose of visit, made possible by analysing the company’s previous global and local web traffic. The main menu has been simplified, and easier directory to Hankook’s social media channels, as well as to its global and local sites, is provided. 

The renewed global website is restructured to enhance Hankook’s brand identity by shedding light on its corporate message, with branded content featured at the top corner of the landing page where it should be instantly visible. More interactive and user-engaging story-telling content are to be published, including an introduction page for Hankook’s sub-brands, including the iON, Ventus, and Dynapro, it said. 

The company said the 26 domestic websites will serve as sales and customer service hubs to support marketing and sales activities in each region. Search tools have been improved in order to help consumers easily find suitable tyres for their vehicles, and consumers will be able to easily obtain information about shops nearby or at the selected location. A link for the online store will also be readily accessible for online shoppers. 

Furthermore, products are presented in a more dynamic and interactive way. For its flagship products in particular, Hankook has employed a full 3D view optimised with the Parallax Scrolling technique for convenient browsing of immersive features. (TT)  

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.